{"id":51673,"date":"2026-04-17T10:56:37","date_gmt":"2026-04-17T08:56:37","guid":{"rendered":"https:\/\/www.celum.com\/en\/?p=51673"},"modified":"2026-04-17T11:01:25","modified_gmt":"2026-04-17T09:01:25","slug":"agentic-search-how-ai-agents-are-transforming-e-commerce-and-lead-generation","status":"publish","type":"post","link":"https:\/\/www.celum.com\/en\/blog\/agentic-search-how-ai-agents-are-transforming-e-commerce-and-lead-generation\/","title":{"rendered":"Agentic Search: How AI Agents Are Transforming E\u2011Commerce and Lead Generation"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"51673\" class=\"elementor elementor-51673\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-12e63a3 e-flex e-con-boxed e-con e-parent\" data-id=\"12e63a3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-52885d9 elementor-widget elementor-widget-text-editor\" data-id=\"52885d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Imagine giving an agentic AI the instruction: \u201cFind me a grey L\u2011shaped sofa, under \u20ac1,500, with good reviews and delivery within one week.\u201d No further clicks, no price comparisons, no lengthy research across countless open tabs. The agent handles it \u2013 completely, autonomously and reliably.<\/p><p>What may still sound like science fiction is already a reality in early use cases. And it is fundamentally changing the way e\u2011commerce works \u2013 and how leads are generated.<\/p><p>While agentic search is already redefining such scenarios in the US market, Europe\u2019s delayed adoption offers domestic companies a valuable but limited window of opportunity. Those who act now can secure decisive first\u2011mover advantages before technological pressure becomes unavoidable.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c92a99d elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"c92a99d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;marker_view&quot;:&quot;numbers&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__c92a99d\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__c92a99d\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__c92a99d\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5b6a04 elementor-widget elementor-widget-heading\" data-id=\"f5b6a04\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Agentic Search vs Traditional Search<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-287427d elementor-widget elementor-widget-text-editor\" data-id=\"287427d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>When you search for a product on Google today, you receive a list of results. For some queries, you may already see answers generated via AI overviews, or switch to the \u201cAI mode\u201d tab. Both \u2013 together with large language models (LLMs) such as ChatGPT or Gemini \u2013 are clear signs that search is evolving.<\/p><p>However, the fundamental principle has not yet changed \u2013 not fully. <br \/>You click, compare and decide. You make the decisions; the search engine merely provides options \u2013 albeit increasingly well\u2011structured ones.<\/p><p>Agentic search works differently. Here, an AI agent does not just perform the search, but also evaluates results, compares options and \u2013 in some cases \u2013 even makes the final decision or completes the purchase. The human defines the objective; the agent takes action.<\/p><p>At first glance, this may seem like a simple extension of existing search models. It is not. It represents a fundamental paradigm shift \u2013 away from humans as active decision\u2011makers and towards humans as task\u2011setters.<\/p><p>Importantly, companies no longer have to develop this technology themselves. While complex in\u2011house solutions still require major IT projects, specialised SaaS agents (<b>S<\/b>oftware <b>a<\/b>s <b>a<\/b> <b>S<\/b>ervice) for tasks such as price negotiation or sourcing are already available in the US. As a result, the focus shifts from programming to strategically configuring digital experts.<\/p><p>In Europe, however, adoption is likely to lag behind. GDPR and the EU AI Act require robust frameworks for data protection and liability before agents can operate fully autonomously at scale. The technology is ready \u2013 regulation ultimately determines the pace.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6898603 elementor-widget elementor-widget-heading\" data-id=\"6898603\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What Is Agentic AI?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7caea8c elementor-widget elementor-widget-text-editor\" data-id=\"7caea8c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Agentic AI refers to AI systems that can independently plan and execute tasks while accessing external services, websites or APIs. They do not simply react (like a chatbot), but act proactively: setting goals, making intermediate decisions and refining their approach step by step until the objective is achieved.<\/p><p>Well\u2011known examples include OpenAI\u2019s Operator (US), Anthropic\u2019s Claude with tool use, and Google\u2019s Project Astra. These agents can independently visit websites, complete forms, compare products \u2013 or qualify leads.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65edcf7 elementor-widget elementor-widget-heading\" data-id=\"65edcf7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Agentic Commerce \u2013 The Bot as the New Customer in E\u2011Commerce<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c9240ff elementor-widget elementor-widget-text-editor\" data-id=\"c9240ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The question of who actually buys from you will no longer have a straightforward answer. In agentic commerce, this is already changing fundamentally: increasingly, it is not a human interacting directly with your shop \u2013 but their agent.