{"id":31383,"date":"2023-06-15T13:25:18","date_gmt":"2023-06-15T11:25:18","guid":{"rendered":"https:\/\/www.celum.com\/en\/?p=31383"},"modified":"2023-06-15T13:25:18","modified_gmt":"2023-06-15T11:25:18","slug":"apply-metadata-in-dam-to-optimise-content-supply-chain","status":"publish","type":"post","link":"https:\/\/www.celum.com\/en\/blog\/apply-metadata-in-dam-to-optimise-content-supply-chain\/","title":{"rendered":"How to Apply Metadata in DAM to Optimise Your Content Supply Chain"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"31383\" class=\"elementor elementor-31383\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-016dc15 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"016dc15\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-33af4e0\" data-id=\"33af4e0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8812297 elementor-widget elementor-widget-text-editor\" data-id=\"8812297\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Explore the significance of metadata in a digital asset management (DAM) system and its role in optimising your content supply chain. There are two essential facts to\u00a0<span style=\"color: var( --e-global-color-text );\">emphasises<\/span><span style=\"color: var( --e-global-color-text );\">: the indispensability of a DAM system for delivering content projects at scale, and the critical importance of metadata in leveraging DAM to its fullest potential.<\/span><\/p><p>Don&#8217;t want to read a bunch of text? Watch the video below instead.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b63431 elementor-widget elementor-widget-video\" data-id=\"1b63431\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=m1XnNi_jSyA&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f3f4b2a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f3f4b2a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1430b2b\" data-id=\"1430b2b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ed670e0 elementor-widget elementor-widget-text-editor\" data-id=\"ed670e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">There are two major facts about the <\/span><a href=\"https:\/\/www.celum.com\/en\/blog\/content-supply-chain\/\"><span style=\"font-weight: 400;\">content supply chain<\/span><\/a><span style=\"font-weight: 400;\"> process that you really need to know about:<\/span><\/p><p><span style=\"font-weight: 400;\">The first one is that it\u2019s practically impossible to deliver content projects at scale without a<\/span><a href=\"https:\/\/www.celum.com\/en\/blog\/digital-asset-management\/\"><span style=\"font-weight: 400;\"> digital asset management (DAM) system<\/span><\/a><span style=\"font-weight: 400;\"> in place. In fact, it\u2019s only when you have a means to store and organise digital assets, <\/span><a href=\"https:\/\/www.celum.com\/en\/blog\/what-is-online-proofing\/\"><span style=\"font-weight: 400;\">proof and sign off new projects<\/span><\/a><span style=\"font-weight: 400;\">, or collaborate with all stakeholders, projects get done on time and with no errors.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">The other one is that it\u2019s equally challenging to utilise DAM to its fullest potential without metadata. In fact, metadata is, by far, one of the most critical, and most often overlooked aspects of digital asset management.\u00a0\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">The good news is that in this guide, we\u2019ll help you overcome it. Below, you\u2019ll find a complete guide to using metadata in a digital asset management system.<\/span><\/p><p><span style=\"font-weight: 400;\">Here\u2019s what we\u2019ll discuss:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-41eed5b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"41eed5b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-311d317\" data-id=\"311d317\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1287882 elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"1287882\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;exclude_headings_by_selector&quot;:[],&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;,&quot;h4&quot;,&quot;h5&quot;,&quot;h6&quot;],&quot;marker_view&quot;:&quot;numbers&quot;,&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__1287882\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__1287882\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__1287882\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-449ce07 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"449ce07\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-51742d4\" data-id=\"51742d4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6b7f74f elementor-widget elementor-widget-heading\" data-id=\"6b7f74f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What are metadata fields in a DAM platform?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-101aca5 elementor-widget elementor-widget-text-editor\" data-id=\"101aca5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Let\u2019s start with the term &#8211; <\/span><i><span style=\"font-weight: 400;\">metadata<\/span><\/i><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Its origins are in the Greek word, meta, meaning \u201c<\/span><i><span style=\"font-weight: 400;\">beyond<\/span><\/i><span style=\"font-weight: 400;\">\u201d or \u201c<\/span><i><span style=\"font-weight: 400;\">after<\/span><\/i><span style=\"font-weight: 400;\">.\u201d In the English language, the term can also be used to describe more comprehensive information. Putting the two together, we can say that metadata is simply information that describes data, or \u201cdata about data.\u201d<\/span><\/p><p><span style=\"font-weight: 400;\">In marketing, we often use metadata to denote or describe various characteristics of digital assets. In photography, for example, we use metadata to provide information about camera settings being used in a particular project, location, type of an image, and so on. And once again, in this context, metadata is used to help organise, and then, locate and retrieve relevant photos faster.