{"id":35098,"date":"2024-07-04T13:04:23","date_gmt":"2024-07-04T11:04:23","guid":{"rendered":"https:\/\/www.celum.com\/en\/?p=35098"},"modified":"2025-05-06T16:54:28","modified_gmt":"2025-05-06T14:54:28","slug":"content-experience-everything-a-brand-needs-to-know","status":"publish","type":"post","link":"https:\/\/www.celum.com\/en\/blog\/content-experience-everything-a-brand-needs-to-know\/","title":{"rendered":"Content Experience: Everything a Brand Needs to Know"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"35098\" class=\"elementor elementor-35098\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5862c0f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5862c0f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4e44910\" data-id=\"4e44910\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e35a7be elementor-widget elementor-widget-text-editor\" data-id=\"e35a7be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Content marketing used to be (<\/span><i><span style=\"font-weight: 400;\">relatively<\/span><\/i><span style=\"font-weight: 400;\">) simple:\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You educated potential customers through various types of content.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">They, in turn, repaid you by becoming more interested in your brand and products and, eventually, choosing you over the competition.<\/span><\/span>\u00a0<\/li><\/ul><p><span style=\"font-weight: 400;\">Unfortunately, that\u2019s no longer the case. Naturally, the principles of marketing with content have remained the same. However, there is also another highly-critical factor in the process &#8211; <\/span><b>The content experience<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">For you, this new factor means that, on top of considering what you\u2019re going to say in the content, you now also have to carefully plan how customers will access, consume, and engage with your content.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Below, we\u2019ve included everything you need to know to do it. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50b343f elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"50b343f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;exclude_headings_by_selector&quot;:[],&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;,&quot;h4&quot;,&quot;h5&quot;,&quot;h6&quot;],&quot;marker_view&quot;:&quot;numbers&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__50b343f\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__50b343f\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__50b343f\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-861e10b e-flex e-con-boxed e-con e-parent\" data-id=\"861e10b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1060883 elementor-widget elementor-widget-template\" data-id=\"1060883\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"46338\" class=\"elementor elementor-46338\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-48170015 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"48170015\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-78206a8f\" data-id=\"78206a8f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-66bdb27f elementor-widget elementor-widget-image\" data-id=\"66bdb27f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"591\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2025\/04\/CSC-ebook-Mockup-EN-without-shadow-768x591.png\" class=\"attachment-medium_large size-medium_large wp-image-46327\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2025\/04\/CSC-ebook-Mockup-EN-without-shadow-768x591.png 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2025\/04\/CSC-ebook-Mockup-EN-without-shadow-300x231.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2025\/04\/CSC-ebook-Mockup-EN-without-shadow-1024x788.png 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2025\/04\/CSC-ebook-Mockup-EN-without-shadow-1536x1182.png 1536w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2025\/04\/CSC-ebook-Mockup-EN-without-shadow-2048x1576.png 2048w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2025\/04\/CSC-ebook-Mockup-EN-without-shadow-1920x1477.png 1920w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-78701ef3\" data-id=\"78701ef3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7a85e064 elementor-widget elementor-widget-text-editor\" data-id=\"7a85e064\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"--l sentence_highlight\">FREE CONTENT SUPPLY CHAIN GUIDE<\/span><span class=\"--r sentence_highlight\"><br \/><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65de5199 elementor-align-left celum-button celum-button--secondary elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"65de5199\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.celum.com\/en\/the-essential-guide-to-content-supply-chain-management\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Request now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8c61b3a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8c61b3a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d07b18a\" data-id=\"d07b18a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d9311d0 elementor-widget elementor-widget-heading\" data-id=\"d9311d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What exactly is content experience?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f23b48 elementor-widget elementor-widget-text-editor\" data-id=\"4f23b48\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Unlike many other marketing terms we use in our work, content experience can be quite elusive to grasp initially.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Does the term mean the experience someone has when reading your content? Or maybe it refers to the overall user experience on your website &#8211; from the colours and design to the navigation and content structure? Or, maybe it\u2019s got more to do with where people read your content.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">It\u2019s hard to tell from the term alone, isn\u2019t it?<\/span><\/p><p><span style=\"font-weight: 400;\">Well, in truth, content experience is actually all of those things and more.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">The term &#8211; <\/span><i><span style=\"font-weight: 400;\">content experience<\/span><\/i><span style=\"font-weight: 400;\"> &#8211; relates to the entire scope of experiences customers have with content:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How they find it &#8211; social media, organic search results, or somewhere else entirely.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Where they access it, and what that feels like across different devices.