{"id":49647,"date":"2025-09-04T16:21:06","date_gmt":"2025-09-04T14:21:06","guid":{"rendered":"https:\/\/www.celum.com\/en\/?p=49647"},"modified":"2026-04-16T13:35:50","modified_gmt":"2026-04-16T11:35:50","slug":"metadata-in-ai-search-from-seo-to-geo","status":"publish","type":"post","link":"https:\/\/www.celum.com\/en\/blog\/metadata-in-ai-search-from-seo-to-geo\/","title":{"rendered":"Metadata in AI Search: From SEO to GEO"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"49647\" class=\"elementor elementor-49647\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8b9d1c9 e-flex e-con-boxed e-con e-parent\" data-id=\"8b9d1c9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8888124 elementor-widget elementor-widget-text-editor\" data-id=\"8888124\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>From SEO to GEO: The Relevance of Metadata in AI Search<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f17e1de elementor-widget elementor-widget-text-editor\" data-id=\"f17e1de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The digital search landscape is undergoing a fundamental transformation. A recent American study shows that by 2025, more than 26% of respondents will already be using ChatGPT to find new products \u2013 while Google will only just be above <a href=\"https:\/\/www.joeyoungblood.com\/artificial-intelligence\/study-how-american-consumers-are-using-ai\/\">23%<\/a>. While traditional SEO strategies were designed for search engines such as Google, AI-driven search is defining new rules.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d04a875 elementor-widget elementor-widget-text-editor\" data-id=\"d04a875\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>For companies, this means creating AI-optimised metadata is becoming one of the critical success factors. Especially in the management of product data and digital assets, structured metadata is gaining an entirely new dimension.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-304c3a2 elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"304c3a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;marker_view&quot;:&quot;numbers&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__304c3a2\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__304c3a2\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__304c3a2\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-210d118 elementor-widget elementor-widget-text-editor\" data-id=\"210d118\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Understanding the New Search Landscape: SEO vs GEO<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e808aff elementor-widget elementor-widget-text-editor\" data-id=\"e808aff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The paradigm shifts from traditional to AI-driven search requires a new mindset in <a href=\"https:\/\/www.celum.com\/en\/blog\/what-is-content-production-process\/\">content production<\/a> and optimisation. Companies that continue to rely solely on classic SEO strategies risk losing visibility in this new search landscape. Understanding both approaches is essential to developing future-proof metadata strategies.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c426d2 elementor-widget elementor-widget-text-editor\" data-id=\"5c426d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>SEO (Search Engine Optimisation)<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7f0d4c elementor-widget elementor-widget-text-editor\" data-id=\"d7f0d4c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>SEO focuses on optimising content for traditional search engines. Keywords, backlinks, and technical aspects take centre stage here.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0fa95d0 elementor-widget elementor-widget-text-editor\" data-id=\"0fa95d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>GEO (Generative Engine Optimisation)<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61a5db7 elementor-widget elementor-widget-text-editor\" data-id=\"61a5db7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>GEO, on the other hand, aims to optimise content for AI systems and generative search engines. These systems understand context, semantics, and user intent on a whole new level. While classic SEO relied on keyword density and meta tags, AI systems such as ChatGPT, Perplexity, or the AI Overviews of Gemini in Google Search require a much greater extent of structured, semantically rich data formats.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1965cce elementor-widget elementor-widget-image\" data-id=\"1965cce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"548\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2025\/09\/UI_Deliver-Content-to-E-Commerce-Frontends--1024x701.png\" class=\"attachment-large size-large wp-image-49650\" alt=\"Produktbilder f\u00fcr E-Commerce-Storefronts, Headless-Commerce, Webseiten und soziale Medien.\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2025\/09\/UI_Deliver-Content-to-E-Commerce-Frontends--1024x701.png 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2025\/09\/UI_Deliver-Content-to-E-Commerce-Frontends--300x205.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2025\/09\/UI_Deliver-Content-to-E-Commerce-Frontends--768x526.png 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2025\/09\/UI_Deliver-Content-to-E-Commerce-Frontends--1536x1052.png 1536w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2025\/09\/UI_Deliver-Content-to-E-Commerce-Frontends--2048x1402.png 2048w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2025\/09\/UI_Deliver-Content-to-E-Commerce-Frontends--1920x1315.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Product images seamlessly delivered to commerce storefronts, headless commerce platforms, web pages, and social media for optimized e-commerce visibility.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab18afa elementor-widget elementor-widget-text-editor\" data-id=\"ab18afa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Why Metadata is Relevant for AI Search<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a79013 elementor-widget elementor-widget-text-editor\" data-id=\"2a79013\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Metadata are structured information about your digital assets \u2013 from product images to videos and documents. They function like a digital fingerprint that helps AI systems understand, categorise, and present your content in relevant search queries.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a67fba4 elementor-widget elementor-widget-text-editor\" data-id=\"a67fba4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Detailed metadata are therefore a key component of a comprehensive GEO strategy.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f52b02 elementor-widget elementor-widget-text-editor\" data-id=\"9f52b02\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Which Metadata Can Be Optimised for AI Search?