{"id":28667,"date":"2023-07-26T11:00:00","date_gmt":"2023-07-26T09:00:00","guid":{"rendered":"https:\/\/www.celum.com\/en\/?p=28667"},"modified":"2026-04-08T14:52:10","modified_gmt":"2026-04-08T12:52:10","slug":"manufacturing-marketing-strategies-and-solutions-to-try","status":"publish","type":"post","link":"https:\/\/www.celum.com\/en\/blog\/manufacturing-marketing-strategies-and-solutions-to-try\/","title":{"rendered":"Manufacturing Marketing: Strategies and Solutions to Try"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"28667\" class=\"elementor elementor-28667\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-abbb18f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"abbb18f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0892fa3\" data-id=\"0892fa3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-74a7d46 elementor-widget elementor-widget-text-editor\" data-id=\"74a7d46\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>It\u2019s true. At first sight, manufacturing marketing may seem quite confusing.<span style=\"color: var( --e-global-color-text );\">\u00a0<\/span><\/p><p>For one, when marketing a manufacturing company, you almost never talk to an end-user. Your goals are different, too, at least when compared to other brands or industries. Not to mention that typical marketing messages would, most likely, fail to engage your target audience.<span style=\"color: var( --e-global-color-text );\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d289b75 elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"d289b75\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;exclude_headings_by_selector&quot;:[],&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;,&quot;h4&quot;,&quot;h5&quot;,&quot;h6&quot;],&quot;marker_view&quot;:&quot;numbers&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__d289b75\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__d289b75\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__d289b75\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4fb5a3d elementor-widget elementor-widget-text-editor\" data-id=\"4fb5a3d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In this guide, we&#8217;ll help you understand the ins and outs of manufacturing marketing. We\u2019ll also discuss the major challenges manufacturers like you face with marketing. And we\u2019ll show you the best strategies to use when marketing a manufacturing company.<span style=\"color: var( --e-global-color-text );\">\u00a0<\/span><\/p><p>It\u2019s a lot to cover so, let\u2019s get right to it.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-003e51f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"003e51f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9b73a85\" data-id=\"9b73a85\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0fd5a72 elementor-widget elementor-widget-heading\" data-id=\"0fd5a72\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why is manufacturing marketing different?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e83a92f elementor-widget elementor-widget-text-editor\" data-id=\"e83a92f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">We\u2019ve mentioned that manufacturing marketing is different. But let\u2019s go deeper and understand what are the key factors that make the process so unique, compared to consumer marketing, for example.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Overall, there are four core differences between marketing in the manufacturing industry and other industries:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ade724b elementor-widget elementor-widget-heading\" data-id=\"ade724b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">#1. In manufacturing marketing, you don\u2019t communicate to end-consumers\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b3e805 elementor-widget elementor-widget-text-editor\" data-id=\"9b3e805\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">We often associate the term &#8211; <\/span><i><span style=\"font-weight: 400;\">marketing <\/span><\/i><span style=\"font-weight: 400;\">&#8211; with communicating with end-consumers. Electronic brands promote their computers or phones to the very people who are going to be using those devices daily.\u00a0 Software companies reach people who are going to use their apps to solve their problems or make their lives easier, and so on.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">But as a manufacturer, you do no such thing. You rarely speak or engage with end users of what you manufacture. Instead, your marketing campaigns serve to connect you with a completely different type of a target audience &#8211; wholesalers, distributors, and people who help bring your products to end customers. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-568174c elementor-widget elementor-widget-heading\" data-id=\"568174c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">#2. Your product doesn\u2019t serve your target audience\u2019s needs\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11be0bb elementor-widget elementor-widget-text-editor\" data-id=\"11be0bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The focus of a typical marketing campaign is often to highlight how a particular product solves the needs of the target audience. But since you don\u2019t communicate with end users, your marketing message needs to focus on something completely different. Instead of highlighting the benefits of using your product, your marketing goal is to support wholesalers and distributors. It needs to convince them of the business benefit of stocking your product, and support them in their efforts in delivering it to the end market.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">This brings us to another core difference\u2026and it\u2019s also another factor that affects your marketing message.