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In the recent report analyst firm Forrester Research evaluates the 12 most important vendors of the DAM industry. On the basis of 33 different criteria, Forrester Research has evaluated and assessed the top twelve DAM providers in terms of Application Development and Delivery (AD & D). In addition, the company interviewed 38 companies that have DAM solutions in use.
According to Forrester, the DAM market is growing as more and more AD & D professionals see Digital Asset Management as a way to address their top challenges to manage customer-facing rich media content. The Forrester report also noted that as older technology becomes outdated and less effective, improved capabilities in workflow, marketing support, analytics, and cloud will dictate which providers lead the pack.
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