{"id":667,"date":"2020-07-07T11:09:19","date_gmt":"2020-07-07T09:09:19","guid":{"rendered":"https:\/\/www.celum.com\/en\/?p=667"},"modified":"2025-08-05T10:38:52","modified_gmt":"2025-08-05T08:38:52","slug":"content-hub","status":"publish","type":"post","link":"https:\/\/www.celum.com\/en\/blog\/content-hub\/","title":{"rendered":"Content Hub: What is it and who needs it?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"667\" class=\"elementor elementor-667\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-138e479a hide elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"138e479a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-60c8464c\" data-id=\"60c8464c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4bf1d336 elementor-widget elementor-widget-text-editor\" data-id=\"4bf1d336\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Fact: Great content can help your brand stand out, attract more visitors, and drive business performance.<\/p><p>But how do you get the best content ready, and position it in front of your ideal target audience?<\/p><p>Simple, you need to organize it in a way that it is easier to consume it. And the best way to achieve it \u2013 Get your content organized is by building a content hub that will serve as your \u2018resource center.\u2019<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5a49ea1e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5a49ea1e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2622cf9e\" data-id=\"2622cf9e\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6b426c20 elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"6b426c20\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;exclude_headings_by_selector&quot;:&quot;.hide&quot;,&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;],&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;0&quot;,&quot;sizes&quot;:[]},&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;marker_view&quot;:&quot;numbers&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__6b426c20\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__6b426c20\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__6b426c20\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-0dc3fef e-flex e-con-boxed e-con e-parent\" data-id=\"0dc3fef\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3dd1136 elementor-widget elementor-widget-template\" data-id=\"3dd1136\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"46331\" class=\"elementor elementor-46331\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bf62dfa elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bf62dfa\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-56174497\" data-id=\"56174497\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-57dcd3f3 elementor-widget elementor-widget-image\" data-id=\"57dcd3f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"591\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/11\/DAM-Ebook-cover-EN-768x591.png?ver=1744794309\" class=\"attachment-medium_large size-medium_large wp-image-45681\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/11\/DAM-Ebook-cover-EN-768x591.png 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/11\/DAM-Ebook-cover-EN-300x231.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/11\/DAM-Ebook-cover-EN-1024x788.png 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/11\/DAM-Ebook-cover-EN-1536x1182.png 1536w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/11\/DAM-Ebook-cover-EN-2048x1576.png 2048w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/11\/DAM-Ebook-cover-EN-1920x1477.png 1920w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-f812609\" data-id=\"f812609\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5e488401 elementor-widget elementor-widget-text-editor\" data-id=\"5e488401\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"--l sentence_highlight\">FREE DAM GUIDE<\/span><span class=\"--r sentence_highlight\"><br \/><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3420dee1 elementor-align-left celum-button celum-button--secondary elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"3420dee1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.celum.com\/en\/guide-creating-great-content-experiences-with-dam\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Request now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-73d7d0f9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"73d7d0f9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6637c575\" data-id=\"6637c575\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7eae5d24 elementor-widget elementor-widget-heading\" data-id=\"7eae5d24\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is a Content Hub?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68ea2b92 elementor-widget elementor-widget-text-editor\" data-id=\"68ea2b92\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A content hub is a centralized destination for branded content that is related to a specific topic. But it\u2019s not the same thing as your blog. A blog is a series of posts presented in chronological order. Your blog may feature content on different topics that are relevant to your readers.<\/p><p>A hub, on the other hand, goes beyond blog posts and may also include other brand assets \u2013\u00a0 videos, white papers, or even curated content \u2013 all presented in a very appealing way.