How a Content Supply Chain Supports
E-Commerce and Retail
In today’s dynamic commerce landscape, creating and managing compelling product content is critical. Commerce companies that want to stay competitive in the complex digital world need to establish their brand presence with great product presentations across multiple channels. In this guide, we will help you discover CELUM’s innovative solutions for agile content production workflows.
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HOW A CONTENT SUPPLY CHAIN SUPPORTS E-COMMERCE AND RETAIL ​
In today’s dynamic commerce landscape, creating and managing compelling product content is critical. Commerce companies that want to stay competitive in the complex digital world need to establish their brand presence with great product presentations across multiple channels. In this guide, we will help you discover CELUM’s innovative solutions for agile content production workflows.
A Sneak Peek Into the Guide
Marketing and product teams recognise that the quality of product content has a direct impact on sales performance. Images, videos, product data, etc. Where to start?
Explore the revolutionary concept of a Content Supply Chain and its profound impact on improving agile content production workflows for e-commerce and retail. Discover how CELUM’s innovative approach has helped numerous clients, including the Shop Apotheke Europe success story, to streamline and improve their content production processes.
In this guide you will learn:
- What is a Content Supply Chain (CSC)?
- What is CSC for retail and e-commerce?Â
- What does a typical CSC workflow look like in e-commerce?
- How to optmise your product content management?
HIGHLIGHTS
Product Content Management
Routing and Sharing Content
Unified Customer Experience
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