{"id":30438,"date":"2023-05-23T12:39:42","date_gmt":"2023-05-23T10:39:42","guid":{"rendered":"https:\/\/www.celum.com\/en\/?p=30438"},"modified":"2025-05-07T10:21:31","modified_gmt":"2025-05-07T08:21:31","slug":"personalising-marketing-assets-with-a-proven-content-supply-chain","status":"publish","type":"post","link":"https:\/\/www.celum.com\/en\/blog\/personalising-marketing-assets-with-a-proven-content-supply-chain\/","title":{"rendered":"Personalising Marketing Assets with a Proven Content Supply Chain"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"30438\" class=\"elementor elementor-30438\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fdf516a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fdf516a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fceae11\" data-id=\"fceae11\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-793d88f elementor-widget elementor-widget-text-editor\" data-id=\"793d88f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>With so much content being published each day, brands have to find new ways to attract customers\u2019 attention, and one such way is to personalise content marketing assets.<\/p><p>In this guide, you\u2019ll see various approaches to personalising content marketing (with examples to help you understand how they work.) And we\u2019ll also show you how a DAM takes you most of the way to streamline the process and where what we call a content supply chain takes you all the way to personalising your content marketing assets properly. <\/p><p>Here\u2019s what we\u2019ll cover, specifically:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d11214a elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"d11214a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;exclude_headings_by_selector&quot;:[],&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;,&quot;h4&quot;,&quot;h5&quot;,&quot;h6&quot;],&quot;marker_view&quot;:&quot;numbers&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__d11214a\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__d11214a\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__d11214a\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-51bd5d0 e-flex e-con-boxed e-con e-parent\" data-id=\"51bd5d0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1a5d428 elementor-widget elementor-widget-template\" data-id=\"1a5d428\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"46338\" class=\"elementor elementor-46338\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-48170015 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"48170015\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-78206a8f\" data-id=\"78206a8f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-66bdb27f elementor-widget elementor-widget-image\" data-id=\"66bdb27f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"591\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2025\/04\/CSC-ebook-Mockup-EN-without-shadow-768x591.png\" class=\"attachment-medium_large size-medium_large wp-image-46327\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2025\/04\/CSC-ebook-Mockup-EN-without-shadow-768x591.png 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2025\/04\/CSC-ebook-Mockup-EN-without-shadow-300x231.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2025\/04\/CSC-ebook-Mockup-EN-without-shadow-1024x788.png 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2025\/04\/CSC-ebook-Mockup-EN-without-shadow-1536x1182.png 1536w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2025\/04\/CSC-ebook-Mockup-EN-without-shadow-2048x1576.png 2048w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2025\/04\/CSC-ebook-Mockup-EN-without-shadow-1920x1477.png 1920w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-78701ef3\" data-id=\"78701ef3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7a85e064 elementor-widget elementor-widget-text-editor\" data-id=\"7a85e064\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"--l sentence_highlight\">FREE CONTENT SUPPLY CHAIN GUIDE<\/span><span class=\"--r sentence_highlight\"><br \/><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65de5199 elementor-align-left celum-button celum-button--secondary elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"65de5199\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.celum.com\/en\/the-essential-guide-to-content-supply-chain-management\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Request now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0f1d26e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0f1d26e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f0ffbe6\" data-id=\"f0ffbe6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e6f99a3 elementor-widget elementor-widget-heading\" data-id=\"e6f99a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">So, what do we mean by personalised content?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d8fa159 elementor-widget elementor-widget-text-editor\" data-id=\"d8fa159\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">At first sight, the term &#8211; <\/span><i><span style=\"font-weight: 400;\">personalised content asset<\/span><\/i><span style=\"font-weight: 400;\"> &#8211; makes little sense, doesn\u2019t it?\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">A blog post is a blog post, after all. So is a product image or any other visual you use to market or promote a product.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">What\u2019s more, you publish those assets on your site for everyone to see. There are no exceptions. You don\u2019t hide those assets from some users and display them to others. Also, you don\u2019t dynamically add custom elements to them either. So, how could they be personalised in any way?\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Well, the confusion regarding content personalisation stems from the fact that we tend to understand the term in the context of the general meaning of personalising\u00a0 things &#8211; tailoring something to a specific person\u2019s situation or requirements.