<\/p><p>This applies equally to quick consumer purchases and complex B2B procurement processes, where AI systems review, compare and pre\u2011select offers long before a human becomes involved.<\/p><p>This has far\u2011reaching consequences, particularly in two areas:<\/p><ul><li><b>Lead generation<\/b>: AI agents pre\u2011qualify providers before any real sales conversation takes place. If you do not appear in this pre\u2011selection, you are not even considered \u2013 regardless of how good your product may be.<\/li><li><b>Personalisation<\/b>: An agent knows its user\u2019s preferences, budget and priorities precisely. It filters offers based on data, not intuition \u2013 ruthlessly so. If your criteria are not met, or not clearly communicated, you are eliminated.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea5c274 elementor-widget elementor-widget-image\" data-id=\"ea5c274\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"684\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2026\/04\/GRAPH_traditional-vs-agentic-ecommerce-1024x876.jpg\" class=\"attachment-large size-large wp-image-51685\" alt=\"Comparison graphic showing traditional e\u2011commerce versus agentic commerce workflows from user input to completed purchase.\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2026\/04\/GRAPH_traditional-vs-agentic-ecommerce-1024x876.jpg 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2026\/04\/GRAPH_traditional-vs-agentic-ecommerce-300x257.jpg 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2026\/04\/GRAPH_traditional-vs-agentic-ecommerce-768x657.jpg 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2026\/04\/GRAPH_traditional-vs-agentic-ecommerce-1536x1313.jpg 1536w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2026\/04\/GRAPH_traditional-vs-agentic-ecommerce.jpg 1552w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Agentic commerce compared to traditional e\u2011commerce: moving from a multi\u2011step shopping journey with platform breaks to AI\u2011driven direct purchasing in a single app.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a3670c4 elementor-widget elementor-widget-testimonial\" data-id=\"a3670c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"testimonial.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial-wrapper\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial-content\">\u201cIn essence, agent is speaking to agent \u2013 no longer human to content.\u201d<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-testimonial-meta elementor-has-image elementor-testimonial-image-position-aside\">\n\t\t\t\t<div class=\"elementor-testimonial-meta-inner\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-image\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/in\/kraftner\/\"><img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2025\/05\/Michael-J.-Kraftner_Founder-and-CEO_CELUM_800x800px.png\" class=\"attachment-full size-full wp-image-48732\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2025\/05\/Michael-J.-Kraftner_Founder-and-CEO_CELUM_800x800px.png 800w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2025\/05\/Michael-J.-Kraftner_Founder-and-CEO_CELUM_800x800px-300x300.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2025\/05\/Michael-J.-Kraftner_Founder-and-CEO_CELUM_800x800px-150x150.png 150w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2025\/05\/Michael-J.-Kraftner_Founder-and-CEO_CELUM_800x800px-768x768.png 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2025\/05\/elementor\/thumbs\/Michael-J.-Kraftner_Founder-and-CEO_CELUM_800x800px-r6f2fov3foxa6v2ms9yj9jqwsklpyep914r3iqvrfk.png 272w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-details\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-testimonial-name\" href=\"https:\/\/www.linkedin.com\/in\/kraftner\/\">Michael Kr\u00e4ftner<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-testimonial-job\" href=\"https:\/\/www.linkedin.com\/in\/kraftner\/\">CEO, CELUM<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c953e7 elementor-widget elementor-widget-text-editor\" data-id=\"1c953e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>For businesses, this means the first impression is no longer made by a human \u2013 but evaluated by a machine. Whether a product image is visually appealing becomes secondary. What really matters is whether your content is structured, complete and machine\u2011readable, allowing an agent to process it and consistently represent the brand across all digital touchpoints.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c7d4ac elementor-widget elementor-widget-heading\" data-id=\"3c7d4ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Agentic Commerce \u2013 Already Reality in the US<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b41ed8e elementor-widget elementor-widget-text-editor\" data-id=\"b41ed8e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>That purchasing via autonomous agents is no longer a future vision is evident from developments in the United States. Leading companies have already transitioned from purely human interaction to systems that independently make decisions and finalise transactions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d1dec4c elementor-widget elementor-widget-heading\" data-id=\"d1dec4c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Walmart (B2B \u2013 Autonomous Negotiation) <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67eea35 elementor-widget elementor-widget-text-editor\" data-id=\"67eea35\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Walmart uses AI agents from Pactum to scale procurement across more than 100,000 long\u2011tail suppliers. Renegotiating thousands of small contracts annually is highly resource\u2011intensive \u2013 so the AI handles it. It conducts text\u2011based negotiations on prices and payment terms in real time. The result: successful agreements in over 70% of cases, delivering significant efficiency gains and optimised cash flows.