{"id":43895,"date":"2024-11-18T12:11:25","date_gmt":"2024-11-18T11:11:25","guid":{"rendered":"https:\/\/www.celum.com\/en\/?p=43895"},"modified":"2025-02-07T09:34:15","modified_gmt":"2025-02-07T08:34:15","slug":"how-to-support-resellers-better-with-tailored-content-distribution","status":"publish","type":"post","link":"https:\/\/www.celum.com\/en\/blog\/how-to-support-resellers-better-with-tailored-content-distribution\/","title":{"rendered":"How to Support Resellers Better with Tailored Content Distribution"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"43895\" class=\"elementor elementor-43895\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ad7f97c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ad7f97c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6c82220\" data-id=\"6c82220\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1e6bf3b elementor-widget elementor-widget-text-editor\" data-id=\"1e6bf3b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">If I asked you who the most important people to help extend your product reach are, I&#8217;m certain you&#8217;d answer this without hesitation:<\/span><\/p><p><b><i>Retailers, resellers, and your sales reps!<\/i><\/b><\/p><p><span style=\"font-weight: 400;\">And you&#8217;d be absolutely right, of course.<\/span><\/p><p><span style=\"font-weight: 400;\">After all, retailers, resellers, and reps are the ones who bring your products to new customers. They offer them to their audiences, generate sales in new markets, and often provide immediate post-purchase customer service and support.<\/span><\/p><p><b>But to succeed, retailers and resellers need your help, too.<\/b><\/p><p><span style=\"font-weight: 400;\">For one, resellers cannot sell more products or service them unless they have access to relevant<\/span><a href=\"https:\/\/www.celum.com\/en\/blog\/what-is-product-content-management\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"> product content<\/span><\/a><span style=\"font-weight: 400;\"> &#8211; product information, visuals, pictures, videos, point of sale materials, and more.<\/span><\/p><p><span style=\"font-weight: 400;\">After all, that content helps them introduce the product to their market, communicate its value, and provide customers with all the buying information.<\/span><\/p><p><b>And what&#8217;s important is that it is your responsibility to equip them with such content.<\/b><\/p><p><span style=\"font-weight: 400;\">The problem? Well, it&#8217;s often easier said than done, isn&#8217;t it?<\/span><\/p><p><span style=\"font-weight: 400;\">After all&#8230;<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Your retailers need constant access to product content, and often need more and more of it. Sending them a product brochure in PDF is simply not enough.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Many retailers will also need different content assets for different customer segments. International resellers will need the content to be in their language, not yours, etc. And that really is just the tip of the iceberg.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Finally, in some instances, reps, retailers and resellers might need to tweak and tailor the content or create specific assets they need, and they need to do it without compromising the brand.<br \/><\/span><\/span><\/li><\/ul><p>\u00a0<\/p><p>In this guide, you&#8217;ll discover one of the most effective ways to do it all, and that&#8217;s regardless of how many reps, retailers or resellers you have.<\/p><p><span style=\"font-weight: 400;\">Before we get to that, though, let&#8217;s take a closer look at your challenge&#8230;.<\/span><\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6af6cc3 elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"6af6cc3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;exclude_headings_by_selector&quot;:[],&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;,&quot;h4&quot;,&quot;h5&quot;,&quot;h6&quot;],&quot;marker_view&quot;:&quot;numbers&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__6af6cc3\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__6af6cc3\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__6af6cc3\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-953243f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"953243f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c3d883e\" data-id=\"c3d883e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-84858fa elementor-widget elementor-widget-heading\" data-id=\"84858fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why you absolutely must support retailers and resellers with extensive product content.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d0d3bf2 elementor-widget elementor-widget-text-editor\" data-id=\"d0d3bf2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">As a manufacturer, you share a very strong bond with its resellers.<\/span><\/p><p><span style=\"font-weight: 400;\">After all, it&#8217;s resellers (as well as retailers and sales reps) who:<\/span><\/p><p><b>Facilitate your expansion to new markets. <\/b><span style=\"font-weight: 400;\">Often, it is precisely the reseller who does all the work to bring a new product to the market.