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Now, to be fair, personalised content follows a similar principle.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">But there is a twist.\u00a0<\/span><\/p><p><b>You see &#8211; personalised content is tailored to the audience\u2019s buying habits, interests, needs, likes, as well as the stage of their buying process, etc.\u00a0<\/b><\/p><p><span style=\"font-weight: 400;\">It\u2019s not personalised with the person\u2019s name or their picture, which would be two of the most common ways to personalise something.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Instead, it\u2019s relevant to a specific customer segment, and in the process, to anyone who is within that segment.<\/span><\/p><p><span style=\"font-weight: 400;\">In just a moment, we\u2019ll show you exactly how such personalisation works. For now, let\u2019s discuss why you do it.<\/span><\/p><p><span style=\"font-weight: 400;\">The goal for launching personalised content marketing campaigns is to:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Enhance brand relationships through making the overall experience match the person\u2019s interests and where they are in the buying process.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Improve customer satisfaction by showing content assets that are relevant to the person\u2019s needs.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Increase the likelihood that the person will visit the site again (since, through personalised content marketing, you\u2019ve demonstrated how relevant it is to them).<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Increase likelihood of purchases, and so on.\u00a0<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">But does it work? Well, let\u2019s answer this with a simple statistic:\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">88% of US marketers reported seeing considerable results from personalised content marketing. More than half of them reported growth greater than 10%.<\/span><\/p><p><b>Wondering how they do it?<\/b><span style=\"font-weight: 400;\"> Here are some examples that illustrate the concept of personalised content.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2e1040d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2e1040d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1a757ed\" data-id=\"1a757ed\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8ae3d97 elementor-widget elementor-widget-heading\" data-id=\"8ae3d97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5 most common ways to personalise content assets<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ffee1f3 elementor-widget elementor-widget-heading\" data-id=\"ffee1f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">#1. Delivering content experiences that match the buying cycle<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-809c6d2 elementor-widget elementor-widget-text-editor\" data-id=\"809c6d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">This is by far the simplest way to personalise content assets, also when it comes to the execution. In this case, you present users with content that provides information based on where they are in the sales funnel.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">There are, probably, countless ways to do that. One is to use content or product recommendations to display information relevant to the person. So, a person early in the buying cycle would see more informational content. But someone who\u2019s been buying from you before could see banners or ads with similar or supplementary products to what they already own.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b74441 elementor-widget elementor-widget-image\" data-id=\"3b74441\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"202\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/05\/Blog-How-to-personalise-Wave-1024x258.png\" class=\"attachment-large size-large wp-image-30508\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/05\/Blog-How-to-personalise-Wave-1024x258.png 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/05\/Blog-How-to-personalise-Wave-300x76.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/05\/Blog-How-to-personalise-Wave-768x194.png 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/05\/Blog-How-to-personalise-Wave.png 1254w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">(Example - Waves.com lets you remove products you already own from their internal search engine.)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9eaad8 elementor-widget elementor-widget-heading\" data-id=\"b9eaad8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">#2. Personalising content based on traffic source<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b403db1 elementor-widget elementor-widget-text-editor\" data-id=\"b403db1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In this method, you use analytics data to anticipate what type of customers different channels tend to attract, and then, match the content they see to their current likelihood of making a sale.<\/span><\/p><p><span style=\"font-weight: 400;\">Example: An ecommerce store might realise that customers visiting their site from the organic search are likely early on in the sales process. Therefore, their main objective would be to learn more about the brand or products, compare it with other alternatives, etc.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Such a store could tailor its landing pages to present content delivering information matching those objectives &#8211; blog posts presenting various use cases for the product, customer testimonials, etc.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">On the other hand, people who are most likely further down\u00a0 the sales funnel could see more sales oriented messaging, and so on.