{"id":845,"date":"2020-06-16T11:32:40","date_gmt":"2020-06-16T09:32:40","guid":{"rendered":"https:\/\/www.celum.com\/en\/?p=845"},"modified":"2026-02-17T12:54:28","modified_gmt":"2026-02-17T11:54:28","slug":"success-story-shop-apotheke-europe","status":"publish","type":"post","link":"https:\/\/www.celum.com\/en\/blog\/success-story-shop-apotheke-europe\/","title":{"rendered":"Medicine for Growth: Shop Apotheke Combines DAM and PIM"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"845\" class=\"elementor elementor-845\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-67f5b73e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"67f5b73e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-357cd61a\" data-id=\"357cd61a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-33bea10d link--inherit-styles elementor-widget elementor-widget-text-editor\" data-id=\"33bea10d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Shop Apotheke relies on CELUM in combination with Akeneo PIM to digitalise most of the workflows associated with the country-specific online shops, to provide user-friendly content management and to facilitate the daily work of the business units in a sustainable way. The CELUM and Akeneo solution allows for much faster product placement in the web shops, as well as better quality control. As a result, customers can access and purchase new products online more quickly. The company is consequently ranked among the digital pioneers and is driving its growth strategy forward.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-228ef356 elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"228ef356\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-556d0aec\" data-id=\"556d0aec\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-386db63d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"386db63d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-24c2cba6\" data-id=\"24c2cba6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-60494af2 elementor-widget elementor-widget-image\" data-id=\"60494af2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"640\" height=\"552\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2020\/10\/successstorycover2x-1.png\" class=\"attachment-large size-large wp-image-9570\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2020\/10\/successstorycover2x-1.png 640w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2020\/10\/successstorycover2x-1-300x259.png 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f63c413\" data-id=\"f63c413\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5d49c765 elementor-widget elementor-widget-heading\" data-id=\"5d49c765\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">DOWNLOAD SUCCESS STORY<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84b813b elementor-widget elementor-widget-li-widgets--hbspt-form\" data-id=\"84b813b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"li-widgets--hbspt-form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"li-widgets--hbspt-form\">\n            <div class=\"hbspt-form\" data-form-config='{\"region\":\"na1\",\"portalId\":\"5064577\",\"formId\":\"5bda9501-e50e-461a-9b66-394a6cc44966\"}' data-element-id=\".elementor-element-84b813b\"><\/div>\n    <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3d743712 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3d743712\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2da9fbe3\" data-id=\"2da9fbe3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2445f7fb elementor-widget elementor-widget-heading\" data-id=\"2445f7fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">THE CHALLENGE: <br>\nGreater efficiency in online product marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22eecac9 elementor-widget elementor-widget-text-editor\" data-id=\"22eecac9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Shop Apotheke is one of the leading online pharmacies in continental Europe. The company manages over one million product details in the form of images and product information for its country-specific online shops. Shop Apotheke uses CELUM solutions to speed up the availability of new products in the web shop, increase the visibility of product content, enable the intelligent management of all images and thus improve daily work.<\/p><p>The company benefits from the solution across the board:<\/p><ul><li>Easy management, search, and quality audit functions for images<\/li><li>Fully automated synchronisation of product information between CELUM and Akeneo PIM<\/li><li>Automation of the first article listing workflow for faster time-to-market<\/li><li>A single source of truth that provides an overview of all content in online stores<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-41fbcf2f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"41fbcf2f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3efc6fbd\" data-id=\"3efc6fbd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2aa6113d elementor-widget elementor-widget-testimonial\" data-id=\"2aa6113d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"testimonial.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial-wrapper\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial-content\">\u201cThe direct and collaborative partnership with CELUM has helped us to further digitalise our processes. As a result, we have been able to significantly increase employee satisfaction and improve our time-to-market.