{"id":39836,"date":"2024-08-13T14:41:32","date_gmt":"2024-08-13T12:41:32","guid":{"rendered":"https:\/\/www.celum.com\/en\/?p=39836"},"modified":"2024-09-10T09:38:28","modified_gmt":"2024-09-10T07:38:28","slug":"top-7-product-content-management-software-picks","status":"publish","type":"post","link":"https:\/\/www.celum.com\/en\/blog\/top-7-product-content-management-software-picks\/","title":{"rendered":"Top 7 Product Content Management Software Picks"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"39836\" class=\"elementor elementor-39836\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ad7f97c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ad7f97c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6c82220\" data-id=\"6c82220\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1e6bf3b elementor-widget elementor-widget-text-editor\" data-id=\"1e6bf3b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Below, you\u2019ll find an overview of the best product content management platforms on the market today.<\/b><\/p>\n<p><b>Before we begin, though, we need to explain something\u2026<\/b><\/p>\n<p><span style=\"font-weight: 400;\">You see &#8211; product content management tools aren\u2019t anything new. Companies have been using various platforms to produce product content for a long time. Recently, however, these tools have come on many organisations\u2019 radars. Most likely, yours is one of them.<\/span><\/p>\n<p><b>But there is a reason for that &#8211; It\u2019s almost impossible to sell anything today without having amazing product content.<\/b><span style=\"font-weight: 400;\"> In other words, whereas in the past, product content was a great addition to the company\u2019s marketing efforts, today, it\u2019s the absolute foundation. You can\u2019t sell your products without it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thousands of people add products to their carts daily and click Checkout based solely on product presentation. Videos, images, product photos, walkthroughs, and more convince them that the product is for them and show them what life will be like once they own it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Unfortunately, there is a downside to this situation, too. Such an enormous focus on presentation forces your organisation to constantly produce an incredible amount of product content, do so fast and on time, and continuously increase the product\u2019s quality.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s precisely where product content management platforms come in. These tools help you create more content every day without errors, costly mistakes, or stress.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s look at them more closely, then, and review the most popular tools on the market.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6af6cc3 elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"6af6cc3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;exclude_headings_by_selector&quot;:[],&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;,&quot;h4&quot;,&quot;h5&quot;,&quot;h6&quot;],&quot;marker_view&quot;:&quot;numbers&quot;,&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__6af6cc3\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__6af6cc3\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__6af6cc3\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-953243f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"953243f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c3d883e\" data-id=\"c3d883e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-84858fa elementor-widget elementor-widget-heading\" data-id=\"84858fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is Product Content Management Software?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d0d3bf2 elementor-widget elementor-widget-text-editor\" data-id=\"d0d3bf2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The most common definition of product content management software explains it as tools that help implement, streamline, and manage all aspects of the product content management process.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">But as I\u2019m sure you\u2019ll agree, it doesn\u2019t really explain anything about those tools.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">So, let\u2019s take it apart and define those tools in more detail.<\/span><\/p><p><span style=\"font-weight: 400;\">You see &#8211; the main goal of product content management (PCM) tools is to help you create product content. But\u2026<\/span><\/p><p><span style=\"font-weight: 400;\">When we say create, we don\u2019t just mean <\/span><a href=\"https:\/\/www.celum.com\/en\/blog\/what-is-content-production-process\/\"><span style=\"font-weight: 400;\">content production<\/span><\/a><span style=\"font-weight: 400;\">. We also mean any other aspect of the process, for example.\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">With PCM tools, you manage all assets required to complete a particular content asset. Such tools allow you to create comprehensive sets of assets, define their relationships, and even use placeholder images so that you can continue working even though not all assets are available yet.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Product content management tools also allow you to monitor and manage the entire production process. With such tools, you know the status of each project, and can also manage every aspect of every one of them.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Many PCM platforms include tools to help teams work together, such as Kanban boards, <\/span><a href=\"https:\/\/www.celum.com\/en\/blog\/what-is-online-proofing\/\"><span style=\"font-weight: 400;\">online proofing features<\/span><\/a><span style=\"font-weight: 400;\">, internal communication tools, and more.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Finally, robust product content management platforms like <\/span><a href=\"https:\/\/www.celum.com\/en\/product-content-management\/\"><span style=\"font-weight: 400;\">CELUM<\/span><\/a><span style=\"font-weight: 400;\"> (disclaimer, this is our tool,) include capabilities to help you deliver finished assets to the right channels. You can build <\/span><a href=\"https:\/\/www.celum.com\/en\/personalised-portals\/\"><span style=\"font-weight: 400;\">Portals<\/span><\/a><span style=\"font-weight: 400;\"> to deliver product content collections for target audiences, route content to your online store, the CMS, social media, or other channels, and more.<br \/><br \/><\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Together, all these features ensure that you can launch, manage, oversee, and deliver successful product content assets day after day.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23234b2 elementor-widget elementor-widget-text-editor\" data-id=\"23234b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Product images<\/b><span style=\"font-weight: 400;\"> show you what it looks like, often in the context of how you\u2019d be using the product. