{"id":34593,"date":"2023-10-27T15:13:16","date_gmt":"2023-10-27T13:13:16","guid":{"rendered":"https:\/\/www.celum.com\/en\/?p=34593"},"modified":"2023-11-16T11:20:12","modified_gmt":"2023-11-16T10:20:12","slug":"want-to-tell-whether-your-content-is-working-content-performance-data-for-portals","status":"publish","type":"post","link":"https:\/\/www.celum.com\/en\/blog\/want-to-tell-whether-your-content-is-working-content-performance-data-for-portals\/","title":{"rendered":"Want to Tell Whether Your Content is Working? Check Out Insights for Portals"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"34593\" class=\"elementor elementor-34593\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a87fbbd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a87fbbd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d9bd631\" data-id=\"d9bd631\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9823f5d elementor-widget elementor-widget-text-editor\" data-id=\"9823f5d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">No brand today could grow without content.<\/span><\/p><p><span style=\"font-weight: 400;\">We certainly understand that, and continuously optimise our platform to help you <\/span><a href=\"https:\/\/www.celum.com\/en\"><span style=\"font-weight: 400;\">make content work<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">For example, we\u2019ve created <\/span><a href=\"https:\/\/www.celum.com\/en\/portals\"><span style=\"font-weight: 400;\">CELUM Portals<\/span><\/a><span style=\"font-weight: 400;\"> to help you showcase relevant content to specific target groups. With Portals, you are in complete control over how those people <\/span><a href=\"https:\/\/www.celum.com\/en\/blog\/how-to-match-up-to-your-audiences-content-expectations\/\"><span style=\"font-weight: 400;\">encounter your brand\u2019s content assets<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">But did you know that CELUM Portals also offers you Insights that reveal how well your content is performing?<\/span><\/p><p><span style=\"font-weight: 400;\">Keep on reading to learn all about it.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1d53ba4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1d53ba4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-723f6a8\" data-id=\"723f6a8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0f535ac elementor-widget elementor-widget-heading\" data-id=\"0f535ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">No brand can grow without content<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a1c7e9b elementor-widget elementor-widget-text-editor\" data-id=\"a1c7e9b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">And there\u2019s plenty of data to confirm it.<\/span><\/p><p><span style=\"font-weight: 400;\">For example, <\/span><a href=\"https:\/\/www.statista.com\/statistics\/251437\/companies-with-defined-content-marketing-strategies-worldwide\/\"><span style=\"font-weight: 400;\">90% of brands<\/span><\/a><span style=\"font-weight: 400;\"> have a defined content strategy. Granted, the number was even higher a year ago, but that\u2019s still an enormous number of companies focusing their efforts on content.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15db493 elementor-widget elementor-widget-image\" data-id=\"15db493\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"766\" height=\"489\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/10\/image2.png\" class=\"attachment-large size-large wp-image-34679\" alt=\"Share of organizations with a content marketing strategy in place worldwide from 2019 to 2022\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/10\/image2.png 766w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/10\/image2-300x192.png 300w\" sizes=\"(max-width: 766px) 100vw, 766px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2807850 elementor-widget elementor-widget-text-editor\" data-id=\"2807850\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">What\u2019s more, <\/span><a href=\"https:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2022\/10\/b2b-2023-research-final.pdf\"><span style=\"font-weight: 400;\">according to another source<\/span><\/a><span style=\"font-weight: 400;\">, 83% of marketers aimed to produce even more quality content in 2023. This might be a personal impression, of course, but judging by the constant output of content we see all around, they did make that goal a reality.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Finally, <\/span><a href=\"https:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2022\/10\/b2b-2023-research-final.pdf\"><span style=\"font-weight: 400;\">more than half of marketers<\/span><\/a><span style=\"font-weight: 400;\"> last year predicted that their content budgets will increase in 2023. This might be a more difficult fact to confirm. However, from our observations, many brands have increased their content budgets and spend.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dcd709e elementor-widget elementor-widget-image\" data-id=\"dcd709e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"769\" height=\"550\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/10\/image1.png\" class=\"attachment-large size-large wp-image-34680\" alt=\"How B2B Content Marketing Budget Will Change in 2023 Compared With 2022\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/10\/image1.png 769w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/10\/image1-300x215.png 300w\" sizes=\"(max-width: 769px) 100vw, 769px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d63438f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d63438f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-76f727a\" data-id=\"76f727a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ceb08ad elementor-widget elementor-widget-text-editor\" data-id=\"ceb08ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In other words, the role and importance of content in today\u2019s marketing is only increasing. What\u2019s more, it will continue to do so even further.