{"id":576,"date":"2019-10-04T16:05:47","date_gmt":"2019-10-04T14:05:47","guid":{"rendered":"https:\/\/www.celum.com\/en\/?p=576"},"modified":"2023-05-31T16:37:24","modified_gmt":"2023-05-31T14:37:24","slug":"image-rights-gdpr","status":"publish","type":"post","link":"https:\/\/www.celum.com\/en\/blog\/image-rights-gdpr\/","title":{"rendered":"Image rights management the easy way with AI technology"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"576\" class=\"elementor elementor-576\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4fdf468 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4fdf468\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-570d4e0\" data-id=\"570d4e0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-786359b elementor-widget elementor-widget-text-editor\" data-id=\"786359b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Assets such as photographs and videos are as integral to a good marketing strategy as the \u201clike\u201d button is to Facebook.<\/strong><\/p><p>A picture is worth a thousand words, and it is impossible to imagine marketing without images. The Social Media trend is moving away from text-based postings this year towards powerful, emotionally-charged pictures and videos that are used particularly to tell stories. This naturally poses the question for marketers \u2013 how to best get hold of good photographic material?<\/p><p>Incidents in which the use of certain photographs have caused major issues are on the increase. Companies like using events to collect expressive image-material. Yet, it is precisely here that caution should be exercised because not every participant wants to appear in photographs.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ed30fe elementor-widget elementor-widget-spacer\" data-id=\"7ed30fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ead553e elementor-widget elementor-widget-heading\" data-id=\"ead553e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">GDPR and image rights<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8909aee elementor-widget elementor-widget-text-editor\" data-id=\"8909aee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The huge number of images and videos that are shot and posted every day unavoidably led to the focus on the right to one\u2019s own image. At the very latest since May 2018, when the new data protection regulations came into play, marketers and employers have been forced to deal with image rights. GDPR has become one of the most feared terms in the marketing world.<\/p><p>The eight to one\u2019s own image applies to all of us, regardless of whether the activities are internal company meetings or external customer events. Given the new General Data Protection Regulations, in effect since May 2018, a few aspects need to be considered.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fa4b5c1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fa4b5c1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d1066fc\" data-id=\"d1066fc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0f73f64 elementor-widget elementor-widget-heading\" data-id=\"0f73f64\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What does GDPR mean, legally speaking?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-27c7b58 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"27c7b58\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-999a9c6\" data-id=\"999a9c6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-be922de elementor-widget elementor-widget-text-editor\" data-id=\"be922de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The GDPR cover:<\/p><ul><li>The completely or partially automated processing of personal data<\/li><li>The non-automated processing of personal data that is to be stored in a data system<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb85c17 elementor-widget elementor-widget-text-editor\" data-id=\"cb85c17\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>What does this mean for Marketers?<\/strong><br \/>All pictures and recordings, both digital and analog, are affected by the new data protection regulations. Particular care is called for, since the GDPR regulate \u201cprocessing\u201d \u2013 in other words, collecting, capturing, and saving personal data. When it comes to photos and videos, GDPR is already applicable from the moment photographing and filming begins.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-183b10c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"183b10c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-387e4c6\" data-id=\"387e4c6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0895ae5 elementor-widget elementor-widget-spacer\" data-id=\"0895ae5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e10b81a elementor-widget elementor-widget-heading\" data-id=\"e10b81a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Facial recognition technology makes it easier to work with photos and videos<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ea9f34 elementor-widget elementor-widget-text-editor\" data-id=\"4ea9f34\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.celum.com\/en\/blog\/digital-asset-management\/\">Digital Asset Management<\/a> can help you when it comes to right management of your content. Our Facial Recognition integration is a particularly unique solution responding to GDPR. Imagine asking all participants to sign a declaration of consent before attending your event, allowing you to take and process their photographs \u2013 after all, you want to be GDPR-compliant. The photographer will do his job and take as many expressive pictures as possible. Since he has no way of knowing at this point who does not want to be photographed, he will naturally capture all participants on photo and video. Later, when the marketing department sorts through the images, they, in turn, will also not be able to tell who did not want their picture taken, not knowing what that person looked like.