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f920b63 elementor-widget elementor-widget-heading\" data-id=\"f920b63\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">#3. The reasons why your target audience chooses your product are different from why end consumers choose it<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b51a35 elementor-widget elementor-widget-text-editor\" data-id=\"1b51a35\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Your target audience is unlikely to use the product. As a result, they will evaluate it from a reseller point of view. As a result, they, most likely, won&#8217;t consider how well the product delivers on the promise. Or how uniquely it can solve the customer\u2019s pain point. But they will certainly evaluate the business and market potential of stocking it.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">This is directly related to another aspect of your marketing\u2026<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a425532 elementor-widget elementor-widget-heading\" data-id=\"a425532\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">#4. Your sales process is significantly longer than in direct to consumer sales<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f7c671c elementor-widget elementor-widget-text-editor\" data-id=\"f7c671c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A typical consumer sales process is short. A consumer identifies a product, perhaps they do some research, find a retailer they want to purchase from, and \u2026 that\u2019s it. The product is theirs.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Most resellers, on the other hand, will require you to go through a lengthy process, verifications, negotiations, checks, and so on. And much of your marketing efforts, as you\u2019ll see shortly, go towards supporting that entire process.\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">All of these differences result in several challenges marketers in manufacturing companies face when implementing various campaigns.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Let\u2019s go through these now.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d14c53d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d14c53d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d0be8bf\" data-id=\"d0be8bf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-60a8d8c elementor-widget elementor-widget-heading\" data-id=\"60a8d8c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Typical manufacturing marketing challenges\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33c74f0 elementor-widget elementor-widget-text-editor\" data-id=\"33c74f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The first challenge any manufacturing company faces is <\/span><b>the need to create an incredible amount of digital assets<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">This challenge is directly related to what your target audience expects. Resellers, wholesalers, and distributors will expect a company to supply them with all the assets they need to reach and deliver the product to end consumers. And that means that, at minimum, your marketing department will have to create:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">An extensive product image library<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Product sheets and any other product documentation<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Point of sale materials<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Product copy and info sheets<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Brochures<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Flyers<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Advertising assets, and more.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f92d9a elementor-widget elementor-widget-image\" data-id=\"9f92d9a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"548\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/07\/DAM-1024x701.png\" class=\"attachment-large size-large wp-image-32586\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/07\/DAM-1024x701.png 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/07\/DAM-300x205.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/07\/DAM-768x526.png 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/07\/DAM-1536x1052.png 1536w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/07\/DAM-2048x1402.png 2048w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/07\/DAM-1920x1315.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Overview of digital assets stored and organised in one centralised location.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ef41ac elementor-widget elementor-widget-text-editor\" data-id=\"9ef41ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">As a result, your company will need to develop a solid system for storing, organising, managing and creating retail portals for all your digital assets like a <a href=\"https:\/\/www.celum.com\/en\/content-supply-chain-platform\/\">content supply chain. <\/a><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ae0cc0 elementor-widget elementor-widget-text-editor\" data-id=\"6ae0cc0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">(<\/span><b><i>Note<\/i><\/b><span style=\"font-weight: 400;\"> &#8211; Later in this guide will show you exactly how a content supply chain platform will help you manage the entire asset library, content production and distribution of assets.)<\/span><\/p><p><b>Another challenge is facilitating a longer sales cycle<\/b><span style=\"font-weight: 400;\">. In most cases, this once again, translates into having to produce an incredible amount of digital assets to support the process.\u00a0<\/span><\/p><p><b>Lastly, as a manufacturing marketer, you need to communicate benefits that are different from what you\u2019d normally use in your campaigns.<\/b><span style=\"font-weight: 400;\"> For example, a major part of your manufacturing marketing process should go towards promoting your reseller support program. This isn\u2019t something you would include in traditional marketing campaigns. Yet it\u2019s a hugely important selling point to communicate to distributors or wholesalers.