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">But it makes sense, doesn\u2019t it?\u00a0<\/span><\/p><p><b>It\u2019s the content that helps your brand provide all the necessary information and support to resellers.\u00a0<\/b><\/p><p><span style=\"font-weight: 400;\">Product content such as product overviews, documentation, manuals, tutorials, and so much more help your resellers and distributors reach their target audience, and sell more of your products.\u00a0<\/span><\/p><p><b>Content helps sales teams convert more leads into customers.<\/b><span style=\"font-weight: 400;\"> Not to mention that it also helps marketers generate those leads in the first place.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">And that\u2019s still just the tip of the iceberg:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">With content, your sales reps, technicians, and other teams can support and service customers better.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Your newsletters can reach existing and potential customers, engage them, and keep them connected with your brand.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Product images, videos, and other content helps online stores sell more of your products, and so on.<\/span><\/li><\/ul><div>\u00a0<\/div><div><b style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Proxima Nova; font-size: var( --e-global-typography-text-font-size );\">So, it\u2019s clear, you actually cannot afford not to create content. <\/b><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Proxima Nova; font-size: var( --e-global-typography-text-font-size );\">You also cannot afford not giving your audiences an easy access to it.\u00a0<\/span><\/div><p><b>That\u2019s why we launched <\/b><a href=\"https:\/\/www.celum.com\/en\/portals\"><b>Portals<\/b><\/a><b> with integrated Insights, after all.<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Portals help you easily showcase content to specific target groups to optimise their encounter with your brand. Be it colleagues, vendors, partners, or direct to the customer, you can wow them with an exceptional content exploration experience.\u202f<\/span><\/p><p><span style=\"font-weight: 400;\">The possibilities for Portals are truly endless. For example:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sales portals help you bring all content your reps need to close more deals. For this Portal, Insights would help you understand which of your reps are using your content and which aren&#8217;t. After sending them a reminder, you can check whether they took action or not.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Retail portals to help partners access and find the content they need for their specific outlet. In this case, Insights will help you understand how content is used in different countries, by different retailers or in different languages.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Product content portals for anything from corporate branding, product specifications, sales sheets, etc. to make distribution of assets sophisticated and smooth. Use Insights to find out which internal or external team logs into your portal more often, which assets are more useful or or how successful teams are at finding what they need. <\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Press or media portals where journalists are empowered to have immediate access to the content they need to cover your company\u2019s news. For a Portal like this, Insights can help you understand which journalists are more engaged with your brand, or which news has generated a wider media response.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb10c96 elementor-widget elementor-widget-image\" data-id=\"eb10c96\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"548\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/06\/LibrariesPortalisation_Interface_Manufacturing-1024x701.png\" class=\"attachment-large size-large wp-image-32038\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/06\/LibrariesPortalisation_Interface_Manufacturing-1024x701.png 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/06\/LibrariesPortalisation_Interface_Manufacturing-300x205.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/06\/LibrariesPortalisation_Interface_Manufacturing-768x526.png 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/06\/LibrariesPortalisation_Interface_Manufacturing-1536x1052.png 1536w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/06\/LibrariesPortalisation_Interface_Manufacturing-2048x1402.png 2048w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/06\/LibrariesPortalisation_Interface_Manufacturing-1920x1315.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Showcase your product portfolio assets to specific target groups to optimise content encounters. <\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d24380 elementor-widget elementor-widget-text-editor\" data-id=\"9d24380\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">However, in spite of all these amazing opportunities, you\u2019re still facing quite a challenge:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bdb601a elementor-widget elementor-widget-heading\" data-id=\"bdb601a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How can you tell whether your content is actually working?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-edc1b58 elementor-widget elementor-widget-text-editor\" data-id=\"edc1b58\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Let\u2019s turn to data to gain a deeper perspective on the problem as well.