{"id":33046,"date":"2023-08-29T11:17:45","date_gmt":"2023-08-29T09:17:45","guid":{"rendered":"https:\/\/www.celum.com\/en\/?p=33046"},"modified":"2025-07-08T16:27:04","modified_gmt":"2025-07-08T14:27:04","slug":"content-scaling","status":"publish","type":"post","link":"https:\/\/www.celum.com\/en\/blog\/content-scaling\/","title":{"rendered":"How to Scale Content Production Successfully Using a CSC Platform"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"33046\" class=\"elementor elementor-33046\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b8c875d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b8c875d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3e56b47\" data-id=\"3e56b47\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9f4fc63 elementor-widget elementor-widget-text-editor\" data-id=\"9f4fc63\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>It\u2019s a fact &#8211; Today\u2019s marketing is pretty much all about content. <br \/><\/strong><\/p><p><strong>It really doesn\u2019t matter what strategy or channel your brand focuses on, right now. To do it well, you need to create more content.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5266f94 elementor-widget elementor-widget-text-editor\" data-id=\"5266f94\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>I\u2019m sure you\u2019ll agree with my emphasis on the word \u201cmore.\u201d<\/p><p>Much of your team\u2019s work is about creating more and more content, after all, and trying to do it efficiently and fast. Unfortunately, that\u2019s also something that, as I\u2019m sure you\u2019ve experienced too, is quite challenging to do.<\/p><p>That\u2019s why I wrote this guide. I wanted to share my experiences with scaling <a href=\"https:\/\/www.celum.com\/en\/blog\/what-is-content-production-process\/\">content production<\/a> and creating more high-quality content fast.<\/p><p>But before we get to that, we should take a deeper look at the problem\u2026<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-87d4688 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"87d4688\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6294757\" data-id=\"6294757\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-efb98e1 elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"efb98e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;exclude_headings_by_selector&quot;:[],&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;,&quot;h4&quot;,&quot;h5&quot;,&quot;h6&quot;],&quot;marker_view&quot;:&quot;numbers&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__efb98e1\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__efb98e1\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__efb98e1\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-79f6d23 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"79f6d23\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9fbdd6d\" data-id=\"9fbdd6d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-df04a67 elementor-widget elementor-widget-heading\" data-id=\"df04a67\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What does it mean to scale content production (and why is it so difficult)?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26fe36c elementor-widget elementor-widget-text-editor\" data-id=\"26fe36c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Let\u2019s start with the term &#8211; content scaling &#8211; because it\u2019s at the heart of what we\u2019ll be discussing in this guide. <\/p><p><strong>Content scaling refers to strategies you employ to successfully increase your existing content production.<\/strong><\/p><p>That said &#8211; the goal of content scaling isn\u2019t to push the production up temporarily. Nor is it about delivering more content for a single, particular campaign, after which your production velocity goes back to normal levels.<\/p><p>Content scaling is all about creating a process that would allow your content teams to publish significantly more high-quality assets every month.<\/p><p>What\u2019s more, the content scaling process should also facilitate further increases in content production without forcing you to re-evaluate processes from the ground up again. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d25807c elementor-widget elementor-widget-heading\" data-id=\"d25807c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">When do you need to consider scaling content production?\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e9a078f elementor-widget elementor-widget-text-editor\" data-id=\"e9a078f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The decision to scale content production doesn\u2019t usually happen for no reason. In most cases, CMOs begin considering content scaling as a result of their companies facing one of these scenarios:<\/p>\n<ul>\n<li><strong>A company faces a greater demand for content assets.<\/strong> This usually happens as a result of an exponential growth, a new product launch, a big market push, or another initiative that puts the company\u2019s marketing needs on overdrive.<\/li>\n<li><strong>A company might have also done the basics of a content strategy.<\/strong> It now needs to take content to the next level. However, due to specific market conditions, it needs to do so within a short span of time and needs to produce content assets at an increased velocity.<br>A good example of this is ramping up the SEO and content strategy as a result of a new entrant to the market beginning to win search visibility from the company.<\/li>\n<li><strong>A company may also finally have the resources and be in a position to scale its content efforts.