{"id":33097,"date":"2023-11-06T13:24:26","date_gmt":"2023-11-06T12:24:26","guid":{"rendered":"https:\/\/www.celum.com\/en\/?p=33097"},"modified":"2025-05-07T12:46:29","modified_gmt":"2025-05-07T10:46:29","slug":"content-marketing-management","status":"publish","type":"post","link":"https:\/\/www.celum.com\/en\/blog\/content-marketing-management\/","title":{"rendered":"Content Marketing Management: The Complete Guide to Managing Content Projects"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"33097\" class=\"elementor elementor-33097\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-669e972 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"669e972\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e89b85d\" data-id=\"e89b85d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2b34a94 elementor-widget elementor-widget-text-editor\" data-id=\"2b34a94\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Cliche as it may sound, it\u2019s true &#8211; Content is the most effective digital marketing strategy today. In fact, <\/span><a href=\"https:\/\/contentmarketinginstitute.com\/articles\/b2b-content-marketing-research-trends-statistics\"><span style=\"font-weight: 400;\">71% of marketers<\/span><\/a><span style=\"font-weight: 400;\"> admit that content marketing is even more important to them than last year.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">But effective as content marketing is, it\u2019s also enormously challenging to do. Creating even the smallest content asset requires handling at least several moving parts and completing a complicated process. It\u2019s no surprise then, that <\/span><a href=\"https:\/\/www.forbes.com\/sites\/forbestechcouncil\/2021\/03\/10\/2021-emerging-trends-how-artificial-intelligence-will-affect-creative-decisions\/\"><span style=\"font-weight: 400;\">85% of marketers<\/span><\/a><span style=\"font-weight: 400;\"> find themselves under constant pressure to deliver content projects.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">We\u2019ve created this guide to help you overcome such challenges.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Below, you\u2019ll learn everything about content marketing management. We\u2019ll discuss why content projects fail and we\u2019ll show you a simple way to eliminate all bottlenecks and publish more content without a hitch.\u00a0<\/span><\/p><p><b>So&#8230;\u00a0<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dad49a3 elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"dad49a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;exclude_headings_by_selector&quot;:[],&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;,&quot;h4&quot;,&quot;h5&quot;,&quot;h6&quot;],&quot;marker_view&quot;:&quot;numbers&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__dad49a3\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__dad49a3\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__dad49a3\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-de9a45c e-flex e-con-boxed e-con e-parent\" data-id=\"de9a45c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-09e34a4 elementor-widget elementor-widget-template\" data-id=\"09e34a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"46338\" class=\"elementor elementor-46338\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-48170015 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"48170015\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-78206a8f\" data-id=\"78206a8f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-66bdb27f elementor-widget elementor-widget-image\" data-id=\"66bdb27f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"591\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2025\/04\/CSC-ebook-Mockup-EN-without-shadow-768x591.png\" class=\"attachment-medium_large size-medium_large wp-image-46327\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2025\/04\/CSC-ebook-Mockup-EN-without-shadow-768x591.png 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2025\/04\/CSC-ebook-Mockup-EN-without-shadow-300x231.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2025\/04\/CSC-ebook-Mockup-EN-without-shadow-1024x788.png 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2025\/04\/CSC-ebook-Mockup-EN-without-shadow-1536x1182.png 1536w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2025\/04\/CSC-ebook-Mockup-EN-without-shadow-2048x1576.png 2048w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2025\/04\/CSC-ebook-Mockup-EN-without-shadow-1920x1477.png 1920w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-78701ef3\" data-id=\"78701ef3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7a85e064 elementor-widget elementor-widget-text-editor\" data-id=\"7a85e064\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"--l sentence_highlight\">FREE CONTENT SUPPLY CHAIN GUIDE<\/span><span class=\"--r sentence_highlight\"><br \/><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65de5199 elementor-align-left celum-button celum-button--secondary elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"65de5199\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.celum.com\/en\/the-essential-guide-to-content-supply-chain-management\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Request now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-640ad41 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"640ad41\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2295c1e\" data-id=\"2295c1e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b3baa7e elementor-widget elementor-widget-heading\" data-id=\"b3baa7e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What do we mean by content marketing management?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-297c677 elementor-widget elementor-widget-text-editor\" data-id=\"297c677\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">At the highest level, the term &#8211; <\/span><i><span style=\"font-weight: 400;\">content marketing management<\/span><\/i><span style=\"font-weight: 400;\"> &#8211; refers to a process organisations use to oversee their entire content marketing efforts. The process can include anything from content marketing strategy, planning the editorial calendar, creation of different types of content assets (i.e., blog posts, social media posts, case studies, landing pages, etc.) to content distribution, performance analysis, and more.