<\/p><p>The purpose of a hub is to help your visitors find out more about a topic in the content format they prefer. However, CELUM is thinking one step further with the ContentHub, which is designed to help SMB and enterprise companies to create, manage and deliver all your files.\u00a0<a href=\"https:\/\/www.celum.com\/en\/contenthub\/\">Get more info here.<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d7c6c9 elementor-widget elementor-widget-spacer\" data-id=\"0d7c6c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-35a1ec6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"35a1ec6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c5216e9\" data-id=\"c5216e9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d8bc2d4 elementor-widget elementor-widget-heading\" data-id=\"d8bc2d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Benefits of Building a Content Hub<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d12689 elementor-widget elementor-widget-image\" data-id=\"4d12689\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2021\/02\/Graphic-2-EN-What-is-CH-8.png\" title=\"Graphic-2-EN-What-is-CH-8\" alt=\"Graphic-2-EN-What-is-CH-8\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1bac4d8 elementor-widget elementor-widget-text-editor\" data-id=\"1bac4d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Content hubs have become very popular among brands and for a reason.<\/p>\n<p>American Express was among the first brands to launch&nbsp;OPEN Forum&nbsp;to curate expert advice on trends and insights that are relevant to small business owners.<\/p>\n<p>Another example would be Google&#8217;s&nbsp;<a href=\"https:\/\/www.thinkwithgoogle.com\/\">Think with Google<\/a>.<\/p>\n<p>The simplicity and the visual appeal of those hubs combined with the wealth of great content contributed to the success of their experiment and encouraged more brands to invest in their own content hub.<\/p>\n<p>So, what are the benefits of a content hub?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-28b6492 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"28b6492\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-15d4e0ab\" data-id=\"15d4e0ab\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-37c1ad9 elementor-widget elementor-widget-spacer\" data-id=\"37c1ad9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed72dfe elementor-widget elementor-widget-heading\" data-id=\"ed72dfe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Authority<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-449e7775 elementor-widget elementor-widget-text-editor\" data-id=\"449e7775\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A good reason to create a content hub is to showcase your expertise in a topic. Your hub can naturally turn you into a thought leader while it makes it easier for potential customers to trust you.<\/p><p>The difference with the blog is that the content hub allows you to control the order of the content, which helps you highlight your expertise even more.<\/p><p>Another additional benefit that comes from serving as the authority is SEO success. Authority combined with quality content can contribute to your higher rankings in search engines.<\/p><p>It\u2019s a win-win situation in boosting your brand\u2019s authority.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b0fc845 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b0fc845\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-52a0cb3\" data-id=\"52a0cb3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6a0eb8d elementor-widget elementor-widget-spacer\" data-id=\"6a0eb8d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f6fdb75 elementor-widget elementor-widget-heading\" data-id=\"f6fdb75\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Traffic<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c1020a9 elementor-widget elementor-widget-text-editor\" data-id=\"c1020a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Focusing on a topic that your readers would enjoy increases your chances of boosting your traffic for keywords related to that topic.<\/p><p>For example, let\u2019s say you promote your content on your social channels or your email list. When users land on your content hub, they can instantly discover a series of posts that could be interesting to them.<\/p><p>The content experience is instantly different from a blog post as they are able to spend as much time as they want on a number of interesting pieces of content that are focused on one main topic.<\/p><p>Moreover, there will be an increase in search traffic coming to your content hub as you rank higher in the SERPs.<\/p><p>A good content strategy can turn your content into an evergreen success with traffic that never stops coming in.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e3a103b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e3a103b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cac59ba\" data-id=\"cac59ba\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7830c46 elementor-widget elementor-widget-spacer\" data-id=\"7830c46\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-03c01a5 elementor-widget elementor-widget-heading\" data-id=\"03c01a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Lead Generation<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-197a87a elementor-widget elementor-widget-text-editor\" data-id=\"197a87a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>One of the main reasons to build a content hub is to attract potential customers to your content.