<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">They educate the market.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">They seek new distribution channels,<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Resellers work with individual retailers to ensure your product gets prime placement and more.<\/span><\/li><\/ul><p><b><br \/>Provide local market knowledge that makes such expansion easier. <\/b><span style=\"font-weight: 400;\">Resellers not only introduce your product to their markets. They also provide market insights to customise your marketing collateral and product positioning so that it resonates with that specific market.<\/span><\/p><p><span style=\"font-weight: 400;\">Such customisation might be as simple as localising the documentation to that market or as complex as adjusting point of sale or advertising materials to the local culture.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-005a18b elementor-widget elementor-widget-image\" data-id=\"005a18b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"548\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/10\/UI_Portal-Sales-Materials-for-Manufacturing-1024x701.png\" class=\"attachment-large size-large wp-image-43599\" alt=\"Portal-Sales-Materials-for-Manufacturing\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/10\/UI_Portal-Sales-Materials-for-Manufacturing-1024x701.png 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/10\/UI_Portal-Sales-Materials-for-Manufacturing-300x205.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/10\/UI_Portal-Sales-Materials-for-Manufacturing-768x526.png 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/10\/UI_Portal-Sales-Materials-for-Manufacturing.png 1380w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b688deb elementor-widget elementor-widget-text-editor\" data-id=\"b688deb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Proxima Nova; font-size: var( --e-global-typography-text-font-size ); font-weight: bold;\">Product images<\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Proxima Nova; font-size: var( --e-global-typography-text-font-size ); font-weight: var( --e-global-typography-text-font-weight );\">\u00a0<\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Proxima Nova; font-size: var( --e-global-typography-text-font-size ); font-weight: var( --e-global-typography-text-font-weight );\">show you what it looks like, often in the context of how you\u2019d be using the product.<\/span><\/p><p><b>Resellers help diversify your sales channels, too. <\/b><span style=\"font-weight: 400;\">In many cases, it is they who find and liaise with local distributors and retailers, ensure your product gets enough promotion to local markets, and more.<\/span><\/p><p><b>Finally, resellers often act as the first line of customer support,<\/b><span style=\"font-weight: 400;\"> freeing your support channel.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b76ced4 elementor-widget elementor-widget-heading\" data-id=\"b76ced4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">But to do it all, resellers need your constant support.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0d023e elementor-widget elementor-widget-text-editor\" data-id=\"e0d023e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In practical terms, such support often takes the form of content.<\/span><\/p><p><span style=\"font-weight: 400;\">Lots and lots of it.<\/span><\/p><p><b>Resellers need product information and training materials.<\/b><span style=\"font-weight: 400;\"> It helps them to understand your product better, and gain the knowledge to inform customers and provide product support.<\/span><\/p><p><b>They also need marketing product content. <\/b><span style=\"font-weight: 400;\">They need content that would help present the product to their audience:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Product descriptions, brochures, or catalogues.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Product images, 3D renderings, etc. that show clients what the product looks like.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Point of sale materials that attract their attention to the product when shopping.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Videos and images that further explain what the product does, and also, <a href=\"https:\/\/hbr.org\/2018\/09\/how-customers-come-to-think-of-a-product-as-an-extension-of-themselves\" target=\"_blank\" rel=\"noopener\">give customers<\/a><\/span><a href=\"_wp_link_placeholder\"><span style=\"font-weight: 400;\"> a sense of ownership<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">User guides and manuals that provide them with instructions on how to use the product and how to overcome issues you may encounter while using it.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Product comparisons, use cases, and more to give customers more information to make a better buying decision, and so on.<\/span><\/li><\/ul><p><b><br \/>Not to mention that your resellers need sales content, too. <\/b><span style=\"font-weight: 400;\">Materials like sales guides, product sheets, case studies, regional price lists, instructions, technical drawings, or training videos help them engage new retailers and find new local markets for your products.