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c681b44 elementor-widget elementor-widget-image\" data-id=\"c681b44\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"226\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/05\/Blog-How-to-personalise-traffic-source-1-1024x289.png\" class=\"attachment-large size-large wp-image-30528\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/05\/Blog-How-to-personalise-traffic-source-1-1024x289.png 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/05\/Blog-How-to-personalise-traffic-source-1-300x85.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/05\/Blog-How-to-personalise-traffic-source-1-768x217.png 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/05\/Blog-How-to-personalise-traffic-source-1.png 1415w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">(Example - analytics data showing the biggest source of new visitor traffic)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c4407f9 elementor-widget elementor-widget-heading\" data-id=\"c4407f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">#3. Interest-based personalisation<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-94a73dc elementor-widget elementor-widget-text-editor\" data-id=\"94a73dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">This method is about presenting users with content that matches a particular audience\u2019s interest. Naturally, this can seem impossible to do since you have no information about the person. However, you can use their interests and behaviour on the site as a guideline to recommend further content.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Example &#8211; Visme\u2019s blog features a \u201cRecommended content for you\u201d section. However, instead of presenting generic or their most popular content, the widget targets recommendations to the content the person is currently viewing.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">For example, this is what the widget recommends on their guide to Gantt charts:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bfda4e7 elementor-widget elementor-widget-image\" data-id=\"bfda4e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"553\" height=\"410\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/05\/Blog-How-to-personalise-visme1-1.png\" class=\"attachment-large size-large wp-image-30524\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/05\/Blog-How-to-personalise-visme1-1.png 553w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/05\/Blog-How-to-personalise-visme1-1-300x222.png 300w\" sizes=\"(max-width: 553px) 100vw, 553px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d408c84 elementor-widget elementor-widget-text-editor\" data-id=\"d408c84\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">All of these suggestions relate to working with data.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">But when you open the company\u2019s guide to best presentation tools, you see recommendations focusing on different types of presentations.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8041408 elementor-widget elementor-widget-image\" data-id=\"8041408\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"603\" height=\"375\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/05\/Blog-How-to-personalise-visme2.png\" class=\"attachment-large size-large wp-image-30532\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/05\/Blog-How-to-personalise-visme2.png 603w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/05\/Blog-How-to-personalise-visme2-300x187.png 300w\" sizes=\"(max-width: 603px) 100vw, 603px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c45a03 elementor-widget elementor-widget-heading\" data-id=\"4c45a03\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">#4. Location-based personalisation<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc5c4a4 elementor-widget elementor-widget-text-editor\" data-id=\"fc5c4a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Location is one of the easiest factors to determine about any web visitor. In fact, it&#8217;s information you find in any analytics package, and one that you could use to tailor and personalise content as well.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Some examples of this could include displaying banners and other promotional visuals containing seasonality messages. Similarly, you can tailor product imagery to the customer\u2019s location, holidays in their region, etc.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Another common example of using location-based personalisation is displaying notifications based on where the person\u2019s based. These notifications can range from shipping information to specific promotions you run in the region.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be4e17d elementor-widget elementor-widget-heading\" data-id=\"be4e17d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">#5. Behaviour-based personalisation<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-259e9ca elementor-widget elementor-widget-text-editor\" data-id=\"259e9ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In this approach, you segment customers by their behaviour on the site. Some behaviours to target include:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Visitor type (i.e., first time or returning visitor)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Time on site<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">No. of pages viewed<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Completed custom events (i.e. signup, downloading a lead magnet, etc.)