The Forrester Wave™: Digital Asset Management For Customer Experience, Q3 2016

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In the recent report analyst firm Forrester Research evaluates the 12 most important vendors of the DAM industry. On the basis of 33 different criteria, Forrester Research has evaluated and assessed the top twelve DAM providers in terms of Application Development and Delivery (AD & D). In addition, the company interviewed 38 companies that have DAM solutions in use.

According to Forrester, the DAM market is growing as more and more AD & D professionals see Digital Asset Management as a way to address their top challenges to manage customer-facing rich media content. The Forrester report also noted that as older technology becomes outdated and less effective, improved capabilities in workflow, marketing support, analytics, and cloud will dictate which providers lead the pack.

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CELUM named "Strong Performer"

Product Enhancements & Visionary Strategy

"CELUM has made significant improvements since our last evaluation, particularly in its vision and strategy, which are now more cohesive, specific, and visionary", says Forrester Research about CELUM.

”CELUM has also made notable product enhancements, particularly around library services and managing marketing-centric content," the report also states. Download the report to get full insights.

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Webinar - What´s Next for DAM

Join CELUM´s upcoming complimentary webinar “What´s Next for DAM” with guest speaker, Forrester Research senior analyst Anjali Yakkundi on September 13th to learn, why DAM has moved beyond its monolithic, IT-centric heritage and has instead moved fast to support (and even help bridge) commerce and marketing departments.

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What Customers Say

SCOTT Sports

"Our employees see the benefits and cannot imagine their daily working routine without CELUM anymore."

Rolf Bigler
eCommerce Manager


"CELUM is one face and one voice, it’s brand equity.  It doesn’t just save money, it makes money.”

John DeMarco
Manager Content Excellence

University of Cambridge

"CELUM has brought order to chaos when it comes to our digital assets!"

Peter Graham
Fr. Head of Online Communications

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