<\/span><\/p><p><span style=\"font-weight: 400;\">Metadata describes different characteristics of data, and those characteristics help organise the data better for everyone using it.<\/span><\/p><p><b>That\u2019s also how metadata is being used in a digital asset management (DAM) system.\u00a0<\/b><\/p><p><span style=\"font-weight: 400;\">The core digital asset management (DAM) capability is to allow for better organisation, storage, and retrieval of digital assets. In DAM, metadata contains all information whoever added a particular asset to the platform decided to specify about it.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">For example, a metadata for a digital image might include information about:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The asset\u2019s name<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Asset type<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Availability of the asset and any copyright information<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Status<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Language<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Any tags associated with the file<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Licence information<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a56eeb6 elementor-widget elementor-widget-image\" data-id=\"a56eeb6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"548\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/05\/Metadata.png\" class=\"attachment-large size-large wp-image-30913\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/05\/Metadata.png 920w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/05\/Metadata-300x205.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/05\/Metadata-768x526.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">An example of a digital asset with several metadata fields provided to describe it.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-15c8da7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"15c8da7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8dbaf88\" data-id=\"8dbaf88\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ed52640 elementor-widget elementor-widget-text-editor\" data-id=\"ed52640\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Naturally, the above is only a small selection of a DAM metadata. In fact, the opportunities to provide metadata for digital assets are practically limitless.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">You can use metadata to:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Provide structural information about the data, and define the elements to include in the metadata itself.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Specify administrative metadata which is key information about the data, like the author, when the data was created, or an asset type.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">And you can use descriptive metadata to provide further identification of the data and its value.\u00a0<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">But what\u2019s important is that all this information can make assets easy to locate and use, without having teams waste countless hours per week looking for them. Here are other benefits of specifying metadata for digital assets.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-13a4ceb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"13a4ceb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b85e57e\" data-id=\"b85e57e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c44396d elementor-widget elementor-widget-heading\" data-id=\"c44396d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why you absolutely must specify metadata for your digital assets   <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-034148f elementor-widget elementor-widget-text-editor\" data-id=\"034148f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">We\u2019ve already covered what metadata is, and what its core purpose is &#8211; to allow for better asset or data management.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">However, providing quick access to assets isn\u2019t the only benefit that metadata delivers to your <\/span><a href=\"https:\/\/www.celum.com\/en\/blog\/mastering-workflows-in-content-production\/\"><span style=\"font-weight: 400;\">marketing workflow<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">Other benefits of using metadata in DAM include:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Streamlining asset organisation<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Helping teams verify asset freshness with ease<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Saving time on searching for assets<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Allowing better protection of sensitive information and files<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Supporting digital archiving, and more.\u00a0<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">In fact, to reiterate what we\u2019ve said earlier in this guide, it\u2019s practically impossible to utilise DAM to its fullest and produce content assets at scale without turning to metadata.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">But there is still more to metadata, and it relates to how you need to think about the metadata information that you want to specify in your DAM platform.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-585d3ba elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"585d3ba\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4e686db\" data-id=\"4e686db\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a4f3656 elementor-widget elementor-widget-heading\" data-id=\"a4f3656\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Categories and segments in metadata\n   <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a91350 elementor-widget elementor-widget-text-editor\" data-id=\"6a91350\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">There are two ways to define metadata, by its category, and its segment.