<\/strong> It might be that the company was finally able to expand the creative team or has the budget to hire an agency to help create more content.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7438cb0 elementor-widget elementor-widget-heading\" data-id=\"7438cb0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What happens after you\u2019ve scaled content creation?\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2f5e81 elementor-widget elementor-widget-text-editor\" data-id=\"d2f5e81\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In the previous section, we\u2019ve discussed what scenarios push companies to embrace content scaling. Now, let\u2019s discuss what objectives you might wish to achieve with the increased content production.<\/p>\n<p>Typically, companies focus on six main objectives when scaling content creation:<\/p>\n<ul>\n<li><strong>Increasing market competitiveness.<\/strong> Having more content published can help a company to position itself along every step of the buyer\u2019s journey and every touchpoint with relevant information.<\/li>\n<li><strong>Building brand awareness.<\/strong> Another objective is to ensure that no matter where customers seek information, they come across content by the brand, thus ensuring brand awareness and recognition.<\/li>\n<li><strong>Dominating search engine results and outranking the competition.<\/strong> Greater volume of content live means that the company can rank for more keywords and expand its search visibility.<\/li>\n<li><strong>Creating new marketing opportunities.<\/strong> This often relates to the company entering new markets or new locations.<\/li>\n<li><strong>Building product visibility.<\/strong> This is particularly true for companies with new products on the market. Having more product-led content results in their ability to connect with more customers at different stages of the buying journey.<\/li>\n<li><strong>Reaching goals faster.<\/strong> Finally, many companies decide to scale content production simply to reach their various milestones quicker.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5bad40b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5bad40b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c554a57\" data-id=\"c554a57\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5556b19 elementor-widget elementor-widget-heading\" data-id=\"5556b19\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why you can\u2019t scale content successfully without a proper tool\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-786939d elementor-widget elementor-widget-text-editor\" data-id=\"786939d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>It\u2019s true &#8211; scaling content offers an incredible opportunity to boost the company\u2019s marketing efforts, and at the same time, it\u2019s something that seems almost impossible to do.<\/p><p>Your teams face numerous challenges when trying to get through their current workload, after all. As a result, it\u2019s easy to assume that doubling or tripling it will make everything even more difficult.<\/p><p>Well, it is true. For example, your teams might experience these challenges:<\/p><ul><li><strong>Writers and creatives will have to create and manage even more digital assets, for one.<\/strong> Every new piece of content will add to your library of digital files. With a significantly larger amount of projects to do, you\u2019ll end up with an equally greater amount of assets to store, organise, and manage. <\/li><li><strong>More people will be using those assets.<\/strong> As a result, you can expect more errors, misplaced files, or teams using wrong assets in their projects.<\/li><li>More assets, asset mismanagement, and more people participating in projects will result in various <strong>obstacles in production<\/strong>. Some of these will relate to errors I mentioned in the previous point. Other obstacles will relate to copyright issues, legal issues with third-party assets, and more.<\/li><li><strong>Finally, you can expect having to deal with even more bottlenecks.<\/strong> Take the <a href=\"https:\/\/www.celum.com\/en\/blog\/how-to-set-up-a-content-review-process\/\">approvals and review process<\/a>, for example. Most likely, it\u2019s already causing delays in production. And it\u2019s only going to get worse when your teams begin to create significantly more content in the same amount of time.<br \/><br \/><\/li><\/ul><p>However, as scary as the above may sound, it\u2019s worth noting that none of these challenges is unavoidable. In fact, with a proper <a href=\"https:\/\/www.celum.com\/en\/content-supply-chain-platform\/\">Content Supply Chain (CSC) software<\/a>, you can eliminate almost all of them, and greatly reduce the negative impact of the others.<\/p><ol><li>Using CSC software will mean that managing even the craziest amount of digital assets will be a breeze.<\/li><li>With clearly defined roles and responsibilities, project workflows, and collaboration features, working with even a large and dispersed team is never a problem.<\/li><li>Online proofing capabilities mean that you can automate and streamline much of the review and approval process, and so on.<\/li><\/ol><p><br \/>In fact, let me show you exactly how it works. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-75ecc19 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"75ecc19\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f2cc367\" data-id=\"f2cc367\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-98515a3 elementor-widget elementor-widget-heading\" data-id=\"98515a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to successfully use Content Supply Chain software to scale content\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2307389 elementor-widget elementor-widget-text-editor\" data-id=\"2307389\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Let me walk you through what a typical process for scaling content production with a CSC system would look like.