{"id":37424,"date":"2024-02-13T09:43:53","date_gmt":"2024-02-13T08:43:53","guid":{"rendered":"https:\/\/www.celum.com\/en\/?p=37424"},"modified":"2024-02-19T13:25:17","modified_gmt":"2024-02-19T12:25:17","slug":"how-to-write-creative-briefs-that-always-deliver-great-projects","status":"publish","type":"post","link":"https:\/\/www.celum.com\/en\/blog\/how-to-write-creative-briefs-that-always-deliver-great-projects\/","title":{"rendered":"How to Write Creative Briefs That Always Deliver Great Projects"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"37424\" class=\"elementor elementor-37424\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6dedb0d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6dedb0d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-66fb0d1\" data-id=\"66fb0d1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-240f914 elementor-widget elementor-widget-text-editor\" data-id=\"240f914\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">It\u2019s such an unfortunate but also, so common situation, isn\u2019t it?\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">You\u2019ve launched a project. You told the creative team all about it. And then, as you opened their draft \u2026. you sighed in resignation.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">It\u2019s all wrong! Well, that, or at least, it hardly resembles what you had hoped to receive.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Unfortunately, the problem mightn\u2019t be just the creatives. In fact, in most cases, projects don\u2019t meet expectations because they start without a clear and laser-focused game plan. Sure, you\u2019ve provided the team with a brief. But often, such a brief comes in the form of a loose description of the final asset and leaves it all to the creative to decipher.\u00a0<\/span><\/p><p><b>Luckily, the solution is simple<\/b><span style=\"font-weight: 400;\"> &#8211; You have to be incredibly precise when providing a creative brief, <\/span><b>and in this guide, you\u2019ll learn exactly how to do it.<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">What\u2019s more, at the end of this guide, we\u2019ll show you one amazing solution that will help take your creative briefs from \u201calmost guaranteed to confuse the creatives\u201d to \u201cthis has never been so clear!\u201d<\/span><\/p><p><span style=\"font-weight: 400;\">Intrigued? Let\u2019s take it from the top, then.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9704378 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9704378\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c21ce32\" data-id=\"c21ce32\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-becd79f elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"becd79f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;exclude_headings_by_selector&quot;:[],&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;,&quot;h4&quot;,&quot;h5&quot;,&quot;h6&quot;],&quot;marker_view&quot;:&quot;numbers&quot;,&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__becd79f\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__becd79f\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__becd79f\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d46ff6d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d46ff6d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6f8af58\" data-id=\"6f8af58\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9747365 elementor-widget elementor-widget-heading\" data-id=\"9747365\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Your Creative Brief Can Make or Break the Project\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b3c67a elementor-widget elementor-widget-text-editor\" data-id=\"2b3c67a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Before we explore this further, though, let\u2019s understand what a creative brief is.<\/span><\/p><p><span style=\"font-weight: 400;\">And usually, when we talk about a creative brief, we refer to a document that sums up a project.<\/span><\/p><p><span style=\"font-weight: 400;\">Think of a creative brief as an all-rounder for a project. One that provides everyone a clear overview of what is to be done, why, and for what purpose, along with instructions that would help anybody involved in a project meet the expectations.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Pretty much everyone uses creative briefs:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">For example, in-house marketing teams use them to describe what assets they\u2019d like graphic design teams to create for a marketing campaign.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sales teams use creative briefs to tell writers or other creative team members what sales collateral materials they might need.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Creative briefs help product teams tell photographers all the details for the upcoming photo shoot,<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Creative or advertising agencies use creative briefs to define project specifications with clients, and so on.<\/span><\/li><\/ul><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">But unfortunately, creative briefs don\u2019t always work out as intended.<\/span><\/p><p><span style=\"font-weight: 400;\">We briefly illustrated what the problem is at the start of this guide:\u00a0\u00a0<\/span><\/p><p><i><span style=\"font-weight: 400;\">Although the concept of a creative brief is relatively simple, often, teams find it hard to execute it so that it assists and does not confuse anyone.\u00a0<\/span><\/i><\/p><p><b>Naturally, part of the reason could be that everyone\u2019s expecting creative briefs to be short.\u00a0<\/b><\/p><p><span style=\"font-weight: 400;\">It\u2019s also tempting to try to summarize a project into a couple of paragraphs and hope that others will be able to discern the most important information from that.\u00a0<\/span><\/p><p><b>However, the problem can also lie elsewhere. <\/b><span style=\"font-weight: 400;\">It\u2019s not uncommon for creative briefs to lack the structure that would allow other stakeholders to extract the most important information from it quickly and have it available to them at a glance.