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Categories describe what different DAM metadata fields describe, and the three core categories of metadata are:\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Structural <\/b><span style=\"font-weight: 400;\">\u2013 Defines the elements you want to include in the metadata, and how those different components of the data are organised together.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Administrative <\/b><span style=\"font-weight: 400;\">\u2013 Key information about the data ownership, access rights, and other administrative details.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Descriptive <\/b><span style=\"font-weight: 400;\">\u2013 Information about the data content and its context.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\"><br \/>Segments, on the other hand, provide information about specific types of metadata that are relevant to a particular context of the data. In this case, we typically divide metadata into three segments:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Content metadata<\/b><span style=\"font-weight: 400;\"> describes the content of the file. Examples of content metadata include keywords, tags, industries, etc.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Instructional metadata<\/b><span style=\"font-weight: 400;\"> provide information about the approved ways to use the asset.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Historical metadata <\/b><span style=\"font-weight: 400;\">describes what\u2019s been happening with the asset, from the creation data or location to any revisions and changes that have been applied to it.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\"><br \/>Combined, categories and segments provide a complete description of an asset, giving any stakeholders all the information they need to select the correct file, and use it accordingly to its specific purpose.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Let\u2019s look at some examples of those metadata fields.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2d69a57 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2d69a57\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8fe8a35\" data-id=\"8fe8a35\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0759db4 elementor-widget elementor-widget-heading\" data-id=\"0759db4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The most commonly used fields and attributes in DAM metadata \n   <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-548dddb elementor-widget elementor-widget-text-editor\" data-id=\"548dddb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A quick note before we move any further &#8211; the list you\u2019ll see below contains the most common metadata attributes. It is by no means an exhaustive list, nor a complete list of information that you could define with metadata. Our goal for including it is to show you examples of various metadata fields that you could specify in your DAM platform, and how having them will affect your content supply chain process.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">So, without any further ado, here are the most common metadata fields and attributes:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Asset name<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Description\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Keywords\/Tags<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Asset type<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Owner<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Uploaded date<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Version status<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Copyright holder\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Approval status<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Content language<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58ce70c elementor-widget elementor-widget-image\" data-id=\"58ce70c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"548\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/06\/Metadata-in-DAM-blog-UI-image-2-1024x701.png\" class=\"attachment-large size-large wp-image-31446\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/06\/Metadata-in-DAM-blog-UI-image-2-1024x701.png 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/06\/Metadata-in-DAM-blog-UI-image-2-300x205.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/06\/Metadata-in-DAM-blog-UI-image-2-768x526.png 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/06\/Metadata-in-DAM-blog-UI-image-2-1536x1052.png 1536w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/06\/Metadata-in-DAM-blog-UI-image-2-2048x1402.png 2048w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/06\/Metadata-in-DAM-blog-UI-image-2-1920x1315.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Add metadata to assets in bulk to save time.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-21fef8c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"21fef8c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3995e62\" data-id=\"3995e62\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dc48318 elementor-widget elementor-widget-heading\" data-id=\"dc48318\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How does it all work together in a DAM platform?    \n   <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e248820 elementor-widget elementor-widget-text-editor\" data-id=\"e248820\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">To conclude this guide, let us show you how to use metadata in CELUM to streamline the content supply chain process.<\/span><\/p><p><span style=\"font-weight: 400;\">In general, metadata comes into play in two scenarios:<\/span><\/p><p><b>The first one is asset upload. <\/b><span style=\"font-weight: 400;\">This is when you take an asset or a whole collection of assets like photos, videos, etc. and bring them to be stored in your DAM. As part of the process, you identify where these assets should be stored &#8211; for example, a specific collection or a folder.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Here\u2019s an example of a folder structure in CELUM.