<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0e354c8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0e354c8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ba5a8ba\" data-id=\"ba5a8ba\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-70957f8 elementor-widget elementor-widget-heading\" data-id=\"70957f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4 Strategies to personalise content marketing assets<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a869c8 elementor-widget elementor-widget-text-editor\" data-id=\"9a869c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">We\u2019ve covered the different scenarios to use when personalising content assets. So, let\u2019s discuss how to tailor individual content to those very scenarios. And there are four main strategies to help you achieve it:<\/span><\/p><p><b>The first one is using dynamic content recommendations. <\/b><span style=\"font-weight: 400;\">We\u2019ve already seen an example of how Visme is using this method to recommend content based on the person\u2019s interests.\u00a0<\/span><\/p><p><b>You can also personalise visual assets.<\/b><span style=\"font-weight: 400;\"> In fact, these are often the most commonly personalised marketing collateral. This is largely because you can create several different versions of the same image, and trigger them based on the segment you target.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">And so, you could have images that focus on presenting the product in different settings, focusing on seasonality, location, industry or any other factor. These images could, then, be dynamically triggered so that the right asset displays to a relevant customer segment.\u00a0<\/span><\/p><p><b>Another possibility &#8211; Using comparisons and filters<\/b><span style=\"font-weight: 400;\">. Like with the example from Waves.com, you could use dynamic filtering to present customers with the most relevant content to them.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Another use case for personalised content is <\/span><b>creating custom content collections<\/b><span style=\"font-weight: 400;\"> for internal teams (i.e. salespeople,) as well as PR firms, resellers, distributors, and other partners.\u00a0<\/span><\/p><p><b>Finally, you could personalise your blog content based on audience segmentation, interest, etc. <\/b><span style=\"font-weight: 400;\">In this method, you could create content that focuses on very specific niches, and recommend only those pieces to customers interested in those subjects.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-dbf18b7 e-flex e-con-boxed e-con e-parent\" data-id=\"dbf18b7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d03338e elementor-widget elementor-widget-template\" data-id=\"d03338e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"46332\" class=\"elementor elementor-46332\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2e878f56 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2e878f56\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-7ccab00\" data-id=\"7ccab00\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7f1dbdf4 elementor-widget elementor-widget-image\" data-id=\"7f1dbdf4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"591\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/11\/DAM-Ebook-cover-EN-768x591.png?ver=1744794309\" class=\"attachment-medium_large size-medium_large wp-image-45681\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/11\/DAM-Ebook-cover-EN-768x591.png 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/11\/DAM-Ebook-cover-EN-300x231.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/11\/DAM-Ebook-cover-EN-1024x788.png 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/11\/DAM-Ebook-cover-EN-1536x1182.png 1536w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/11\/DAM-Ebook-cover-EN-2048x1576.png 2048w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/11\/DAM-Ebook-cover-EN-1920x1477.png 1920w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-1fc8b53c\" data-id=\"1fc8b53c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-207f394d elementor-widget elementor-widget-text-editor\" data-id=\"207f394d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Read our <strong>free guide<\/strong> to learn how a Digital Asset Management (DAM) system optimizes the content supply chain to reduce complexity, cost and time to market.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5621eb2b elementor-align-left celum-button celum-button--secondary elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"5621eb2b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.celum.com\/en\/guide-creating-great-content-experiences-with-dam\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Request now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3587496 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3587496\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-975b82f\" data-id=\"975b82f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b8d5d43 elementor-widget elementor-widget-heading\" data-id=\"b8d5d43\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How Content Supply Chain processes helps you personalise content experiences better<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec8ad38 elementor-widget elementor-widget-text-editor\" data-id=\"ec8ad38\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">We\u2019ve gone through quite a lot of theory behind content personalisation. If there\u2019s one thing that\u2019s evident from what we discussed, it\u2019s that you can\u2019t do it well without proper processes and tools in place.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">For one, you need a process to create personalised content quickly and efficiently. Unfortunately, if you\u2019ve been creating content even for a short time, you know how unimaginably difficult it can be.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">The good news is that there is a way to overcome almost all of the common content production challenges, and that way is to use a content supply chain platform with a digital asset management at its core.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Here\u2019s more information about it\u2026<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36285e1 elementor-widget elementor-widget-heading\" data-id=\"36285e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What is content supply chain management (CSC)?