<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e614efb elementor-widget elementor-widget-text-editor\" data-id=\"e614efb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The following overview shows which information levels make your assets accessible and discoverable for AI-driven search:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-448e4a7 elementor-widget elementor-widget-text-editor\" data-id=\"448e4a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><b>Technical metadata<\/b>: file name, file type, file size<\/li><li><b>Time-related data<\/b>: creation date, modification date, author<\/li><li><b>Legal information<\/b>: copyright details, license information<\/li><li><b>Content description<\/b>: keywords, categories, tags<\/li><li><b>Contextual data<\/b>: location, subject, people shown<\/li><li><b>Format specifications<\/b>: language, file formats (JPEG, PNG, MP4)<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7192cba elementor-widget elementor-widget-text-editor\" data-id=\"7192cba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>How Can I Optimise Metadata for AI<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fea4c79 elementor-widget elementor-widget-image\" data-id=\"fea4c79\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"548\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2025\/09\/Wrench-Metadata-AI-1024x701.png\" class=\"attachment-large size-large wp-image-49653\" alt=\"Metadata panel showing wrench image with marketing details, tags, and copyright.\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2025\/09\/Wrench-Metadata-AI-1024x701.png 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2025\/09\/Wrench-Metadata-AI-300x205.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2025\/09\/Wrench-Metadata-AI-768x526.png 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2025\/09\/Wrench-Metadata-AI-1536x1052.png 1536w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2025\/09\/Wrench-Metadata-AI-2048x1402.png 2048w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2025\/09\/Wrench-Metadata-AI-1920x1315.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Metadata view of a wrench image with marketing asset details, availability, status, tags, and copyright information.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-728915f elementor-widget elementor-widget-text-editor\" data-id=\"728915f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Challenges in Metadata Optimisation for AI<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7742adf elementor-widget elementor-widget-text-editor\" data-id=\"7742adf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The greatest challenge in AI metadata management lies in the opacity of the algorithms. Unlike traditional SEO metrics, the ranking factors of AI systems are often not fully transparent. This \u201cblack box\u201d situation makes it difficult for companies to align their optimisation strategies precisely.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eac675d elementor-widget elementor-widget-text-editor\" data-id=\"eac675d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Therefore, the optimisation options listed below should be regarded as recommendations rather than guaranteed success factors.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f21edad elementor-widget elementor-widget-text-editor\" data-id=\"f21edad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Options for AI Optimisation of Product Data<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b0aaef5 elementor-widget elementor-widget-text-editor\" data-id=\"b0aaef5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Successfully optimising metadata for AI systems requires a multi-layered approach that combines technical, content, and strategic aspects. The following measures can help you position your digital assets effectively for AI-driven search:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f251f76 elementor-widget elementor-widget-text-editor\" data-id=\"f251f76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><b>SEO basics as foundation<\/b>: A solid SEO optimisation remains essential to achieve top placements in traditional search engines. This builds the foundation for extended AI optimisation.<\/li><li><b>Ensure technical readability<\/b>: Not all AI crawlers fully understand JavaScript. Use tools such as Screaming Frog for JavaScript content analysis to ensure your metadata is accessible to all AI systems.<\/li><li><b>Benefit-driven product descriptions<\/b>: Create detailed product descriptions including all relevant information and features. Focus on benefits rather than technical functions.<\/li><li><b>Structured data<\/b>: Provide product data in structured formats such as JSON-LD or Schema.org standards, as they are particularly readable and interpretable for AI systems.<\/li><li><b>Consistent branding and brand positioning<\/b>: Develop a clear brand strategy with consistent product messaging. <a href=\"https:\/\/www.celum.com\/en\/blog\/strategic-brand-management\/\">Strategic brand management<\/a> considerations: How should AI perceive and present your brand? AI systems tend to prefer products from brands that are seen as <a href=\"https:\/\/searchengineland.com\/integrate-geo-seo-453351\">credible and trustworthy<\/a>.<\/li><li><b>Provide comprehensive product data<\/b>: Ensure your metadata includes all the information customers are looking for. AI systems prefer assets with complete, detailed metadata. The more relevant information you provide, the better AI can present your content in suitable contexts.<\/li><li><b>Prompt optimisation<\/b>: Analyse which questions your customers frequently ask, and make sure your product information answers them directly. Revise your product descriptions to address the most important customer concerns.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4494740 elementor-widget elementor-widget-text-editor\" data-id=\"4494740\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>DAM Systems as Enablers<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-508effc elementor-widget elementor-widget-text-editor\" data-id=\"508effc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Implementing optimised metadata for AI search requires the right technological foundation. <a href=\"https:\/\/www.celum.com\/en\/blog\/digital-asset-management\/\">Digital Asset Management<\/a> systems serve as a central hub that consolidates and automates all data. Without <a href=\"https:\/\/www.celum.com\/en\/blog\/apply-metadata-in-dam-to-optimise-content-supply-chain\/\">metadata in a powerful DAM system<\/a>, many of the optimisation possibilities described remain only theoretical concepts.