{"id":770,"date":"2020-09-23T16:48:48","date_gmt":"2020-09-23T14:48:48","guid":{"rendered":"https:\/\/www.celum.com\/en\/?p=770"},"modified":"2026-02-17T13:02:26","modified_gmt":"2026-02-17T12:02:26","slug":"success-story-hansgrohe","status":"publish","type":"post","link":"https:\/\/www.celum.com\/en\/blog\/success-story-hansgrohe\/","title":{"rendered":"Hansgrohe: Faster on The Market With a Constant DAM \u2013 PIM Data Stream"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"770\" class=\"elementor elementor-770\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6f5a249d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6f5a249d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7a3a0ae2\" data-id=\"7a3a0ae2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-64023ff8 elementor-widget elementor-widget-text-editor\" data-id=\"64023ff8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The Hansgrohe Group, the leading manufacturer of fittings and showers for kitchens and bathrooms, has been relying on the CELUM software since 2010. There were two deciding factors, which the CELUM content supply chain platform has effortlessly implemented: on one hand, the management of thousands of images and marketing materials in various languages, and on the other, simple distribution of data to add to Hansgrohe\u2019s many websites.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-31edc52 elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"31edc52\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-44b6098\" data-id=\"44b6098\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-8fece00 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8fece00\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6eea29a\" data-id=\"6eea29a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-87e2c58 elementor-widget elementor-widget-image\" data-id=\"87e2c58\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"640\" height=\"552\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2020\/10\/successstorycover2x-1.png\" class=\"attachment-large size-large wp-image-9570\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2020\/10\/successstorycover2x-1.png 640w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2020\/10\/successstorycover2x-1-300x259.png 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c97d105\" data-id=\"c97d105\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ccabd95 elementor-widget elementor-widget-heading\" data-id=\"ccabd95\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">DOWNLOAD SUCCESS STORY<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-06e7b81 elementor-widget elementor-widget-li-widgets--hbspt-form\" data-id=\"06e7b81\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"li-widgets--hbspt-form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"li-widgets--hbspt-form\">\n            <div class=\"hbspt-form\" data-form-config='{\"region\":\"na1\",\"portalId\":\"5064577\",\"formId\":\"3e16e486-8839-43bd-b92f-c77ab6a605f7\"}' data-element-id=\".elementor-element-06e7b81\"><\/div>\n    <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4fb8a100 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4fb8a100\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2412924a\" data-id=\"2412924a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-201dff22 elementor-widget elementor-widget-heading\" data-id=\"201dff22\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">THE CHALLENGE: <br \/>\nEfficiently Organize Marketing Processes<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34e5157e elementor-widget elementor-widget-text-editor\" data-id=\"34e5157e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Based in Germany, Hansgrohe has 34 companies and 21 sales offices in 143 countries worldwide. With around 5,600 employees, the company achieves a turnover of over a billion euros, 77 percent of which comes from abroad. This global company structure requires to be sophisticated and efficient marketing and communication processes.<\/p><p>Hansgrohe covers two product brands, approx. 19,400 product types and around 50,000 product variants. A new digital structure was needed for their diverse data (images, drawings, publications), which had reached an amount which did not allow a clear overview anymore.<\/p><p>The solution for Hansgrohe has been the CELUM content supply chain platform, which meets the following requirements, among others.<\/p><ul><li>Marketing: provision of various image formats for the websites, electronic replacement part catalogue, mobile websites and architect platform<\/li><li>Technical documentation: maintenance and management of assets for product information management (PIM) and their attachments<\/li><li>Customer service: export options for large data deliveries, downloading and sending the assets associated with the product to customers<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dfd1d71 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dfd1d71\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-66139fa6\" data-id=\"66139fa6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-17caa142 elementor-widget elementor-widget-testimonial\" data-id=\"17caa142\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"testimonial.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial-wrapper\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial-content\">\u201cWith CELUM, our digital architecture has been expanded by an integral component, and it is no longer possible to imagine life without it. As a result, the efficiency of our digital content supply chain has increased enormously.\u201d<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-testimonial-meta elementor-has-image elementor-testimonial-image-position-aside\">\n\t\t\t\t<div class=\"elementor-testimonial-meta-inner\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-image\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"225\" height=\"225\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2021\/02\/stefan-vollmer.jpg\" class=\"attachment-full size-full wp-image-776\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2021\/02\/stefan-vollmer.jpg 225w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2021\/02\/stefan-vollmer-150x150.jpg 150w\" sizes=\"(max-width: 225px) 100vw, 225px\" \/>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-details\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-name\">Stefan Vollmer<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-job\">Business Processes &amp; Digital Media<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-58340858 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"58340858\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-def3cbf\" data-id=\"def3cbf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a771f68 elementor-widget elementor-widget-heading\" data-id=\"3a771f68\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">THE SOLUTION: <br \/>SAP COMMERCE &amp; CELUM SEAMLESSLY INTEGRATED<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70f5f035 elementor-widget elementor-widget-text-editor\" data-id=\"70f5f035\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In 2010, Hansgrohe replaced its existing multimedia database with the CELUM content supply chain platform, which has evolved into the central content hub for marketing, PR, customer service as well as engineering. Today, the CELUM solution manages more than 200,000 assets.<\/p><p>Over the course of the implementation, the company introduced a total of 14 asset types and various information fields. This allows better tagging and simplifies the finding of assets for internal product searches.