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Granted, most creative briefs do follow at least some structure. They typically comprise of several parts, each defining a different aspect of the project. For example, most creative briefs include:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Goal of the project<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Challenges the project aims to eliminate<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Target audience information<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Project\u2019s scope of work<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The intended outcome, and so on.\u00a0<\/span><\/li><\/ul><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">But even in this case, creative teams often face the challenge of having to decipher the most critical project information from long passages of text.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-709d819 elementor-widget elementor-widget-image\" data-id=\"709d819\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"420\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/02\/IMG_Long_Brief_1200X630-1024x538.png\" class=\"attachment-large size-large wp-image-37575\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/02\/IMG_Long_Brief_1200X630-1024x538.png 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/02\/IMG_Long_Brief_1200X630-300x158.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/02\/IMG_Long_Brief_1200X630-768x404.png 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/02\/IMG_Long_Brief_1200X630.png 1201w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">A long brief copy has to be deciphered by the creative teams, which can lead to misunderstandings.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb41b30 elementor-widget elementor-widget-text-editor\" data-id=\"eb41b30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">As a result, poorly outlined and unclear creative briefs can lead to:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Delays in production<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Costly mistakes<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lost time<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Not to mention the low morale of creative teams who have to face their work being criticized.<\/span><\/li><\/ul><p>\u00a0<\/p><p><b>So, what\u2019s the solution? <\/b><span style=\"font-weight: 400;\">Well, for one, you need to ensure that your briefs pass at least the most critical characteristics of a good creative brief.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-80501fb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"80501fb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2fc4487\" data-id=\"2fc4487\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-92cb3a7 elementor-widget elementor-widget-heading\" data-id=\"92cb3a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What Makes a Good Creative Brief - Creative Brief Characteristics\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a69a803 elementor-widget elementor-widget-text-editor\" data-id=\"a69a803\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">There are two ways creative teams define what a brief should look like.\u00a0<\/span><\/p><p><b>One way is to focus on what information it should include.<\/b><span style=\"font-weight: 400;\"> Unfortunately, this is quite a difficult thing to define since each brief is, in fact, different. One creative asset would require account managers to specify different information from another, making the process of defining one single creative brief template impossible.<\/span><\/p><p><span style=\"font-weight: 400;\">The other, a better way, is to define what criteria a creative brief should meet in order to deliver the right instructions to all stakeholders.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">In this guide, we follow that approach. So, without any further ado, here are the top characteristics of an effective creative brief.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ef7b15b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ef7b15b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-29f3987\" data-id=\"29f3987\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f6bd646 elementor-widget elementor-widget-heading\" data-id=\"f6bd646\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Clear project goals\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7dfedd4 elementor-widget elementor-widget-text-editor\" data-id=\"7dfedd4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">For it to work and deliver the exact creative asset as intended, the brief must clearly explain why the project exists in the first place.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">The project\u2019s goal, in other words, defines why your team should bother with creating the asset in the first place. Or, to put it differently, what outcome is their work going to deliver, or at least help deliver for the company?\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Some examples of such goals include:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Enhancing brand recognition<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Differentiating the company on the market<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Engaging customers better<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Increasing sales<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reaching new audiences<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Promoting new products or services<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Strengthening the customer communication, and so on.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a111df1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a111df1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ab44834\" data-id=\"ab44834\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-54787eb elementor-widget elementor-widget-heading\" data-id=\"54787eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Project background information\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32fcad9 elementor-widget elementor-widget-text-editor\" data-id=\"32fcad9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">This section should talk about the reasons for launching a project.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">However, contrary to what it may seem, there is more to this section than explaining project goals in more detail.