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9cfb231 elementor-widget elementor-widget-heading\" data-id=\"9cfb231\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Klarna (B2C \u2013 Autonomous Checkout)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-292009c elementor-widget elementor-widget-text-editor\" data-id=\"292009c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In the consumer market, Klarna acts as a personal shopping concierge. Using the \u201cAgentic Commerce Protocol\u201d, the AI acts on behalf of the user. Instead of browsing shops themselves, customers define an intention (e.g. \u201cBuy me a sustainable sports outfit under \u20ac200\u201d). The agent compares offers, checks availability and completes the purchase autonomously using secure payment tokens (e.g. via Stripe). Traditional webshop visits are replaced by delegated transactions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4bef141 elementor-widget elementor-widget-heading\" data-id=\"4bef141\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Lead Generation in the Age of Agentic Search<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e520015 elementor-widget elementor-widget-text-editor\" data-id=\"e520015\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Significant change is also underway in B2B. Traditionally, lead generation relied on attracting potential customers via Google search, LinkedIn ads or content marketing \u2013 then guiding them to a form on your website.<\/p><p>In a world shaped by agentic search, this process works differently. An AI agent searching on behalf of a company for suitable software solutions will not simply land on your website and navigate your menu. It will specifically search for structured information \u2013 pricing models, integrations, use cases and customer reviews.<\/p><p>If your content is not optimised for agents, you are simply excluded from the selection process \u2013 before a human is even involved. AI agents thus become the ultimate gatekeepers of lead generation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d10e8d elementor-widget elementor-widget-heading\" data-id=\"7d10e8d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Trust and Data Quality: The Critical Success Factors<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8cb5249 elementor-widget elementor-widget-text-editor\" data-id=\"8cb5249\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Trust is doubly important in agentic commerce. On the one hand, consumers must trust that an AI agent acts in their best interest. On the other, businesses must ensure that their data is accurate and reliable \u2013 because agents make decisions based on that data.<\/p><p>This is not merely theoretical. Incorrect or misleading product information can lead to flawed purchasing decisions, with legal and reputational consequences. Clear approval workflows and a central, versioned source of truth for all product content are no longer optional \u2013 they are essential.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-929891e elementor-widget elementor-widget-testimonial\" data-id=\"929891e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"testimonial.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial-wrapper\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial-content\">\u201cAI\u2011generated content is not disposable \u2013 it must be approved, documented and maintained as a system of record.\u201d<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-testimonial-meta elementor-has-image elementor-testimonial-image-position-aside\">\n\t\t\t\t<div class=\"elementor-testimonial-meta-inner\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-image\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/in\/kraftner\/\"><img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2025\/05\/Michael-J.-Kraftner_Founder-and-CEO_CELUM_800x800px.png\" class=\"attachment-full size-full wp-image-48732\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2025\/05\/Michael-J.-Kraftner_Founder-and-CEO_CELUM_800x800px.png 800w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2025\/05\/Michael-J.-Kraftner_Founder-and-CEO_CELUM_800x800px-300x300.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2025\/05\/Michael-J.-Kraftner_Founder-and-CEO_CELUM_800x800px-150x150.png 150w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2025\/05\/Michael-J.-Kraftner_Founder-and-CEO_CELUM_800x800px-768x768.png 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2025\/05\/elementor\/thumbs\/Michael-J.-Kraftner_Founder-and-CEO_CELUM_800x800px-r6f2fov3foxa6v2ms9yj9jqwsklpyep914r3iqvrfk.png 272w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-details\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-testimonial-name\" href=\"https:\/\/www.linkedin.com\/in\/kraftner\/\">Michael Kr\u00e4ftner<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-testimonial-job\" href=\"https:\/\/www.linkedin.com\/in\/kraftner\/\">CEO, CELUM<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80a2c94 elementor-widget elementor-widget-text-editor\" data-id=\"80a2c94\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To enable AI agents to make precise decisions, teams must collaborate seamlessly on content creation and review. Efficient <a href=\"https:\/\/www.celum.com\/en\/content-collaboration\/\">content collaboration<\/a> ensures only verified information reaches agents. The technical foundation is a holistic <a href=\"https:\/\/www.celum.com\/en\/content-supply-chain-platform\/\">content supply chain platform<\/a> that centrally manages and versions all assets as a system of record.