{"id":50093,"date":"2025-10-28T10:57:49","date_gmt":"2025-10-28T09:57:49","guid":{"rendered":"https:\/\/www.celum.com\/en\/?p=50093"},"modified":"2026-04-28T11:09:48","modified_gmt":"2026-04-28T09:09:48","slug":"digital-asset-management-in-manufacturing-industry","status":"publish","type":"post","link":"https:\/\/www.celum.com\/en\/blog\/digital-asset-management-in-manufacturing-industry\/","title":{"rendered":"Digital Asset Management in Manufacturing Industry"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"50093\" class=\"elementor elementor-50093\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2113940 e-flex e-con-boxed e-con e-parent\" data-id=\"2113940\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-63c9179 elementor-widget elementor-widget-text-editor\" data-id=\"63c9179\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The manufacturing industry faces unique challenges: complex product data, shorter market cycles, and rising quality standards. The missing connection between product data and related assets, combined with scattered files and time-consuming searches, slows manufacturing companies down.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd891bf elementor-widget elementor-widget-text-editor\" data-id=\"bd891bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Digital Asset Management (DAM) is the solution to these challenges. A professional DAM system organises, manages, and distributes all digital content across the manufacturing industry in a central and efficient way. It connects seamlessly with existing PIM systems to establish a direct link to relevant product information.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8aac5ca elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"8aac5ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;no_headings_message&quot;:&quot;Es wurden keine \\u00dcberschriften auf dieser Seite gefunden.&quot;,&quot;marker_view&quot;:&quot;numbers&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__8aac5ca\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__8aac5ca\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__8aac5ca\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a0aa87 elementor-widget elementor-widget-heading\" data-id=\"0a0aa87\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Key challenges in manufacturing <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a08a0a4 elementor-widget elementor-widget-text-editor\" data-id=\"a08a0a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The <a href=\"https:\/\/www.celum.com\/en\/manufacturing\/\">manufacturing sector<\/a> faces specific hurdles that require a modern solution for managing digital assets:<\/p><ul><li>Time-to-market pressure<\/li><li>Data volume and complexity<\/li><li>Compliance and security<\/li><li>Multi-channel challenges<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c3cca8d elementor-widget elementor-widget-heading\" data-id=\"c3cca8d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Time-to-market pressure <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0df270 elementor-widget elementor-widget-text-editor\" data-id=\"e0df270\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Competition in manufacturing is fierce. New products need to reach the market faster than ever.<\/p><p>Lengthy coordination processes between marketing, development, and sales cost valuable time. When different teams work with outdated or incorrect product assets, launches get delayed even further, and companies lose market share to faster competitors.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-286b081 elementor-widget elementor-widget-heading\" data-id=\"286b081\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Data volume and complexity <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ecf4184 elementor-widget elementor-widget-text-editor\" data-id=\"ecf4184\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Modern manufacturers produce enormous amounts of digital assets every day. Product photos, technical drawings, 3D models, animations, manuals, and marketing materials pile up quickly.<\/p><p>These assets often exist in multiple versions, formats, and languages. Without centralised management, it is easy to lose track.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b6317ee elementor-widget elementor-widget-heading\" data-id=\"b6317ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Compliance and security <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f822034 elementor-widget elementor-widget-text-editor\" data-id=\"f822034\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Manufacturers operate under strict compliance requirements. Technical documentation must be up to date, product information legally correct, and safety data sheets complete.<\/p><p>At the same time, digital assets often contain sensitive information about new products or production processes. This data must be protected from unauthorised access. A data breach could be disastrous.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3757b5 elementor-widget elementor-widget-heading\" data-id=\"e3757b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Multi-channel challenges <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5100109 elementor-widget elementor-widget-text-editor\" data-id=\"5100109\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Manufacturers distribute their products through multiple channels: websites, online shops, catalogues, trade fairs, and sales partners. Each channel requires different image sizes, formats, and content.