State of Brand Management Tools 2024


Integrate inRiver with CELUM and harnest the power of Product Information Management (PIM) combined with Digital Asset Management (DAM).

Empower your brand by quickly driving rich product media to your customers

The inRiver integration creates the vital link between the world-class product media management offered by CELUM and the essential product information management offered by inRiver Marketing Cloud. Marketing and Creative teams can now create, manage, and efficiently supply products with engaging product data.

Your brand is the heart of your customer experience. CELUM and inRiver combine best-in-breed technologies to accelerate your product media supply chain and drive customer engagement. This integration bridges both systems to allow a seamless flow of information. Tell your brand story better, with the right content at the right time.

The best practice project will be customisable to your specific needs. Developed by Avyre.

use cases

Bi-directional sync

The integration creates a real time synchronisation of product data and assets. When published, CELUM will keep assets synchronised to inRiver by providing new asset versions. inRiver will keep product data synchronised by feeding CELUM product information back to the assets; allowing CELUM users to view and search product data.

One-click publish

Now publish assets, quickly, with a simple press of a button or automatically as the result of a CELUM workflow. Assets will be delivered to inRiver and automatically linked to the appropriate Product or Item. Immediately know what assets are synced with a simple search or, visually, with an easy to understand status bullet on the asset preview.

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Connect product media with a push of a button

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Simple, easy user experience

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Maintain proper data management

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Bi-directional synchronisation of data

Learn more about the Inriver integration

See how CELUM seamlessly works with inRiver.

Streamlining content creation and management of assets, simplifying online proofing and collaboration, to facilitate a content exploration experience that wows your audiences.

Asset 20

A platform for global brands to manage their digital content, deliver omnichannel, personalised marketing strategies, and overcome complexity in product assets, audiences, integrations and more.

High-End Digital Asset Management

Specialised in mastering the complexity of assets, audiences, integrations and more.

Product Content Management

Centralise, connect, manage in bulk product assets.

Creative Content Collaboration

Give concise feedback. Create workflows. Collaborate efficiently.


100+ applications and extensions accessible via integrations.