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">This is another challenge that requires manufacturers to implement a solid digital asset management strategy to streamline asset management and content production.\u00a0<\/span><\/p><p><b><i>Shortly, we will explain in detail how the content supply chain process works and helps improve your marketing efforts. <\/i><\/b><span style=\"font-weight: 400;\">There is one other thing we need to cover beforehand, though &#8211; What marketing strategies you should be using.<\/span><\/p><p><span style=\"font-weight: 400;\">And so\u2026<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-44873c5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"44873c5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2fcb42d\" data-id=\"2fcb42d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-45def25 elementor-widget elementor-widget-heading\" data-id=\"45def25\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What are the best marketing strategies for manufacturing companies?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72a7223 elementor-widget elementor-widget-text-editor\" data-id=\"72a7223\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">We\u2019ve covered the issue of manufacturing marketing in general. You know what the process entails, and why it is so different from other industries. What we need to cover now is how it happens in practice.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">And overall, manufacturing companies use these four strategies to reach their target audience:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7420cab elementor-widget elementor-widget-heading\" data-id=\"7420cab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">#1. Publishing content that assists resellers with stocking and distributing their products<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b52fd2e elementor-widget elementor-widget-text-editor\" data-id=\"b52fd2e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The role of a reseller is to help manufacturers bridge the gap between them and direct consumers. Resellers and wholesalers help you reach end users by distributing what you manufacture to retailers, and reaching customers through other channels.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">But for it to work, distributors need your help. They need marketing materials, assets, and anything else that would help them gain traction for your product.<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">They need visuals that they could distribute to retailers, online shops, etc. to use to promote the product.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">They need product information to hand over to their customers.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">They also need product videos and any other content asset that would help attract people to your product, and convince them to buy it. Some of these content types include product comparisons, buyer guides, case studies, and more.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa62cf6 elementor-widget elementor-widget-heading\" data-id=\"fa62cf6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">#2. Direct advertising<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da296de elementor-widget elementor-widget-text-editor\" data-id=\"da296de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Direct advertising plays two roles in your marketing:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It helps you generate brand awareness and positions what you manufacture on the market. This is how potential distributors and wholesalers might notice you and what you offer.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">But it also helps you build buzz around your product among the end users. And that\u2019s something that helps retailers to convince their channels to stock it.\u00a0<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8be05c elementor-widget elementor-widget-text-editor\" data-id=\"c8be05c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">TIP: Several different advertising strategies work for manufacturers. But overall, focus on those forms of advertising, be it online or in the media, that let you showcase the product (i.e., video ads) rather than just point customers to your site (i.e. paid per click ads.)<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e67cf4 elementor-widget elementor-widget-heading\" data-id=\"8e67cf4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">#3. Creating product tutorials, product sheets, and overviews<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-daff4a3 elementor-widget elementor-widget-text-editor\" data-id=\"daff4a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Once again, the purpose of this strategy isn\u2019t for you to engage an end-customer but provide assistance to your target audience.<\/span><\/p><p><span style=\"font-weight: 400;\">You see &#8211; resellers and their clients (i.e., online stores, retailers) will use these to help end-customers:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Understand the product better.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">See it as a great option to solve their need.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Provide support and assistance, should a customer require that.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae0b8e4 elementor-widget elementor-widget-text-editor\" data-id=\"ae0b8e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">However, the responsibility to create those assets resides with the manufacturer. And needless to say, whether you offer a <a href=\"https:\/\/www.celum.com\/en\/portals\/\">retailer portal<\/a> that is easy to access and search for all those assets or not, might become a serious selling point for wholesalers and retailers.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23a87b3 elementor-widget elementor-widget-image\" data-id=\"23a87b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"548\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/04\/Portals-Dummy-Brand-Example-of-One-1024x701.png\" class=\"attachment-large size-large wp-image-29575\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/04\/Portals-Dummy-Brand-Example-of-One-1024x701.png 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/04\/Portals-Dummy-Brand-Example-of-One-300x205.