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How they consume the content, how they engage with the information, and more.\u00a0<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\"><br \/>As a result, content experience defines:\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Where your content lives on your website and how it is organised to make logical topical connections between pages.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How it is structured, from the overall site structure to how individual pieces of content look like (and thus, how they provide a good reading experience to customers.)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How it compels customers to take action. In this case, action is defined broadly. It could refer to converting visitors to leads but also to enticing someone to consume more content from your brand.<br \/><br \/><\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">What\u2019s more, content experience spans all <\/span><a href=\"https:\/\/blog.hubspot.com\/sales\/what-is-the-buyers-journey\"><span style=\"font-weight: 400;\">stages of the buyer journey<\/span><\/a><span style=\"font-weight: 400;\">. This means that you need to plan it in relation to its different aspects &#8211; Raising awareness about your brand or product, assisting customers when they consider available solutions, and providing information for the decision stage.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">For example, a B2B brand could create a content experience that begins with customers getting access to informative white papers and in-depth case studies.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">A library of search-optimised content could help the company drive potential leads to those resources. Additional assets like webinars where clients could gain deeper insights but also ask questions and learn more about the value of the company\u2019s products.<\/span><\/p><p><span style=\"font-weight: 400;\">Finally, the company might create a dedicated customer portal that offers access to exclusive resources &#8211; product documentation or product visuals &#8211; as well as a dedicated customer community.\u00a0<\/span><\/p><p><b>Here\u2019s something particularly interesting about this example <\/b><span style=\"font-weight: 400;\">&#8211; It does not focus on any single particular interaction with a content asset.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Instead, it clearly aims to engage a person from the moment they\u2019ve indicated their interest in the topic (SEO content) through awareness (white papers, case studies, and webinars) to the point of purchase and beyond (dedicated customer portal.)<\/span><\/p><p><span style=\"font-weight: 400;\">What\u2019s more, such content experience puts a huge emphasis on several additional factors:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Relevance of the message to the person\u2019s interest, buying intent, and more.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.celum.com\/en\/blog\/personalising-marketing-assets-with-a-proven-content-supply-chain\/\"><span style=\"font-weight: 400;\">Content personalisation<\/span><\/a><span style=\"font-weight: 400;\"> so that each piece of content always feels relevant to the person\u2019s needs.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Timeliness, meaning that the company positions relevant content along the entire buyer\u2019s journey.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Consistency and convenience during every stage of the process.\u00a0<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7195e8 elementor-widget elementor-widget-image\" data-id=\"d7195e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"420\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/08\/Blog_ContentScaling-1024x538.png\" class=\"attachment-large size-large wp-image-33468\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/08\/Blog_ContentScaling-1024x538.png 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/08\/Blog_ContentScaling-300x158.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/08\/Blog_ContentScaling-768x404.png 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/08\/Blog_ContentScaling.png 1201w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e54ecde elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e54ecde\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c839283\" data-id=\"c839283\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d6fae3f elementor-widget elementor-widget-heading\" data-id=\"d6fae3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Isn\u2019t content experience just a different term for content marketing, then? \n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fdfe5fc elementor-widget elementor-widget-text-editor\" data-id=\"fdfe5fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Well, it\u2019s true that the two seem quite surprisingly alike. And although they are somewhat connected, they\u2019re far from the same thing.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Let\u2019s consider that for a moment.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">When we speak of content marketing, we typically refer to the process of creating content assets with the intention of attracting and converting a person into a lead or a customer.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Important to understand &#8211; Content marketing does not make any particular distinction between a single piece of content or a whole range of assets. A content marketing strategy may deliver its objectives with a singular content asset. For that reason, content marketers typically consider each content asset a separate and individual entity.\u00a0<\/span><\/p><p><b>Content experience, on the other hand, takes a more holistic approach. It focuses on a combined experience of a whole range of different content assets and formats across different delivery channels, devices, and more.\u00a0<\/b><\/p><p><span style=\"font-weight: 400;\">A critical goal for a content experience strategy is to ensure that each piece of content is logically connected with the rest to guide a person from the first piece of a brand\u2019s content they consume to the conversion.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">In other words, content experience doesn\u2019t consider any piece of content in a vacuum. In the experience framework, all content works together, with clear relationships between assets to keep the person engaged with a brand.