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b76ced4 elementor-widget elementor-widget-heading\" data-id=\"b76ced4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How do PCM tools differ from PIM platforms?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0d023e elementor-widget elementor-widget-text-editor\" data-id=\"e0d023e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">It\u2019s true; at first sight, both types of tools seem quite similar, and not just to us, humans. Even Google triggers many PIM-related results for queries asking for \u201cproduct content management software\u201d specifically.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">But does that mean that you could use either of those tools?<\/span><\/p><p><span style=\"font-weight: 400;\">No, it does not.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Of course, we cannot comment on why search engine algorithms confuse both terms. But we can explain how these tools &#8211; PCM and PIM &#8211; are different from each other.<\/span><\/p><p><strong>Product information management (PIM)<\/strong> is the process of centralising and managing product data across multiple channels and touchpoints. This product data can include technical specifications, pricing information, product descriptions and attributes such as SKUs or product categories.<\/p><p>A PIM system acts as a central repository for all this product data. Whenever a team needs such information, they use PIM to retrieve it, knowing that it&#8217;s where they&#8217;ll find the most accurate information and data.<\/p><p>As a result, PIM ensures consistency and accuracy across all sales channels, including e-commerce sites, marketplaces, mobile apps and printed catalogues.<\/p><p><strong>Product content management (PCM)<\/strong> helps companies efficiently create and publish multimedia product content. Linking product content to products enables convenient asset management and optimised, consistent product presentation across all channels.<\/p><p>This multimedia product content includes images, videos, marketing copy, manuals and any other assets the company creates for customers, distributors and other stakeholders, as well as other rich media content.<\/p><p>PCM ensures that all product data is consistent, with all product content assets in one place and all connected to your marketing channels. Each product is accurately presented to stakeholders, including customers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20ad096 elementor-widget elementor-widget-heading\" data-id=\"20ad096\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Can you use PIM tools to manage product content?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bfdda41 elementor-widget elementor-widget-text-editor\" data-id=\"bfdda41\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">If we consider product information management tools as a general category, then no. These tools are created for different purposes.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">That said, some PIM platforms also include features that you normally find in product content management tools. In this case, they could be used to manage product content, too. However, it\u2019s worth noting that they would not be able to provide the same level of functionality as a dedicated PCM platform. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e3fa6dd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e3fa6dd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5bc8e0d\" data-id=\"5bc8e0d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2cc2df2 elementor-widget elementor-widget-heading\" data-id=\"2cc2df2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What are the key features of a product content management platform?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1dc650d elementor-widget elementor-widget-text-editor\" data-id=\"1dc650d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">We\u2019ve briefly mentioned what product content management software helps you achieve. But it might be worth reviewing the core functionality that you should expect from your PCM tool of choice.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ca966f elementor-widget elementor-widget-heading\" data-id=\"3ca966f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Asset management<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33e964b elementor-widget elementor-widget-text-editor\" data-id=\"33e964b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Every product content, be it a video, a product catalogue, or even an e-commerce banner, is made of assets. Lots and lots of assets.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">It would definitely feature logos and other brand assets. It is also safe to assume that it\u2019d include at least some product photography and, most likely, some copy. Most product content assets would feature many of those assets and more.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Therefore, one of the most prominent features of a solid product content management platform is the capability to manage all those assets effectively.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">From managing product photography and ensuring you have all the correct angles (front, back, and side) to videos highlighting your product\u2019s essential features, product information sheets, and more. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c251d6 elementor-widget elementor-widget-image\" data-id=\"6c251d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"548\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/04\/IMG_Multiple-assets-per-product-1024x701.png\" class=\"attachment-large size-large wp-image-39663\" alt=\"Multiple assets\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/04\/IMG_Multiple-assets-per-product-1024x701.png 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/04\/IMG_Multiple-assets-per-product-300x205.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/04\/IMG_Multiple-assets-per-product-768x526.png 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/04\/IMG_Multiple-assets-per-product-1536x1052.png 1536w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/04\/IMG_Multiple-assets-per-product-2048x1402.png 2048w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/04\/IMG_Multiple-assets-per-product-1920x1315.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d750c75 elementor-widget elementor-widget-heading\" data-id=\"d750c75\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Metadata management<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f48cd64 elementor-widget elementor-widget-text-editor\" data-id=\"f48cd64\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Let\u2019s face it; it\u2019s almost impossible to organise assets properly without metadata. In fact, every asset your company has should use at least some metadata that defines what it represents, its characteristics, and even what you intend to use it for. With that, you and everyone on the team can quickly find whatever assets they need.