State of Brand Management Tools 2024


Store all your media files centrally in the CELUM Content Supply Chain Management platform and use them directly in Frontify.
Frontify logo

Central storage of all brand assets in CELUM and direct use in Frontify

Frontify is a cloud-based brand management platform designed to increase brand consistency, efficiency, and collaboration in design. A built-in design system, smart templates, and numerous integrations make Frontify the perfect solution for tangible brand guidelines – from colors and typography to tonality and code.

Are you already using CELUM as a central content hub for all digital assets including logos, pictos, key visuals, etc. or do you already rely on Frontify and still need a powerful Digital Asset Management system?

Use Frontify integration to combine the two platforms and ensure a smooth collaboration. The brand assets managed in CELUM, including the associated metadata such as title and description, as well as keyword tags, copyright and status information, are automatically synchronized with Frontify and are always available in the latest version.

Extend the functionality of both systems with Frontify integration to address the high demands of asset management and distribution as well as brand communication in a comprehensive way.

The connector is immediately applicable. Developed by brix IT Solutions.


More consistent and efficient delivery of product assets, brand assets and guidelines

Branding for everyone
Make your CELUM synchronized assets available in brand portals for different target groups

Availability & GDPR compliance
Adhere to all guidelines regarding GDPR compliance with the asset availability status. This is automatically defined based on the saved expiration date and publication status in CELUM

Automatic Syncronization
Update your assets within CELUM and Frontify integration synchronizes all relevant information live to Frontify

use cases


Use CELUM as your single source of truth. Synchronize your CELUM stored assets into the different asset libraries of Frontify to assure consistency. You can exactly define to which library your CELUM assets should be send. The scope is defined individually and can be based on nodes, asset types or metadata information.


Metadata information structures your asset data and makes data management easy. This precious data of each asset is easily synchronized to Frontify. You can also exactly define which metadata information you need for your branding guidelines. This makes it possible to transfer for example copyright information, multi-language descriptions or tags from automated tagging to Frontify.

Central storage of all brand assets in CELUM and direct use in Frontify​

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Seamless integration from CELUM Cloud and Frontify​

Cross-reference in CELUM: Know where your assets are used

Simple and easy user experience

See how CELUM seamlessly works with Frontify.

Streamlining content creation and management of assets, simplifying online proofing and collaboration, to facilitate a content exploration experience that wows your audiences.

Asset 20

A platform for global brands to manage their digital content, deliver omnichannel, personalised marketing strategies, and overcome complexity in product assets, audiences, integrations and more.

High-End Digital Asset Management

Specialised in mastering the complexity of assets, audiences, integrations and more.

Product Content Management

Centralise, connect, manage in bulk product assets.

Creative Content Collaboration

Give concise feedback. Create workflows. Collaborate efficiently.


100+ applications and extensions accessible via integrations.