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60820a9 elementor-widget elementor-widget-image\" data-id=\"60820a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/06\/isnt-content-experience-just-a-different-term-for-content-marketing-1-1024x576.png\" class=\"attachment-large size-large wp-image-41607\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/06\/isnt-content-experience-just-a-different-term-for-content-marketing-1-1024x576.png 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/06\/isnt-content-experience-just-a-different-term-for-content-marketing-1-300x169.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/06\/isnt-content-experience-just-a-different-term-for-content-marketing-1-768x432.png 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/06\/isnt-content-experience-just-a-different-term-for-content-marketing-1-1536x864.png 1536w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/06\/isnt-content-experience-just-a-different-term-for-content-marketing-1.png 1921w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9e27bff elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9e27bff\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d13e067\" data-id=\"d13e067\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4a98800 elementor-widget elementor-widget-heading\" data-id=\"4a98800\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What about user experience? Content experience seems very much like UX, too<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a8a0de elementor-widget elementor-widget-text-editor\" data-id=\"6a8a0de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">True; content experience might also seem similar to user experience. Both are quite similar, in fact, yet each plays an important and unique part in the overall customer experience.\u00a0<\/span><\/p><p><b>Focus and Scope:<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Content experience<\/b><span style=\"font-weight: 400;\"> focuses primarily on the presentation, quality, and relevance of the content. It aims to make content engaging and memorable, accompanying customers throughout the entire buyer\u2019s journey.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>User experience, <\/b><span style=\"font-weight: 400;\">on the other hand, focuses on the overall interaction a user has with a product or platform. In this case, UX can include content, but it\u2019s not limited to it and also considers navigation, design, functionality, or ease of use.<br \/><br \/><\/span><\/li><\/ul><p><b>Nature of Engagement:<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Content experience <\/b><span style=\"font-weight: 400;\">deals with how users engage with the information presented. It aims to captivate and educate through content..<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>User experience<\/b><span style=\"font-weight: 400;\"> focuses on how users interact with the entire digital environment. In other words, UX goes beyond content and puts emphasis on the overall satisfaction, efficiency, and usability of a product.<br \/><br \/><\/span><\/li><\/ul><p><b>Objectives:<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Content experience<\/b><span style=\"font-weight: 400;\"> aims to deliver engaging, valuable content that resonates with prospects and customers.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>User experience, <\/b><span style=\"font-weight: 400;\">on the other hand, seeks to ensure that users have a seamless, efficient, and enjoyable interaction with the entire digital platform or product, not just the company\u2019s content.<br \/><br \/><\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">In essence, while content experience revolves around optimising the content itself for engagement and value, user experience encompasses the holistic interaction users have with a digital product or platform, ensuring it meets their needs and expectations comprehensively.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-664dfa8 elementor-widget elementor-widget-image\" data-id=\"664dfa8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/06\/what-about-ux-1024x576.png\" class=\"attachment-large size-large wp-image-41611\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/06\/what-about-ux-1024x576.png 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/06\/what-about-ux-300x169.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/06\/what-about-ux-768x432.png 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/06\/what-about-ux-1536x864.png 1536w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/06\/what-about-ux.png 1921w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0e7660c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0e7660c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-06652be\" data-id=\"06652be\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-afe0534 elementor-widget elementor-widget-heading\" data-id=\"afe0534\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why does content experience matter so much today?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5599a7f elementor-widget elementor-widget-text-editor\" data-id=\"5599a7f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">To answer this question, we must first look at how customers engage with content today:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">They have social media, both posts and comments. Either of those places can contain content recommendations.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">There\u2019s Google and other search engines, too.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Audiences listen to podcasts as well. In this case, not only each episode is a content asset, but it might contain references and recommendations of other pieces of content.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Other channels include YouTube, webinars, or live streams.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Finally, tools like ChatGPT (particularly the premium version with its ability to use real-time search results) can recommend additional sources of information to pursue and more.\u00a0<br \/><br \/><\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">In other words, whereas in the past, content marketers could have focused on SEO and social media, today, they have to embrace a whole range of distribution channels and media types.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Without a strong content experience strategy, it\u2019s almost impossible to encompass and envision how it all could work together to deliver positive results and ROI.