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">In other words, content marketing management is about ensuring that content ideas get realised, and actual content assets go live on time.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">And needless to say, the process is beyond critical to succeeding with content. In fact, as one organisation after another finds over and over again &#8211; It\u2019s almost impossible to succeed with content without a way to manage the entire process.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">This is another important thing to remember about the content marketing management process, and here\u2019s why.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2bbee46 elementor-widget elementor-widget-image\" data-id=\"2bbee46\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"216\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/09\/Content-Marketing-Management-Process-2-1024x277.png\" class=\"attachment-large size-large wp-image-33869\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/09\/Content-Marketing-Management-Process-2-1024x277.png 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/09\/Content-Marketing-Management-Process-2-300x81.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/09\/Content-Marketing-Management-Process-2-768x208.png 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/09\/Content-Marketing-Management-Process-2-1536x416.png 1536w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/09\/Content-Marketing-Management-Process-2-2048x555.png 2048w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/09\/Content-Marketing-Management-Process-2-1920x520.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">An example of a content marketing management process<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6e9982b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6e9982b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3adeeec\" data-id=\"3adeeec\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-40c5002 elementor-widget elementor-widget-heading\" data-id=\"40c5002\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why content projects fail without the process\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b114f39 elementor-widget elementor-widget-text-editor\" data-id=\"b114f39\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">First, let\u2019s define failure in the context of content marketing.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">When we talk about failure, we don\u2019t necessarily mean that projects never get done. Of course, this sometimes happens too. However, in this case, when we talk about failure we refer to a lack of seamless flow of <\/span><a href=\"https:\/\/www.celum.com\/en\/blog\/what-is-content-production-process\/\"><span style=\"font-weight: 400;\">content production<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">In other words, we can define failed content project as those that:\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Get completed past the original deadline. <\/b><span style=\"font-weight: 400;\">Often, the deadline gets pushed several times due to delays and bottlenecks.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Are plagued with errors and mistakes<\/b><span style=\"font-weight: 400;\">. A common example of those is having wrong assets used during production<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Accrue additional costs.<\/b><span style=\"font-weight: 400;\"> These often come as a result of having to resolve the aforementioned errors and mistakes, and so on.\u00a0<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Naturally, this isn\u2019t an exhaustive list. But we hope that it gives you a good idea of what constitutes a failed content project.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Several factors can result in such issues.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e6bedf elementor-widget elementor-widget-heading\" data-id=\"0e6bedf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Firstly, project setup that does not facilitate a seamless flow of production<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51c2cfd elementor-widget elementor-widget-text-editor\" data-id=\"51c2cfd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Managing content marketing is relatively easy with a small, 1-2 person team. However, beyond that things can get complicated. For one, the project\u2019s setup does not allow for seamless collaboration:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Content teams are often dispersed across different time zones making instant communication challenging.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Similarly, various teams or team members might have disjointed objectives (or even don\u2019t know what their objectives are).<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Finally, lack of a centralised content hub means that teams waste enormous amounts of time and resources on just locating correct versions of assets.\u00a0<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a52842 elementor-widget elementor-widget-heading\" data-id=\"4a52842\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Such a setup often results in communication breakdowns and bottlenecks\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28d75a6 elementor-widget elementor-widget-text-editor\" data-id=\"28d75a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">As a result, teams are unable to unify their ideas due to a lack of communication platform allowing for seamless exchange of ideas.