Content Supply Chain Management Platform

Make brands. Sell Products.

The first Content Supply Chain Management Platform with powerful capabilities to seamlessly steer every stage of the content journey from conception to audience delight across all channels.

One platform to cover the entire
content supply chain

With CELUM, marketing teams create, manage, route and excite with vast volumes of product content. Collaborate in shared project spaces. Review and approve creative work. Transform files into assets by adding metadata. Manage everything in a powerful content hub. Route into any system or channel. Curate content for specific audiences to wow them with an exceptional content exploration experience.

Create &

Optimise creative processes with workflows, visual feedback and proofing.

Find &

Centralise with content hub, metadata, and AI tagging for speed and agility.

Route &

Connect between DAM and other tools to accelerate go-to-market.

Excite &
Gain Insights

Deliver tailored content and analyse it to wow target groups.

Create & Approve

Approve Any File With Visual Markers

No more guesswork. Share precise and actionable feedback and annotate images, videos, audio and docs with markup tools.

With CELUM, our digital architecture has been expanded by an integral building block that has now become indispensable.

Stefan Vollmer,

Combine tasks and files

Bring tasks, files and content approvals together and never have to switch between different apps.

Knowledge workers spend an average of more than a third of their day looking for and consolidating information from the various platforms they use.

Let The Machines Automate Your Processes

CELUM Robots liberate you from boring work and automate recurring steps in your processes.

Creative Workflows Re-Invented

Create a consistent proofing workflow and ensure that each file goes through the required stages and review and approval steps.

The easy, intuitive user interface and the open architecture of CELUM support the international know-how transfer integral to our corporate network.

Christoph Schroll, HOCHTIEF

Let Everyone See What To Do With Kanban Transparency

Visualise work at various stages of your process and utilise Kanban boards as a powerful foundation for creative collaboration.

Kanban is the lean method to manage and improve work across human systems. This approach aims to manage work by balancing demands with available capacity.

Store Creatives Locally

Create, view and edit files, even when you’re away from the internet. Make content offline available and sync entire asset collections to your computer.

Guaranteed GDPR-compliant file sharing and central data governance.


Instant content access with your mobile device

Whether you’re at a trade fair, visiting a customer or simply out and about, the CELUM mobile app not only gives you fast and convenient access to your content, but it also makes sharing from your mobile device a breeze.

Have some exciting photos, videos, or documents to share right now? No problem. Open CELUM mobile app and add them straight to CELUM.

Different Content, Different Categorisation

Define relevant asset types and categorise your content based on our use case. Each asset type can have its own subset of metadata fields.

The partnership with CELUM has helped us to digitalise our processes. In doing so, we could greatly increase employee satisfaction and our time-to-market.

Dominik Wollenschein, Shop Apotheke Europe

Save Time And Work With Content Description

Find similar assets, easily detect duplicates and auto-tag your content with the help of AI. Take advantage of a powerful machine learning algorithm.

63% say that DAM helped them to save up to 10 hours per week across their workforce, 33.3% between 10 to 50 hours and 3.7% are saving over 50 hours per week.

Handle Huge Volumes of Assets, Even in Bulk

CELUM is made for the highest demands. Get reliable performance no matter if you create, manage and route thousands or even millions of assets.

The Radeberger Group streamlines their Content Supply Chain across its portfolio of over 40 brands with CELUM.

Control Specific User Access and Rights

Control user access, even for a massive volume of users.

Since we started using the CELUM media library, sales colleagues are happy to provide themselves with product content quickly and easily, which saves our marketing team a lot of time.

Sebastian Fruth, GODELMANN

Find And Share Your Assets Quickly

Create flexible node structures as well as asset collections and use filters to narrow down your search.

Employees spend 1.8 hours every day searching and gathering information. On overage, that’s 9.3 hours per week!

McKinsey Report


Save your content in the CELUM Drive and let the app upload files to your Content Hub.

Keep your data safe and avoid the usage of unsecure third-party applications.

Route & Share

Share Content Quickly And Define Rights

Share single files with PIN links or create branded download portals, so-called Smart Views, for ad-hoc distribution of multiple files.

The innovative management of our digital assets has proven to be a real source of added value for us.

Karin Keplinger, voestalpine

Global Content With CELUM CDN

The Microsoft Azure-powered content delivery network (CDN) delivers best-in-class availability and speed.

Deliver your digital content fast and reliable no matter where in the world.

Have All Your Files On The Road

Synchronise all your important assets and collections from your central hub to your computer for local usage.

Enterprise-grade file syncing that satisfies users and your IT.

The Content Heart of All Your Experience Solution

Break up content silos with industry-leading integrations and route your content wherever needed.

CELUM supports a huge variety of business applications – from creative tools, to PIMs and to your commerce or DX platform.

Excite & Gain Insights

Deliver the Right Content to the Right Audience

With CELUM Portals, easily showcase your product portfolio assets to specific target groups to deliver an exciting content experience.

Enable your audience to access, search, and download the content you curated just for them.

Analyse Interactions

See who interacted with what content, when, and how often.

Utilise the information to change and improve content to help reach your goals.

Unlock the power of your content today.

Simplify workflows, reduce errors, and spend more time with your team working on the next big thing. 

What our customers say about us

Kistler e-commerce
Kistler logo

“With CELUM Product Content Management, we have a central platform for all product-related content. This allows us to create high-quality product catalogues, which serve as the basis for our online presence.“

Christoph Keller
Corporate Program & Project Manager

“With the NovaUI, CELUM has achieved a great success, especially in the area of usability. Acceptance among both editors and users is high.”

Torsten Mühlhoff ABUS
Torsten Mühlhoff
Corporate Projects

Thanks to the integration of CELUM, a central content hub for the RM Group was established across company boundaries and our content supply chain was optimized.

Werner Ammerer
Head of Global Marketing

“Thanks to CELUM, we could save time and money by optimizing the usage of assets across the content lifecycle. We have a clear overview and employees love how easy it is!”

Mia Rasmussen
Senior Product Owner, DAM

With CELUM as our all-round service platform for digital data, we serve our stakeholders optimally far beyond the normal scope and always have the time-limited copyrights automatically in view.

Dr. Anja Strejcek
Head of PR & Communication

With CELUM and SharePoint, we can easily manage the digital assets of our diverse, highly technical products without starting a digital fire.


Joris Gruber
IT Manager

With CELUM it’s possible to uncover and access hidden content treasures for research, teaching as well as public enjoyment of our heritage.

Geoffrey Browell
Head of Archives Services
Based on reviews on