<\/p><p>Without centralised management, outdated product images or inconsistent descriptions are used quickly. This damages the brand and confuses potential customers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b685cc0 elementor-widget elementor-widget-image\" data-id=\"b685cc0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"548\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2025\/10\/UI_Ecommerce-Multichannel-scaled-1-1024x701.png\" class=\"attachment-large size-large wp-image-50096\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2025\/10\/UI_Ecommerce-Multichannel-scaled-1-1024x701.png 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2025\/10\/UI_Ecommerce-Multichannel-scaled-1-300x205.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2025\/10\/UI_Ecommerce-Multichannel-scaled-1-768x526.png 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2025\/10\/UI_Ecommerce-Multichannel-scaled-1-1536x1052.png 1536w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2025\/10\/UI_Ecommerce-Multichannel-scaled-1-2048x1402.png 2048w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2025\/10\/UI_Ecommerce-Multichannel-scaled-1-1920x1315.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Digital asset distribution to commerce storefronts, sales partners, web pages, and print materials for consistent brand communication.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21f0118 elementor-widget elementor-widget-heading\" data-id=\"21f0118\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How DAM supports the manufacturing industry <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-681259f elementor-widget elementor-widget-text-editor\" data-id=\"681259f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A <a href=\"https:\/\/www.celum.com\/en\/digital-asset-management-software\/\">high-end DAM solution<\/a> systematically addresses these challenges and makes your processes more efficient:<\/p><ul><li>Centralised asset management<\/li><li>Accelerated product launches<\/li><li>Brand consistency and quality assurance<\/li><li>Improved collaboration<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2392f0d elementor-widget elementor-widget-heading\" data-id=\"2392f0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Centralised asset management <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a44779d elementor-widget elementor-widget-text-editor\" data-id=\"a44779d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>A single source of truth for all digital assets<\/strong>: with DAM, manufacturing companies can store all product images, documents, and media in one central place. Everyone works with the same, up-to-date data.<\/li><li><strong>Automated workflows for asset creation and approval<\/strong>: define clear processes for creating and approving new assets. The system automatically forwards content for review and notifies the right people.<\/li><li><strong>Efficient search and categorisation<\/strong>: find what you need in seconds thanks to smart search functions and structured categories. No more endless folder digging.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d5577ea elementor-widget elementor-widget-heading\" data-id=\"d5577ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Accelerated product launches <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28f9a0b elementor-widget elementor-widget-text-editor\" data-id=\"28f9a0b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Streamlined content creation<\/strong>: optimised workflows shorten the time from product development to market launch. All teams work in parallel instead of one after another.<\/li><li><strong>Parallel approvals<\/strong>: marketing, technical, and sales teams can approve different assets simultaneously. The system avoids conflicts and ensures smooth collaboration.<\/li><li><strong>Automated asset distribution<\/strong>: once assets are approved, the system can automatically distribute them to all relevant channels, saving time and avoiding manual errors.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68828d2 elementor-widget elementor-widget-heading\" data-id=\"68828d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Brand consistency and quality assurance <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c292c10 elementor-widget elementor-widget-text-editor\" data-id=\"c292c10\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Version control and change history<\/strong>: every asset update is logged, and earlier versions are stored. You always know who made which changes and when, which is crucial for quality assurance and compliance.<\/li><li><strong>Template-based content creation<\/strong>: create consistent <a href=\"https:\/\/www.celum.com\/en\/content-templates\/\">content templates<\/a> for asset types like business cards, product brochures, or price lists. This ensures all content looks professional and on-brand.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78aca5a elementor-widget elementor-widget-image\" data-id=\"78aca5a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"538\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2025\/10\/UI_Content-Templates_template-creation-1024x689.png\" class=\"attachment-large size-large wp-image-50097\" alt=\"Screenshot of a design editor with power drill ad banner and text \u2018Unleash Precision and Power\u2019 for brand consistency and quality assurance.