<\/p><p>A content hub can help you build a marketing strategy with several touchpoints that can lead visitors to your sales funnel.\u00a0<span>The more your visitors enjoy your content, the easier it is for them to trust you and proceed to the next steps (subscribe to the newsletter, demo request, etc)<\/span><\/p><p>You can improve your chances of success by adding relevant CTAs to your content to find the right balance between value and lead generation.<\/p><p>Beware, a content hub is not a sales page. You still want to add value through branded content that is relevant to your visitors.\u00a0<span>This doesn\u2019t mean that you can\u2019t engineer a journey that will showcase the right CTAs as users keep reading your content, though!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1f14f508 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1f14f508\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-79ccd96a\" data-id=\"79ccd96a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a420eb4 elementor-widget elementor-widget-spacer\" data-id=\"a420eb4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-491617a8 elementor-widget elementor-widget-heading\" data-id=\"491617a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Engagement<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3514b15a elementor-widget elementor-widget-text-editor\" data-id=\"3514b15a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Great content can lead to thought leadership, increased traffic, SEO success but also repeat visits to your hub.<\/p><p>Content hubs are ideal for keeping your readers engaged. The fact that you are in control of your content allows you to personalize it and change it as much as you want.<\/p><p>Also, the fact that you can mix different content types helps your visitors consume the content in their preferred way.<\/p><p>Thus, bounce rates can be lower than a blog page where it is sometimes harder to stay engaged enough to read multiple pages.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a216fa2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a216fa2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0c17803\" data-id=\"0c17803\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2643709 elementor-widget elementor-widget-spacer\" data-id=\"2643709\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e60b30 elementor-widget elementor-widget-heading\" data-id=\"2e60b30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Audience Insights<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e148c5 elementor-widget elementor-widget-text-editor\" data-id=\"0e148c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A good content hub allows you to prove that your brand understands the needs of your target audience.<\/p><p>Seeing that your visitors are interested in your content means that you are aware of their interests and what they would like to read in your hub.<\/p><p>Moreover, you can use your hub to extract valuable insights about your audience, their habits, and the content that they\u2019re enjoying.<\/p><p>You might even discover insights that you didn\u2019t know before that could help you plan your next campaign or lead generation tactics based on your readers\u2019 online habits.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a10bec8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a10bec8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bef2114\" data-id=\"bef2114\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-67f864f elementor-widget elementor-widget-spacer\" data-id=\"67f864f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-43e91d31 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"43e91d31\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8775472\" data-id=\"8775472\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-64e9721 elementor-widget elementor-widget-heading\" data-id=\"64e9721\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to improve your content production with a content hub<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27baded elementor-widget elementor-widget-image\" data-id=\"27baded\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"558\" height=\"488\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2021\/02\/Graphic-1-EN-What-is-CH-8.png\" class=\"attachment-large size-large wp-image-943\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2021\/02\/Graphic-1-EN-What-is-CH-8.png 558w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2021\/02\/Graphic-1-EN-What-is-CH-8-300x262.png 300w\" sizes=\"(max-width: 558px) 100vw, 558px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ffc074b elementor-widget elementor-widget-text-editor\" data-id=\"6ffc074b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Are you considering creating a content hub?\u00a0 Let me show you a simple workflow for building it, then.<\/p><ul><li>Start with a publishing plan. Pick the topic that you want to focus on and research the content ideas that you can include.