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-766f42c elementor-widget elementor-widget-image\" data-id=\"766f42c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"548\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2025\/09\/IMG_Bulk-upload-scaled-1-1024x701.png\" class=\"attachment-large size-large wp-image-49651\" alt=\"Bulk upload screen with folders and JPG image of man on electric scooter using phone.\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2025\/09\/IMG_Bulk-upload-scaled-1-1024x701.png 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2025\/09\/IMG_Bulk-upload-scaled-1-300x205.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2025\/09\/IMG_Bulk-upload-scaled-1-768x526.png 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2025\/09\/IMG_Bulk-upload-scaled-1-1536x1052.png 1536w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2025\/09\/IMG_Bulk-upload-scaled-1-2048x1402.png 2048w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2025\/09\/IMG_Bulk-upload-scaled-1-1920x1315.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Bulk upload interface showing digital asset folders and a JPG image of a man sitting on an electric scooter while checking his phone.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f9d7fbb elementor-widget elementor-widget-text-editor\" data-id=\"f9d7fbb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>What is a DAM?<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ae5f10 elementor-widget elementor-widget-text-editor\" data-id=\"0ae5f10\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.celum.com\/en\/blog\/digital-asset-management-systems\/\">Digital Asset Management (DAM) systems<\/a>\u00a0are central platforms for managing, organising, and distributing digital content. They serve as a strategic foundation for effective metadata management and form the backbone of successful metadata optimisation strategies.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd70ae3 elementor-widget elementor-widget-text-editor\" data-id=\"cd70ae3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>CELUM\u2019s DAM Functions for Successful Metadata Management<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4aa6df6 elementor-widget elementor-widget-text-editor\" data-id=\"4aa6df6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.celum.com\/en\/digital-asset-management-software\/\">CELUM\u2019s DAM<\/a>\u00a0offers specialised features that help you systematically manage your company\u2019s metadata and optimise it for AI systems. These integrated tools automate time-consuming processes and provide the technical basis for successful <a href=\"https:\/\/www.celum.com\/en\/blog\/what-is-enterprise-metadata-management\/\">metadata management<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d8b590b elementor-widget elementor-widget-text-editor\" data-id=\"d8b590b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><b>Customisable metadata taxonomy<\/b>: Adapt the metadata taxonomy to your company\u2019s specific needs in order to optimise <a href=\"https:\/\/www.celum.com\/en\/blog\/metadata-mapping\/\">metadata mapping<\/a>. This allows you to define industry-specific categories and classifications that match your products and workflows.<\/li><li><b>AI-assisted tagging functions<\/b>: Intelligent algorithms automatically suggest relevant tags and categories based on image content and existing metadata.<\/li><li><b>Batch processing for metadata<\/b>: Edit the metadata of multiple assets simultaneously \u2013 a crucial advantage for companies with large asset libraries.<\/li><li><b>Multilingual metadata management<\/b>: Update metadata in multiple languages at once \u2013 particularly relevant for internationally active companies that need optimised product data for different markets.<\/li><li><b>Cross-system availability<\/b>: Metadata is made available in every connected system, ensuring seamless integration into your existing IT landscape.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b4d6864 elementor-widget elementor-widget-image\" data-id=\"b4d6864\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"548\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2025\/09\/IMG_Metadata-in-similar-assets-1024x701.png\" class=\"attachment-large size-large wp-image-49652\" alt=\"Screenshot einer Medienverwaltung mit verschiedenen Werkzeugbildern, Metadaten und Marketing-Tags\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2025\/09\/IMG_Metadata-in-similar-assets-1024x701.png 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2025\/09\/IMG_Metadata-in-similar-assets-300x205.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2025\/09\/IMG_Metadata-in-similar-assets-768x526.png 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2025\/09\/IMG_Metadata-in-similar-assets-1536x1052.png 1536w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2025\/09\/IMG_Metadata-in-similar-assets-2048x1402.png 2048w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2025\/09\/IMG_Metadata-in-similar-assets-1920x1315.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Screenshot of a media management interface showing various tool images, metadata and marketing tags<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dacbe96 elementor-widget elementor-widget-text-editor\" data-id=\"dacbe96\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Summary: Optimising Metadata in AI Search<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d426a2 elementor-widget elementor-widget-text-editor\" data-id=\"7d426a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The future belongs to companies that strategically optimise their metadata for AI systems. With digital asset management and a well-thought-out strategy, your metadata becomes a powerful driver of digital visibility.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>From SEO to GEO: The Relevance of Metadata in AI Search The digital search landscape is undergoing a fundamental transformation. A recent American study shows that by 2025, more than 26% of respondents will already be using ChatGPT to find new products \u2013 while Google will only just be above 23%. While traditional SEO strategies [&hellip;]<\/p>\n","protected":false},"author":60,"featured_media":49649,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[205,1],"tags":[],"post_folder":[],"class_list":["post-49647","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artificial-intelligence","category-dam"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.6 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Metadata in AI Search: From SEO to GEO<\/title>\n<meta name=\"description\" content=\"Find out how to optimise your metadata for AI search \u2713 Optimisation recommendations \u2713 Challenges \u2713 DAM as an enabler \u25ba Read now!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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