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">A PCM platform like CELUM will give you access to powerful metadata management capabilities:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Displaying the structure of asset types and their metadata.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Uploading and managing metadata in bulk.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Link content assets to their products and more. <\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9483570 elementor-widget elementor-widget-heading\" data-id=\"9483570\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Project management and workflows<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7d0cb9 elementor-widget elementor-widget-text-editor\" data-id=\"a7d0cb9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Content production isn\u2019t a simple and linear process. In most cases, it involves several stages, countless stakeholders, and the involvement of different departments, making the whole thing challenging to monitor and track.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">For that reason, PCM tools include content production management capabilities that allow you to manage the work at all stages of the production process.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-156facd elementor-widget elementor-widget-image\" data-id=\"156facd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"548\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/04\/IMG_Kanban-2-1024x701.png\" class=\"attachment-large size-large wp-image-40276\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/04\/IMG_Kanban-2-1024x701.png 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/04\/IMG_Kanban-2-300x205.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/04\/IMG_Kanban-2-768x526.png 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/04\/IMG_Kanban-2-1536x1052.png 1536w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/04\/IMG_Kanban-2-2048x1402.png 2048w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/04\/IMG_Kanban-2-1920x1315.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ff4d9d elementor-widget elementor-widget-heading\" data-id=\"5ff4d9d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Online proofing<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c6e71d elementor-widget elementor-widget-text-editor\" data-id=\"6c6e71d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Online proofing &#8211; the process of reviewing, commenting on, revising, and approving an asset &#8211; is an integral part of the entire production process. In fact, bar some extreme situations, no product content can ever go live without prior sign-off.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">The problem is that without proper tools and processes, the online proofing process can be an arduous and tiresome one. In many cases, most of your time goes towards chasing stakeholders for input, processing reviews, and managing revisions.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">That\u2019s why product content management tools include online proofing capabilities. With these, you can automate many aspects of the process, track progress, and centralise feedback and reviews so that each asset goes through it relatively smoothly. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b499e54 elementor-widget elementor-widget-image\" data-id=\"b499e54\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"548\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/04\/IMG_Feedback-annotation-1024x701.png\" class=\"attachment-large size-large wp-image-39668\" alt=\"Feedback annotation\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/04\/IMG_Feedback-annotation-1024x701.png 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/04\/IMG_Feedback-annotation-300x205.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/04\/IMG_Feedback-annotation-768x526.png 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/04\/IMG_Feedback-annotation-1536x1052.png 1536w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/04\/IMG_Feedback-annotation-2048x1402.png 2048w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/04\/IMG_Feedback-annotation-1920x1315.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ebc536 elementor-widget elementor-widget-heading\" data-id=\"1ebc536\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Routing and publishing<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79950ab elementor-widget elementor-widget-text-editor\" data-id=\"79950ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Finally, solid product content management software will help you deliver finished assets to their relevant destinations. These could include custom Portals containing a <\/span><a href=\"https:\/\/www.celum.com\/en\/personalised-portals\/\"><span style=\"font-weight: 400;\">curated set of product content for your sales partners<\/span><\/a><span style=\"font-weight: 400;\">, your e-commerce store or the CMS, the social media management platform, and more.\u00a0<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">With that in mind, here are the best options for implementing a product content management tool in your organisation.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c78fe58 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c78fe58\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6b9ff28\" data-id=\"6b9ff28\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cb9b46c elementor-widget elementor-widget-heading\" data-id=\"cb9b46c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">7 Best Product Content Management Platforms on the Market\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23eee46 elementor-widget elementor-widget-heading\" data-id=\"23eee46\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">#1. CELUM<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b09815b elementor-widget elementor-widget-image\" data-id=\"b09815b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"548\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/05\/IMG_DAM_Dashboard-1024x701.png\" class=\"attachment-large size-large wp-image-40277\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/05\/IMG_DAM_Dashboard-1024x701.png 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/05\/IMG_DAM_Dashboard-300x205.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/05\/IMG_DAM_Dashboard-768x526.png 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/05\/IMG_DAM_Dashboard-1536x1052.png 1536w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/05\/IMG_DAM_Dashboard-2048x1402.png 2048w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/05\/IMG_DAM_Dashboard-1920x1315.