<\/span><\/p><p><span style=\"font-weight: 400;\">You see, this section is your opportunity to provide a situational background and tell everyone why the project is being launched, what prompted the company to initiate it, and what specific outcomes it is hoping to achieve by it.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">But naturally, you shouldn\u2019t provide the history of the company or an in-depth market analysis. Granted, some projects might require such information. However, in most cases, the background should focus only on the information that\u2019s relevant to the project.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Let\u2019s use an example of a product photo shoot you\u2019ve commissioned from a creative agency.<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Naturally, it\u2019s hard to expect your creative agency to know that this particular project relates to a new product line you\u2019re launching and plan to promote with a visual marketing campaign across your website, online ads, and social media.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">They might also not know the importance of this new product line to establishing your company in a completely new market.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Similarly, they might not know that you\u2019ve launched similar projects before and what you\u2019ve learned from their success or failure.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">And that\u2019s exactly what the product background section can help you communicate.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">As a result, the agency will be fully aware of the importance of the project, as well as the overall expectations regarding the entire campaign. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a95f76f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a95f76f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-74f9f8a\" data-id=\"74f9f8a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d370901 elementor-widget elementor-widget-heading\" data-id=\"d370901\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Specific project information\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6413618 elementor-widget elementor-widget-text-editor\" data-id=\"6413618\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">FACT: The previous two characteristics we discussed &#8211; goals and project background &#8211; would relate to many different projects.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">After all, it\u2019s perfectly fine for photo shoots for different product lines to have similar goals and backgrounds.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">This section, however, should be custom to every project as this is where you tell other stakeholders about the project\u2019s requirements and specifics.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Naturally, these specifics will be different depending on the project. Even photo shoots might require different types of images, depending on what they\u2019d be used for or even the type of product being shot.\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">For one project, the company might require several shots of the same product in different colors. For another, only one color is being photographed but in different locations.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How these photos would be used might be different, too. Whereas one project might focus on delivering visuals for the website, the other focuses on a new advertising campaign, and so on.<\/span><\/li><\/ul><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Having said that here is a list of information you commonly find in project specifications:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Target audience along with their characteristics<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Required formats or sizes for a project<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Required style or tone of voice for text-based projects<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reference of similar projects for inspiration (if applicable)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">List of all stakeholders involved<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reference to similar projects that were conducted in the past, and more.\u00a0<\/span><\/li><\/ul><p>\u00a0<\/p><p><b>TIP: <\/b><span style=\"font-weight: 400;\">Download creative brief templates for several different project types, including product information, social media ads, product photo shoots, and more.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-47b289c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"47b289c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-afd4c99\" data-id=\"afd4c99\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f574623 elementor-widget elementor-widget-menu-anchor\" data-id=\"f574623\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"guide\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c3d22c elementor-widget elementor-widget-heading\" data-id=\"3c3d22c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Get Your Free Guide Now<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-634c655 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-image\" data-id=\"634c655\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"966\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/02\/IMG_Creative_Briefs_cover_EN-768x966.png\" class=\"attachment-medium_large size-medium_large wp-image-37588\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/02\/IMG_Creative_Briefs_cover_EN-768x966.png 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/02\/IMG_Creative_Briefs_cover_EN-239x300.png 239w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/02\/IMG_Creative_Briefs_cover_EN.png 792w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d1f1de3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d1f1de3\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3a83d88\" data-id=\"3a83d88\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-d3da107 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d3da107\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1fce81e\" data-id=\"1fce81e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5c171d2 elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"5c171d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"595\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/02\/IMG_Creative_Briefs_cover_ENshadow-1024x762.png\" class=\"attachment-large size-large wp-image-37584\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/02\/IMG_Creative_Briefs_cover_ENshadow-1024x762.png 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/02\/IMG_Creative_Briefs_cover_ENshadow-300x223.