Next Level Product Communication with PIM & DAM

PIM and DAM systems are designed for different purposes. However, they can also complement each other. By combining the strengths of the two specialized solutions, you can take your product communication to the next level.

Watch the recording


Julian Richter

Julian Richter, Head of Digital Asset Management Consulting / Services at hoerl Information Management, is responsible for all topics related to DAM. His special focus is on the integration of solutions into existing system landscapes to improve processes in order to reduce financial and time expenditures in sales, marketing and product management.

Peter Mielke headshot

Peter Mielke

Peter Mielke, VP Sales Nordic at CELUM, has been serving customers in the area of content and explicit digital asset management for more than 13 years and leads CELUM’s sales in Northern Germany, the Nordic countries, the USA and Canada.

About this Webinar

“Analyzing your own business processes is the first step towards system-supported data management – lean, fast and geared to individual needs. How to get a firm grip on your product and media data for the future and thus fundamentally optimize your communication – that’s what I’ll explain in our webinar.”
Julian Richter

”The topic of Digitial Asset Management as the actual basis of efficient product communication is often underestimated and neglected in e-commerce. We will clarify in today’s webinar why there is still enormous potential lying dormant here in particular and how they can use this for themselves.”
Peter Mielke


The webinar will be held in GERMAN.


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Rationalisation de la création de contenu et de la gestion des actifs, simplification de l'épreuvage en ligne et de la collaboration, pour faciliter une expérience d'exploration du contenu qui séduise votre public.

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Pourquoi CELUM

Une plateforme permettant aux marques internationales de gérer leur contenu numérique, de mettre en œuvre des stratégies marketing omnicanales et personnalisées, et de surmonter la complexité des actifs produits, des audiences, des intégrations, etc.

Digital Asset Management

Spécialisé dans la maîtrise de la complexité des actifs, des audiences, des intégrations et plus encore.

Gestion du contenu des produits

Centraliser, connecter, gérer les actifs des produits en vrac.


Créer des composants de contenu structurables et des portails.

Vérification en ligne

Créer des flux de travail. Contrôler qui voit quoi. Donner un retour d’information concis.

Application mobile

Accès au contenu en déplacement grâce à l’application mobile. Synchronisation et partage de fichiers conformes au GDPR avec Drive.


Plus de 100 applications et extensions accessibles via des intégrations.