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c36445e elementor-widget elementor-widget-image\" data-id=\"c36445e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"304\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2020\/01\/True-content-supply-chain-1024x389.png\" class=\"attachment-large size-large wp-image-49898\" alt=\"Illustration of the content supply chain showing stages for creating, organising, distributing, and analysing content in digital asset management.\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2020\/01\/True-content-supply-chain-1024x389.png 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2020\/01\/True-content-supply-chain-300x114.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2020\/01\/True-content-supply-chain-768x292.png 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2020\/01\/True-content-supply-chain-1536x584.png 1536w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2020\/01\/True-content-supply-chain-2048x779.png 2048w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2020\/01\/True-content-supply-chain-1920x730.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">The content supply chain in digital asset management: creating and approving content, finding and organising assets, distributing and integrating content, and gaining insights.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26263ab elementor-align-center elementor-widget elementor-widget-button\" data-id=\"26263ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.celum.com\/en\/digital-asset-management-software\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Learn more about digital asset management software<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-266c4c3 elementor-widget elementor-widget-heading\" data-id=\"266c4c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to Become Visible to AI Agents<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea6396d elementor-widget elementor-widget-text-editor\" data-id=\"ea6396d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The good news: you don\u2019t have to reinvent everything \u2013 but you do need to adapt existing processes. Key levers include:<\/p><ul><li><b>Use structured data consistently<\/b>: Schema.org markup, JSON\u2011LD and clear product attributes help agents understand your content.<\/li><li><b>Take alt texts and image metadata seriously<\/b>: AI agents don\u2019t \u201csee\u201d images like humans; they require descriptive, information\u2011rich text.<\/li><li><b>Write clear, machine\u2011readable copy<\/b>: Avoid flowery marketing language; focus on precise, factual descriptions with tangible benefits.<\/li><li><b>Establish GEO as a discipline<\/b>: Generative Engine Optimisation is not the same as SEO \u2013 but builds upon it. Early starters gain an edge.<\/li><li><b>Implement content governance<\/b>: Using AI for content creation requires clear approval workflows. A system of record is mandatory.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e6d52cd elementor-widget elementor-widget-testimonial\" data-id=\"e6d52cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"testimonial.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial-wrapper\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial-content\">\u201cThe decisive factor will be whether products are prepared not just for humans, but for agents to understand and evaluate.\u201d<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-testimonial-meta elementor-has-image elementor-testimonial-image-position-aside\">\n\t\t\t\t<div class=\"elementor-testimonial-meta-inner\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-image\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/in\/kraftner\/\"><img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2025\/05\/Michael-J.-Kraftner_Founder-and-CEO_CELUM_800x800px.png\" class=\"attachment-full size-full wp-image-48732\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2025\/05\/Michael-J.-Kraftner_Founder-and-CEO_CELUM_800x800px.png 800w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2025\/05\/Michael-J.-Kraftner_Founder-and-CEO_CELUM_800x800px-300x300.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2025\/05\/Michael-J.-Kraftner_Founder-and-CEO_CELUM_800x800px-150x150.png 150w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2025\/05\/Michael-J.-Kraftner_Founder-and-CEO_CELUM_800x800px-768x768.png 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2025\/05\/elementor\/thumbs\/Michael-J.-Kraftner_Founder-and-CEO_CELUM_800x800px-r6f2fov3foxa6v2ms9yj9jqwsklpyep914r3iqvrfk.png 272w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-details\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-testimonial-name\" href=\"https:\/\/www.linkedin.com\/in\/kraftner\/\">Michael Kr\u00e4ftner<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-testimonial-job\" href=\"https:\/\/www.linkedin.com\/in\/kraftner\/\">CEO, CELUM<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bbcf69c elementor-widget elementor-widget-li-widgets--animations\" data-id=\"bbcf69c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"li-widgets--animations.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"li-widgets--animations\" data-sources='{\"lg\":\"https:\\\/\\\/www.celum.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2026\\\/04\\\/UI-Animattion_Metadata-AI-Agentic.mp4\",\"md\":\"\",\"sm\":\"\",\"xs\":\"\"}'><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d96d1f elementor-widget elementor-widget-text-editor\" data-id=\"6d96d1f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>Metadata management in digital asset management: centralised display of asset information, AI tags, language details and licence data for marketing content.