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e3fa6dd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e3fa6dd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5bc8e0d\" data-id=\"5bc8e0d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2cc2df2 elementor-widget elementor-widget-heading\" data-id=\"2cc2df2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">But why providing relevant product content to resellers is so challenging?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1dc650d elementor-widget elementor-widget-text-editor\" data-id=\"1dc650d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">I guess the simplest way to answer this is because offering that content means more than just emailing resellers with product images or case studies in PDF.<\/span><\/p><p><b>Not only, what you can <\/b><b><i>realistically <\/i><\/b><b>send via email is far from sufficient to support resellers.<\/b><span style=\"font-weight: 400;\"> This way of providing support is also far too time-consuming and chaotic to deliver any meaningful results.<\/span><\/p><p><span style=\"font-weight: 400;\">After all:<\/span><\/p><p><b>Resellers, usually, need quick access to the most relevant content. <\/b><span style=\"font-weight: 400;\">Most will not have the time to browse through all your content library or scan their inboxes for the n-th time to find what they need.\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">In fact, if forced to do so, many will turn attention elsewhere, causing your product marketing to suffer. Alternatively, your resellers might begin to create their own marketing materials that are not brand-compliant.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Retailers and resellers often operate in different geographic or niche markets, each with its own unique customer preferences. As a manufacturer, you must provide them with customised marketing materials to suit their retailers\u2019 or resellers&#8217; unique markets. And you must do it at a scale to support all retailers or resellers simultaneously.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Retailers and resellers often need specific custom materials, too. What&#8217;s more, they might not have the time to wait for your marketing or creative departments to create and forward those to them. Unfortunately, in most cases, resellers choose to create marketing materials themselves, often coming up with assets that are not brand-compliant.\u00a0<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c78fe58 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c78fe58\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6b9ff28\" data-id=\"6b9ff28\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cb9b46c elementor-widget elementor-widget-heading\" data-id=\"cb9b46c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Luckily, there is a solution...\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f01d02 elementor-widget elementor-widget-text-editor\" data-id=\"3f01d02\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In fact, there are many things you can do to help you equip sales representatives and resellers with the brand and product content they need, when they need it.<\/span><\/p><h3><span style=\"font-weight: 400;\">Provide instant access to global and local content<\/span><\/h3><p><b>The Challenge<\/b><\/p><p><span style=\"font-weight: 400;\">We&#8217;ve already discussed it, actually. One of your biggest challenges is providing resellers with quick and easy access to ALL product content they need.<\/span><\/p><p><span style=\"font-weight: 400;\">Naturally, this wouldn&#8217;t be a challenge if you had only one set of product content to share with resellers. But in reality, you might need to provide custom content to almost all resellers in each market, and that creates a scale that seems almost impossible to support without a relevant system.<\/span><\/p><p><b>The Solution &#8211; CELUM Portals<\/b><\/p><p><span style=\"font-weight: 400;\">CELUM Portals allows you to create and launch dedicated content hubs for your sales representatives in each market.<\/span><\/p><p><span style=\"font-weight: 400;\">With Portals, you can build comprehensive content libraries containing specific assets relevant to each market.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c838157 elementor-widget elementor-widget-image\" data-id=\"c838157\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"451\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/07\/IMG_Sales-Portal-Preview-1024x577.png\" class=\"attachment-large size-large wp-image-42169\" alt=\"Assortment changes\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/07\/IMG_Sales-Portal-Preview-1024x577.png 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/07\/IMG_Sales-Portal-Preview-300x169.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/07\/IMG_Sales-Portal-Preview-768x432.png 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/07\/IMG_Sales-Portal-Preview-1536x865.png 1536w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/07\/IMG_Sales-Portal-Preview.