{"id":32766,"date":"2023-07-31T11:30:19","date_gmt":"2023-07-31T09:30:19","guid":{"rendered":"https:\/\/www.celum.com\/en\/?p=32766"},"modified":"2023-07-31T11:31:08","modified_gmt":"2023-07-31T09:31:08","slug":"content-complex-technical-products","status":"publish","type":"post","link":"https:\/\/www.celum.com\/en\/blog\/content-complex-technical-products\/","title":{"rendered":"Staying On Top of Content for Complex and Technical Products"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"32766\" class=\"elementor elementor-32766\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3451d52 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3451d52\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6412afc\" data-id=\"6412afc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d6b4b90 elementor-widget elementor-widget-text-editor\" data-id=\"d6b4b90\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>In a competitive market, effective product content management (PCM) is crucial for companies to successfully market and sell their products.<\/strong><\/p><p><strong>Efficiently linking marketing and technical content for complex products is necessary to present meaningful product content and stand out from the competition.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8a841a3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8a841a3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e4d489d\" data-id=\"e4d489d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3247a61 elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"3247a61\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;exclude_headings_by_selector&quot;:[],&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;,&quot;h4&quot;,&quot;h5&quot;,&quot;h6&quot;],&quot;marker_view&quot;:&quot;numbers&quot;,&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__3247a61\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__3247a61\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__3247a61\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a860124 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a860124\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fe47a61\" data-id=\"fe47a61\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1ec2d49 elementor-widget elementor-widget-heading\" data-id=\"1ec2d49\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Facing the Challenge of Complex Products<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e222c00 elementor-widget elementor-widget-text-editor\" data-id=\"e222c00\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Many complex or technical products are composed of different components. Each of these components has its own attributes and properties that need to be taken into account. The challenge is to link these components with the corresponding marketing and technical content and to ensure a complete and comprehensive overview.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8baa1dd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8baa1dd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3f80286\" data-id=\"3f80286\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-839b5e6 elementor-widget elementor-widget-heading\" data-id=\"839b5e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Bond Your Product With Its Content<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba9e440 elementor-widget elementor-widget-text-editor\" data-id=\"ba9e440\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The sheer variety and amount of different pieces of content for complex products is often overwhelming. Companies are faced with the task of aggregating a wealth of files such as images, videos, product data sheets and technical documentation into one product.<\/p><p>Not keeping this information comprehensive, up-to-date and complete can have serious consequences for your business:<\/p><ul><li>Project delays<\/li><li>Increase in support requests<\/li><li>Customer dissatisfaction<\/li><li>Inadequate product representation<\/li><li>Unsuccessful marketing campaigns<\/li><li>Legal complications<\/li><li>Delivery delays<\/li><li>Additional costs<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25d6e03 elementor-widget elementor-widget-image\" data-id=\"25d6e03\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"548\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/07\/Mehrere-assets-pro-komplexem-produkt-1024x701.png\" class=\"attachment-large size-large wp-image-32770\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/07\/Mehrere-assets-pro-komplexem-produkt-1024x701.png 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/07\/Mehrere-assets-pro-komplexem-produkt-300x205.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/07\/Mehrere-assets-pro-komplexem-produkt-768x526.png 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/07\/Mehrere-assets-pro-komplexem-produkt-1536x1052.png 1536w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/07\/Mehrere-assets-pro-komplexem-produkt-2048x1402.png 2048w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/07\/Mehrere-assets-pro-komplexem-produkt-1920x1315.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-07b3d65 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"07b3d65\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6f5722c\" data-id=\"6f5722c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4b60c84 elementor-widget elementor-widget-heading\" data-id=\"4b60c84\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Solution: Compound Objects <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7711a2a elementor-widget elementor-widget-text-editor\" data-id=\"7711a2a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Product Content Management (PCM) with <a href=\"https:\/\/www.celum.com\/en\/pcm-technical-products\/\">Compound Objects<\/a>, as offered by CELUM, provides a solution to this problem. Compound objects allow complex products to be broken down into their individual parts and detailed descriptions to be created. These help all stakeholders &#8211; be they customers, suppliers, or retail partners &#8211; to better understand, distribute or use the product. By allocating the right resources and metadata, companies can optimise the process of linking content and product.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9dfa30 elementor-widget elementor-widget-image\" data-id=\"b9dfa30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"548\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/07\/Erkenne-was-fehlt-komplexe-produkte-1024x701.png\" class=\"attachment-large size-large wp-image-32771\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/07\/Erkenne-was-fehlt-komplexe-produkte-1024x701.png 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/07\/Erkenne-was-fehlt-komplexe-produkte-300x205.