<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6bd00f9 elementor-widget elementor-widget-text-editor\" data-id=\"6bd00f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>AI agents do not read websites \u2013 they consume data streams. To increase visibility, product data must be accessible via clean interfaces. Professional <a href=\"https:\/\/www.celum.com\/en\/application-integrations\/\">application integrations<\/a> ensure content from the DAM flows directly into the channels most frequently evaluated by AI agents and generative engines.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74c1d40 elementor-widget elementor-widget-heading\" data-id=\"74c1d40\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What Companies Should Do Now<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e48f48 elementor-widget elementor-widget-text-editor\" data-id=\"2e48f48\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>It would be wrong to say agentic commerce is already everywhere. It would be equally wrong to assume there is still plenty of time. The transformation is happening gradually \u2013 and companies that start now will gain a clear advantage later.<\/p><p>Concrete steps to take:<\/p><ul><li><b>Audit your product data<\/b>: Is it complete, structured and machine\u2011readable \u2013 or still reliant on attractive images and vague descriptions?<\/li><li><b>Review your <a href=\"https:\/\/www.celum.com\/en\/blog\/content-supply-chain\/\">content supply chain<\/a><\/b>: Where is content created? How is it approved? Who is accountable if AI\u2011generated content is incorrect?<\/li><li><b>Start with GEO<\/b>: Early tools already assess how well websites are optimised for generative engines. Understand where you stand.<\/li><li><b>Invest in clean data processes<\/b>: Correct, complete and versioned product information is the foundation of everything.<\/li><\/ul><p>The transition to agentic commerce requires a rethink in production. Companies must find ways to <a href=\"https:\/\/www.celum.com\/en\/reduce-content-creation-costs-and-time-to-market\/\">reduce content production costs and accelerate time\u2011to\u2011market<\/a> to meet the growing demand for machine\u2011readable content.<\/p><p>For a deeper strategic dive, our <a href=\"https:\/\/www.celum.com\/en\/the-essential-guide-to-content-supply-chain-management\/\">ultimate guide to content supply chain management<\/a> helps set the organisational course for the AI era.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a5eeb4 elementor-widget elementor-widget-heading\" data-id=\"5a5eeb4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Outlook: First the US, Then Europe<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8bf5fe4 elementor-widget elementor-widget-text-editor\" data-id=\"8bf5fe4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Agentic search is not a distant future scenario. Momentum is building \u2013 and it will fundamentally reshape e\u2011commerce and lead generation. As with many technology trends, the US is leading the way. Agentic shopping is already being actively tested there \u2013 from travel bookings and grocery shopping to complex B2B procurement.<\/p><p>Europe will follow, but with a delay. Stricter data protection, different consumer behaviour and slower adoption rates in SMEs all play a role. At the same time, the EU AI Act is laying down regulatory foundations that will also govern agentic AI.<\/p><p>The implication is clear: European companies still have some time \u2013 but not unlimited time. Those who start today can position themselves as first movers before external pressure mounts.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f282ae elementor-widget elementor-widget-heading\" data-id=\"2f282ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FAQ on Agentic Search, Agentic Commerce and Lead Generation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-acc4e30 elementor-widget elementor-widget-n-accordion\" data-id=\"acc4e30\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;expanded&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1810\" class=\"e-n-accordion-item\" open>\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"true\" aria-controls=\"e-n-accordion-item-1810\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> What is agentic search?  <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-plus\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1810\" class=\"elementor-element elementor-element-9147bac e-con-full e-flex e-con e-child\" data-id=\"9147bac\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1f5b798 elementor-widget elementor-widget-text-editor\" data-id=\"1f5b798\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Agentic search is an evolution of search in which AI agents autonomously break down complex queries and combine information from multiple sources. Instead of merely delivering links, the system proactively researches, compares data and presents a complete solution or analysis.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1811\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1811\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> What is agentic commerce? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-plus\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1811\" class=\"elementor-element elementor-element-cf68a78 e-con-full e-flex e-con e-child\" data-id=\"cf68a78\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8600354 elementor-widget elementor-widget-text-editor\" data-id=\"8600354\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Agentic commerce describes automated transactions where AI agents autonomously make purchases or negotiate prices on behalf of users or companies. Agents interact directly with platforms or other AIs to manage the entire process from selection to payment without human clicks.