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/04\/Portals-Dummy-Brand-Example-of-One-768x526.png 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/04\/Portals-Dummy-Brand-Example-of-One-1536x1052.png 1536w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/04\/Portals-Dummy-Brand-Example-of-One-2048x1402.png 2048w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/04\/Portals-Dummy-Brand-Example-of-One-1920x1315.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Portal that is created for each retailer and is easy to search and download content from.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e2c617 elementor-widget elementor-widget-heading\" data-id=\"9e2c617\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">#4. Lead generation and nurturing<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b338f7d elementor-widget elementor-widget-text-editor\" data-id=\"b338f7d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Finally, as a manufacturer, you also need to reach and engage procurement departments of retailers and wholesalers with whom you\u2019d like to stock your products. In practical terms, this means connecting with relevant people, converting them into leads, and nurturing that relationship until the point of sale.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">The process is actually quite simple. Although, in this case, it too relies on you creating several assets:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A whitepaper or another lead magnet to convert visitors into leads.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Email marketing messages to send to leads and nurture the relationship with them.\u00a0<\/span><\/li><li aria-level=\"1\">Opening up other touchpoints (like using <a href=\"https:\/\/www.socialintents.com\/blog\/live-chat-lead-generation\/\">live chat for lead generation<\/a>) to convert those people further.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b588502 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b588502\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bfad3a9\" data-id=\"bfad3a9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-318ea87 elementor-widget elementor-widget-heading\" data-id=\"318ea87\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How Content Supply Chain helps deliver the best manufacturing marketing campaigns<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e333aad elementor-widget elementor-widget-text-editor\" data-id=\"e333aad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Two things quickly become apparent as you discover manufacturing marketing:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You need to create an incredible amount of content assets to market a manufacturing company properly &#8211; Product images, videos, brochures, sales sheets, tutorials, and so much more.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">To deliver successful marketing campaigns, you need a way to create, manage, route and excite with personalised content for your retailers.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d9243d8 elementor-widget elementor-widget-image\" data-id=\"d9243d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"304\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/04\/True-content-supply-chain-2-1024x389.png\" class=\"attachment-large size-large wp-image-30244\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/04\/True-content-supply-chain-2-1024x389.png 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/04\/True-content-supply-chain-2-300x114.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/04\/True-content-supply-chain-2-768x292.png 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/04\/True-content-supply-chain-2-1536x584.png 1536w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/04\/True-content-supply-chain-2-2048x779.png 2048w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/04\/True-content-supply-chain-2-1920x730.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">How a content supply chain with a powerful DAM at its core works.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be9f1f6 elementor-widget elementor-widget-text-editor\" data-id=\"be9f1f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>That\u2019s where content supply chain comes in.\u00a0<\/b><\/p><p><span style=\"font-weight: 400;\">The term &#8211; CSC (the acronym for <a href=\"https:\/\/www.celum.com\/en\/\">content supply chain<\/a><\/span><span style=\"font-weight: 400;\">) &#8211; refers to a process of storing, organising, distributing and personalising digital assets from a single, centralised location.\u00a0<\/span><\/p><p>In practical terms, CSC is a system and software that allows you to combine all digital assets\u00a0and organise them properly into folders, collections, and more. Your creative teams and anyone else involved in the process can, then, use CSC to access those assets as they please.<\/p><p><span style=\"font-weight: 400;\">T<i>he ability to manage and organise assets in one location<\/i><\/span><span style=\"font-weight: 400;\">\u00a0will have a significant impact on your business. Let us illustrate that with some examples:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">With a CSC system in place, you no longer have to worry about wrong assets being used in marketing collateral.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Because everyone involved works off the same assets and workflows, the risk of errors and mistakes in product manuals is minimal too. On top of that, CSC\u2019s online proofing process allows you to ensure that any potential errors get spotted and corrected quickly.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">CSC\u2019s routing capabilities allow you to ensure that assets get sent to relevant marketing channels, and pulled off them when the campaign ends.