How Hoffmann Group efficiently manages data & assets

How Hoffmann Group improves digital collaboration in marketing and sales teams through intelligent supply of product media assets.

Watch the recording


Jürgen Mayer

Director Product Data Services, has been with the Hoffmann Group since 2004. Initially, he was responsible for translation management and optimization in the print division. Soon, tasks in product data management were added. Today, as Director Product Data Services, Jürgen Mayer is responsible for the development and operation of PIM, DAM, and print. With a great passion for people, processes, and technologies, he and his team successfully develop this complex specialist area.

Peter Mielke headshot

Peter Mielke

studied business administration focusing on international management and project management. He is guiding clients within the field of content and explicitly digital asset management for over 13 years and is heading CELUM’s sales operations in Northern Germany, the Nordic countries, the US and Canada.

Sven reinert

has been serving customers in the DACH, Benelux and Nordics regions as an account manager at parsionate since 2016. As a specialist for PIM, MDM and Data Quality, he advises numerous large European companies in a practical and future-oriented manner. Through his positions in product management, sales and marketing at various IT technology service providers, such as Excelsis Business Technlogy AG and Adsigo AG, he has extensive experience in e-commerce, omnichannel and master data management.

Stefan reinhardt

leads the Product Management for MDM – Product 360 at Informatica and has been actively engaged shaping its roadmap and releases for 9 years now. In his role he is working on continuously advancing MDM – Product 360 to help deliver the most valuable product in the market to our customers around the globe.

About this Webinar

Hoffmann Group is Europe’s leading system partner for quality tools with over 135,000 customers. With over 4000 staff members – 1400 of these acting as specialist consultants – in more than 50 countries worldwide, Hoffmann is no stranger to the challenges of 360° omnichannel sales and marketing.

Join Hofmann Group’s Director Product Data Services Jürgen Mayer to learn how Hoffmann combined product data and asset management – for maximum omnichannel success.

Jürgen Mayer will show you how to

  • manage more than 3.000.000 files in 18 different languages
  • drastically reduce the data volume
  • create one single source of truth for digital media assets in a global company and
  • connect stand-alone PIM and DAM systems to get the most out of them for the company.


Following the customer presentation, attend the LIVE panel discussion with Jürgen Mayer (Hoffmann Group), Sven Reinert (parsionate), Stefan Reinhardt (Informatica) and Michael Sahlender (CELUM), get an even deeper insight into this successful project and ask your questions.

Sign up to celum event invitations!


Rationalisation de la création de contenu et de la gestion des actifs, simplification de l'épreuvage en ligne et de la collaboration, pour faciliter une expérience d'exploration du contenu qui séduise votre public.

Asset 20
Pourquoi CELUM

Une plateforme permettant aux marques internationales de gérer leur contenu numérique, de mettre en œuvre des stratégies marketing omnicanales et personnalisées, et de surmonter la complexité des actifs produits, des audiences, des intégrations, etc.

Digital Asset Management

Spécialisé dans la maîtrise de la complexité des actifs, des audiences, des intégrations et plus encore.

Gestion du contenu des produits

Centraliser, connecter, gérer les actifs des produits en vrac.


Créer des composants de contenu structurables et des portails.

Vérification en ligne

Créer des flux de travail. Contrôler qui voit quoi. Donner un retour d’information concis.

Application mobile

Accès au contenu en déplacement grâce à l’application mobile. Synchronisation et partage de fichiers conformes au GDPR avec Drive.


Plus de 100 applications et extensions accessibles via des intégrations.