Helping brands empower product experiences
At CELUM, we support the most prestigious global brands. We are tremendously proud to play a vital role in equipping marketers with the right tools to create perfect product experiences across their entire content ecosystem.
CELUM in a nutshell
Large organisations need to communicate their brand and products in engaging stories. enables them to create those stories, manage them at scale and present them in an outstanding way. Even great products require remarkable presentation to win on the digital shelf, and in the fight for talent, every company understands that it is a brand that needs to be activated as efficiently as possible.
CELUM solves these challenges with Product Content Management, Brand Management and Creative Content Collaboration. All three are based on CELUM’s unique SaaS Content Supply Chain Management Platform. This allows large marketing-, brand- and product teams to build engaging experiences by creating, approving, managing, and using content across every channel and understanding its impact – at scale with AI at its heart.
Nearly 150 employees work tirelessly and passionately to help hundreds of clients to bring their brands and products to the centre stage. This is exactly where customers’ buying decisions are made and where brands are being connected with corporate values. CELUM is proud to count world-renowned brands, such as BAUHAUS, Magenta Telekom (T-Mobile Austria GmbH), Outfront Advertising, HiPP, Essity, Redcare Pharmacy and Sartorius among its customers.
Experience, expertise & customer centricity
CELUM combines radical innovation and start-up spirit with traditional values like sustainability and long-term strategies. The hyper-modern headquarters and engineering centre in Linz, Austria is among the most spectacular office buildings in the country. The Campus combines New Work principles, eco-friendly architecture, and traditional alpine-inspired design features.
CELUM’s experienced management team lead the bootstrapped company to sustained double-digit annual growth rates. CEO Michael Kraeftner is a recognised industry expert and regular speaker in the fields of digitisation of brand and marketing processes and the disruption of e-commerce.