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1812\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1812\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> What is agentic marketing? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-plus\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1812\" class=\"elementor-element elementor-element-6d4006e e-con-full e-flex e-con e-child\" data-id=\"6d4006e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-31d59ca elementor-widget elementor-widget-text-editor\" data-id=\"31d59ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In agentic marketing, autonomous systems proactively manage campaigns, lead qualification or customer interactions within defined goals. These agents react in real time to market changes and independently adapt strategies.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1813\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1813\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> What is an example of agent\u2011based search? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-plus\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1813\" class=\"elementor-element elementor-element-97589cc e-flex e-con-boxed e-con e-child\" data-id=\"97589cc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4efb72c elementor-widget elementor-widget-text-editor\" data-id=\"4efb72c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>One example is travel planning via an AI agent: you specify destination and budget, and the agent checks flights, filters hotel reviews and creates a complete itinerary including booking options. Systems such as Perplexity or specialised travel assistants already work this way.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1814\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"5\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1814\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> Is ChatGPT an agent\u2011based AI? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-plus\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1814\" class=\"elementor-element elementor-element-4917251 e-flex e-con-boxed e-con e-child\" data-id=\"4917251\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f610b9f elementor-widget elementor-widget-text-editor\" data-id=\"f610b9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In its standard form, ChatGPT is primarily a generative AI that responds to prompts. With features like \u201cActions\u201d or the specialised \u201cOperator\u201d mode, it can however perform agent\u2011based tasks by autonomously using external tools across multiple steps.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1815\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"6\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1815\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> What are examples of agentic AI?  <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-plus\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1815\" class=\"elementor-element elementor-element-ecc6978 e-flex e-con-boxed e-con e-child\" data-id=\"ecc6978\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-74c3390 elementor-widget elementor-widget-text-editor\" data-id=\"74c3390\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Examples include autonomous coding agents such as Devin, which identify and fix software bugs independently, or AI\u2011driven supply chain managers that monitor inventory and trigger reorders. Smart home systems that proactively optimise energy usage based on forecasts also fall into this category.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1816\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"7\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1816\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> What is the difference between generative AI and agentic AI? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-plus\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1816\" class=\"elementor-element elementor-element-2da0a8d e-flex e-con-boxed e-con e-child\" data-id=\"2da0a8d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-11f8454 elementor-widget elementor-widget-text-editor\" data-id=\"11f8454\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Generative AI focuses on creating content such as text or images and typically responds only to a direct prompt. Agentic AI uses that intelligence to act \u2013 planning, making decisions and using tools to independently achieve a higher\u2011level goal.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What is agentic search?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Agentic search is an evolution of search in which AI agents autonomously break down complex queries and combine information from multiple sources. 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What may still sound like science fiction is already a [&hellip;]<\/p>\n","protected":false},"author":60,"featured_media":51679,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[205],"tags":[],"post_folder":[],"class_list":["post-51673","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artificial-intelligence"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.6 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Agentic Search, Agentic Commerce &amp; Lead Generation<\/title>\n<meta name=\"description\" content=\"The new customer is an AI bot: How agentic AI is revolutionising traditional search \u2013 and with it lead generation and e\u2011commerce \u25baLearn more!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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