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Team members might also fail to realise the full extent of their responsibilities, and omit important tasks they should perform. This is particularly evident when a project reaches the <\/span><a href=\"https:\/\/www.celum.com\/en\/blog\/how-to-set-up-a-content-review-process\/\"><span style=\"font-weight: 400;\">approval stage<\/span><\/a><span style=\"font-weight: 400;\"> and things grind to a halt because a team member still hasn\u2019t submitted their comments. All the while the person doesn\u2019t even realise that their feedback is due.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19d4c60 elementor-widget elementor-widget-heading\" data-id=\"19d4c60\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">A typical toolstack teams use to manage content projects often fails to prevent those challenges<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a029271 elementor-widget elementor-widget-text-editor\" data-id=\"a029271\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">For one, teams often use a whole set of tools to manage various aspects of the content production process. In fact, <\/span><a href=\"https:\/\/www.inc.com\/dana-severson\/24-must-have-tools-for-running-a-growing-company-today.html\"><span style=\"font-weight: 400;\">data from Inc. com<\/span><\/a><span style=\"font-weight: 400;\"> suggests that, on average, companies use as many as 37 different tools to manage their operations.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Granted, not all those tools relate to content. Yet, it\u2019s safe to assume that an average content team would use several different platforms in their day to day operations. Here are just some for the tools content teams use in their work:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Internal communications tool<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Editorial calendar platform<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Project management tool and task manager<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">An SEO platform<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Design software<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A digital asset management solution<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Content management system to publish content to relevant channels<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Social media management tool<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Traffic and performance analysis tools, and so on.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">As you can see, teams can easily use one tool for communication, another platform to manage project status and project\u2019s tasks, and yet another to gather all assets in one place. <\/span><a href=\"https:\/\/www.celum.com\/en\/blog\/what-is-marketing-approval-process\/\"><span style=\"font-weight: 400;\">Reviews and approvals<\/span><\/a><span style=\"font-weight: 400;\"> are often collected via email, which only means that teams end up with a whole range of disjointed messages that need to be correlated together and so on.<\/span><\/p><p><span style=\"font-weight: 400;\">All this means that information about the project resides scattered across different tools, platforms, and data sets. Needless to say, such a setup facilitates chaos rather than flawless and seamless communication and collaboration.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84f1cb3 elementor-widget elementor-widget-image\" data-id=\"84f1cb3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"809\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/09\/Tools-for-creative-teams-Copy-3-1-1012x1024.png\" class=\"attachment-large size-large wp-image-33860\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/09\/Tools-for-creative-teams-Copy-3-1-1012x1024.png 1012w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/09\/Tools-for-creative-teams-Copy-3-1-297x300.png 297w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/09\/Tools-for-creative-teams-Copy-3-1-768x777.png 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/09\/Tools-for-creative-teams-Copy-3-1-1518x1536.png 1518w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/09\/Tools-for-creative-teams-Copy-3-1-2024x2048.png 2024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/09\/Tools-for-creative-teams-Copy-3-1-1920x1942.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">A typical content team employs various platforms as part of their daily activities<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31b98d1 elementor-widget elementor-widget-heading\" data-id=\"31b98d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Finally, there are often many people involved in the process \n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-091af73 elementor-widget elementor-widget-text-editor\" data-id=\"091af73\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">This means that at any given time, the team has several people working on different aspects of each content asset:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Content marketing manager <\/b><span style=\"font-weight: 400;\">&#8211; This person\u2019s responsibilities include coordinating all aspects of the project and overseeing the production at the highest level.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Content editors<\/b><span style=\"font-weight: 400;\"> &#8211; People responsible for ensuring that each asset meets the project\u2019s criteria and has been created to the highest possible standard (and without any errors.)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>SEO strategist<\/b><span style=\"font-weight: 400;\"> who plans the SEO strategy, evaluates the content\u2019s performance, conducts necessary research and revisions, and plans new initiatives.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Content creators<\/b><span style=\"font-weight: 400;\"> who write blog posts, email copy, and all additional content necessary to complete each project.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Creative teams<\/b><span style=\"font-weight: 400;\"> who compliment the writing team\u2019s work with visual assets and complete other creative aspects of the project.