<\/p><p>This dilemma is easily solved using Digital Asset Management. CELUM offers different facial recognition add-ons, specifically designed to resolve this issue. The\u00a0<a href=\"https:\/\/www.celum.com\/en\/marketplace\/\">Face Recognition by Hoerl<\/a>\u00a0automatically scans all images using facial recognition technology. People who do not want their images published are tagged by the system and can then be filtered out automatically. The system thus automatically creates blacklists ensuring that only those photos are published that have been authorized.<\/p><p>The GDPR is therefore not as bad as they appear to be at first sight \u2013 that is, if you work with the right tools such as Digital Asset Management, for example. With DAM, you can simply and straightforwardly avoid huge legal stumbling blocks when it comes to The Right to One\u2019s Own Image. The software collates all your data, regardless of size or format, in a single location \u2013 a central Content Hub. This central Content Hub enables the distribution of only those images and videos that are truly GDPR-compliant to all communication channels, thus assuring that your corporate image is impeccable.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Assets such as photographs and videos are as integral to a good marketing strategy as the \u201clike\u201d button is to Facebook. A picture is worth a thousand words, and it is impossible to imagine marketing without images. The Social Media trend is moving away from text-based postings this year towards powerful, emotionally-charged pictures and videos [&hellip;]<\/p>\n","protected":false},"author":24,"featured_media":577,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"post_folder":[],"class_list":["post-576","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dam"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.6 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Image rights management the easy way with AI technology<\/title>\n<meta name=\"description\" content=\"CELUM Facial Recognition integrations are a unique GDPR solution. 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People who do not want their images published are tagged by the system and filtered out automatically.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.celum.com\/en\/blog\/image-rights-gdpr\/\" \/>\n<meta property=\"og:site_name\" content=\"Celum\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/celumcorporate\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-10-04T14:05:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-31T14:37:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2021\/02\/Blog_Bildrechte-Management_big.png\" \/>\n\t<meta property=\"og:image:width\" content=\"764\" \/>\n\t<meta property=\"og:image:height\" content=\"424\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Eugen Knippel\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@CELUM\" \/>\n<meta name=\"twitter:site\" content=\"@CELUM\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Eugen Knippel\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.celum.com\/en\/blog\/image-rights-gdpr\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.celum.com\/en\/blog\/image-rights-gdpr\/\"},\"author\":{\"name\":\"Eugen Knippel\",\"@id\":\"https:\/\/www.celum.com\/en\/#\/schema\/person\/d85e058692a88184668895aa1039845f\"},\"headline\":\"Image rights management the easy way with AI technology\",\"datePublished\":\"2019-10-04T14:05:47+00:00\",\"dateModified\":\"2023-05-31T14:37:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.celum.com\/en\/blog\/image-rights-gdpr\/\"},\"wordCount\":650,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.celum.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.celum.com\/en\/blog\/image-rights-gdpr\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2021\/02\/Blog_Bildrechte-Management_big.png\",\"articleSection\":[\"Digital Asset Management\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.celum.com\/en\/blog\/image-rights-gdpr\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.celum.com\/en\/blog\/image-rights-gdpr\/\",\"url\":\"https:\/\/www.celum.com\/en\/blog\/image-rights-gdpr\/\",\"name\":\"Image rights management the easy way with AI technology\",\"isPartOf\":{\"@id\":\"https:\/\/www.celum.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.celum.com\/en\/blog\/image-rights-gdpr\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.celum.com\/en\/blog\/image-rights-gdpr\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2021\/02\/Blog_Bildrechte-Management_big.png\",\"datePublished\":\"2019-10-04T14:05:47+00:00\",\"dateModified\":\"2023-05-31T14:37:24+00:00\",\"description\":\"CELUM Facial Recognition integrations are a unique GDPR solution. 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