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f01d02 elementor-widget elementor-widget-text-editor\" data-id=\"3f01d02\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.celum.com\/en\"><span style=\"font-weight: 400;\">CELUM<\/span><\/a><span style=\"font-weight: 400;\"> (<\/span><i><span style=\"font-weight: 400;\">disclaimer &#8211; this is our tool<\/span><\/i><span style=\"font-weight: 400;\">) is a complete solution covering all aspects of the<a href=\"https:\/\/www.celum.com\/en\/blog\/content-supply-chain\/\"> content supply chain<\/a>.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">A major part of our platform is the <\/span><a href=\"https:\/\/www.celum.com\/en\/product-content-management\/\"><span style=\"font-weight: 400;\">product content management software<\/span><\/a><span style=\"font-weight: 400;\">, designed specifically to allow brands like yours to manage product assets and create\u00a0<\/span>easily\u00a0<span style=\"font-weight: 400;\">product content at scale.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">CELUM\u2019s core product content management capabilities include:<\/span><\/p><ul><li><strong>Product Media Asset Management<\/strong> involves managing hundreds of thousands of pieces of multimedia product content with a powerful backend that allows for massive batch handling. It integrates with any data source, from PIM to ERP, minimising management and metadata effort.<\/li><li><strong>Product Content Availability Management<\/strong> ensures that you always know what content is needed and what is missing, enabling perfect product launches and regulatory compliance.<\/li><li><strong>Content Collaboration<\/strong> provides an easy-to-use system for visual review and approval, briefing agencies and external partners. It includes a Kanban-based task management system and tactical work management to complement complex project management systems, ensuring full control and compliance. This system is the only content sharing solution a brand will ever need.<\/li><li><strong>Sales and channel self-service portals<\/strong> provide tightly controlled, monitored and highly convenient access to product sales content. Tailored self-service portals for each region, location, or product cluster maximise efficiency.<\/li><\/ul><p><b>What CELUM customers say:<\/b><\/p><p><i><span style=\"font-weight: 400;\">\u201dThanks to CELUM, we could save time and money by optimising the usage of assets across the content lifecycle. We have a clear overview and employees love how easy it is.\u201d Mia Rasmussen, Senior Product Owner, Danfoss<\/span><\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c5c1ce elementor-widget elementor-widget-heading\" data-id=\"1c5c1ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">#2. Apimio<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5795bc2 elementor-widget elementor-widget-image\" data-id=\"5795bc2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"313\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/05\/Apimio-1024x401.png\" class=\"attachment-large size-large wp-image-40327\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/05\/Apimio-1024x401.png 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/05\/Apimio-300x118.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/05\/Apimio-768x301.png 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/05\/Apimio.png 1347w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-425740c elementor-widget elementor-widget-text-editor\" data-id=\"425740c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Apimio is a dedicated product information management (PIM) platform that focuses on ensuring your product data is organised and easily accessible for everyone on the team.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">That said, Apimio features several PCM capabilities as well, including a digital asset management system. With it, you can store and organise your photos, videos, and other assets in a single location, specify their metadata, and streamline your product content production. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c142c9 elementor-widget elementor-widget-heading\" data-id=\"7c142c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"> #3. Salsify\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-890d2c3 elementor-widget elementor-widget-image\" data-id=\"890d2c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"313\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/05\/Salsify-1024x400.png\" class=\"attachment-large size-large wp-image-40328\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/05\/Salsify-1024x400.png 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/05\/Salsify-300x117.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/05\/Salsify-768x300.png 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/05\/Salsify.png 1398w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b671d77 elementor-widget elementor-widget-text-editor\" data-id=\"b671d77\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Salsify refers to its tool as a product experience management solution and it\u2019s focus is similar to a PIM platform.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Salsify helps you centralise all your product content and relevant assets &#8211; images, videos, rich-media assets, PDFs, direct-to-consumer content, and more. With Salsify, you can also connect your product content to relevant marketing channels and make sure that it quickly lands in front of potential customers. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb68ac6 elementor-widget elementor-widget-heading\" data-id=\"eb68ac6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">#4. Pimberly<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57896d5 elementor-widget elementor-widget-image\" data-id=\"57896d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"505\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/05\/Pimberly2-1024x647.png\" class=\"attachment-large size-large wp-image-40334\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/05\/Pimberly2-1024x647.png 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/05\/Pimberly2-300x190.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/05\/Pimberly2-768x485.png 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/05\/Pimberly2.png 1320w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b21cde6 elementor-widget elementor-widget-text-editor\" data-id=\"b21cde6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Pimberly is another PIM platform with digital asset management capabilities. The tool focuses on organising product information, including content, and ensuring that it reaches customers and vendors quickly.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">With Pimberly, you can manage your digital assets with DAM, organise content in catalogues, create automated product specifications and product sheets, and create dedicated customer and vendor portals. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec9d017 elementor-widget elementor-widget-heading\" data-id=\"ec9d017\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">#5. ContentServ<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-447699e elementor-widget elementor-widget-image\" data-id=\"447699e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"394\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/05\/ContentServ3-1024x504.png\" class=\"attachment-large size-large wp-image-40337\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/05\/ContentServ3-1024x504.png 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/05\/ContentServ3-300x148.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/05\/ContentServ3-768x378.png 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/05\/ContentServ3.png 1249w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b6b09f7 elementor-widget elementor-widget-text-editor\" data-id=\"b6b09f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">ContentServ is an AI-powered solution that helps organisations manage and organise their product content, all with the goal of providing a better buying experience for their customers.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">With ContentServ, you can use AI to quickly validate large data sets, ensure that you have precise and consistent product information across all channels and assets. The tool\u2019s AI capabilities can also help you organise product attributes, classes, and other variables automatically. Finally, ContentServ connects to your marketing channels and lets you deliver more content to customers. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b54ad6 elementor-widget elementor-widget-heading\" data-id=\"5b54ad6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">#6. Pimcore<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4bedc38 elementor-widget elementor-widget-image\" data-id=\"4bedc38\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"313\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/05\/Pimcore3-1024x401.png\" class=\"attachment-large size-large wp-image-40329\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/05\/Pimcore3-1024x401.png 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/05\/Pimcore3-300x117.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/05\/Pimcore3-768x301.png 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/05\/Pimcore3-1536x601.png 1536w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/05\/Pimcore3-2048x802.png 2048w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/05\/Pimcore3-1920x752.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0eaf17 elementor-widget elementor-widget-text-editor\" data-id=\"e0eaf17\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Pimcore features a robust digital asset management capability that allows you to manage all various files and other assets you use to create product content. Be it images, graphics, documents, videos, and other media content, Pimcore lets you store them in a single location, optimise metadata, organise assets, set up workflows to speed up processes, and more.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">With Pimcore, you and the team are also able to publish final versions of assets to your CMS, online store, and other systems, and quickly get your product content in front of potential customers. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-912ffbd elementor-widget elementor-widget-heading\" data-id=\"912ffbd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">#7. Censhare<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab9603c elementor-widget elementor-widget-image\" data-id=\"ab9603c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"378\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/05\/Censhare-1024x484.png\" class=\"attachment-large size-large wp-image-40338\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/05\/Censhare-1024x484.png 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/05\/Censhare-300x142.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/05\/Censhare-768x363.png 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/05\/Censhare.png 1514w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3a535c elementor-widget elementor-widget-text-editor\" data-id=\"f3a535c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Overall, the Censhare platform allows you to connect all your assets, product information and content to:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Manage the content in a single location with a content hub,\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Plan and produce more content with ease with Marketing Project Planner,<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Manage print production of your physical product assets<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Translate and localise content,<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Deliver your content to relevant channels and audiences (incl. Your CMS, webstore, and more.)<br \/><br \/><\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">To achieve all this, and very much like our tool, CELUM, Censhare is made up of several distinct tools &#8211; PIM, a digital asset management platform, and a content management system to create content and transform it for any channel you use. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f116e13 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"f116e13\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><span style=\"font-weight: 400;\">Looking for a robust tool to help you manage product content? Check out CELUM, a dedicated product content management platform.<\/span><\/h3><p><a href=\"https:\/\/www.celum.com\/en\/demo\/\"><span style=\"font-weight: 400;\">Book a demo now<\/span><\/a><span style=\"font-weight: 400;\">, and let us show you how CELUM can transform how you create and manage product content.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Discover the best product content management tools to streamline your digital assets, improve collaboration and ensure consistent content across all channels.<\/p>\n","protected":false},"author":7,"featured_media":40498,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[178],"tags":[],"post_folder":[],"class_list":["post-39836","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-content-management"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.6 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Top 7 Product Content Management Software Picks<\/title>\n<meta name=\"description\" content=\"Discover the best product content management tools to streamline your digital assets, improve collaboration and ensure consistent content across all channels.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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