{"id":50628,"date":"2026-02-17T09:50:05","date_gmt":"2026-02-17T08:50:05","guid":{"rendered":"https:\/\/www.celum.com\/en\/?p=50628"},"modified":"2026-02-17T10:19:35","modified_gmt":"2026-02-17T09:19:35","slug":"accelerating-global-time-to-market-for-multiple-brands","status":"publish","type":"post","link":"https:\/\/www.celum.com\/en\/blog\/accelerating-global-time-to-market-for-multiple-brands\/","title":{"rendered":"Accelerating Global Time-to-Market for Multiple Brands"},"content":{"rendered":"\t\t
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Client overview<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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With a presence in over 150 countries, our client is a global leader in hygiene products. Their portfolio spans nearly 40 brands, supported by tens of thousands of employees worldwide. This scale amplifies the complexity of managing consistent brand representation across markets and languages.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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The Challenge<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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In today’s digital landscape, it is essential to maintain consistent brand representation across numerous channels. Yet achieving this for 40 brands operating in multiple markets and languages was a considerable challenge. Fragmented systems, manual processes, and lack of governance caused delays in content delivery, while inconsistent branding risked market competitiveness. The client required a centralised system to store product assets and automate their distribution across diverse platforms.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t

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THE Solution<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Thanks to CELUM\u2019s advanced Digital Asset Management (DAM) and integration capabilities with systems such as SAP Commerce and Microsoft Azure, our client was able to successfully streamline global content operations. Key solution components included:<\/p>

Performant Product Content Distribution
<\/strong>Product content is automatically retrieved from CELUM\u2019s high-end DAM and distributed to connected systems. During this process, the content is transformed into the appropriate format for each website and commerce storefront, and enriched with SEO-friendly elements such as optimised URLs and alt text.<\/p>

Tailored Frontends for Multiple Audiences
<\/strong>Employees, partners, and sales teams are provided with customised interfaces that give quick and secure access to relevant resources, such as brand guidelines, product content, and sales enablement materials.<\/p>

Analytics for Strategic Content Planning
<\/strong>Integration with Power BI delivers actionable asset usage insights, enabling data-driven decisions and robust content strategies aligned with market demands.<\/p>

Content Creation Workflows
<\/strong>CELUM\u2019s review and approval workflows enable seamless collaboration with agencies, accelerating approvals and automatic uploads to the DAM.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t

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Key features<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Workrooms for collaboration<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Dedicated kanban boards with predefined workflows for feedback and approvals. External partners are enabled to upload assets, which automatically trigger the relevant approval process.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t

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CELUM Headless Hub<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Built as an API-first, headless hub, CELUM enables effortless injection, updates, or removal of content at scale across connected systems.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t

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Tailored Audience Frontends<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Comprehensive, engaging frontends leveraging CELUM DAM capabilities such as version control, licensing, and validation dates, ensuring optimised content delivery.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t

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the outcome<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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CELUM helped the client accelerate the content creation and distribution time by 50% and reduce the operational costs by 30% through automated content distribution across channels, countries, and brands. Centralised governance improved compliance and control, while streamlined workflows eliminated silos and enhanced agility.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\u201cWith CELUM Product Content Management, we have a central platform for all product-related content. This allows us to create high-quality product catalogues, which serve as the basis for our online presence.\u201c<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Corporate Program & Project Manager<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\u201cWith the NovaUI, CELUM has achieved a great success, especially in the area of usability. Acceptance among both editors and users is high.\u201d<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\u201cThanks to CELUM, we could save time and money by optimizing the usage of assets across the content lifecycle. We have a clear overview and employees love how easy it is!\u201d<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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“CELUM Portals empower us to deliver customised content to stakeholders through multiple channels. Every day, our sales teams in 13 subsidiaries and 16,000 retailers worldwide profit from these benefits. This saves us valuable time and enhances our sales activities.”<\/em><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Dr. Anja Strejcek<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Head of PR & Communication<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Rosenbauer_HEROS-H30-Feuerwehrhelm\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Rosenbauer_Logo\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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With CELUM and SharePoint, we can easily manage the digital assets of our diverse, highly technical products without starting a digital fire.<\/p>\n

 <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Joris Gruber<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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IT Manager<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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With CELUM it\u2019s possible to uncover and access hidden content treasures for research, teaching as well as public enjoyment of our heritage.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Geoffrey Browell<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Head of Archives Services<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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We optimised the content supply chain across our portfolio of over 40 brands using CELUM, enhancing efficiency and productivity.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Radeberger Gruppe KG<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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German beer culture<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tRead success story<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t <\/div>\n <\/div>\n \n
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Based on reviews on<\/div>\n\t\t\t\t\t\t
\n\t\t\t\t<\/i><\/i><\/i><\/i><\/i>\t\t\t\tRated 4.5 out of 5<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Unlock the power of your content today.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Simplify workflows, reduce errors, and spend more time with your team working on the next big thing.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tBook a demo<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

In today’s digital landscape, it is essential to maintain consistent brand representation across numerous channels. CELUM helped the client accelerate the content creation and distribution time by 50% and reduce the operational costs by 30% through automated content distribution across channels, countries, and brands. <\/p>\n","protected":false},"author":53,"featured_media":50840,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[13],"tags":[135],"post_folder":[158],"class_list":["post-50628","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-story","tag-manufacturing","post_industry-industry-lifestyle-consumer-brands"],"yoast_head":"\nAccelerating Global Time-to-Market for Multiple Brands<\/title>\n<meta name=\"description\" content=\"In today's digital landscape, it is essential to maintain consistent brand representation across numerous channels. 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