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-53c97e33 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"53c97e33\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-38e0fae2\" data-id=\"38e0fae2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-554118bf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"554118bf\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-6881aaf9\" data-id=\"6881aaf9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1c02928d elementor-widget elementor-widget-image\" data-id=\"1c02928d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"180\" height=\"180\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2019\/10\/Customersince.svg\" class=\"attachment-full size-full wp-image-3814\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c515911 elementor-widget elementor-widget-text-editor\" data-id=\"7c515911\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>2010<\/strong><br \/>CUSTOMER<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-31bb5947\" data-id=\"31bb5947\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e8408ac elementor-widget elementor-widget-image\" data-id=\"e8408ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"180\" height=\"180\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2019\/10\/Users_Editors.svg\" class=\"attachment-full size-full wp-image-3815\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1bc9f3fc elementor-widget elementor-widget-text-editor\" data-id=\"1bc9f3fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>14<br \/><\/b>ASSET TYPES<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-285f899f\" data-id=\"285f899f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-71a76702 elementor-widget elementor-widget-image\" data-id=\"71a76702\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"180\" height=\"180\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2019\/10\/Integration.svg\" class=\"attachment-full size-full wp-image-3800\" alt=\"Integration\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3bb04afe elementor-widget elementor-widget-text-editor\" data-id=\"3bb04afe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>SAP COMMERCE<\/strong><br \/>INTEGRATION<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-d0fc25c\" data-id=\"d0fc25c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-342508f2 elementor-widget elementor-widget-image\" data-id=\"342508f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"128\" height=\"128\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2020\/09\/Icon_assetsfiles_scaled_down.svg\" class=\"attachment-full size-full wp-image-32657\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54727824 elementor-widget elementor-widget-text-editor\" data-id=\"54727824\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>&gt;200,000<\/strong><br \/>ASSETS<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-35901ba4\" data-id=\"35901ba4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-510fac50 elementor-widget elementor-widget-image\" data-id=\"510fac50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"180\" height=\"180\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2020\/09\/Volume.svg\" class=\"attachment-full size-full wp-image-3899\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-716c0cfd elementor-widget elementor-widget-text-editor\" data-id=\"716c0cfd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>50,000<\/strong><br \/>PRODUCT VARIANTS<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7e3d126 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7e3d126\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a0ef60a\" data-id=\"a0ef60a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3c6df5e elementor-widget elementor-widget-text-editor\" data-id=\"3c6df5e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The CELUM content supply chain platform fits perfectly into Hansgrohe\u2019s digital architecture. CELUM is directly integrated into the PIM System SAP Commerce to tag product visuals as well as attachments in CELUM and link them automatically to the right product\/SKU. This is a great advantage e. g. to prevent copyright infringements.<br \/>The provisioning of images in different formats on the websites, the electronic replacement part catalogue and the in-house architecture platform now run smoothly and efficiently.<\/p><p>Hansgrohe\u2019s marketing and public relations departments benefit enormously from the CELUM content supply chain platform. With the help of the CELUM PIN Link tool, Hansgrohe can provide journalists with specific assets for relevant press releases. In addition, the management of videos was simplified, and other systems were significantly relieved.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-73fa469 elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"73fa469\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-68dd44b\" data-id=\"68dd44b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-69aa136 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"69aa136\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3d0a249\" data-id=\"3d0a249\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b79a8f2 elementor-widget elementor-widget-image\" data-id=\"b79a8f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2020\/09\/Hansgrohe-iMac.png\" class=\"attachment-full size-full wp-image-32649\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2020\/09\/Hansgrohe-iMac.png 1920w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2020\/09\/Hansgrohe-iMac-300x169.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2020\/09\/Hansgrohe-iMac-1024x576.png 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2020\/09\/Hansgrohe-iMac-768x432.png 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2020\/09\/Hansgrohe-iMac-1536x864.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1c1abc9\" data-id=\"1c1abc9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6af21fdd elementor-widget elementor-widget-heading\" data-id=\"6af21fdd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Hansgrohe<br>Leader in innovation, design and quality within the bath and kitchen industry.<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d0ef6e4 elementor-widget elementor-widget-text-editor\" data-id=\"3d0ef6e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>With 34 companies and 21 sales offices all over the world, Hansgrohe is one of the few global players in the sanitation industry. In 2022, it employed roughly 5,600 staff and achieved a turnover of more than 1.5 billion euros. Alongside \u201cAXOR\u201d, \u201chansgrohe\u201d is one of the brands owned by the Hansgrohe Group.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d2fb844 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d2fb844\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ecd9db7\" data-id=\"ecd9db7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1e5b3e4 elementor-widget elementor-widget-heading\" data-id=\"1e5b3e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">GET YOUR CONTENT TO SELL MORE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67dce92 elementor-widget elementor-widget-text-editor\" data-id=\"67dce92\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>With tools to enrich your products with the content necessary, to excite your customers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f05019 elementor-align-center celum-button celum-button--primary elementor-widget elementor-widget-button\" data-id=\"3f05019\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.celum.com\/en\/get-started\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">GET CELUM FREE<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Learn how Hansgrohe established a constant exchange of product data between PIM and DAM with CELUM software.<\/p>\n","protected":false},"author":15,"featured_media":9822,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[13],"tags":[162],"post_folder":[],"class_list":["post-770","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-story","tag-hansgrohe","post_industry-industry-manufacturing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.6 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Hansgrohe: Faster on The Market With a Constant DAM \u2013 PIM Data Stream<\/title>\n<meta name=\"description\" content=\"Learn how Hansgrohe established a constant exchange of product data between PIM and DAM with CELUM software.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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