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a452b29 elementor-widget elementor-widget-text-editor\" data-id=\"a452b29\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">With Portals, you can give resellers an instant access to global and local materials, such as price lists, brochures, demos, and more, during retailer visits, keeping the right information at their fingertips.<\/span><\/p><p><a href=\"https:\/\/www.celum.com\/en\/portals\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">LEARN MORE ABOUT CELUM PORTALS<\/span><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c5c1ce elementor-widget elementor-widget-heading\" data-id=\"1c5c1ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Offer a centralised database of curated product content<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-425740c elementor-widget elementor-widget-text-editor\" data-id=\"425740c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>The Challenge<\/b><\/p><p><span style=\"font-weight: 400;\">Not all resellers need access to your entire content library. For many, having such access would require having to manually search for relevant assets across your entire product content portfolio. But, as you can imagine, they shouldn&#8217;t have to look for assets that are relevant to them but have immediate access to those.<\/span><\/p><p><b>The Solution &#8211; CELUM Portals<\/b><\/p><p><span style=\"font-weight: 400;\">Portals allow you to delight your resellers with convenient access to curated content.<\/span><\/p><p><span style=\"font-weight: 400;\">With Portals, you can collect all the product content they need in a single location, and provide them with easy (and constant) access to that.<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">With powerful search and filtering options, resellers can find whatever assets they need incredibly fast.<\/span><\/li><\/ul><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Editing options will help them resize and tweak assets to suit their needs, and more.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b6075f elementor-widget elementor-widget-image\" data-id=\"8b6075f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"548\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/10\/UI_Portal_-Self-Service-Filters-Copy-V2-1024x701.png\" class=\"attachment-large size-large wp-image-43613\" alt=\"Self Service Portal\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/10\/UI_Portal_-Self-Service-Filters-Copy-V2-1024x701.png 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/10\/UI_Portal_-Self-Service-Filters-Copy-V2-300x205.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/10\/UI_Portal_-Self-Service-Filters-Copy-V2-768x526.png 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/10\/UI_Portal_-Self-Service-Filters-Copy-V2-1536x1052.png 1536w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/10\/UI_Portal_-Self-Service-Filters-Copy-V2.png 1840w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c142c9 elementor-widget elementor-widget-heading\" data-id=\"7c142c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Control the materials resellers create themselves\n\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b671d77 elementor-widget elementor-widget-text-editor\" data-id=\"b671d77\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>The Challenge<\/b><\/p><p><span style=\"font-weight: 400;\">Sometimes, resellers might need a custom product content asset. It might be a sales sheet for a specific product use case, a brochure, or custom price list.<\/span><\/p><p><span style=\"font-weight: 400;\">The problem is that they might need it immediately and, as a result, might not be able to wait until your creative team has the opportunity to create it. This means that many might resort to creating such assets themselves.<\/span><\/p><p><span style=\"font-weight: 400;\">Unfortunately, they usually disregard the brand in the process.<\/span><\/p><p><span style=\"font-weight: 400;\">They create the document with Word or another text process or use some basic graphics software to output whatever visuals they have.<\/span><\/p><p><span style=\"font-weight: 400;\">The result, although communicating the right value, doesn&#8217;t match your brand and sometimes, even misrepresents what it stands for.\u00a0<\/span><\/p><p><b>The Solution &#8211; CELUM Content Templates\u00a0<\/b><\/p><p><span style=\"font-weight: 400;\">CELUM Content Templates is a unique solution that allows resellers to effortlessly create marketing materials for any channel using pre-defined, brand-compliant templates.<\/span><\/p><p><span style=\"font-weight: 400;\">Because every asset they&#8217;d create would be based on interactive templates, each of these assets will always remain consistent with the brand.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-601a316 elementor-widget elementor-widget-image\" data-id=\"601a316\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"538\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/11\/UI_Content-Template_Creation-1024x689.png?ver=1733749659\" class=\"attachment-large size-large wp-image-43959\" alt=\"UI_Content Template_Creation\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/11\/UI_Content-Template_Creation-1024x689.png 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/11\/UI_Content-Template_Creation-300x202.