inRiver Connect

Empower your brand by quickly driving rich product media to your customers

The inRiver connect creates the vital link between the world-class product media management offered by CELUM Content Hub and the essential product information management offered by inRiver Marketing Cloud. Now Marketing and Creative teams can create, manage, and efficiently supply products with engaging product imagery, video, and audio.

Your brand is the heart of your customer experience. CELUM and inRiver combine best-in-breed technologies to accelerate your product media supply chain and drive customer engagement. This connector bridges both systems to allow a seamless flow of information. Tell your brand story better, with the right content at the right time.

Bi-directional data sync

The connector creates a real time synchronization of product data and assets. When published, CELUM will keep assets synchronized to inRiver by providing new asset versions. inRiver will keep product data synchronized by feeding CELUM product information back to the assets; allowing CELUM users to view and search product data.

One-click publish

Now publish assets, quickly, with a simple press of a button or automatically as the result of a CELUM workflow. Assets will be delivered to inRiver and automatically linked to the appropriate Product or Item. Immediately know what assets are synced with a simple search or, visually, with an easy to understand status bullet on the asset preview.

inRiver Conenct was developed by inRiver Logo


Advantages at a glance

Connect product media with a push of a button

Simple, easy user experience

Maintain proper data management

Bi-directional synchronization of data


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For this connector the CELUM Marketplace Terms & Conditions apply.