<\/p><p>In general, the process includes six steps, ranging from defining workflows to monitoring asset usage and performance.<\/p><p>Naturally, you won\u2019t have to be involved in all those steps. However, I believe that you should know what the entire process looks like, and who needs to complete various steps to complete it.<\/p><p>So, without any further ado, here are the steps to take to build a content scaling process with CSC software. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1bb7eb elementor-widget elementor-widget-heading\" data-id=\"b1bb7eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Step 1. Defining content production workflows and processes\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36e38ff elementor-widget elementor-widget-text-editor\" data-id=\"36e38ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The process starts with figuring out what steps your teams need to take to deliver a finished content asset.<\/p><p>Although this process would be different for each company, it would, typically, include steps relating to:<\/p><ul><li>Defining briefs<\/li><li>Creating outlines and drafts<\/li><li>Revisions<\/li><li>Enhancing the content with creative assets<\/li><li>Getting the final sign off<\/li><li>Routing content to relevant marketing channels, etc. <\/li><\/ul><p><a href=\"https:\/\/www.celum.com\/en\/\">CELUM<\/a>, our Content Supply Chain platform, allows your brand to set up custom workflows and processes for different content types. <br \/>Every time your teams launch a new content project, they can follow the workflow that will ensure that everyone follows the same steps, and nobody ever wonders what to do next to complete the asset. <br \/>Here\u2019s an example of a simple workflow set up in CELUM. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9144945 elementor-widget elementor-widget-image\" data-id=\"9144945\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"548\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/03\/Workflows-1024x701.png\" class=\"attachment-large size-large wp-image-28249\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/03\/Workflows-1024x701.png 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/03\/Workflows-300x205.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/03\/Workflows-768x526.png 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/03\/Workflows-1536x1052.png 1536w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/03\/Workflows-2048x1402.png 2048w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/03\/Workflows-1920x1315.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Easy to set up workflow in CELUM - no coding needed.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e9ebb66 elementor-widget elementor-widget-text-editor\" data-id=\"e9ebb66\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The workflow also affects your project structure, and ensures that teams follow the same set of steps when working on content. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8019eea elementor-widget elementor-widget-image\" data-id=\"8019eea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"548\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/04\/CELUMWork-1-1024x701.png\" class=\"attachment-large size-large wp-image-29484\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/04\/CELUMWork-1-1024x701.png 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/04\/CELUMWork-1-300x205.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/04\/CELUMWork-1-768x526.png 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/04\/CELUMWork-1-1536x1052.png 1536w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/04\/CELUMWork-1-2048x1402.png 2048w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/04\/CELUMWork-1-1920x1315.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">CEUM provides an overview of the process and the individual tasks<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f40ca47 elementor-widget elementor-widget-heading\" data-id=\"f40ca47\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Step 2. Creating a content calendar<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c44c2ef elementor-widget elementor-widget-text-editor\" data-id=\"c44c2ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To properly manage an increased content production, your teams need to plan it well ahead, and ensure that everyone knows what needs to be completed, and by when.<\/p><p>In CELUM, your content strategists can do this by adding tasks to the content calendar workroom.<\/p><p>For each task, they can also specify due dates, assignees and other project characteristics.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab41800 elementor-widget elementor-widget-image\" data-id=\"ab41800\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"548\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/08\/Task-Management-1024x701.png\" class=\"attachment-large size-large wp-image-21385\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/08\/Task-Management-1024x701.png 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/08\/Task-Management-300x205.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/08\/Task-Management-768x526.png 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/08\/Task-Management-1536x1052.png 1536w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/08\/Task-Management-2048x1402.png 2048w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/08\/Task-Management-1920x1315.