\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2025\/10\/UI_Content-Templates_template-creation-1024x689.png 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2025\/10\/UI_Content-Templates_template-creation-300x202.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2025\/10\/UI_Content-Templates_template-creation-768x517.png 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2025\/10\/UI_Content-Templates_template-creation.png 1440w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Screenshot of a design tool for creating marketing templates with an ad banner for power tools \u2013 ensuring brand consistency and quality assurance.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-114d0c2 elementor-widget elementor-widget-heading\" data-id=\"114d0c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Improved collaboration <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f83b589 elementor-widget elementor-widget-text-editor\" data-id=\"f83b589\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>One central platform for internal and external stakeholders<\/strong>: internal teams, agencies, and partners all work on the same system, with controlled access to the latest assets.<\/li><li><strong>Role-based permissions<\/strong>: you decide who can view, edit, or download which assets. Sensitive information stays protected.<\/li><li><strong>Real-time collaboration and feedback<\/strong>: teams can comment directly on assets and provide feedback instantly. Requested changes reach the right people immediately.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e5a9f21 elementor-widget elementor-widget-heading\" data-id=\"e5a9f21\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What to consider when choosing a DAM system for manufacturing?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-941c8b1 elementor-widget elementor-widget-text-editor\" data-id=\"941c8b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Choosing the right DAM system is key to success. Here is what you should look for:<\/p><ul><li><strong>Integration with existing systems<\/strong>: your DAM should connect seamlessly with PIM, ERP, PLM, or CRM.<\/li><li><strong>Scalability<\/strong>: your DAM must grow with your business. Look for flexible storage and user licences.<\/li><li><strong>Workflow automation<\/strong>: choose a system with configurable workflows. Approvals and distribution rules should be adaptable.<\/li><li><strong>Security features<\/strong>: make sure it includes two-factor authentication and granular permission controls.<\/li><li><strong>Metadata management<\/strong>: a strong system automates <a href=\"https:\/\/www.celum.com\/en\/blog\/apply-metadata-in-dam-to-optimise-content-supply-chain\/\">metadata<\/a> extraction and management, simplifying search and categorisation.<\/li><li><strong>Version control<\/strong>: automatic versioning ensures you can always roll back to older versions.<\/li><li><strong>Support and training<\/strong>: choose a vendor that provides solid onboarding and reliable support. Implementing DAM is a major project.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d61509 elementor-widget elementor-widget-heading\" data-id=\"3d61509\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is the difference between MAM and DAM?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c4815e elementor-widget elementor-widget-text-editor\" data-id=\"5c4815e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Many manufacturers wonder whether they need a DAM or a MAM system. While often used interchangeably, there is an important distinction.<\/p><p><a href=\"https:\/\/www.celum.com\/en\/blog\/media-asset-management\/\">Media Asset Management (MAM)<\/a> focuses on managing and editing audio and video content. MAM systems are built for media and broadcasting industries, offering features for video editing, transcoding, and metadata tagging of moving images.<\/p><p>Digital Asset Management (DAM), however, is broader. It manages all types of digital assets: images, documents, videos, 3D models, CAD files, and more. For manufacturing, this variety is essential. DAM systems also integrate seamlessly with PIM, ERP, and CRM systems, which is crucial for product data management.<\/p><p>For manufacturing companies, DAM is the better choice as it covers the full range of product content and integrates smoothly into your existing system landscape.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-143100e elementor-widget elementor-widget-heading\" data-id=\"143100e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why a high-end DAM outperforms the DAM features of a PIM system?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0650309 elementor-widget elementor-widget-text-editor\" data-id=\"0650309\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Many Product Information Management (PIM) systems include basic DAM functions, but these rarely meet the needs of professional manufacturers.<\/p><p>PIM systems are designed primarily for managing product information like descriptions, specifications, and attributes. Their DAM features usually cover only simple image storage and basic metadata. They cannot handle complex workflows or large media libraries efficiently.<\/p><p>A high-end DAM system offers much more: advanced workflow automation for multi-department approvals, built-in image editing, automatic format conversion, and AI-powered auto-tagging and smart search to find any asset in seconds.