\u201c<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-testimonial-meta elementor-has-image elementor-testimonial-image-position-aside\">\n\t\t\t\t<div class=\"elementor-testimonial-meta-inner\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-image\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2021\/02\/dominik-wollenschein.1024x1024-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail wp-image-856\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2021\/02\/dominik-wollenschein.1024x1024-150x150.jpg 150w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2021\/02\/dominik-wollenschein.1024x1024-300x300.jpg 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2021\/02\/dominik-wollenschein.1024x1024-768x768.jpg 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2021\/02\/dominik-wollenschein.1024x1024.jpg 1024w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-details\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-name\">Dominik Wollenschein<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-job\">Senior Consultant, Architecture Management<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-76545d3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"76545d3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2fd81409\" data-id=\"2fd81409\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-91e4978 elementor-widget elementor-widget-heading\" data-id=\"91e4978\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">THE SOLUTION: <br \/>A central solution for all product management processes in the online shop<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28d8db34 elementor-widget elementor-widget-text-editor\" data-id=\"28d8db34\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Shop Apotheke\u2018s central workflow starts with the listing of new products for country-specific webshops and ends with the delivery of the goods. This workflow needed to be modernised using new technologies. In the process, tasks from the various business units were intelligently digitised with the aim of increasing performance, reducing costs and facilitating daily work.<\/p><p>In the first step, new products are photographed at a central location, automatically authenticated, linked with the correct product information from the Akeneo PIM and uploaded to CELUM. The automated keyword indexing of content using metadata enables easy searching and provides an up-to-date overview of which products are currently available in the online store. Image copyrights are also successfully managed, and copyright infringements are avoided.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-58e72843 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"58e72843\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-65c5a76a\" data-id=\"65c5a76a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-63365b21 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"63365b21\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-6ce8942f\" data-id=\"6ce8942f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5e07e698 elementor-widget elementor-widget-image\" data-id=\"5e07e698\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"180\" height=\"180\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2019\/10\/Customersince.svg\" class=\"attachment-full size-full wp-image-3814\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a8cb2b6 elementor-widget elementor-widget-text-editor\" data-id=\"4a8cb2b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>2018<\/strong><br \/>CUSTOMER<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-688a2fa9\" data-id=\"688a2fa9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7a8d8d86 elementor-widget elementor-widget-image\" data-id=\"7a8d8d86\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"180\" height=\"180\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2019\/10\/Integration.svg\" class=\"attachment-full size-full wp-image-3800\" alt=\"Integration\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4073501f elementor-widget elementor-widget-text-editor\" data-id=\"4073501f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Akeneo<\/strong><br \/>Integration<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-2c70c728\" data-id=\"2c70c728\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-479b481c elementor-widget elementor-widget-image\" data-id=\"479b481c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"180\" height=\"180\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2019\/10\/Assetvolume.svg\" class=\"attachment-full size-full wp-image-3813\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d8eb098 elementor-widget elementor-widget-text-editor\" data-id=\"3d8eb098\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>1,000,000+<\/strong><br \/>ASSETS<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-4978d3d0\" data-id=\"4978d3d0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3fdee72 elementor-widget elementor-widget-image\" data-id=\"3fdee72\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"180\" height=\"180\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2020\/06\/Icon_Products.svg\" class=\"attachment-full size-full wp-image-4936\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ae40e6a elementor-widget elementor-widget-text-editor\" data-id=\"4ae40e6a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>100,000+<\/strong><br \/>PRODUCTS<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-3d772ed\" data-id=\"3d772ed\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2fce11f7 elementor-widget elementor-widget-image\" data-id=\"2fce11f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"180\" height=\"180\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2019\/10\/Users_Editors.svg\" class=\"attachment-full size-full wp-image-3815\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70e82864 elementor-widget elementor-widget-text-editor\" data-id=\"70e82864\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>3.8 MILLION<\/strong><br \/>CUSTOMERS<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7207a69 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7207a69\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2a2e95f\" data-id=\"2a2e95f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d2d7d9d elementor-widget elementor-widget-text-editor\" data-id=\"d2d7d9d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Efficiency has increased significantly as time-consuming image conversions and content syndication are now handled automatically by CELUM. In addition to speeding up all sales-related processes, another key objective was to improve employee satisfaction. Usability is key: the solution is intuitive to use, so all employees were able to navigate the modern environment immediately without any training. The new solution also meant that in-house developments could be replaced with standard technology. In addition, CELUM as a content supply chain can be easily extended thanks to the numerous standard integrations, thus offering state-of-the-art possibilities for expanding the technological landscape.