<\/span><\/p><h3><span style=\"font-weight: 400;\">But aside from its power to oversee a content strategy holistically, content experience delivers four additional benefits:<\/span><\/h3><ol><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Increased customer engagement: <\/b><span style=\"font-weight: 400;\">A compelling content experience captivates and retains the attention of B2B customers, encouraging them to interact more with your brand&#8217;s content and offerings.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Improved brand perception:<\/b><span style=\"font-weight: 400;\"> A well-crafted content experience helps shape a positive perception of your B2B brand, showcasing expertise and authority in your industry.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>More successful lead generation strategy: <\/b><span style=\"font-weight: 400;\">A seamless content experience can attract and convert more prospects into leads, as it provides valuable information and encourages them to take action.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Higher customer retention<\/b><span style=\"font-weight: 400;\">: A consistent and engaging content experience keeps existing B2B customers satisfied and loyal, reducing churn and fostering long-term relationships.<\/span><\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-e248914 e-flex e-con-boxed e-con e-parent\" data-id=\"e248914\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-055f788 elementor-widget elementor-widget-template\" data-id=\"055f788\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"46332\" class=\"elementor elementor-46332\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2e878f56 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2e878f56\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-7ccab00\" data-id=\"7ccab00\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7f1dbdf4 elementor-widget elementor-widget-image\" data-id=\"7f1dbdf4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"591\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/11\/DAM-Ebook-cover-EN-768x591.png?ver=1744794309\" class=\"attachment-medium_large size-medium_large wp-image-45681\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/11\/DAM-Ebook-cover-EN-768x591.png 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/11\/DAM-Ebook-cover-EN-300x231.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/11\/DAM-Ebook-cover-EN-1024x788.png 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/11\/DAM-Ebook-cover-EN-1536x1182.png 1536w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/11\/DAM-Ebook-cover-EN-2048x1576.png 2048w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/11\/DAM-Ebook-cover-EN-1920x1477.png 1920w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-1fc8b53c\" data-id=\"1fc8b53c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-207f394d elementor-widget elementor-widget-text-editor\" data-id=\"207f394d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Read our <strong>free guide<\/strong> to learn how a Digital Asset Management (DAM) system optimizes the content supply chain to reduce complexity, cost and time to market.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5621eb2b elementor-align-left celum-button celum-button--secondary elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"5621eb2b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.celum.com\/en\/guide-creating-great-content-experiences-with-dam\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Request now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a54e821 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a54e821\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ff5e2e4\" data-id=\"ff5e2e4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0486d4b elementor-widget elementor-widget-heading\" data-id=\"0486d4b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What goes into the content experience? Core elements of content experience explained<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d5aa825 elementor-widget elementor-widget-text-editor\" data-id=\"d5aa825\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">We\u2019ve covered a lot of theory behind content experience. It\u2019s time we evaluate it in more practical terms, starting with an overview of the core elements of content experience. In other words, there are factors that you need to consider when planning your content experience framework.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc61ee3 elementor-widget elementor-widget-heading\" data-id=\"cc61ee3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">#1. Content organisation<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2788e47 elementor-widget elementor-widget-text-editor\" data-id=\"2788e47\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">This is by far the most important element of the process. Remember, the core aspect of content experience is the entire relationship between different content assets &#8211; pages, visuals, videos, audio content, social messages, and more.<\/span><\/p><p><span style=\"font-weight: 400;\">For it all to work together, you need to develop a strong way of organising it all. Whether you\u2019ll do it by format, or the stage of the buyer journey, or maybe by a specific audience segment is entirely up to you.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">What\u2019s important is that you understand how each content relates to one another and how you can interconnect them together through interlinks, mentions, and more.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4393195 elementor-widget elementor-widget-heading\" data-id=\"4393195\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">#2. Presentation and visual appeal<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-544d026 elementor-widget elementor-widget-text-editor\" data-id=\"544d026\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Most of the time, when we think of content, we consider the impact whatever information we share (be it a written word or a visual asset) might have on the person. But there is another important aspect to this &#8211; How the information looks and its visual appeal.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Visual appeal is often the very first impression that content makes on the audience, after all.\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It\u2019s what often captures their attention first. The information only comes next.\u00a0\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Visual appeal and presentation help enhance comprehension, too, and make the content more digestible.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It\u2019s what customers might recall more than the information itself.