<\/span><\/p><p><span style=\"font-weight: 400;\">First of all, marketers do measure content performance. The most recent Content Marketing Institute\u2019s report states it clearly &#8211; <\/span><a href=\"https:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2022\/10\/b2b-2023-research-final.pdf\"><span style=\"font-weight: 400;\">81% of marketers<\/span><\/a><span style=\"font-weight: 400;\"> monitor how their content is performing.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Naturally, this is an amazing result. Unfortunately, when you dig deeper, you discover that things aren\u2019t so perfect.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">For one, most marketers rely on conversions to evaluate content\u2019s performance. This makes sense, of course. It\u2019s a good enough metric to measure commercial success, after all.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">But it\u2019s hardly an ideal one when it comes to monitoring how well your product content &#8211; <\/span><i><span style=\"font-weight: 400;\">product documentation, product images, visuals, etc.<\/span><\/i><span style=\"font-weight: 400;\"> &#8211; is engaging your specific target audience.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">The same is true for other most measured metrics &#8211; website traffic, email engagement, and so on.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">These do not reveal whether a particular asset is engaging the target audience, and delivers a positive ROI.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">As a result, you\u2019re still stuck.\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You cannot tell what content is working, and what assets deliver the expected results.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You also can\u2019t tell who is accessing your content the most, or how they find those assets.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You often don\u2019t know what happens with those assets &#8211; Is your audience downloading them? Or maybe they just view them and leave without taking any action?\u00a0<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0688dcb elementor-widget elementor-widget-heading\" data-id=\"0688dcb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Why is having those and similar insights so important? <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d23ff4 elementor-widget elementor-widget-text-editor\" data-id=\"4d23ff4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Let\u2019s consider the alternative. Let\u2019s evaluate what happens when you do have those insights.\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">With this data, you can tell who your most engaged customers, resellers, media partners, and so on, are.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Understanding which assets get accessed the most may help you identify most popular topics or categories, and expand those libraries to engage audiences even further.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Analysing content\u2019s performance will help you establish each asset\u2019s unique ROI.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Thanks to such data, you will know how the audience perceives your assets. You\u2019ll know whether they find those assets valuable, useful, and engaging.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Likewise, monitoring content\u2019s performance will tell you which categories or asset types don\u2019t engage the audience. As a result, you\u2019ll be able to stop producing them, and double down on those assets that work.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Analysing how users search for your content in Portals will help identify and close potential content gaps.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Finally, the data will help you improve your Portals too. You\u2019ll be able to tell how good the quality of your search filters and facets is, and monitor the overall impact of the entire Portal on your ROI.<\/span><\/li><\/ul><div>\u00a0<\/div><p><span style=\"font-weight: 400;\">And that\u2019s why we\u2019ve taken Insights, our data and statistics add-on to Portals to a whole new level.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0735163 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0735163\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4be44c3\" data-id=\"4be44c3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7aa4fe6 elementor-widget elementor-widget-heading\" data-id=\"7aa4fe6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Introducing Insights - Advanced Content Performance Data for Portals<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-09b5f47 elementor-widget elementor-widget-text-editor\" data-id=\"09b5f47\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.celum.com\/en\/performance-insights\/\" target=\"_blank\" rel=\"noopener\">Insights is a dedicated data and statics functionality for Portals<\/a>, available to all customers with an Experience licence.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aab6790 elementor-widget elementor-widget-image\" data-id=\"aab6790\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"548\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/10\/Insights-Dashboard-1024x701.png\" class=\"attachment-large size-large wp-image-34691\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/10\/Insights-Dashboard-1024x701.png 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/10\/Insights-Dashboard-300x205.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/10\/Insights-Dashboard-768x526.png 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/10\/Insights-Dashboard-1536x1052.png 1536w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/10\/Insights-Dashboard-2048x1402.png 2048w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/10\/Insights-Dashboard-1920x1315.