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>External vendors<\/b><span style=\"font-weight: 400;\">, who can fall in almost any of the categories above, but work as independent contractors and thus, have different set of responsibilities than in-house teams.\u00a0<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Then, there are subject matter experts whose insights and expertise help the team take the project to a whole new level, and various other stakeholders involved in the review and approvals process.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">All this results in quite a complex web of dependencies in almost every aspect of the project.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-afd1812 elementor-widget elementor-widget-image\" data-id=\"afd1812\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"548\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/09\/Content-Marketing-Team-Copy-1024x701.png\" class=\"attachment-large size-large wp-image-33852\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/09\/Content-Marketing-Team-Copy-1024x701.png 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/09\/Content-Marketing-Team-Copy-300x205.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/09\/Content-Marketing-Team-Copy-768x526.png 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/09\/Content-Marketing-Team-Copy-1536x1052.png 1536w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/09\/Content-Marketing-Team-Copy-2048x1402.png 2048w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/09\/Content-Marketing-Team-Copy-1920x1315.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"> <\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e534697 elementor-widget elementor-widget-text-editor\" data-id=\"e534697\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">And once again, it\u2019s almost impossible to oversee such dependencies without turning to content marketing management.<\/span><\/p><p><b>But one question remains<\/b><span style=\"font-weight: 400;\"> \u2013 How to do that?\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">The answer lies in unifying all points of friction and structuring the process properly with just one piece of software \u2013 Content Supply Chain (CSC) Management software.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6296ba9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6296ba9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-35eb7ed\" data-id=\"35eb7ed\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-48a4c83 elementor-widget elementor-widget-heading\" data-id=\"48a4c83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to manage content marketing projects with CSC software\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79755c0 elementor-widget elementor-widget-text-editor\" data-id=\"79755c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Content Supply Chain Management\u00a0 is a process of creating and managing content projects as well as distributing digital assets from one, centralised location or a content hub.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Content Supply Chain systems like <\/span><a href=\"https:\/\/www.celum.com\/en\/\"><span style=\"font-weight: 400;\">CELUM<\/span><\/a><span style=\"font-weight: 400;\"> facilitate team collaboration, project management, and streamline review and approvals processes, among others.<\/span><\/p><p><span style=\"font-weight: 400;\">Here are just some features that help improve content marketing management.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7225248 elementor-widget elementor-widget-heading\" data-id=\"7225248\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Digital Asset Management\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b62f2b7 elementor-widget elementor-widget-text-editor\" data-id=\"b62f2b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.celum.com\/en\/digital-asset-management-software\/\"><span style=\"font-weight: 400;\">CELUM\u2019 DAM capability<\/span><\/a><span style=\"font-weight: 400;\"> offers a single place where you can organise all kinds of digital files &#8211; images, videos, documents, drafts, and more.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">It allows you to:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bring all your organisation\u2019s assets into a single location<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Organise those files into collections, folders, and use any other taxonomy that works for you\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Define relevant asset types and categorise your content based on a variety of formats and use cases.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bulk upload files from any connected source with a powerful content ingest service.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Keep track of your content<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Define who should be allowed to see and access what.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f9b43d elementor-widget elementor-widget-image\" data-id=\"2f9b43d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"548\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/08\/DAM-1024x701.png\" class=\"attachment-large size-large wp-image-33827\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/08\/DAM-1024x701.png 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/08\/DAM-300x205.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/08\/DAM-768x526.png 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/08\/DAM-1536x1052.png 1536w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/08\/DAM-2048x1402.png 2048w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/08\/DAM-1920x1315.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e7f6b4 elementor-widget elementor-widget-heading\" data-id=\"3e7f6b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Collaboration<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a87eb57 elementor-widget elementor-widget-text-editor\" data-id=\"a87eb57\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.celum.com\/en\/agile-collaboration-software\/\"><span style=\"font-weight: 400;\">CELUM\u2019s collaboration capability<\/span><\/a><span style=\"font-weight: 400;\"> helps you have everyone working together on a project from a single location using the agile methodology.