Make brands.
sell products.

The first content supply chain platform to help you create, manage, distribute and engage with marketing and product content. Our cutting-edge products are carefully designed to streamline content collaboration, improve product content management and optimise digital asset management for organisations of all sizes.

One platform to cover the entire
content supply chain

With CELUM, marketing teams create, manage, route and excite with vast volumes of product content. Collaborate in shared project spaces. Review and approve creative work. Transform files into assets by adding metadata. Manage everything in a powerful content hub. Route into any system or channel. Curate content for specific audiences to wow them with an exceptional content exploration experience.

CELUM Products at a glance

Creative Content Collaboration

Create workflows. Control who sees what. Give concise feedback. 

High-End Digital Asset Management

High-end solutions for the most complex scenarios.

Product Content Management - Dark BG

Product Content Management

Centralise, connect, manage in bulk product assets.

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Content Supply Chain Management

Transform content complexity into revenue opportunity. 

Connect with the Tools you love


“With the NovaUI, CELUM has achieved a great success, especially in the area of usability. Acceptance among both editors and users is high.”

Torsten Mühlhoff ABUS
Torsten Mühlhoff
Corporate Projects

Thanks to the integration of CELUM, a central content hub for the RM Group was established across company boundaries and our content supply chain was optimized.

Werner Ammerer
Head of Global Marketing

“Thanks to CELUM, we could save time and money by optimizing the usage of assets across the content lifecycle. We have a clear overview and employees love how easy it is!”

Mia Rasmussen
Senior Product Owner, DAM

With CELUM as our all-round service platform for digital data, we serve our stakeholders optimally far beyond the normal scope and always have the time-limited copyrights automatically in view.

Dr. Anja Strejcek
Head of PR & Communication

With CELUM and SharePoint, we can easily manage the digital assets of our diverse, highly technical products without starting a digital fire.


Joris Gruber
IT Manager

With CELUM it’s possible to uncover and access hidden content treasures for research, teaching as well as public enjoyment of our heritage.

Geoffrey Browell
Head of Archives Services

We optimised the content supply chain across our portfolio of over 40 brands using CELUM, enhancing efficiency and productivity.

Radegerberg logo icon
Radeberger Gruppe KG
German beer culture
Based on reviews on

Best decision
in the market

“Enterprises that must support
advanced DAM use cases,
especially related to commerce integration, social media
distribution and collaboration,
should consider CELUM.”

Market Guide Digital Asset Management

Unlock the power of your content today.

Simplify workflows, reduce errors, and spend more time with your team working on the next big thing.