Make brands.
sell products.

Even great products require remarkable presentation to win on the digital shelf. Every great brand needs to be activated as efficiently as possible. CELUM solves these challenges with Product Content Management, Brand Management and Creative Content Collaboration, all three based upon its unique SaaS Content Supply Chain Management Platform.

One platform to cover the entire
content supply chain

With CELUM, marketing, brand and product teams can build engaging experiences by creating, approving, managing, and using content in every channel and understand its impact. Collaborate in shared project spaces. Review and approve creative work. Transform files into assets by adding metadata. Manage digital assets in a powerful content hub. Route into any system or channel. Curate content for specific audiences to wow them with an exceptional content exploration experience.

CELUM Products at a glance

Creative Content Collaboration

Create workflows. Control who sees what. Give concise feedback. 

Portals - Dark BG


Build a unified brand experience and control your brand identity.

Product Content Management - Dark BG

Product Content Management

Centralise, connect, manage in bulk product assets.

Connect with the Tools you love

Kistler e-commerce
Kistler logo

“With CELUM Product Content Management, we have a central platform for all product-related content. This allows us to create high-quality product catalogues, which serve as the basis for our online presence.“

Christoph Keller
Corporate Program & Project Manager

“With the NovaUI, CELUM has achieved a great success, especially in the area of usability. Acceptance among both editors and users is high.”

Torsten Mühlhoff ABUS
Torsten Mühlhoff
Corporate Projects

Thanks to the integration of CELUM, a central content hub for the RM Group was established across company boundaries and our content supply chain was optimized.

Werner Ammerer
Head of Global Marketing

“Thanks to CELUM, we could save time and money by optimizing the usage of assets across the content lifecycle. We have a clear overview and employees love how easy it is!”

Mia Rasmussen
Senior Product Owner, DAM

With CELUM as our all-round service platform for digital data, we serve our stakeholders optimally far beyond the normal scope and always have the time-limited copyrights automatically in view.

Dr. Anja Strejcek
Head of PR & Communication

With CELUM and SharePoint, we can easily manage the digital assets of our diverse, highly technical products without starting a digital fire.


Joris Gruber
IT Manager

With CELUM it’s possible to uncover and access hidden content treasures for research, teaching as well as public enjoyment of our heritage.

Geoffrey Browell
Head of Archives Services
Based on reviews on

Best decision
in the market

“Enterprises that must support
advanced DAM use cases,
especially related to commerce integration, social media
distribution and collaboration,
should consider CELUM.”

Market Guide Digital Asset Management

Unlock the power of your content today.

Simplify workflows, reduce errors, and spend more time with your team working on the next big thing.