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/11\/UI_Content-Template_Creation-768x517.png 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/11\/UI_Content-Template_Creation.png 1440w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6b6e77e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6b6e77e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-50414aa\" data-id=\"50414aa\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f08c1f9 elementor-widget elementor-widget-heading\" data-id=\"f08c1f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">About CELUM<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f00668a elementor-widget elementor-widget-text-editor\" data-id=\"f00668a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.celum.com\/en\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">CELUM<\/span><\/a><span style=\"font-weight: 400;\"> is an advanced<\/span><a href=\"https:\/\/www.celum.com\/en\/blog\/content-supply-chain\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"> content supply chain<\/span><\/a><span style=\"font-weight: 400;\"> platform helping brands create engaging product experiences by creating, approving, managing, and using content in every channel and understanding its impact.<\/span><\/p><p><span style=\"font-weight: 400;\">With CELUM, you can:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Collaborate on content in shared project spaces.<\/span><\/li><\/ul><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Review and approve creative work with advanced online proofing solutions.<\/span><\/li><\/ul><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Transform files into assets by adding metadata.<\/span><\/li><\/ul><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Manage digital assets in a powerful content hub.<\/span><\/li><\/ul><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Route into any system or channel.<\/span><\/li><\/ul><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Curate content for specific audiences to wow them with an exceptional content exploration experience and more.<\/span><\/li><\/ul><p><b><br \/>Find out more about CELUM&#8217;s three core products:<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.celum.com\/en\/content-collaboration\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Creative Content Collaboration<\/span><\/a><\/li><\/ul><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.celum.com\/en\/brand-management-software\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Brand Management<\/span><\/a><\/li><\/ul><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.celum.com\/en\/product-content-management\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Product Content Management<\/span><\/a><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Discover the most effective ways to distribute your content. It doesn&#8217;t matter how many retailers or resellers you have.<\/p>\n","protected":false},"author":7,"featured_media":43948,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[178],"tags":[],"post_folder":[],"class_list":["post-43895","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-content-management"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.6 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Support Resellers Better with Tailored Content Distribution<\/title>\n<meta name=\"description\" content=\"Discover the most effective ways to distribute your content. It doesn&#039;t matter how many retailers or resellers you have.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.celum.com\/en\/blog\/how-to-support-resellers-better-with-tailored-content-distribution\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Support Resellers Better with Tailored Content Distribution\" \/>\n<meta property=\"og:description\" content=\"Discover the most effective ways to distribute your content. It doesn&#039;t matter how many retailers or resellers you have.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.celum.com\/en\/blog\/how-to-support-resellers-better-with-tailored-content-distribution\/\" \/>\n<meta property=\"og:site_name\" content=\"Celum\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/celumcorporate\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-11-18T11:11:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-07T08:34:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/11\/ILLU_Featured-image_Sales-and-Resellers.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Birgit Wollner\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@CELUM\" \/>\n<meta name=\"twitter:site\" content=\"@CELUM\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Birgit Wollner\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.celum.com\/en\/blog\/how-to-support-resellers-better-with-tailored-content-distribution\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.celum.com\/en\/blog\/how-to-support-resellers-better-with-tailored-content-distribution\/\"},\"author\":{\"name\":\"Birgit Wollner\",\"@id\":\"https:\/\/www.celum.com\/en\/#\/schema\/person\/ca809e2fcc2a4d5b08b14f063c6db2a8\"},\"headline\":\"How to Support Resellers Better with Tailored Content Distribution\",\"datePublished\":\"2024-11-18T11:11:25+00:00\",\"dateModified\":\"2025-02-07T08:34:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.celum.com\/en\/blog\/how-to-support-resellers-better-with-tailored-content-distribution\/\"},\"wordCount\":1607,\"publisher\":{\"@id\":\"https:\/\/www.celum.