<\/p><p>The combination of <a href=\"https:\/\/www.celum.com\/en\/blog\/pim-system-dam\/\">PIM and DAM<\/a> is the real game-changer. PIM manages product data, while DAM organises and distributes all related assets. Together, they synchronise in real time for maximum efficiency.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0abada3 elementor-widget elementor-widget-image\" data-id=\"0abada3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"566\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2025\/10\/pim-system-und-dam-1024x725.png\" class=\"attachment-large size-large wp-image-50098\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2025\/10\/pim-system-und-dam-1024x725.png 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2025\/10\/pim-system-und-dam-300x212.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2025\/10\/pim-system-und-dam-768x544.png 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2025\/10\/pim-system-und-dam.png 1500w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Infographic showing the connection between Digital Asset Management (DAM) and Product Information Management (PIM) for efficient handling of product and brand content, consistent data quality, and centralised control of marketing and sales channels.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ececa3c elementor-widget elementor-widget-heading\" data-id=\"ececa3c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Success with CELUM: The Danfoss story <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac424a9 elementor-widget elementor-widget-heading\" data-id=\"ac424a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The company <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c009450 elementor-widget elementor-widget-text-editor\" data-id=\"c009450\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><!--ScriptorStartFragment-->Danfoss is a Danish, multinational technology and engineering business headquartered in Nordborg, Denmark, serving customers in more than 100 countries. Its technologies are used across cooling and heating, as well as power conversion and motor control for industrial and mobile applications. Danfoss focuses on solutions that improve performance and energy efficiency, helping reduce emissions, lower energy consumption and enable electrification.<!--ScriptorEndFragment--><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd5b3d4 elementor-widget elementor-widget-heading\" data-id=\"cd5b3d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The challenge <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0c667d elementor-widget elementor-widget-text-editor\" data-id=\"e0c667d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"scriptor-paragraph\">As a global technology company, Danfoss wanted to further develop the lifecycle of its digital assets across the organisation and make its content supply chain more efficient \u2014 while maintaining brand consistency and security. The focus was primarily on scale and cross\u2011functional alignment:<\/div><div>\u00a0<\/div><ul><li class=\"scriptor-paragraph\"><strong>Decentralised asset landscape:<\/strong> Digital assets were distributed across different areas, meaning findability and re-use were not optimally supported.<\/li><li class=\"scriptor-paragraph\"><strong>Growth &amp; rising requirements:<\/strong> As the volume of digital assets increased, a clearer framework for structure, governance and processes became increasingly important.<\/li><li class=\"scriptor-paragraph\"><strong>Evolving the existing setup:<\/strong> The existing DAM platform was no longer ideally suited to the organisation\u2019s expanded requirements and was due for modernisation.<\/li><li class=\"scriptor-paragraph\"><strong>Cross-department usage:<\/strong> Teams across Marketing &amp; Sales, Engineering, Product Management and IT needed a shared foundation \u2014 without compromises on brand integrity and security.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-746946b elementor-widget elementor-widget-heading\" data-id=\"746946b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The solution: CELUM\u2019s DAM for manufacturing <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc7658b elementor-widget elementor-widget-text-editor\" data-id=\"cc7658b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"scriptor-paragraph\">Danfoss chose CELUM as its central platform to manage digital assets consistently and make them available efficiently across the organisation. Implementation was based on the following core elements:<\/div><div>\u00a0<\/div><ul><li class=\"scriptor-paragraph\"><strong>CELUM as the central management and distribution platform<\/strong>\u00a0for digital assets across the business.<\/li><li class=\"scriptor-paragraph\"><strong>Seamless integration into Microsoft Azure<\/strong>\u00a0and configuration aligned to Danfoss\u2019 specific requirements.<\/li><li class=\"scriptor-paragraph\"><strong>Integration with core systems<\/strong> (including PIM, CMS, eCommerce and Marketing Automation) to ensure digital assets can be used end\u2011to\u2011end across processes and channels.<p><!--ScriptorEndFragment--><\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-577d7fd elementor-widget elementor-widget-heading\" data-id=\"577d7fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The results and benefits <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c31134b elementor-widget elementor-widget-text-editor\" data-id=\"c31134b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"scriptor-paragraph\">With a centralised platform in place, digital assets became easier to find and could be used more consistently \u2014 across teams and locations.