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">With advanced content performance insights, you can see who has visited your portals, the most downloaded assets, site search success, and more.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c7b32e4 elementor-widget elementor-widget-text-editor\" data-id=\"c7b32e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">With Insights, you can access an incredible content performance data allowing you to:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Gain insights about who visits your Portals &#8211; from the total number of visits, to information about how many unique and returning visitors you get, what devices they\u2019ve used, most active visitors, and more.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Analyse the core metric necessary to understand how well each Portal is performing.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tell how well the content you are sharing via Portal is perceived.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">See who interacted with content, when, and how often.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Learn how good the quality of the search filters and facets you set up is.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">See who has visited your portals.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Uncover most downloaded assets.\u00a0<\/span><\/li><\/ul><div>\u00a0<\/div><p><b>In short, data in Insights delivers all the information you need to know what is performing best and helps you make changes and improvements to help reach your goals.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44179bf elementor-widget elementor-widget-heading\" data-id=\"44179bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How Insights supports your content strategy\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c499bd elementor-widget elementor-widget-text-editor\" data-id=\"6c499bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Naturally, we didn\u2019t create Insights just to deliver statistics and data.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">It\u2019s what Insights does, of course, but it\u2019s not its ultimate goal.<\/span><\/p><p><b>Our goal was to empower your decision making and deliver the data to help continuously refine the content strategy.\u00a0<\/b><\/p><p><span style=\"font-weight: 400;\">Here are just some examples of how you could use the Insights data to drive your content\u2019s performance.\u00a0<\/span><\/p><p><b>#1. Uncover how often the Portal is visited and understand its general popularity.<\/b><\/p><p><span style=\"font-weight: 400;\">Metrics like visits or returning visitors can help you evaluate whether the target audience finds the Portal engaging. You can also tell if there even is a need for this specific Portal, or whether your efforts wouldn\u2019t be better spent on other Portals or audiences.<\/span><\/p><p><b>#2. Understand who exactly visits your Portal<\/b><\/p><p><span style=\"font-weight: 400;\">This is an important insight for both external and internal Portals that you create.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Take sales teams, for example. Your marketing or creative department might have spent considerable time setting up all the assets for sales-specific Portal. But are sales reps logging in to it as they\u2019ve promised? Are they turning to this content to aid their sales efforts?\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">You may have the same challenge with external vendors. Are your resellers reaching out to download product content?\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Insights will help you understand who and when accesses the Portal.\u00a0<\/span><\/p><p><b>#3. Is your Portal engaging the target audience?\u00a0<\/b><\/p><p><span style=\"font-weight: 400;\">Looking at metrics such as the average session duration will help you understand whether the target audience finds the Portal interesting, engaging, and containing the information they need.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Because let\u2019s face it; if they don\u2019t stay for too long, the chances are the they\u2019re not finding what they came there for.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Similarly, monitoring the success of your site search can help you evaluate whether the Portal contains the content consumers are looking for.<\/span><\/p><p><span style=\"font-weight: 400;\">Finally, metrics like total asset downloads can help you analyse which assets generate the most interest and engagement.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24daefc elementor-widget elementor-widget-text-editor\" data-id=\"24daefc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Want to learn more about Portals? Book a demo and one of our colleagues will walk you through it. <\/span><a href=\"https:\/\/www.celum.com\/en\/demo\/\"><span style=\"font-weight: 400;\">Book a demo now<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>No brand today could grow without content. We certainly understand that, and continuously optimise our platform to help you make content work. For example, we\u2019ve created CELUM Portals to help you showcase relevant content to specific target groups. With Portals, you are in complete control over how those people encounter your brand\u2019s content assets. But [&hellip;]<\/p>\n","protected":false},"author":47,"featured_media":34706,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[86,110],"tags":[],"post_folder":[],"class_list":["post-34593","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-supply-chain","category-product-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.6 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Content Performance Data for Portals<\/title>\n<meta name=\"description\" content=\"How can you tell whether your content is actually working? 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