<\/li><li>Perform keyword research to discover the best keywords that you want to rank for.<\/li><li>Think of the pain points that you want to address through your content and the needs of your target audience.<\/li><li>Work on the content architecture starting from the main page and the additional pieces of content that you\u2019ll need to create later on.<\/li><li>Think of the curated content that you want to include. Will you focus only on your content? Do you want to feature other experts on the topic?<\/li><li>Last but not least, remember to be flexible. You are the owner of your content hub and you can change it as much as you want.<\/li><\/ul><p>\u00a0<\/p><p>It is not a static hub and you\u2019re able to test any ideas and assumptions you may have until you find out what works best for your audience.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-801d762 elementor-widget elementor-widget-spacer\" data-id=\"801d762\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e39b088 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e39b088\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ca3f3ea\" data-id=\"ca3f3ea\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-790318a elementor-widget elementor-widget-heading\" data-id=\"790318a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Takeaway<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d41324b elementor-widget elementor-widget-text-editor\" data-id=\"d41324b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A content hub can transform your brand\u2019s identity, and lead to leadership, engagement, traffic or boost your lead generation.<br \/>The first step to getting to all the great results is to understand your audience.<\/p><p>Spend the right time to organize your content architecture based on their needs.<\/p><p>It\u2019s your opportunity to showcase your expertise to maintain your current clients and win new ones.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-54c7b32 e-flex e-con-boxed e-con e-parent\" data-id=\"54c7b32\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2369f50 elementor-widget elementor-widget-template\" data-id=\"2369f50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"46338\" class=\"elementor elementor-46338\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-48170015 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"48170015\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-78206a8f\" data-id=\"78206a8f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-66bdb27f elementor-widget elementor-widget-image\" data-id=\"66bdb27f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"591\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2025\/04\/CSC-ebook-Mockup-EN-without-shadow-768x591.png\" class=\"attachment-medium_large size-medium_large wp-image-46327\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2025\/04\/CSC-ebook-Mockup-EN-without-shadow-768x591.png 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2025\/04\/CSC-ebook-Mockup-EN-without-shadow-300x231.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2025\/04\/CSC-ebook-Mockup-EN-without-shadow-1024x788.png 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2025\/04\/CSC-ebook-Mockup-EN-without-shadow-1536x1182.png 1536w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2025\/04\/CSC-ebook-Mockup-EN-without-shadow-2048x1576.png 2048w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2025\/04\/CSC-ebook-Mockup-EN-without-shadow-1920x1477.png 1920w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-78701ef3\" data-id=\"78701ef3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7a85e064 elementor-widget elementor-widget-text-editor\" data-id=\"7a85e064\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"--l sentence_highlight\">FREE CONTENT SUPPLY CHAIN GUIDE<\/span><span class=\"--r sentence_highlight\"><br \/><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65de5199 elementor-align-left celum-button celum-button--secondary elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"65de5199\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.celum.com\/en\/the-essential-guide-to-content-supply-chain-management\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Request now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>A Content Hub helps you to get your content ready, attract more visitors and drive business performance. Find out how you can benefit from it.<\/p>\n","protected":false},"author":13,"featured_media":669,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"post_folder":[],"class_list":["post-667","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dam"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.6 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Content Hub: What is it and who needs it?<\/title>\n<meta name=\"description\" content=\"A Content Hub helps you to get your content ready, attract more visitors and drive business performance. Find out how you can benefit from it.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.celum.com\/en\/blog\/content-hub\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Content Hub: What is it and who needs it?\" \/>\n<meta property=\"og:description\" content=\"A Content Hub helps you to get your content ready, attract more visitors and drive business performance. Find out how you can benefit from it.