\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-480b1f1 elementor-widget elementor-widget-text-editor\" data-id=\"480b1f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The term &#8211; <\/span><a href=\"https:\/\/www.celum.com\/en\/blog\/content-supply-chain\/\"><span style=\"font-weight: 400;\">content supply chain<\/span><\/a><span style=\"font-weight: 400;\"> &#8211; relates to a business process in which a company first defines the core elements of content production, and then, implements it to help plan, create, manage, and route content to desired channels and audiences more efficiently.<\/span><\/p><p><span style=\"font-weight: 400;\">The content supply chain process comprises several categories.\u00a0<\/span><\/p><h4><span style=\"font-weight: 400;\">\u00a0<\/span><\/h4><h4><span style=\"font-weight: 400;\">Digital asset management<\/span><\/h4><p><span style=\"font-weight: 400;\">Digital asset management is a process of managing content projects and distributing digital assets from one, centralised location or a content hub.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">On top of that, DAM systems like <\/span><a href=\"https:\/\/www.celum.com\/en\/\"><span style=\"font-weight: 400;\">CELUM<\/span><\/a><span style=\"font-weight: 400;\"> facilitate project management, collaboration, and help streamline review and approvals processes, among others.<\/span><\/p><p><span style=\"font-weight: 400;\">Here are just some DAM features that help improve personalising content assets.\u00a0<\/span><\/p><h4><span style=\"font-weight: 400;\">\u00a0<\/span><\/h4><h4><span style=\"font-weight: 400;\">Asset management\/content hub<\/span><\/h4><p><span style=\"font-weight: 400;\">A content hub is at the heart of any personalised content marketing strategy. It\u2019s what helps you organise assets and make them easily retrievable to use in personalised strategies.<\/span><\/p><p><span style=\"font-weight: 400;\">A content hub\u00a0 is also what you need to use if you want to avoid such issues as wasting time on locating the correct versions of files, and errors resulting from using wrong assets in personalised content.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">DAM\u2019s asset management capabilities allow you to:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bring all your organisation\u2019s assets into a single location.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Organise those files into collections, folders, and use any other taxonomy that works for you, and make those assets easily accessible for everyone involved in the project.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Define who should be allowed to see and access what, and more.\u00a0<\/span><\/li><\/ul><p>\u00a0<\/p><p><a href=\"https:\/\/www.celum.com\/en\/digital-asset-management-software\/\"><span style=\"font-weight: 400;\">Learn more about CELUM\u2019s asset management capabilities.<\/span><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12a095d elementor-widget elementor-widget-image\" data-id=\"12a095d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"548\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/05\/DAM-1024x701.png\" class=\"attachment-large size-large wp-image-30959\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/05\/DAM-1024x701.png 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/05\/DAM-300x205.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/05\/DAM-768x526.png 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/05\/DAM-1536x1052.png 1536w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/05\/DAM-2048x1402.png 2048w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/05\/DAM-1920x1315.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">(Centralised asset hub in CELUM)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77b0dc9 elementor-widget elementor-widget-heading\" data-id=\"77b0dc9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Creative collaboration\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec074b4 elementor-widget elementor-widget-text-editor\" data-id=\"ec074b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">This capability makes it possible for your creative teams to complete design projects effectively, on time, and without any major hiccups.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">With features like a Kanban board you can ensure that everyone works together on a project from a single location using the agile methodology.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Just this one thing &#8211; having all project information and communication in one place &#8211; will help you eliminate chaos, ensure that no information gets lost, and get projects done faster.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">With DAM collaboration tools, you can:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Manage each project from a single location.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Get everyone on the same page regarding the status of each project.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Manage all project files from a single location.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bring all tasks and files together, and more.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Set up specific access rights per user to ensure that stakeholders see only what\u2019s relevant to their aspects of the project.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-effc89d elementor-widget elementor-widget-image\" data-id=\"effc89d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"548\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/05\/Activities-Task-Comments-1024x701.png\" class=\"attachment-large size-large wp-image-30966\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/05\/Activities-Task-Comments-1024x701.png 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/05\/Activities-Task-Comments-300x205.