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/02\/IMG_Creative_Briefs_cover_ENshadow-768x572.png 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/02\/IMG_Creative_Briefs_cover_ENshadow.png 1416w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4e1bc41\" data-id=\"4e1bc41\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4779f0a elementor-widget elementor-widget-li-widgets--hbspt-form\" data-id=\"4779f0a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"li-widgets--hbspt-form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"li-widgets--hbspt-form\">\n            <div class=\"hbspt-form\" data-form-config='{\"region\":\"na1\",\"portalId\":\"5064577\",\"formId\":\"bba6e860-c42d-43ee-a5a5-9af7d4c7702f\"}' data-element-id=\".elementor-element-4779f0a\"><\/div>\n    <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e0111c5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e0111c5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7adabe3\" data-id=\"7adabe3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f0887ed elementor-widget elementor-widget-heading\" data-id=\"f0887ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">A list of resources<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21ca515 elementor-widget elementor-widget-text-editor\" data-id=\"21ca515\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Not all projects would require additional resources. But many might. Creating a simple blog post, for example, requires the writing team to review internal documentation or third-party research into the topic. If you have such resources already, it only makes sense to deliver them to the team.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">To streamline that process, add them to the brief so that the creative team could use them as a reference when working on the project.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-003a16e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"003a16e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6911c19\" data-id=\"6911c19\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3feff4a elementor-widget elementor-widget-heading\" data-id=\"3feff4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Timelines<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9f107d elementor-widget elementor-widget-text-editor\" data-id=\"b9f107d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">It\u2019s a bold statement, but it\u2019s true &#8211; By far and away, timelines are the one element no creative brief should ever do without.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">How else the creative team could know when each stage of the project is due? And how else could they deliver the project on time in turn?<\/span><\/p><p><span style=\"font-weight: 400;\">Luckily, defining timelines is a relatively straightforward process. Most project types require only a handful of dates:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Project start date<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Project due date<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Completion dates per project stage, if any<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Project review date<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Date of campaign going live.\u00a0<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5233cf1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5233cf1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c61065b\" data-id=\"c61065b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f10c4ec elementor-widget elementor-widget-heading\" data-id=\"f10c4ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How do you make sure that creative teams can use this information effectively?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b6b269 elementor-widget elementor-widget-text-editor\" data-id=\"7b6b269\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">If there\u2019s one prevailing challenge we\u2019ve mentioned in this guide over and over again, it is this:<\/span><\/p><p><i><span style=\"font-weight: 400;\">Regardless of how well you define the creative brief, in most cases, you\u2019re still leaving many of its aspects for creatives to interpret (or even distill from all the copy.)<\/span><\/i><\/p><p><span style=\"font-weight: 400;\">Of course, the freedom of interpretation can work particularly well with some creatives. It can boost their creativity and open up the project to completely new heights.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">But it can also backfire.<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Stakeholders might miss important project info<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">In the fervor of work, teams might also skip critical project characteristics and fail to deliver that aspect of the asset, and so on.\u00a0<\/span><\/li><\/ul><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">But could anyone prevent it?\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Yes, we believe so. In fact, we\u2019ve just added an exciting new feature to <a href=\"https:\/\/www.celum.com\/en\/content-collaboration\/\" target=\"_blank\" rel=\"noopener\">CELUM Content Collaboration<\/a> that allows you to ensure such situations never happen!<\/span><\/p><p><b>It\u2019s called Briefing Forms, and with it, you can create templates for various project types and list all the critical project characteristics for other stakeholders.\u00a0<\/b><\/p><p><span style=\"font-weight: 400;\">Here\u2019s how it looks in a project card.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ade0ee4 elementor-widget elementor-widget-image\" data-id=\"ade0ee4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"548\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/02\/IMG_Task-details_Briefing-Form-1024x701.png\" class=\"attachment-large size-large wp-image-37579\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/02\/IMG_Task-details_Briefing-Form-1024x701.png 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/02\/IMG_Task-details_Briefing-Form-300x205.