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4e9573 elementor-widget elementor-widget-image\" data-id=\"a4e9573\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"548\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/06\/Blog-UI-image-Metadata-Folder-structure-1024x701.png?ver=1755526879\" class=\"attachment-large size-large wp-image-31462\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/06\/Blog-UI-image-Metadata-Folder-structure-1024x701.png 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/06\/Blog-UI-image-Metadata-Folder-structure-300x205.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/06\/Blog-UI-image-Metadata-Folder-structure-768x526.png 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/06\/Blog-UI-image-Metadata-Folder-structure-1536x1052.png 1536w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/06\/Blog-UI-image-Metadata-Folder-structure-2048x1402.png 2048w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/06\/Blog-UI-image-Metadata-Folder-structure-1920x1315.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Folder structure in CELUM.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2ac07cf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2ac07cf\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-54c45fd\" data-id=\"54c45fd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d7148dc elementor-widget elementor-widget-text-editor\" data-id=\"d7148dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">But also, you specify various metadata about each asset. For example:\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Asset type\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Content type\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Keywords<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Description, and much more.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-742c4f5 elementor-widget elementor-widget-image\" data-id=\"742c4f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"548\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/06\/Metadata-in-DAM-blog-UI-image-1-1024x701.png\" class=\"attachment-large size-large wp-image-31463\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/06\/Metadata-in-DAM-blog-UI-image-1-1024x701.png 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/06\/Metadata-in-DAM-blog-UI-image-1-300x205.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/06\/Metadata-in-DAM-blog-UI-image-1-768x526.png 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/06\/Metadata-in-DAM-blog-UI-image-1-1536x1052.png 1536w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/06\/Metadata-in-DAM-blog-UI-image-1-2048x1402.png 2048w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/06\/Metadata-in-DAM-blog-UI-image-1-1920x1315.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Metadata applied to product content.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d8f1446 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d8f1446\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1ba067b\" data-id=\"1ba067b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-661c5f4 elementor-widget elementor-widget-text-editor\" data-id=\"661c5f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>The other scenario is when you\u2019re searching for assets.<\/b><span style=\"font-weight: 400;\"> CELUM makes it incredibly easy to use metadata to quickly locate any files you need.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">The easiest way to do so is to click on any metadata in an asset to access other files categorised in the same way. For example, let\u2019s say that you already have an asset with type \u201cmarketing\u201d open. You can click on that tag and the system will show you all files with the same type.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">The same method would work for other tags, including the ones generated by CELUM\u2019s AI.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">This is because, as we\u2019ve discussed earlier, metadata helps provide additional context to each asset and helps categorise those assets by these various contexts.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Another method is to use search filters, and sort your assets by specific metadata. This method works similarly to the one above. However, in this case, you\u2019re not starting with an asset but a blank search such as a keyword, and use metadata to narrow down your search results.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-873f957 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"873f957\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a1203ff\" data-id=\"a1203ff\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-13bb686 elementor-widget elementor-widget-text-editor\" data-id=\"13bb686\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Would you like to see how CELUM helps you streamline the content supply chain? <\/b><a href=\"https:\/\/www.celum.com\/en\/demo\/\"><b>Book a demo<\/b><\/a><b> with us and we\u2019ll be delighted to walk you through the platform.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Explore the significance of metadata in a digital asset management (DAM) system and its role in optimising your content supply chain. There are two essential facts to\u00a0emphasises: the indispensability of a DAM system for delivering content projects at scale, and the critical importance of metadata in leveraging DAM to its fullest potential. Don&#8217;t want to [&hellip;]<\/p>\n","protected":false},"author":46,"featured_media":31384,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"post_folder":[],"class_list":["post-31383","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dam"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.6 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Apply Metadata in DAM to Optimise Your Content Supply Chain<\/title>\n<meta name=\"description\" content=\"Explore the significance of metadata in a digital asset management (DAM) system and its role in optimising your content supply chain. 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