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Adding new tasks to the content calendar workroom, including task details.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-daaa3e8 elementor-widget elementor-widget-heading\" data-id=\"daaa3e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Step 3. Setting up the approvals workflow\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dad7e61 elementor-widget elementor-widget-text-editor\" data-id=\"dad7e61\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>I already mentioned approvals and reviews but given how critical part of the process (and often how challenging) it is, it\u2019s worth repeating. Because I\u2019m sure you\u2019ll agree that if there\u2019s one step in the project where a bottleneck is likely to occur, it\u2019s during the review process.<\/p><p>Several reasons could be causing this for your brand. Perhaps you\u2019re using outdated review channels. When teams use email, phone, and ad hoc meetings to collect feedback and process reviews, after all, delays are inevitable.<\/p><p>Luckily, the opposite is true too. When your process includes a repeatable online proofing process, and uses a tool with capabilities designed to facilitate it, then suddenly all these challenges disappear.<\/p><p>CELUM offers a whole range of online proofing capabilities to help you streamline the reviews process:<\/p><ul><li>Annotation tools that let every reviewer leave their feedback directly on the asset (including videos)<\/li><li>Roles and responsibilities that help you define who needs to be involved in the review process, and when.<\/li><li>Reminders and notifications that tell various stakeholders know that their comments are due, etc.<\/li><\/ul><p><br \/>Here\u2019s how a feedback panel looks like in CELUM:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e237cd0 elementor-widget elementor-widget-image\" data-id=\"e237cd0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"548\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/04\/Feedback-annotation-1024x701.png\" class=\"attachment-large size-large wp-image-29057\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/04\/Feedback-annotation-1024x701.png 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/04\/Feedback-annotation-300x205.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/04\/Feedback-annotation-768x526.png 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/04\/Feedback-annotation-1536x1052.png 1536w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/04\/Feedback-annotation-2048x1402.png 2048w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/04\/Feedback-annotation-1920x1315.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Feedback panel in CELUM<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73a9ca9 elementor-widget elementor-widget-text-editor\" data-id=\"73a9ca9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>But there is more.<\/strong> CELUM allows your content managers to set up separate online proofing workflows for different projects or teams, and launch those whenever you create a new project.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b2efa87 elementor-widget elementor-widget-image\" data-id=\"b2efa87\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"548\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/07\/Process-1-1024x701.png\" class=\"attachment-large size-large wp-image-20941\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/07\/Process-1-1024x701.png 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/07\/Process-1-300x205.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/07\/Process-1-768x526.png 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/07\/Process-1-1536x1052.png 1536w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/07\/Process-1-2048x1402.png 2048w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/07\/Process-1-1920x1315.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Create templates for different online-proofing workflows<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-476ddde elementor-widget elementor-widget-heading\" data-id=\"476ddde\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Step 4. Specifying roles and permissions for all stakeholders\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a7d284 elementor-widget elementor-widget-text-editor\" data-id=\"0a7d284\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Seamless collaboration is, without a doubt, the key factor that makes content scaling possible. But just as you need everyone to work together, you also need them to know who needs to do what, when, and control what assets and tasks these people have access to.<\/p><p>The alternative is chaos, after all, and that\u2019s in spite of your brand having a clearly defined workflow.<\/p><p>CELUM\u2019s roles and responsibilities allow your managers to fully control user access to files, tasks, projects, and more. By just defining roles and responsibilities for each phase of the content production process, a manager can move projects forward with full accountability.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e8054c5 elementor-widget elementor-widget-image\" data-id=\"e8054c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"548\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/07\/User-Permissions-and-Access-1024x701.png\" class=\"attachment-large size-large wp-image-21089\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/07\/User-Permissions-and-Access-1024x701.png 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/07\/User-Permissions-and-Access-300x205.