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lastly, visual appeal can evoke an emotional response and build an emotional connection between a brand and the audience.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c18fe9a elementor-widget elementor-widget-heading\" data-id=\"c18fe9a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">#3. Personalisation and customisation<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3dabef5 elementor-widget elementor-widget-text-editor\" data-id=\"3dabef5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Personalisation helps make the content relevant to the specific needs, preferences, and even behaviours of your audience. As a result, it boosts content experience by:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ensuring relevance: <\/b><span style=\"font-weight: 400;\">Thanks to personalisation, you can ensure that every piece of your content that a prospect encounters is relevant to their stage of the buying cycle.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Improving engagement: <\/b><span style=\"font-weight: 400;\">Relevant content speaks directly to your audience\u2019s concerns. As a result, people are more likely to engage with it, spend more time consuming your content, and take desired actions on it.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Strengthening relationships: <\/b><span style=\"font-weight: 400;\">Personalised content also helps nurture relationships over time. By delivering content that matches the buyer&#8217;s journey, you can establish trust and credibility at every stage. In fact, the more the person engages with your content and the longer content experience they receive, the stronger their relationship with you will be.<br \/><br \/><\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Let\u2019s put it all together into a cohesive content experience framework.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c700d2 elementor-widget elementor-widget-image\" data-id=\"6c700d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/06\/core-elements-of-content-experience-transparent-1024x576.png\" class=\"attachment-large size-large wp-image-41648\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/06\/core-elements-of-content-experience-transparent-1024x576.png 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/06\/core-elements-of-content-experience-transparent-300x169.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/06\/core-elements-of-content-experience-transparent-768x432.png 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/06\/core-elements-of-content-experience-transparent-1536x864.png 1536w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/06\/core-elements-of-content-experience-transparent.png 1921w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-56505cf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"56505cf\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7287ba2\" data-id=\"7287ba2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dd94b7f elementor-widget elementor-widget-heading\" data-id=\"dd94b7f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to create content experiences - The content experience framework explained<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b326423 elementor-widget elementor-widget-text-editor\" data-id=\"b326423\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The content experience framework has six core elements:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-791f3e2 elementor-widget elementor-widget-heading\" data-id=\"791f3e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Goals and objectives<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c081f6 elementor-widget elementor-widget-text-editor\" data-id=\"7c081f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Almost every marketing advice begins with mentioning goals. But that\u2019s for a reason. Defining goals helps gain clarity about the direction of your initiative. It helps you outline the purpose for the strategy and define what the final outcome of the process should look like.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Another benefit of setting up goals for a content experience framework is that they make measuring progress so much easier. You can think of goals as milestones. Every such milestone you reach suggests progress toward completion.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">So, as the first step, define clear goals for your content experience strategy.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Consider how you want the content to impact prospects. Think about the actions you want prospects to take on the content, too. These might suggest the overall goals of the strategy.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af9a709 elementor-widget elementor-widget-heading\" data-id=\"af9a709\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Audience research<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2dbd563 elementor-widget elementor-widget-text-editor\" data-id=\"2dbd563\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">This stage is all about understanding your audience:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Who they are,\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How they consume content,\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What topics interest them the most at different stages of the buying cycle,<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What sort of engagement they\u2019re looking for, and so on.\u00a0<br \/><br \/><\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">The objective here is to understand how your audience engages with content at every stage of the buying process.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f178e8 elementor-widget elementor-widget-heading\" data-id=\"6f178e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Content audit and mapping<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c1a566 elementor-widget elementor-widget-text-editor\" data-id=\"5c1a566\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Content audit helps you assess the existing assets &#8211; blog posts, videos, visuals, product imagery, product documentation, etc. &#8211; you have. The process helps you understand your library of content and identify potential relationships between different assets.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">To make it easier to do, we recommend that you map each asset to a relevant:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Topic.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Stage of the buying cycle.