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6e378b1c elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"6e378b1c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-43a5c3b3\" data-id=\"43a5c3b3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6aef0897 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6aef0897\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4d1aba0d\" data-id=\"4d1aba0d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4d1c2d2 elementor-widget elementor-widget-image\" data-id=\"4d1c2d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"8001\" height=\"4501\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2020\/06\/Shop-Apotheke_mockup.png?ver=1744268611\" class=\"attachment-full size-full wp-image-32864\" alt=\"iMac\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2020\/06\/Shop-Apotheke_mockup.png 8001w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2020\/06\/Shop-Apotheke_mockup-300x169.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2020\/06\/Shop-Apotheke_mockup-1024x576.png 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2020\/06\/Shop-Apotheke_mockup-768x432.png 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2020\/06\/Shop-Apotheke_mockup-1536x864.png 1536w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2020\/06\/Shop-Apotheke_mockup-2048x1152.png 2048w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2020\/06\/Shop-Apotheke_mockup-1920x1080.png 1920w\" sizes=\"(max-width: 8001px) 100vw, 8001px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-54263aac\" data-id=\"54263aac\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-65135f52 elementor-widget elementor-widget-heading\" data-id=\"65135f52\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Shop Apotheke<br>Leading online pharmacy in Europe<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-463dfa93 elementor-widget elementor-widget-text-editor\" data-id=\"463dfa93\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Shop Apotheke runs online pharmacies in the German, Austrian, French, Belgian, Italian, Spanish, Dutch, and Swiss markets. Shop Apotheke serves more than 3.8 million active customers, delivering a broad range of over 100,000 branded products quickly and at attractive rates. Comprehensive pharmaceutical advice and support round off the online service.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a705abc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a705abc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-624e6713\" data-id=\"624e6713\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-41015204 elementor-widget elementor-widget-heading\" data-id=\"41015204\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">GET YOUR CONTENT TO SELL MORE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb8e981 elementor-widget elementor-widget-text-editor\" data-id=\"bb8e981\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>With tools to enrich your products with the content necessary, to excite your customers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f8c32cc elementor-align-center celum-button celum-button--primary elementor-widget elementor-widget-button\" data-id=\"6f8c32cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.celum.com\/en\/get-started\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">GET CELUM FREE<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Shop Apotheke relies on CELUM in combination with Akeneo PIM to digitalise most of the workflows associated with the country-specific online shops, to provide user-friendly content management and to facilitate the daily work of the business units in a sustainable way. The CELUM and Akeneo solution allows for much faster product placement in the web [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":21155,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[13],"tags":[144],"post_folder":[],"class_list":["post-845","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-story","tag-retail","post_industry-industry-retail"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.6 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Medicine for Growth: Shop Apotheke Combines DAM and PIM<\/title>\n<meta name=\"description\" content=\"SHOP APOTHEKE EUROPE enables much faster product placement in its online stores through a combination of CELUM ContentHub with Akeneo PIM.\" \/>\n<meta name=\"robots\" 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content=\"2026-02-17T11:54:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2020\/06\/IMG_Shop-Apotheke-Success-Story-Header-Image-1.png?ver=1744190135\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1190\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Birgit Wollner\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@CELUM\" \/>\n<meta name=\"twitter:site\" content=\"@CELUM\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Birgit Wollner\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" 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