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.celum.com\/en\/blog\/content-hub\/\" \/>\n<meta property=\"og:site_name\" content=\"Celum\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/celumcorporate\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-07-07T09:09:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-05T08:38:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2021\/02\/Blog-CH-EN1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"775\" \/>\n\t<meta property=\"og:image:height\" content=\"454\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Fabian Greiler\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@CELUM\" \/>\n<meta name=\"twitter:site\" content=\"@CELUM\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fabian Greiler\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.celum.com\/en\/blog\/content-hub\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.celum.com\/en\/blog\/content-hub\/\"},\"author\":{\"name\":\"Fabian Greiler\",\"@id\":\"https:\/\/www.celum.com\/en\/#\/schema\/person\/6775208a7fb2e8a1ba83419d6e3e4692\"},\"headline\":\"Content Hub: What is it and who needs it?\",\"datePublished\":\"2020-07-07T09:09:19+00:00\",\"dateModified\":\"2025-08-05T08:38:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.celum.com\/en\/blog\/content-hub\/\"},\"wordCount\":1160,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.celum.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.celum.com\/en\/blog\/content-hub\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2021\/02\/Blog-CH-EN1.png\",\"articleSection\":[\"Digital Asset Management\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.celum.com\/en\/blog\/content-hub\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.celum.com\/en\/blog\/content-hub\/\",\"url\":\"https:\/\/www.celum.com\/en\/blog\/content-hub\/\",\"name\":\"Content Hub: What is it and who needs it?\",\"isPartOf\":{\"@id\":\"https:\/\/www.celum.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.celum.com\/en\/blog\/content-hub\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.celum.com\/en\/blog\/content-hub\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2021\/02\/Blog-CH-EN1.png\",\"datePublished\":\"2020-07-07T09:09:19+00:00\",\"dateModified\":\"2025-08-05T08:38:52+00:00\",\"description\":\"A Content Hub helps you to get your content ready, attract more visitors and drive business performance. Find out how you can benefit from it.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.celum.com\/en\/blog\/content-hub\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.celum.com\/en\/blog\/content-hub\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.celum.com\/en\/blog\/content-hub\/#primaryimage\",\"url\":\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2021\/02\/Blog-CH-EN1.png\",\"contentUrl\":\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2021\/02\/Blog-CH-EN1.png\",\"width\":775,\"height\":454},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.celum.com\/en\/blog\/content-hub\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Digital Asset Management\",\"item\":\"https:\/\/www.celum.com\/en\/blog\/category\/dam\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Content Hub: What is it and who needs it?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.celum.com\/en\/#website\",\"url\":\"https:\/\/www.celum.com\/en\/\",\"name\":\"CELUM\",\"description\":\"Make Brands. Sell Products.\",\"publisher\":{\"@id\":\"https:\/\/www.celum.com\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.celum.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.celum.com\/en\/#organization\",\"name\":\"CELUM\",\"url\":\"https:\/\/www.celum.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.celum.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2021\/01\/celum-header-logo.svg\",\"contentUrl\":\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2021\/01\/celum-header-logo.svg\",\"width\":1,\"height\":1,\"caption\":\"CELUM\"},\"image\":{\"@id\":\"https:\/\/www.celum.com\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/celumcorporate\/\",\"https:\/\/x.com\/CELUM\",\"https:\/\/www.instagram.com\/celum_life\/\",\"https:\/\/www.linkedin.com\/company\/328144\/\",\"https:\/\/www.youtube.com\/user\/celumTV\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.celum.com\/en\/#\/schema\/person\/6775208a7fb2e8a1ba83419d6e3e4692\",\"name\":\"Fabian Greiler\",\"description\":\"VP of Marketing @ CELUM | Loves to create digital content with actual value for readers.\",\"sameAs\":[\"https:\/\/derfabian.at\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Content Hub: What is it and who needs it?","description":"A Content Hub helps you to get your content ready, attract more visitors and drive business performance. Find out how you can benefit from it.