<\/div><div>\u00a0<\/div><ul><li class=\"scriptor-paragraph\"><strong>Central, product-linked asset library:<\/strong> Around 175,000 digital assets (e.g. product images, service\/user manuals, technical drawings, videos) are managed centrally and linked to products.<\/li><li class=\"scriptor-paragraph\"><strong>Use across key touchpoints:<\/strong> Digital assets are used in relevant touchpoints such as product catalogues, configurators and Danfoss\u2019 website document search, and are also provided via CELUM.<\/li><li class=\"scriptor-paragraph\"><strong>Organisation-wide access:<\/strong> All 45,000 employees worldwide have access to CELUM.<\/li><li class=\"scriptor-paragraph\"><strong>Scale &amp; adoption:<\/strong> Danfoss has stored 175,000 digital assets and 500,000 products in CELUM and records more than 13,000 logins per month.<br \/><!--ScriptorEndFragment--><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ba779e5 e-con-full e-flex e-con e-child\" data-id=\"ba779e5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-237138b e-con-full e-flex e-con e-child\" data-id=\"237138b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ad43a46 elementor-widget elementor-widget-image\" data-id=\"ad43a46\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"451\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/10\/Danfoss-768x451.jpg\" class=\"attachment-medium_large size-medium_large wp-image-23034\" alt=\"Danfoss\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/10\/Danfoss-768x451.jpg 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/10\/Danfoss-300x176.jpg 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/10\/Danfoss-1024x601.jpg 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/10\/Danfoss-1536x902.jpg 1536w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/10\/Danfoss.jpg 1546w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8b8d340 e-con-full e-flex e-con e-child\" data-id=\"8b8d340\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c8cf4dd elementor-align-center celum-button celum-button--secondary elementor-widget__width-auto e-transform elementor-widget elementor-widget-button\" data-id=\"c8cf4dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_scale_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.celum.com\/en\/blog\/danfoss-drives-company-wide-efficiency\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read danfoss' success story<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf1c41f elementor-widget elementor-widget-heading\" data-id=\"bf1c41f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The importance of DAM in manufacturing in a nutshell <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6605502 elementor-widget elementor-widget-text-editor\" data-id=\"6605502\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Digital Asset Management has become indispensable for modern manufacturing. The growing time-to-market pressure, complex data, and multi-channel requirements can only be managed with a professional DAM solution.<\/p><p>A well-implemented DAM system speeds up product launches, improves team collaboration, and ensures brand consistency. At the same time, it cuts costs and reduces risk through better compliance and security.<\/p><p>In manufacturing, investing in a DAM system pays off quickly. You save time, reduce errors, and can focus on what truly matters: developing innovative products for your customers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The manufacturing industry faces unique challenges: complex product data, shorter market cycles, and rising quality standards. The missing connection between product data and related assets, combined with scattered files and time-consuming searches, slows manufacturing companies down. Digital Asset Management (DAM) is the solution to these challenges. A professional DAM system organises, manages, and distributes all [&hellip;]<\/p>\n","protected":false},"author":60,"featured_media":50094,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"post_folder":[],"class_list":["post-50093","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dam"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.6 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Digital Asset Management in the Manufacturing Industry<\/title>\n<meta name=\"description\" content=\"Discover the challenges manufacturing companies face, and how CELUM\u2019s DAM helps overcome them \u25ba Read now!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.celum.com\/en\/blog\/digital-asset-management-in-manufacturing-industry\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital Asset Management in Manufacturing Industry\" \/>\n<meta property=\"og:description\" content=\"Discover the challenges manufacturing companies face, and how CELUM\u2019s DAM helps overcome them \u25ba Read now!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.celum.com\/en\/blog\/digital-asset-management-in-manufacturing-industry\/\" \/>\n<meta property=\"og:site_name\" content=\"Celum\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/celumcorporate\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-28T09:57:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-28T09:09:48+00:00\" \/>\n<meta property=\"og:image\" 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