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/07\/User-Permissions-and-Access-768x526.png 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/07\/User-Permissions-and-Access-1536x1052.png 1536w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/07\/User-Permissions-and-Access-2048x1402.png 2048w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/07\/User-Permissions-and-Access-1920x1315.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">User permissions and access settings in CELUM.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b8a3f68 elementor-widget elementor-widget-heading\" data-id=\"b8a3f68\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Step 5. Setting up the project kick off process\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7196443 elementor-widget elementor-widget-text-editor\" data-id=\"7196443\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>All steps we\u2019ve covered so far focused on setting up the Content Supply Chain Software to facilitate scaled content production. This one, however, is all about a process that initiates it all and puts your brand\u2019s content workflow into gear.<\/p><p>In other words, a project kick off process defines what various stakeholders need to do to start each project.<\/p><p>The process can be as simple as initiating the workflow and making a new project active on the Kanban board. But your managers could also specify tasks that cover letting their teams know where all the relevant project assets are, and having a quick meeting to go through the scope of work. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c6d600 elementor-widget elementor-widget-heading\" data-id=\"5c6d600\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Step 6. Monitoring the production \n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3978ce4 elementor-widget elementor-widget-text-editor\" data-id=\"3978ce4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This is where CELUM\u2019s kanban board becomes irreplaceable. With each project clearly laid out in the workflow, you can quickly see the status of each asset.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df78615 elementor-widget elementor-widget-image\" data-id=\"df78615\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"548\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/08\/Kanban-1-1024x701.png\" class=\"attachment-large size-large wp-image-33133\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/08\/Kanban-1-1024x701.png 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/08\/Kanban-1-300x205.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/08\/Kanban-1-768x526.png 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/08\/Kanban-1-1536x1052.png 1536w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/08\/Kanban-1-2048x1402.png 2048w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/08\/Kanban-1-1920x1315.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Staying on top of the entire production process with CELUM<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-579ea18 elementor-widget elementor-widget-text-editor\" data-id=\"579ea18\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Want to see for yourself how easy it would be for your brand to scale content creation with CELUM? <a href=\"https:\/\/www.celum.com\/en\/demo\/\">Book a demo<\/a> and let us walk you through the process.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>It\u2019s a fact &#8211; Today\u2019s marketing is pretty much all about content. It really doesn\u2019t matter what strategy or channel your brand focuses on, right now. To do it well, you need to create more content. I\u2019m sure you\u2019ll agree with my emphasis on the word \u201cmore.\u201d Much of your team\u2019s work is about creating [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":33468,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[86,7],"tags":[141,139,140,142],"post_folder":[],"class_list":["post-33046","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-supply-chain","category-wa","tag-content-creation","tag-csc","tag-dam","tag-techdocs"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.6 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Successfully scale your content production using a CSC platform<\/title>\n<meta name=\"description\" content=\"Read how your team can effieciently create and manage even more high-quality content and deliver it to all audiences across all channels.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.celum.com\/en\/blog\/content-scaling\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Scale Content Production Successfully Using a CSC Platform\" \/>\n<meta property=\"og:description\" content=\"Read how your team can effieciently create and manage even more high-quality content and deliver it to all audiences across all channels.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.celum.com\/en\/blog\/content-scaling\/\" \/>\n<meta property=\"og:site_name\" content=\"Celum\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/celumcorporate\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-08-29T09:17:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-08T14:27:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/08\/Blog_ContentScaling.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1201\" \/>\n\t<meta property=\"og:image:height\" content=\"631\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Isabel Stingl\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@CELUM\" \/>\n<meta name=\"twitter:site\" content=\"@CELUM\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Isabel Stingl\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 minutes\" \/>\n<script type=\"application\/ld+json\" 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