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/07\/Erkenne-was-fehlt-komplexe-produkte-768x526.png 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/07\/Erkenne-was-fehlt-komplexe-produkte-1536x1052.png 1536w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/07\/Erkenne-was-fehlt-komplexe-produkte-2048x1402.png 2048w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/07\/Erkenne-was-fehlt-komplexe-produkte-1920x1315.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c0f3a3b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c0f3a3b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1d6633c\" data-id=\"1d6633c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fc1b114 elementor-grid-1 elementor-posts--thumbnail-none elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-card-shadow-yes elementor-posts__hover-gradient elementor-widget elementor-widget-posts\" data-id=\"fc1b114\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;cards_columns&quot;:&quot;1&quot;,&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-51553 page type-page status-publish has-post-thumbnail hentry\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h1 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.celum.com\/en\/content-for-ai-agentic-commerce-and-geo\/\" >\n\t\t\t\tContent for AI &#8211; Agentic Commerce and GEO\t\t\t<\/a>\n\t\t<\/h1>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Content for AI &#8211; Agentic Commerce and GEO. Engage AI agents as effectively as humans \u2014 and earn top visibility in generative engines. <\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.celum.com\/en\/content-for-ai-agentic-commerce-and-geo\/\" aria-label=\"Read more about Content for AI &#8211; Agentic Commerce and GEO\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t20. April 2026\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-avatar\">\n\t\t\tNo Comments\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-37a232f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"37a232f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e406744\" data-id=\"e406744\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0ca4e5b elementor-widget elementor-widget-heading\" data-id=\"0ca4e5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Always Be in Control<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fea8da2 elementor-widget elementor-widget-text-editor\" data-id=\"fea8da2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Both producers of complex technical products and special brands such as SCOTT Sports need technical documentation in addition to marketing content in order to successfully market and sell their products or to meet legal requirements. It doesn&#8217;t matter whether these are technical drawings, CAD files, 3-D renderings, component lists, ISO certificates, construction and maintenance instructions or supplier documentation for exporting the products &#8211; they all have to be collected and managed in one place and then made available to the relevant stakeholders.<\/p><p>The mass of digital assets thus created around a single product should therefore be both securely stored and quickly retrievable. A <a href=\"https:\/\/www.celum.com\/en\/content-supply-chain-platform\/\">Content Supply Chain Plattform<\/a> with a powerful <a href=\"https:\/\/www.celum.com\/en\/digital-asset-management-software\/\">Digital Asset Management<\/a> like CELUM.<\/p><p>helps your company to aggregate product content, to create and maintain an overview of excisting materials and to always know which assets are still missing.<\/p><p>The system optimises processes, reduces manual effort through bulk management of assets and simplifies tracking.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c44c426 elementor-widget elementor-widget-image\" data-id=\"c44c426\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"548\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/07\/assets-im-bulk-managemen-komplexe-produkte-1024x701.png\" class=\"attachment-large size-large wp-image-32772\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/07\/assets-im-bulk-managemen-komplexe-produkte-1024x701.png 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/07\/assets-im-bulk-managemen-komplexe-produkte-300x205.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/07\/assets-im-bulk-managemen-komplexe-produkte-768x526.png 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/07\/assets-im-bulk-managemen-komplexe-produkte-1536x1052.png 1536w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/07\/assets-im-bulk-managemen-komplexe-produkte-2048x1402.png 2048w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/07\/assets-im-bulk-managemen-komplexe-produkte-1920x1315.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-de9812b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"de9812b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a80dde6\" data-id=\"a80dde6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e66af32 elementor-widget elementor-widget-heading\" data-id=\"e66af32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Asset Placeholder for Completeness<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61ec745 elementor-widget elementor-widget-text-editor\" data-id=\"61ec745\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In projects, as we all know, it frequently happens that documents are still missing. In this case, how can you ensure that they are submitted later and do not slip into oblivion?\u00a0<\/p><p>That is why we provide asset placeholders for missing media or files. This allows you to enter important metadata while the assets are still in production. As soon as the finished content is added, the metadata is automatically applied. This means that media and tags can be created in parallel, speeding up the creation of extensive product assets and thus the completion of the project.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6de459d elementor-widget elementor-widget-image\" data-id=\"6de459d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"548\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/07\/Placeholder-nutzen-komplexe-produkte-1024x701.png\" class=\"attachment-large size-large wp-image-32773\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/07\/Placeholder-nutzen-komplexe-produkte-1024x701.png 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/07\/Placeholder-nutzen-komplexe-produkte-300x205.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/07\/Placeholder-nutzen-komplexe-produkte-768x526.png 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/07\/Placeholder-nutzen-komplexe-produkte-1536x1052.png 1536w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/07\/Placeholder-nutzen-komplexe-produkte-2048x1402.png 2048w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/07\/Placeholder-nutzen-komplexe-produkte-1920x1315.