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.celum.com\/en\/blog\/how-to-support-resellers-better-with-tailored-content-distribution\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/11\/ILLU_Featured-image_Sales-and-Resellers.jpg\",\"articleSection\":[\"Product Content Management\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.celum.com\/en\/blog\/how-to-support-resellers-better-with-tailored-content-distribution\/\",\"url\":\"https:\/\/www.celum.com\/en\/blog\/how-to-support-resellers-better-with-tailored-content-distribution\/\",\"name\":\"How to Support Resellers Better with Tailored Content Distribution\",\"isPartOf\":{\"@id\":\"https:\/\/www.celum.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.celum.com\/en\/blog\/how-to-support-resellers-better-with-tailored-content-distribution\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.celum.com\/en\/blog\/how-to-support-resellers-better-with-tailored-content-distribution\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/11\/ILLU_Featured-image_Sales-and-Resellers.jpg\",\"datePublished\":\"2024-11-18T11:11:25+00:00\",\"dateModified\":\"2025-02-07T08:34:15+00:00\",\"description\":\"Discover the most effective ways to distribute your content. It doesn't matter how many retailers or resellers you have.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.celum.com\/en\/blog\/how-to-support-resellers-better-with-tailored-content-distribution\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.celum.com\/en\/blog\/how-to-support-resellers-better-with-tailored-content-distribution\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.celum.com\/en\/blog\/how-to-support-resellers-better-with-tailored-content-distribution\/#primaryimage\",\"url\":\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/11\/ILLU_Featured-image_Sales-and-Resellers.jpg\",\"contentUrl\":\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/11\/ILLU_Featured-image_Sales-and-Resellers.jpg\",\"width\":1920,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.celum.com\/en\/blog\/how-to-support-resellers-better-with-tailored-content-distribution\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Product Content Management\",\"item\":\"https:\/\/www.celum.com\/en\/blog\/category\/product-content-management\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Support Resellers Better with Tailored Content Distribution\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.celum.com\/en\/#website\",\"url\":\"https:\/\/www.celum.com\/en\/\",\"name\":\"CELUM\",\"description\":\"Make Brands. Sell Products.\",\"publisher\":{\"@id\":\"https:\/\/www.celum.com\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.celum.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.celum.com\/en\/#organization\",\"name\":\"CELUM\",\"url\":\"https:\/\/www.celum.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.celum.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2021\/01\/celum-header-logo.svg\",\"contentUrl\":\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2021\/01\/celum-header-logo.svg\",\"width\":1,\"height\":1,\"caption\":\"CELUM\"},\"image\":{\"@id\":\"https:\/\/www.celum.com\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/celumcorporate\/\",\"https:\/\/x.com\/CELUM\",\"https:\/\/www.instagram.com\/celum_life\/\",\"https:\/\/www.linkedin.com\/company\/328144\/\",\"https:\/\/www.youtube.com\/user\/celumTV\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.celum.com\/en\/#\/schema\/person\/ca809e2fcc2a4d5b08b14f063c6db2a8\",\"name\":\"Birgit Wollner\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How to Support Resellers Better with Tailored Content Distribution","description":"Discover the most effective ways to distribute your content. It doesn't matter how many retailers or resellers you have.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.celum.com\/en\/blog\/how-to-support-resellers-better-with-tailored-content-distribution\/","og_locale":"en_US","og_type":"article","og_title":"How to Support Resellers Better with Tailored Content Distribution","og_description":"Discover the most effective ways to distribute your content. It doesn't matter how many retailers or resellers you have.","og_url":"https:\/\/www.celum.com\/en\/blog\/how-to-support-resellers-better-with-tailored-content-distribution\/","og_site_name":"Celum","article_publisher":"https:\/\/www.facebook.com\/celumcorporate\/","article_published_time":"2024-11-18T11:11:25+00:00","article_modified_time":"2025-02-07T08:34:15+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/11\/ILLU_Featured-image_Sales-and-Resellers.jpg","type":"image\/jpeg"}],"author":"Birgit Wollner","twitter_card":"summary_large_image","twitter_creator":"@CELUM","twitter_site":"@CELUM","twitter_misc":{"Written by":"Birgit Wollner","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.celum.com\/en\/blog\/how-to-support-resellers-better-with-tailored-content-distribution\/#article","isPartOf":{"@id":"https:\/\/www.celum.com\/en\/blog\/how-to-support-resellers-better-with-tailored-content-distribution\/"},"author":{"name":"Birgit