Content collaboration for better customer experiences

Customer expectations are changing. Deliver unique experiences.

Watch the recording


Michael Pohl

Michael Pohl supports parsionate’s clients in achieving strategic goals by developing and creating data management concepts.
His area of responsibility includes the conception of data strategies, taking into account all related topics such as data governance, information processes, organizational structures, change management, and the inclusion of current technologies such as artificial intelligence. The focus of his consulting activities is to ensure long-term business success in the age of digitization.

Michael Sahlender sitting smiling - CELUM headquarters

Michael Sahlender

Michael is an expert for Digital Business especially in the fields of Marketing Technology, Enterprise Content Management & Collaboration. In 2009 he joined CELUM and now leads the company’s global growth on group level and acts as Managing Director for CELUM Germany. Michael studied International Business in Bamberg and Budapest. Before joining CELUM he worked for various leading organizations like Siemens and Capgemini.

About the webinar

Together with our partner parsionate, we will in this live webinar address the challenges that arise from a context-related and individual customer approach. Based on best practices of leading companies, we will show you solutions how to master the dynamically growing volume of content and its management across all channels and teams. 

As a further added value, we will talk about the interaction of leading MDM / PIM solutions as well as the CXSuite from SAP (formerly Hybris) and highlights the topic “Best of Breed”.


The webinar language is German!


Rationalisation de la création de contenu et de la gestion des actifs, simplification de l'épreuvage en ligne et de la collaboration, pour faciliter une expérience d'exploration du contenu qui séduise votre public.

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Pourquoi CELUM

Une plateforme permettant aux marques internationales de gérer leur contenu numérique, de mettre en œuvre des stratégies marketing omnicanales et personnalisées, et de surmonter la complexité des actifs produits, des audiences, des intégrations, etc.

Digital Asset Management

Spécialisé dans la maîtrise de la complexité des actifs, des audiences, des intégrations et plus encore.

Gestion du contenu des produits

Centraliser, connecter, gérer les actifs des produits en vrac.


Créer des composants de contenu structurables et des portails.

Vérification en ligne

Créer des flux de travail. Contrôler qui voit quoi. Donner un retour d’information concis.

Application mobile

Accès au contenu en déplacement grâce à l’application mobile. Synchronisation et partage de fichiers conformes au GDPR avec Drive.


Plus de 100 applications et extensions accessibles via des intégrations.