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">By far, this is the best way to eliminate chaos in a project, ensure that no messages get lost across different communication channels, and get projects done faster.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">As a result, everyone involved will not only be on the same page, and able to communicate with each other. They will have full access to all assets and information they require to complete their tasks.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">With CELUM, you can:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Manage each project from a single location<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Get everyone on the same page regarding the status of each project<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Manage all project files from a single location<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bring all tasks and files together, and more.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96039c0 elementor-widget elementor-widget-image\" data-id=\"96039c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"548\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/08\/Kanban-1-1024x701.png\" class=\"attachment-large size-large wp-image-33133\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/08\/Kanban-1-1024x701.png 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/08\/Kanban-1-300x205.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/08\/Kanban-1-768x526.png 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/08\/Kanban-1-1536x1052.png 1536w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/08\/Kanban-1-2048x1402.png 2048w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/08\/Kanban-1-1920x1315.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2da7bae elementor-widget elementor-widget-heading\" data-id=\"2da7bae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Workflows<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-abe4969 elementor-widget elementor-widget-text-editor\" data-id=\"abe4969\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Most content marketing projects follow a similar process. You start with an idea, define a brief, create drafts, revise them, and continue the production until the sign off.\u00a0<\/span><\/p><p><a href=\"https:\/\/www.celum.com\/en\/automation-software\/\"><span style=\"font-weight: 400;\">Workflows<\/span><\/a><span style=\"font-weight: 400;\"> in DAM allow you to systematise every aspect of that process, and create a repeatable system that you can use to ensure that projects move forward faster, teams collaborate more efficiently, and they avoid making errors and omissions.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">With workflows, you can:\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Define task transitions and how freely team members can move tasks around.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Assign clear responsibilities to allow only relevant users to approve &amp; forward tasks in specific stages.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Set up automations to adjust due dates, assign or unassign users, restrict task creation, and so on.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create personal templates for a variety of different projects to start the work faster.\u00a0<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb2d36f elementor-widget elementor-widget-image\" data-id=\"fb2d36f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"548\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/09\/Workflow-templatesroles-Copy-1024x701.png\" class=\"attachment-large size-large wp-image-33828\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/09\/Workflow-templatesroles-Copy-1024x701.png 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/09\/Workflow-templatesroles-Copy-300x205.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/09\/Workflow-templatesroles-Copy-768x526.png 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/09\/Workflow-templatesroles-Copy-1536x1052.png 1536w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/09\/Workflow-templatesroles-Copy-2048x1402.png 2048w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/09\/Workflow-templatesroles-Copy-1920x1315.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c917653 elementor-widget elementor-widget-heading\" data-id=\"c917653\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Online Proofing\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-97e82b4 elementor-widget elementor-widget-text-editor\" data-id=\"97e82b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Each project must go through a series of reviews and approvals. Unfortunately, typically, this involves chasing feedback, following up on email chains, and results in delays in production.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">CELUM\u2019s <\/span><a href=\"https:\/\/www.celum.com\/en\/online-proofing-software\/\"><span style=\"font-weight: 400;\">online proofing<\/span><\/a><span style=\"font-weight: 400;\"> capabilities allow you to manage the entire feedback and review process from a single place, collect comments, process revisions, and get to the sign off much quicker.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">With online proofing features, you can:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Notify relevant shareholders about projects they need to review<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use annotation tools to leave precise and actionable feedback directly on assets<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create consistent proofing workflows to automate the process.