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Persona or audience segment.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Campaign.\u00a0<br \/><br \/><\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Even a simple classification as this will immediately highlight which assets go well together and should be interconnected and which ones need additional resources to build relevant <\/span><a href=\"https:\/\/www.celum.com\/en\/blog\/content-hub\/\"><span style=\"font-weight: 400;\">content hubs<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed30a30 elementor-widget elementor-widget-heading\" data-id=\"ed30a30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Content creation\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b328ecd elementor-widget elementor-widget-text-editor\" data-id=\"b328ecd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">If done well, the content mapping should have revealed topics that your audience is looking for, but you haven\u2019t covered already. The next step after that is to start creating content to close those gaps. Naturally, there is more to it than just creating page after page of new content.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">In fact, for each piece, you should:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Identify the most relevant format to convey the information.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Plan how you\u2019re going to distribute the content to the target audience.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Outline what information to include (or how to structure the asset) to deliver the highest impact.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Define how you\u2019re going to create topical relationships between this asset and other pieces that are relevant to it.\u00a0\u00a0<br \/><br \/><\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">This is a long stage. Creating all this content will take time, after all. But it\u2019s also a critical one because without closing those content gaps, you\u2019ll always miss critical assets to continue engaging your prospects or customers further.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ab967f elementor-widget elementor-widget-heading\" data-id=\"7ab967f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Personalisation<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3104c8f elementor-widget elementor-widget-text-editor\" data-id=\"3104c8f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Personalisation is your secret weapon to captivate users and attract their attention to each content asset. That\u2019s because when prospects find content that directly speaks to their concerns, they&#8217;re more likely to engage with content but also, explore more pages, and interact with your brand.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">In the context of content experience, personalisation is all about delivering the right content at the right time. It starts with finding ways to position the most relevant content at every stage of the buying cycle. But you can go further and use user behaviour and preferences to present custom-tailored content recommendations to engage the person even further.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Why is personalisation so important? For one, because it captivates users. But it can also make them feel valued. When your content anticipates and addresses your audience\u2019s requirements, it tells them that you understand their needs. And that one thing alone will lead to higher levels of satisfaction and loyalty.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cfbe13c elementor-widget elementor-widget-heading\" data-id=\"cfbe13c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Routing and content distribution<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e32b386 elementor-widget elementor-widget-text-editor\" data-id=\"e32b386\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The final step of the process is taking both your existing and newly created content and positioning it in front of your target audience.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">At CELUM, we refer to this process as routing content to relevant channels. In practice, this means distributing content to three specific media:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Owned <\/b><span style=\"font-weight: 400;\">&#8211; which includes your website, blog, branded social media accounts, and any other resource that the company owns.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Earned<\/b><span style=\"font-weight: 400;\">, a category that encompasses any free but not owned resource where you could place the content. Examples of earned media include PR activities, third-party content or media outlets, press, media publications, and more.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Paid<\/b><span style=\"font-weight: 400;\">, which refers to any paid content promotion, including social media advertising, pay-per-click advertising, influencer marketing, paid content placements, and more.\u00a0<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7761e96 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7761e96\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-43cf0fb\" data-id=\"43cf0fb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-43674ee elementor-widget elementor-widget-heading\" data-id=\"43674ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to measure content experience - Key metrics and content experience KPIs<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48c7125 elementor-widget elementor-widget-image\" data-id=\"48c7125\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/06\/how-to-measure-content-experience-1-1024x576.png\" class=\"attachment-large size-large wp-image-41623\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/06\/how-to-measure-content-experience-1-1024x576.png 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/06\/how-to-measure-content-experience-1-300x169.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/06\/how-to-measure-content-experience-1-768x432.png 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/06\/how-to-measure-content-experience-1-1536x864.png 1536w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/06\/how-to-measure-content-experience-1.png 1921w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-130dbc2 elementor-widget elementor-widget-text-editor\" data-id=\"130dbc2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Content experience is not only a difficult concept to grasp, it can also be challenging to measure. How do you evaluate such an elusive thing as someone\u2019s personal experience with content?