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5026e28 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5026e28\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7b8e70a\" data-id=\"7b8e70a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d3fc47f elementor-widget elementor-widget-heading\" data-id=\"d3fc47f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Optimise the Rich Product Content Process<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56101df elementor-widget elementor-widget-text-editor\" data-id=\"56101df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><!--StartFragment --><\/p><p>Ideally, an agile workflow for product content makes it possible to centrally manage digital product assets, to manage them in large quantities and to ensure precise and convincing product presentation across all channels.<\/p><p>In summary, the efficient linking of marketing and technical content for complex products is an essential factor to succeed in the competitive market. Companies that rely on optimised product content management can present their products in a way that is appropriate for their target groups and thus increase their sales figures.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-48b9672 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"48b9672\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0951f59\" data-id=\"0951f59\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aa1879d elementor-widget elementor-widget-heading\" data-id=\"aa1879d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">So What Are Your Benefits?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a46471 elementor-widget elementor-widget-text-editor\" data-id=\"2a46471\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><!--StartFragment --><\/p><p>Use CELUM to efficiently combine the marketing and technical content of your complex products to benefit from the following advantages:<\/p><p><strong>Company-internal advantages<\/strong><\/p><ul><li><p>Overview of all product assets for all employees<\/p><\/li><li><p>Reduced time spent searching for product documents<\/p><\/li><li><p>Central maintenance of digital assets ensures accurate, up-to-date and consistent information in one central location<\/p><\/li><li><p>Efficient maintenance of product assets<\/p><\/li><li><p>Faster provision of product content for sales and product management enquiries<\/p><\/li><li><p>Integration with various third-party systems (PIM, CRM, ERP&#8230;) and applications (design tools such as Adobe Suite, Microsoft 365, social media tools, &#8230;)<\/p><\/li><\/ul><p><strong>Advantages for customers and partners<\/strong><\/p><ul><li>Up-to-date, consistent and complete source of information for retailers and partners<\/li><li>Support of the multi-channel strategy for various print documents, web catalogues, web shops and apps<\/li><li>Use of cross selling potentials through stored meta data and therefore possible product combinations on the channels<\/li><\/ul><div>\u00a0<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c75a52 elementor-widget elementor-widget-text-editor\" data-id=\"8c75a52\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Would you like to know how CELUM works? Then let one of our consultants advise you in an <a href=\"https:\/\/www.celum.com\/en\/demo\/\">individual demo,<\/a> in which your needs and questions will be addressed.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Tighten the bond between your product and its technical and marketing content. Make your products stand out on the digital shelf.<\/p>\n","protected":false},"author":17,"featured_media":32791,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[86,110],"tags":[136,137],"post_folder":[],"class_list":["post-32766","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-supply-chain","category-product-news","tag-compound-objects","tag-product-content-management"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.6 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Staying On Top of Content for Complex and Technical Products<\/title>\n<meta name=\"description\" content=\"Tighten the bond between your product and its technical and marketing content. 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Make your products stand out on the digital shelf.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.celum.com\/en\/blog\/content-complex-technical-products\/\" \/>\n<meta property=\"og:site_name\" content=\"Celum\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/celumcorporate\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-31T09:30:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-31T09:31:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/07\/Compound-objects-for-complex-products_Dark_blue.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1201\" \/>\n\t<meta property=\"og:image:height\" content=\"631\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Isabel Stingl\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@CELUM\" \/>\n<meta name=\"twitter:site\" content=\"@CELUM\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Isabel Stingl\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.celum.com\\\/en\\\/blog\\\/content-complex-technical-products\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.celum.com\\\/en\\\/blog\\\/content-complex-technical-products\\\/\"},\"author\":{\"name\":\"Isabel Stingl\",\"@id\":\"https:\\\/\\\/www.celum.com\\\/en\\\/#\\\/schema\\\/person\\\/4da41834eb42fbb02478dfc673af538e\"},\"headline\":\"Staying On Top of Content for Complex and Technical Products\",\"datePublished\":\"2023-07-31T09:30:19+00:00\",\"dateModified\":\"2023-07-31T09:31:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.celum.com\\\/en\\\/blog\\\/content-complex-technical-products\\\/\"},\"wordCount\":791,\"publisher\":{\"@id\":\"https:\\\/\\\/www.celum.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.celum.com\\\/en\\\/blog\\\/content-complex-technical-products\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.celum.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2023\\\/07\\\/Compound-objects-for-complex-products_Dark_blue.jpg\",\"keywords\":[\"Compound Objects\",\"product content management\"],\"articleSection\":[\"Content Supply Chain\",\"Product News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.celum.com\\\/en\\\/blog\\\/content-complex-technical-products\\\/\",\"url\":\"https:\\\/\\\/www.celum.com\\\/en\\\/blog\\\/content-complex-technical-products\\\/\",\"name\":\"Staying On Top of Content for Complex and Technical Products\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.celum.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.celum.com\\\/en\\\/blog\\\/content-complex-technical-products\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.celum.com\\\/en\\\/blog\\\/content-complex-technical-products\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.celum.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2023\\\/07\\\/Compound-objects-for-complex-products_Dark_blue.jpg\",\"datePublished\":\"2023-07-31T09:30:19+00:00\",\"dateModified\":\"2023-07-31T09:31:08+00:00\",\"description\":\"Tighten the bond between your product and its technical and marketing content. 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