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.celum.com\/en\/blog\/content-hub\/","og_locale":"en_US","og_type":"article","og_title":"Content Hub: What is it and who needs it?","og_description":"A Content Hub helps you to get your content ready, attract more visitors and drive business performance. Find out how you can benefit from it.","og_url":"https:\/\/www.celum.com\/en\/blog\/content-hub\/","og_site_name":"Celum","article_publisher":"https:\/\/www.facebook.com\/celumcorporate\/","article_published_time":"2020-07-07T09:09:19+00:00","article_modified_time":"2025-08-05T08:38:52+00:00","og_image":[{"width":775,"height":454,"url":"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2021\/02\/Blog-CH-EN1.png","type":"image\/jpeg"}],"author":"Fabian Greiler","twitter_card":"summary_large_image","twitter_creator":"@CELUM","twitter_site":"@CELUM","twitter_misc":{"Written by":"Fabian Greiler","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.celum.com\/en\/blog\/content-hub\/#article","isPartOf":{"@id":"https:\/\/www.celum.com\/en\/blog\/content-hub\/"},"author":{"name":"Fabian Greiler","@id":"https:\/\/www.celum.com\/en\/#\/schema\/person\/6775208a7fb2e8a1ba83419d6e3e4692"},"headline":"Content Hub: What is it and who needs it?","datePublished":"2020-07-07T09:09:19+00:00","dateModified":"2025-08-05T08:38:52+00:00","mainEntityOfPage":{"@id":"https:\/\/www.celum.com\/en\/blog\/content-hub\/"},"wordCount":1160,"commentCount":0,"publisher":{"@id":"https:\/\/www.celum.com\/en\/#organization"},"image":{"@id":"https:\/\/www.celum.com\/en\/blog\/content-hub\/#primaryimage"},"thumbnailUrl":"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2021\/02\/Blog-CH-EN1.png","articleSection":["Digital Asset Management"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.celum.com\/en\/blog\/content-hub\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.celum.com\/en\/blog\/content-hub\/","url":"https:\/\/www.celum.com\/en\/blog\/content-hub\/","name":"Content Hub: What is it and who needs it?","isPartOf":{"@id":"https:\/\/www.celum.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.celum.com\/en\/blog\/content-hub\/#primaryimage"},"image":{"@id":"https:\/\/www.celum.com\/en\/blog\/content-hub\/#primaryimage"},"thumbnailUrl":"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2021\/02\/Blog-CH-EN1.png","datePublished":"2020-07-07T09:09:19+00:00","dateModified":"2025-08-05T08:38:52+00:00","description":"A Content Hub helps you to get your content ready, attract more visitors and drive business performance. Find out how you can benefit from it.","breadcrumb":{"@id":"https:\/\/www.celum.com\/en\/blog\/content-hub\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.celum.com\/en\/blog\/content-hub\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.celum.com\/en\/blog\/content-hub\/#primaryimage","url":"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2021\/02\/Blog-CH-EN1.png","contentUrl":"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2021\/02\/Blog-CH-EN1.png","width":775,"height":454},{"@type":"BreadcrumbList","@id":"https:\/\/www.celum.com\/en\/blog\/content-hub\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Digital Asset Management","item":"https:\/\/www.celum.com\/en\/blog\/category\/dam\/"},{"@type":"ListItem","position":2,"name":"Content Hub: What is it and who needs it?"}]},{"@type":"WebSite","@id":"https:\/\/www.celum.com\/en\/#website","url":"https:\/\/www.celum.com\/en\/","name":"CELUM","description":"Make Brands. Sell Products.","publisher":{"@id":"https:\/\/www.celum.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.celum.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.celum.com\/en\/#organization","name":"CELUM","url":"https:\/\/www.celum.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.celum.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2021\/01\/celum-header-logo.svg","contentUrl":"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2021\/01\/celum-header-logo.svg","width":1,"height":1,"caption":"CELUM"},"image":{"@id":"https:\/\/www.celum.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/celumcorporate\/","https:\/\/x.com\/CELUM","https:\/\/www.instagram.com\/celum_life\/","https:\/\/www.linkedin.com\/company\/328144\/","https:\/\/www.youtube.com\/user\/celumTV\/"]},{"@type":"Person","@id":"https:\/\/www.celum.com\/en\/#\/schema\/person\/6775208a7fb2e8a1ba83419d6e3e4692","name":"Fabian Greiler","description":"VP of Marketing @ CELUM | Loves to create digital content with actual value for readers.","sameAs":["https:\/\/derfabian.at"]}]}},"acf":[],"_links":{"self":[{"href":"https:\/\/www.celum.com\/en\/wp-json\/wp\/v2\/posts\/667","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.celum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.celum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.celum.com\/en\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.celum.com\/en\/wp-json\/wp\/v2\/comments?post=667"}],"version-history":[{"count":14,"href":"https:\/\/www.celum.com\/en\/wp-json\/wp\/v2\/posts\/667\/revisions"}],"predecessor-version":[{"id":49374,"href":"https:\/\/www.celum.com\/en\/wp-json\/wp\/v2\/posts\/667\/revisions\/49374"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.celum.com\/en\/wp-json\/wp\/v2\/media\/669"}],"wp:attachment":[{"href":"https:\/\/www.celum.com\/en\/wp-json\/wp\/v2\/media?parent=667"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.celum.com\/en\/wp-json\/wp\/v2\/categories?post=667"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.celum.com\/en\/wp-json\/wp\/v2\/tags?post=667"},{"taxonomy":"post_folder","embeddable":true,"href":"https:\/\/www.celum.com\/en\/wp-json\/wp\/v2\/post_folder?post=667"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}