GET ACTIONABLE INSIGHTS, OPTIMISE AND DRIVE RESULTS
As your content and audiences rapidly expand, it’s crucial to have content performance insights at your fingertips. Identify your most engaged users, the most popular downloads and site search success. Utilize this information to analyse what is performing best and make changes and improvements to reach your goals.
NEW OPPORTUNITIES ARISE FROM CONTENT PERFORMANCE INSIGHTS
You have created different portal experiences that are perfectly tailored to each target group. These include product, retail, media, and other specialised portals. With Insights, you can access an easy-to-use dashboard that shows you how your audience is interacting with your portals, giving you the power to refine them for better results.
Endless possibilities with content insights
How many people go to your portal, how many come back, how long do they stay, and what devices do they use to access it?
Who visits your portal, who are the most engaged users, where do they come from, which languages do they prefer?
Which assets are being downloaded the most, which assets are not engaging the audience, which assets are users looking for and not finding?
Content curators can easily access Insights with a single click and switch tabs. The dashboard includes a variety of reports covering key metrics. You don’t have to worry about setting up complicated reports because everything you need is provided out of the box.
Key Metrics for actionable insights
How can you tell whether your content is actually working? Insights will help you determine what’s working and what’s not, and most importantly, clarify why. Even the smallest tweak, such as renaming an asset, can have a significant impact. Address underperforming content and avoid spending money on what isn’t necessary. This will help you get more value from your content investment and keep your audience happy.
Measure the impact of your content
With Insights, you’ll gain valuable data to make informed budget decisions. The Insights dashboard helps managers understand the performance of their content, helping them to prove ROI. Rest assured that the resources invested in creating your portal content are yielding positive results across your targeted audiences.
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