State of Brand Management Tools 2024

Rosenbauer Values the Rights Management by CELUM

Rosenbauer featured image

Since 2004, Rosenbauer has been utilising the user-friendly CELUM content supply chain platform with digital asset management features at its core. With flexible rights management, Rosenbauer can map different confidentiality levels and easily manage a large volume of digital assets from marketing, corporate communications, and product development. Users can retrieve assets effortlessly in a self-service process.

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THE CHALLENGE:
MANAGE assets of customiSed PRODUCTS

Rosenbauer has production facilities on three continents (Europe, North America and Asia). With its worldwide service and distribution network, the Group is active in 100 countries and is a dependable partner of professional, industrial and volunteer fire services.

Rosenbauer produces fire fighting vehicles and equipment for a global customer base and faces a very diverse range of specific products. The products go through a number of steps during development before they are finally delivered to the customer. Since every vehicle is custom-made, Rosenbauer is eager to document every detail in order to create reusable assets for upcoming projects and document the lifecycle of their products. Therefore, the diversity of every fire truck triggers the need for a huge amount of different product shots for marketing and technical documentation.

When Rosenbauer implemented an intra- and extranet in 2002, they realized the need for a Digital Asset Management (DAM) solution as a central hub for all their media assets.

"With CELUM and SharePoint, we can easily manage the digital assets of our diverse, highly technical products without starting a digital fire."
Joris Gruber
IT Manager

THE SOLUTION:
USER-friendly content hub

Rosenbauer has chosen the CELUM content supply chain platform due to its usability in a sense that non-technical users can easily enrich, manage, as well as share assets more efficiently. The file transcoding between varieties of different file formats with a push of a button is another indispensable benefit of CELUM.

Rosenbauer uses CELUM as the central content hub for all assets in marketing, corporate communications and product development. Regarding the constant growth and worldwide expansion of the company, the number of user requests is rising. Internal and external stakeholders can easily retrieve desired media data on a self-service basis.

In order to prevent the unwanted distribution of unapproved assets, Rosenbauer uses a visual approval workflow. All critical assets are visually marked with a CELUM bullet and users are warned if an unapproved image is about to be downloaded or published.

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2004
Customer since

43,833
Average downloads
per year

4,000
Employees

242,121
Assets

3,500
Users

statements
(with English subtitles)

WHICH ROLE DOES CONTENT PLAY FOR ROSENBAUER INTERNATIONAL AG?

Content distribution at Rosenbauer International AG

Rosenbauer

Rosenbauer is an international group and a reliable partner to fire services around the world. The company develops and produces vehicles, fire extinguishing systems, fire and safety equipment and digital solutions for professional, industrial, plant and volunteer fire services and systems for preventive fire protection. All the main sets of standards are covered by products manufactured in Europe, the US and Asia. With revenues of €1.2 million, around 4,000 employees and a sales and service network in over 120 countries, the Group is the world’s largest firefighting technology provider.

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OVERVIEW

Streamlining content creation and management of assets, simplifying online proofing and collaboration, to facilitate a content exploration experience that wows your audiences.

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Why CELUM

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