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6731607 elementor-widget elementor-widget-image\" data-id=\"6731607\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"548\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/09\/Feedback-annotation-1-1024x701.png\" class=\"attachment-large size-large wp-image-33830\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/09\/Feedback-annotation-1-1024x701.png 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/09\/Feedback-annotation-1-300x205.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/09\/Feedback-annotation-1-768x526.png 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/09\/Feedback-annotation-1-1536x1052.png 1536w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/09\/Feedback-annotation-1-2048x1402.png 2048w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/09\/Feedback-annotation-1-1920x1315.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc3a2e5 elementor-widget elementor-widget-heading\" data-id=\"cc3a2e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">File Sharing and Routing\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f6b6517 elementor-widget elementor-widget-text-editor\" data-id=\"f6b6517\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">CELUM offers industry-leading integrations that help you safely share files across departments and with third-party vendors. Other integrations will help you route content to relevant channels &#8211; social media, your website CMS, etc. \u2013 to ensure that it reaches customers fast.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-591ddac elementor-widget elementor-widget-image\" data-id=\"591ddac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"548\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/04\/SharingRouting-1024x701.png\" class=\"attachment-large size-large wp-image-29480\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/04\/SharingRouting-1024x701.png 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/04\/SharingRouting-300x205.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/04\/SharingRouting-768x526.png 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/04\/SharingRouting-1536x1052.png 1536w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/04\/SharingRouting-2048x1402.png 2048w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/04\/SharingRouting-1920x1315.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-a40667c e-flex e-con-boxed e-con e-parent\" data-id=\"a40667c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-24170f2 elementor-widget elementor-widget-template\" data-id=\"24170f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"46341\" class=\"elementor elementor-46341\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2969f832 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2969f832\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-5301cfbe\" data-id=\"5301cfbe\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6475334c elementor-widget elementor-widget-image\" data-id=\"6475334c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"591\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2025\/04\/CSC-ebook-Mockup-EN-without-shadow-768x591.png\" class=\"attachment-medium_large size-medium_large wp-image-46327\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2025\/04\/CSC-ebook-Mockup-EN-without-shadow-768x591.png 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2025\/04\/CSC-ebook-Mockup-EN-without-shadow-300x231.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2025\/04\/CSC-ebook-Mockup-EN-without-shadow-1024x788.png 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2025\/04\/CSC-ebook-Mockup-EN-without-shadow-1536x1182.png 1536w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2025\/04\/CSC-ebook-Mockup-EN-without-shadow-2048x1576.png 2048w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2025\/04\/CSC-ebook-Mockup-EN-without-shadow-1920x1477.png 1920w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-2c6411f2\" data-id=\"2c6411f2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-39af9372 elementor-widget elementor-widget-text-editor\" data-id=\"39af9372\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In our free guide, you can find out how effective <strong>Content Supply Chain management<\/strong> works and which strategies will help you optimize your process and achieve better results.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56d200b4 elementor-align-left celum-button celum-button--secondary elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"56d200b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.celum.com\/en\/the-essential-guide-to-content-supply-chain-management\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Request now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Cliche as it may sound, it\u2019s true &#8211; Content is the most effective digital marketing strategy today. In fact, 71% of marketers admit that content marketing is even more important to them than last year.\u00a0 But effective as content marketing is, it\u2019s also enormously challenging to do. Creating even the smallest content asset requires handling [&hellip;]<\/p>\n","protected":false},"author":47,"featured_media":33109,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[8,86,7,1],"tags":[],"post_folder":[],"class_list":["post-33097","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-collaboration","category-content-supply-chain","category-wa","category-dam"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.6 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Content Marketing Management: The Complete Guide to Managing Content Projects<\/title>\n<meta name=\"description\" content=\"Cliche as it may sound, it\u2019s true - Content is the most effective digital marketing strategy today. In fact, 71% of marketers admit that content marketing\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.celum.com\/en\/blog\/content-marketing-management\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Content Marketing Management: The Complete Guide to Managing Content Projects\" \/>\n<meta property=\"og:description\" content=\"Cliche as it may sound, it\u2019s true - Content is the most effective digital marketing strategy today. 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