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/02\/IMG_Task-details_Briefing-Form-768x526.png 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/02\/IMG_Task-details_Briefing-Form-1536x1052.png 1536w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/02\/IMG_Task-details_Briefing-Form-2048x1402.png 2048w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/02\/IMG_Task-details_Briefing-Form-1920x1315.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">A project card using Briefing Forms in CELUM Content Collaboration <\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7261854 elementor-widget elementor-widget-text-editor\" data-id=\"7261854\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Notice that the brief is no longer a large body of text.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">In fact, the description is only a paragraph long, while each critical aspect of the project resides in its own section in the ADDITIONAL INFORMATION part of the page.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">As a result, all the information is easily accessible and noticeable to other stakeholders.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Another important aspect of <a href=\"https:\/\/help.celum.com\/en\/topic.htm#t=mergedProjects%2Fwork%2FtocTopics%2Fworkroom%2FCreate_forms.htm\" target=\"_blank\" rel=\"noopener\">Briefing Forms in CELUM<\/a> is that they are custom. In other words, you can create different creative brief templates for different project types. You then add the relevant template to a project and fill in all the required information as if you were completing a form.\u00a0<\/span><\/p><p><b>Looking for inspiration for your creative briefs? Look no further! Download our creative brief templates that will help you communicate your projects with others right.<\/b><\/p><p><a href=\"https:\/\/www.celum.com\/en\/guide-creative-brief-templates\/\"><b> Download now.<\/b><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Looking for inspiration for your creative briefs? Look no further! Download our creative brief templates that will help you communicate your projects with others right.<\/p>\n","protected":false},"author":53,"featured_media":37595,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[8,7],"tags":[],"post_folder":[],"class_list":["post-37424","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-collaboration","category-wa"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.6 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Write Creative Briefs That Always Deliver Great Projects<\/title>\n<meta name=\"description\" content=\"Looking for inspiration for your creative briefs? Look no further! Download our creative brief templates that will help you communicate your projects with others right.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.celum.com\/en\/blog\/how-to-write-creative-briefs-that-always-deliver-great-projects\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Write Creative Briefs That Always Deliver Great Projects\" \/>\n<meta property=\"og:description\" content=\"Looking for inspiration for your creative briefs? Look no further! Download our creative brief templates that will help you communicate your projects with others right.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.celum.com\/en\/blog\/how-to-write-creative-briefs-that-always-deliver-great-projects\/\" \/>\n<meta property=\"og:site_name\" content=\"Celum\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/celumcorporate\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-02-13T08:43:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-19T12:25:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/02\/IMG_Blog_Briefing-forms@2x.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2401\" \/>\n\t<meta property=\"og:image:height\" content=\"1261\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Viviana Rojas de Amon\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@CELUM\" \/>\n<meta name=\"twitter:site\" content=\"@CELUM\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Viviana Rojas de Amon\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.celum.com\/en\/blog\/how-to-write-creative-briefs-that-always-deliver-great-projects\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.celum.com\/en\/blog\/how-to-write-creative-briefs-that-always-deliver-great-projects\/\"},\"author\":{\"name\":\"Viviana Rojas de Amon\",\"@id\":\"https:\/\/www.celum.com\/en\/#\/schema\/person\/55c7caee5b9e9e98d3a4f5502123ae78\"},\"headline\":\"How to Write Creative Briefs That Always Deliver Great Projects\",\"datePublished\":\"2024-02-13T08:43:53+00:00\",\"dateModified\":\"2024-02-19T12:25:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.celum.com\/en\/blog\/how-to-write-creative-briefs-that-always-deliver-great-projects\/\"},\"wordCount\":1898,\"publisher\":{\"@id\":\"https:\/\/www.celum.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.celum.com\/en\/blog\/how-to-write-creative-briefs-that-always-deliver-great-projects\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/02\/IMG_Blog_Briefing-forms@2x.png\",\"articleSection\":[\"Agile Collaboration\",\"Content Workflows\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.celum.com\/en\/blog\/how-to-write-creative-briefs-that-always-deliver-great-projects\/\",\"url\":\"https:\/\/www.celum.com\/en\/blog\/how-to-write-creative-briefs-that-always-deliver-great-projects\/\",\"name\":\"How to Write Creative Briefs That Always Deliver Great Projects\",\"isPartOf\":{\"@id\":\"https:\/\/www.celum.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.celum.com\/en\/blog\/how-to-write-creative-briefs-that-always-deliver-great-projects\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.celum.com\/en\/blog\/how-to-write-creative-briefs-that-always-deliver-great-projects\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/02\/IMG_Blog_Briefing-forms@2x.png\",\"datePublished\":\"2024-02-13T08:43:53+00:00\",\"dateModified\":\"2024-02-19T12:25:17+00:00\",\"description\":\"Looking for inspiration for your creative briefs? 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