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Product images displayed in your catalogue are up to date and match the images on your website, and so on.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You can create asset portals for all of your retailers based on who is selling what and where. This allows you to easily supply highly personalised content to your partners which is exciting for them. You can also gain insights as to what content is being used and by whom to optimise what you offer, which is exciting for you.\u00a0<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f9e894c elementor-widget elementor-widget-heading\" data-id=\"f9e894c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Introducing CELUM content supply chain plaform with powerful digital asset management at its core<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b4355e4 elementor-widget elementor-widget-image\" data-id=\"b4355e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/06\/iMac-1024x576.png\" class=\"attachment-large size-large wp-image-32348\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/06\/iMac-1024x576.png 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/06\/iMac-300x169.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/06\/iMac-768x432.png 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/06\/iMac-1536x864.png 1536w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/06\/iMac.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-783c3d5 elementor-widget elementor-widget-text-editor\" data-id=\"783c3d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.celum.com\/en\/\"><span style=\"font-weight: 400;\">CELUM<\/span><\/a><span style=\"font-weight: 400;\"> (<\/span><i><span style=\"font-weight: 400;\">disclaimer &#8211; this is our product<\/span><\/i><span style=\"font-weight: 400;\">) is the first content supply chain platform with the world\u2019s most powerful digital asset management (DAM) at its core.<\/span><\/p><p><span style=\"font-weight: 400;\">Because of its laser-focus on manufacturers\u2019 needs, CELUM offers all the capabilities you\u2019d expect from the most robust tool on the market:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The ability to store, organise, manage, and create personalised asset portals even with the largest digital asset collection in one central location.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Working with multiple file formats, including documents, audio, video, CAD and other digital content assets.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Advanced asset management capabilities including folders, collections, metadata, tags, and more.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Flexible node structures and asset collections so that you and other team members can go through vast amounts of files and find anything in an instant.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Defining relevant asset types and categorising your content based on a variety of formats and use cases.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Collecting usage data from connected systems to visualize where your assets are and how they are related to each other.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Review and approval workflows.\u00a0\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Access control and rights management to ensure that only the right people can access the right assets.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">AI-based capabilities to assist your teams with finding similar assets, detecting duplicates, recognising faces, and auto-tagging your content.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Powerful integrations.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Asset routing to various marketing channels that you use in your campaigns.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Asset portals that are highly personalised each of your retailers needs.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-877994a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"877994a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5c54f13\" data-id=\"5c54f13\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-250fd3f elementor-widget elementor-widget-heading\" data-id=\"250fd3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Manufacturers Who Trust CELUM<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa7bfba elementor-widget elementor-widget-text-editor\" data-id=\"aa7bfba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>You&#8217;ve watched the video how CELUM has helped RubbleMaster. Check out some of the other manufacturing companies who are happy they are using CELUM and why.<\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.celum.com\/en\/blog\/rosenbauer-success-story\/\"><span style=\"font-weight: 400;\">Rosenbauer Values the Rights Management by CELUM<\/span><\/a><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.celum.com\/en\/blog\/success-story-godelmann\/\">GODELMANN Creates a Rock-Solid Foundation for Media Distributio<\/a>n<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.celum.com\/en\/blog\/success-story-voestalpine\/\">How Voestalpine Forged a Scalable Digital Asset Hub<\/a><br \/><\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Discover the ins and outs of a typical marketing strategy for a manufacturing business. Learn how to market a manufacturing company.<\/p>\n","protected":false},"author":33,"featured_media":32395,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[86],"tags":[],"post_folder":[],"class_list":["post-28667","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-supply-chain"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.6 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Manufacturing Marketing: Strategies and Solutions to Try<\/title>\n<meta name=\"description\" content=\"Discover the ins and outs of a typical marketing strategy for a manufacturing business. 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