DAM – 7 reasons why now is the best time to go for it!

You have created an almost perfect newsletter, the only thing missing is the picture for your header. No need to worry, because you already chose and edited the image two weeks ago. You navigate to your folder where you save all your newsletter material – but you can’t find the header.

Where is it?

After searching your whole computer you are close to banging your head against the wall. Then you finally find the image you were looking for so desperately. You open it and immediately freeze again – what you are staring at is the unedited, old version of the picture. Can you relate to this feeling? Has anything similar happened to you, too?

The answer to this problem is DIGITAL ASSET MANAGEMENT – so let us take a closer look.

What is Digital Asset Management

Digital Asset Management (DAM) is a software that enables enterprises to manage their digital content intuitively. Assets can easily be stored, organized, compared and distributed. Digital Asset Management enables you to work time and cost-efficient.

Let’s take a look at the top 7 reasons why you should go for Digital Asset Management

1. Integrations wins

One of the most important advantages of a digital asset management system is the integration of a wide variety of applications. Whether it is Social Media, CMS, PIM, or cloud storage – one thing is for sure: all the information you need is centrally stored and can be displayed on different channels without media interruption. Isn’t that totally WOW?

2. Say goodbye to data silos

You can imagine DAM as your company’s personal content hub. A digital asset management system is a centrally organized platform that will enable you to find what you are really looking for. No need to save your assets in 10 different solution variations. Isolation of information is finally stopped with DAM as a content hub.

3. Tag it like it's hot

For you to find your assets in the easiest way possible, DAM systems enable tagging. Tagging means you can assign keywords to your images, videos or audio files. Those keywords allow you to look for and find your assets intuitively.

4. Image management - done right

Do you regularly spend more than a few minutes looking for the correct version of an image? Then it is time for you to take a closer look at how you can organize your image database with digital asset management. The central structure enables everyone to not only look for but also locate the desired file within only a few seconds. Next time you are on vacation, there will be no desperate calls from your colleagues looking for that one particular image.

5. Sharing is caring

No need to send huge files via mail that will make your inbox explode. A digital asset management system allows you to share your files with a simple link. This link is secure and can easily be accessed by the recipient. 1,2,3 – download completed!

6. Reuse your valuable content

Everyone knows that producing high-quality content is a time-consuming task. If you really want to boost your profitability, you should establish a process on how to reuse your valuable content. Why would you increase your workload if you could efficiently reuse your digital assets? Try digital asset management!

7. Rights management for beginners

In big corporations, there are always a huge number of people involved in every single project. Overseeing the user rights of assets that are used in those projects (as they often involve the use of many different tools) is a time-consuming task. With DAM you can easily assign different roles to control who has what level of access to assets. Furthermore, license agreements are managed through digital asset management – a secure process that prevents potential legal costs due to infringement.

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Rationalisation de la création de contenu et de la gestion des actifs, simplification de l'épreuvage en ligne et de la collaboration, pour faciliter une expérience d'exploration du contenu qui séduise votre public.

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Pourquoi CELUM

Une plateforme permettant aux marques internationales de gérer leur contenu numérique, de mettre en œuvre des stratégies marketing omnicanales et personnalisées, et de surmonter la complexité des actifs produits, des audiences, des intégrations, etc.

Digital Asset Management

Spécialisé dans la maîtrise de la complexité des actifs, des audiences, des intégrations et plus encore.

Gestion du contenu des produits

Centraliser, connecter, gérer les actifs des produits en vrac.


Créer des composants de contenu structurables et des portails.

Vérification en ligne

Créer des flux de travail. Contrôler qui voit quoi. Donner un retour d’information concis.

Application mobile

Accès au contenu en déplacement grâce à l’application mobile. Synchronisation et partage de fichiers conformes au GDPR avec Drive.


Plus de 100 applications et extensions accessibles via des intégrations.