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/05\/Activities-Task-Comments-768x526.png 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/05\/Activities-Task-Comments-1536x1052.png 1536w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/05\/Activities-Task-Comments-2048x1402.png 2048w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/05\/Activities-Task-Comments-1920x1315.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">(Project activities history in CELUM)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d8565fe elementor-widget elementor-widget-heading\" data-id=\"d8565fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Online Proofing\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dda5290 elementor-widget elementor-widget-text-editor\" data-id=\"dda5290\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Online proofing is typically the last stage of the <\/span><a href=\"https:\/\/www.celum.com\/en\/blog\/what-is-content-lifecycle-management\/\"><span style=\"font-weight: 400;\">content lifecycle<\/span><\/a><span style=\"font-weight: 400;\"> before the signoff. Unfortunately, it is also where the most delays and bottlenecks happen. One reason for that is a lack of unified processes and technology to streamline it. In fact, one of the key reasons for reviews and approvals taking so long is precisely because teams use outdated methods to do it &#8211; long email chains, scattered feedback, lack of clarity, and more.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">CELUM\u2019s online proofing capabilities allow you to manage the entire feedback and review process from a single place, collect comments, process revisions, and get to the sign off much quicker.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">With online proofing features, you can:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Notify relevant shareholders about projects they need to review.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use annotation tools to leave precise and actionable feedback directly on assets.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create consistent proofing workflows to automate the process.<\/span><\/li><\/ul><p>\u00a0<\/p><p><a href=\"https:\/\/www.celum.com\/en\/online-proofing-software\/\"><span style=\"font-weight: 400;\">Learn more about CELUM\u2019s online proofing capabilities<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-92c8965 elementor-widget elementor-widget-image\" data-id=\"92c8965\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"548\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/05\/Feedback-annotation-1024x701.png\" class=\"attachment-large size-large wp-image-30946\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/05\/Feedback-annotation-1024x701.png 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/05\/Feedback-annotation-300x205.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/05\/Feedback-annotation-768x526.png 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/05\/Feedback-annotation-1536x1052.png 1536w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/05\/Feedback-annotation-2048x1402.png 2048w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/05\/Feedback-annotation-1920x1315.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">(Feedback history in CELUM)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb4d81a elementor-widget elementor-widget-heading\" data-id=\"bb4d81a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Content Routing and Distribution<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a6ace6 elementor-widget elementor-widget-text-editor\" data-id=\"2a6ace6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">At this stage, content assets are completed and signed off, and are ready for distribution. That&#8217;s where capabilities like portals come in &#8211; portals enable you to master the content supply chain by providing personalised content exactly where it&#8217;s needed.<\/span><\/p><p><span style=\"font-weight: 400;\">Portals allow you to give your target audiences easy access to the content you&#8217;ve curated for them. Your content recipients can easily search for, select, and download whatever assets they need, while you maintain full control over who has access to which asset.<\/span><\/p><p><span style=\"font-weight: 400;\">In short, with portals, you can create a content experience that everyone will appreciate and love. <\/span><\/p><p><a href=\"https:\/\/www.celum.com\/en\/portals\/\"><span style=\"font-weight: 400;\">Learn more about CELUM Portals.<\/span><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea38309 elementor-widget elementor-widget-image\" data-id=\"ea38309\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"548\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/04\/LibrariesPortalisation_Interface-1024x701.png\" class=\"attachment-large size-large wp-image-29616\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/04\/LibrariesPortalisation_Interface-1024x701.png 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/04\/LibrariesPortalisation_Interface-300x205.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/04\/LibrariesPortalisation_Interface-768x526.png 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/04\/LibrariesPortalisation_Interface-1536x1052.png 1536w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/04\/LibrariesPortalisation_Interface-2048x1402.png 2048w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/04\/LibrariesPortalisation_Interface-1920x1315.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">A portal curated with personalised content with company branding. <\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1abd4a8 elementor-widget elementor-widget-heading\" data-id=\"1abd4a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Impact Analysis <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a1e95c elementor-widget elementor-widget-text-editor\" data-id=\"4a1e95c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The last step of the content supply chain does not concern itself with the creation or distribution of assets. Instead, it focuses on collecting meaningful insights to help you improve content performance over time.