\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Luckily, there are certain metrics that can suggest whether customers have positive experiences with your content strategy. To uncover their insights, however, you must measure three different aspects of content experience:\u00a0<\/span><\/p><p><b>Content consumption. <\/b><span style=\"font-weight: 400;\">Metrics in this category help you evaluate whether customers reach your content at all.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Consumption metrics to track:\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Traffic growth,\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Search engine rankings,\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Page views,\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Overall time on site,\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Content downloads.<\/span><\/span><\/li><\/ul><p><b>Engagement metrics <\/b><span style=\"font-weight: 400;\">help you establish whether your distribution efforts attract the right customers and whether these people find your content valuable.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Engagement metrics to track:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Percentage of returning visitors,\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Average number of pages per visit,\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Social media engagement (new follows, shares, comments, reposts, etc.)\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Time on page per content asset<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bounce rate<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Click-through rate (CTR)<\/span><\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Finally, <\/span><b>ROI metrics<\/b><span style=\"font-weight: 400;\">, as the name suggests, reveal whether your content delivers the desired result.<\/span><\/p><p><span style=\"font-weight: 400;\">The metrics you track will relate to your overall campaign objectives. Overall, however, the most common ROI metrics include:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">No of new leads,\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">No of signups,<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">No of offers redeemed,<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Other conversions that you aim to achieve.<\/span><\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">And that\u2019s it\u2026<\/span><\/p><p><span style=\"font-weight: 400;\">That\u2019s everything you need to know about content experience to start developing such a campaign for your brand.\u00a0<\/span><\/p><p><b>Looking to boost content experience? Check out how CELUM\u2019s Content Supply Chain platform helps organisations manage their content assets and boost content production. <\/b><a href=\"https:\/\/www.celum.com\/en\/demo\/\"><b>Book a demo now<\/b><\/a><b>.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-5581a66 e-flex e-con-boxed e-con e-parent\" data-id=\"5581a66\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b5e7f9e elementor-widget elementor-widget-template\" data-id=\"b5e7f9e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"46341\" class=\"elementor elementor-46341\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2969f832 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2969f832\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-5301cfbe\" data-id=\"5301cfbe\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6475334c elementor-widget elementor-widget-image\" data-id=\"6475334c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"591\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2025\/04\/CSC-ebook-Mockup-EN-without-shadow-768x591.png\" class=\"attachment-medium_large size-medium_large wp-image-46327\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2025\/04\/CSC-ebook-Mockup-EN-without-shadow-768x591.png 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2025\/04\/CSC-ebook-Mockup-EN-without-shadow-300x231.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2025\/04\/CSC-ebook-Mockup-EN-without-shadow-1024x788.png 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2025\/04\/CSC-ebook-Mockup-EN-without-shadow-1536x1182.png 1536w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2025\/04\/CSC-ebook-Mockup-EN-without-shadow-2048x1576.png 2048w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2025\/04\/CSC-ebook-Mockup-EN-without-shadow-1920x1477.png 1920w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-2c6411f2\" data-id=\"2c6411f2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-39af9372 elementor-widget elementor-widget-text-editor\" data-id=\"39af9372\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In our free guide, you can find out how effective <strong>Content Supply Chain management<\/strong> works and which strategies will help you optimize your process and achieve better results.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56d200b4 elementor-align-left celum-button celum-button--secondary elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"56d200b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.celum.com\/en\/the-essential-guide-to-content-supply-chain-management\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Request now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Content marketing used to be (relatively) simple:\u00a0 You educated potential customers through various types of content.\u00a0 They, in turn, repaid you by becoming more interested in your brand and products and, eventually, choosing you over the competition.\u00a0 Unfortunately, that\u2019s no longer the case. Naturally, the principles of marketing with content have remained the same. However, [&hellip;]<\/p>\n","protected":false},"author":47,"featured_media":41637,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[179,86,7],"tags":[],"post_folder":[],"class_list":["post-35098","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-management","category-content-supply-chain","category-wa"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.6 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Content Experience: Everything a Brand Needs to Know<\/title>\n<meta name=\"description\" content=\"Content marketing used to be (relatively) simple:\u00a0You educated potential customers through various types of content.\u00a0They, in turn, repaid you by becoming\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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