Wollner","@id":"https:\/\/www.celum.com\/en\/#\/schema\/person\/ca809e2fcc2a4d5b08b14f063c6db2a8"},"headline":"How to Support Resellers Better with Tailored Content Distribution","datePublished":"2024-11-18T11:11:25+00:00","dateModified":"2025-02-07T08:34:15+00:00","mainEntityOfPage":{"@id":"https:\/\/www.celum.com\/en\/blog\/how-to-support-resellers-better-with-tailored-content-distribution\/"},"wordCount":1607,"publisher":{"@id":"https:\/\/www.celum.com\/en\/#organization"},"image":{"@id":"https:\/\/www.celum.com\/en\/blog\/how-to-support-resellers-better-with-tailored-content-distribution\/#primaryimage"},"thumbnailUrl":"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/11\/ILLU_Featured-image_Sales-and-Resellers.jpg","articleSection":["Product Content Management"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.celum.com\/en\/blog\/how-to-support-resellers-better-with-tailored-content-distribution\/","url":"https:\/\/www.celum.com\/en\/blog\/how-to-support-resellers-better-with-tailored-content-distribution\/","name":"How to Support Resellers Better with Tailored Content Distribution","isPartOf":{"@id":"https:\/\/www.celum.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.celum.com\/en\/blog\/how-to-support-resellers-better-with-tailored-content-distribution\/#primaryimage"},"image":{"@id":"https:\/\/www.celum.com\/en\/blog\/how-to-support-resellers-better-with-tailored-content-distribution\/#primaryimage"},"thumbnailUrl":"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/11\/ILLU_Featured-image_Sales-and-Resellers.jpg","datePublished":"2024-11-18T11:11:25+00:00","dateModified":"2025-02-07T08:34:15+00:00","description":"Discover the most effective ways to distribute your content. It doesn't matter how many retailers or resellers you have.","breadcrumb":{"@id":"https:\/\/www.celum.com\/en\/blog\/how-to-support-resellers-better-with-tailored-content-distribution\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.celum.com\/en\/blog\/how-to-support-resellers-better-with-tailored-content-distribution\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.celum.com\/en\/blog\/how-to-support-resellers-better-with-tailored-content-distribution\/#primaryimage","url":"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/11\/ILLU_Featured-image_Sales-and-Resellers.jpg","contentUrl":"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/11\/ILLU_Featured-image_Sales-and-Resellers.jpg","width":1920,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/www.celum.com\/en\/blog\/how-to-support-resellers-better-with-tailored-content-distribution\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Product Content Management","item":"https:\/\/www.celum.com\/en\/blog\/category\/product-content-management\/"},{"@type":"ListItem","position":2,"name":"How to Support Resellers Better with Tailored Content Distribution"}]},{"@type":"WebSite","@id":"https:\/\/www.celum.com\/en\/#website","url":"https:\/\/www.celum.com\/en\/","name":"CELUM","description":"Make Brands. Sell Products.","publisher":{"@id":"https:\/\/www.celum.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.celum.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.celum.com\/en\/#organization","name":"CELUM","url":"https:\/\/www.celum.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.celum.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2021\/01\/celum-header-logo.svg","contentUrl":"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2021\/01\/celum-header-logo.svg","width":1,"height":1,"caption":"CELUM"},"image":{"@id":"https:\/\/www.celum.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/celumcorporate\/","https:\/\/x.com\/CELUM","https:\/\/www.instagram.com\/celum_life\/","https:\/\/www.linkedin.com\/company\/328144\/","https:\/\/www.youtube.com\/user\/celumTV\/"]},{"@type":"Person","@id":"https:\/\/www.celum.com\/en\/#\/schema\/person\/ca809e2fcc2a4d5b08b14f063c6db2a8","name":"Birgit Wollner"}]}},"acf":[],"_links":{"self":[{"href":"https:\/\/www.celum.com\/en\/wp-json\/wp\/v2\/posts\/43895","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.celum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.celum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.celum.com\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.celum.com\/en\/wp-json\/wp\/v2\/comments?post=43895"}],"version-history":[{"count":20,"href":"https:\/\/www.celum.com\/en\/wp-json\/wp\/v2\/posts\/43895\/revisions"}],"predecessor-version":[{"id":44583,"href":"https:\/\/www.celum.com\/en\/wp-json\/wp\/v2\/posts\/43895\/revisions\/44583"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.celum.com\/en\/wp-json\/wp\/v2\/media\/43948"}],"wp:attachment":[{"href":"https:\/\/www.celum.com\/en\/wp-json\/wp\/v2\/media?parent=43895"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.celum.com\/en\/wp-json\/wp\/v2\/categories?post=43895"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.celum.com\/en\/wp-json\/wp\/v2\/tags?post=43895"},{"taxonomy":"post_folder","embeddable":true,"href":"https:\/\/www.celum.com\/en\/wp-json\/wp\/v2\/post_folder?post=43895"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}