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Data such as download statistics, a list of most searched for assets, and more, let\u2019s you identify which of your personalised assets have the highest impact, and which ones your audience seems to respond to the most.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f4f9f1 elementor-widget elementor-widget-image\" data-id=\"4f4f9f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"548\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/04\/Portals-Webpage-UI-4-Analytics-FINAL-1024x701.png\" class=\"attachment-large size-large wp-image-29690\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/04\/Portals-Webpage-UI-4-Analytics-FINAL-1024x701.png 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/04\/Portals-Webpage-UI-4-Analytics-FINAL-300x205.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/04\/Portals-Webpage-UI-4-Analytics-FINAL-768x526.png 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/04\/Portals-Webpage-UI-4-Analytics-FINAL-1536x1052.png 1536w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/04\/Portals-Webpage-UI-4-Analytics-FINAL-2048x1402.png 2048w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/04\/Portals-Webpage-UI-4-Analytics-FINAL-1920x1315.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Analyse what content your target group is using to optimise their exploration experience.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-11f5495 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"11f5495\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-738ac68\" data-id=\"738ac68\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7791228 elementor-widget elementor-widget-text-editor\" data-id=\"7791228\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Intrigued to see how CELUM could help you personalise content assets and deliver personalised content marketing strategies better?\u00a0<\/span><\/p><p><a href=\"https:\/\/www.celum.com\/en\/demo\/\"><span style=\"font-weight: 400;\">Book a demo<\/span><\/a><span style=\"font-weight: 400;\"> with us and we\u2019ll walk you through the entire content supply chain process. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-326c8c3 e-flex e-con-boxed e-con e-parent\" data-id=\"326c8c3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-026e939 elementor-widget elementor-widget-template\" data-id=\"026e939\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"46341\" class=\"elementor elementor-46341\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2969f832 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2969f832\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-5301cfbe\" data-id=\"5301cfbe\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6475334c elementor-widget elementor-widget-image\" data-id=\"6475334c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"591\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2025\/04\/CSC-ebook-Mockup-EN-without-shadow-768x591.png\" class=\"attachment-medium_large size-medium_large wp-image-46327\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2025\/04\/CSC-ebook-Mockup-EN-without-shadow-768x591.png 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2025\/04\/CSC-ebook-Mockup-EN-without-shadow-300x231.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2025\/04\/CSC-ebook-Mockup-EN-without-shadow-1024x788.png 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2025\/04\/CSC-ebook-Mockup-EN-without-shadow-1536x1182.png 1536w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2025\/04\/CSC-ebook-Mockup-EN-without-shadow-2048x1576.png 2048w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2025\/04\/CSC-ebook-Mockup-EN-without-shadow-1920x1477.png 1920w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-2c6411f2\" data-id=\"2c6411f2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-39af9372 elementor-widget elementor-widget-text-editor\" data-id=\"39af9372\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In our free guide, you can find out how effective <strong>Content Supply Chain management<\/strong> works and which strategies will help you optimize your process and achieve better results.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56d200b4 elementor-align-left celum-button celum-button--secondary elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"56d200b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.celum.com\/en\/the-essential-guide-to-content-supply-chain-management\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Request now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>With so much content being published each day, brands have to find new ways to attract customers\u2019 attention, and one such way is to personalise content marketing assets. In this guide, you\u2019ll see various approaches to personalising content marketing (with examples to help you understand how they work.) And we\u2019ll also show you how a [&hellip;]<\/p>\n","protected":false},"author":46,"featured_media":31069,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[86],"tags":[],"post_folder":[],"class_list":["post-30438","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-supply-chain"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.6 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Personalising Marketing Assets with a Proven Content Supply Chain<\/title>\n<meta name=\"description\" content=\"With so much content being published each day, brands have to find new ways to attract customers\u2019 attention, and one such way is to personalise content\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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