E-Commerce Fireside Talk
Rethink e-Commerce: Understand the challenges, seize the opportunities, shape the future
e-Commerce in focus: a digital fireside talk with real value
Digital commerce is evolving – driven by technology, shaped by rising customer expectations, and influenced by global players, regulations, and new content formats.
In this edition of the CELUM Fireside Talk, we take a close look at the current challenges and future questions surrounding e-commerce – compact, practical, and full of valuable insights from industry insider Ulrike Kittinger.
Watch the recording
Speakers
Ulrike Kittinger
Ulrike Kittinger is Managing Director of MTH Retail Group (LIBRO and PAGRO DISKONT), responsible for eCommerce, Marketing, CRM & Analytics. From 2018 to early 2021, she led the jö Bonus Club, where she was in charge of Analytics & Reporting, Marketing, CRM, PR and HR. Prior to that, she spent seven years building and leading the Data Mining and Analytics department at Billa.
A native of Styria, she holds a degree in Business Administration with a focus on Marketing, Market Research and Business Informatics and worked for ten years at Raiffeisen Bausparkasse, most recently as Head of Market Research.
Alexandra Vetrovsky-Brychta
Alexandra Vetrovsky-Brychta, Chief Growth Officer at CELUM, is responsible for the company’s expansion and growth strategies. Prior to this, she served as Business Director at onlyfy by XING, leading the Solution Unit Select&Manage. Alexandra has extensive expertise in SaaS business models, go-to-market strategies, and data-driven scaling, having previously held leadership roles at Forum Verlag, Herold, Purpur Media, and Bisnode/Dun & Bradstreet. She is also actively involved in voluntary work promoting the data-driven communications sector, serving as President of the Dialog Marketing Association Austria since March 2021.
About the Fireside talk
e-Commerce in transition: insights from leading female experts
E-commerce is at a turning point. New technologies, changing customer behaviour and a growing regulatory framework are creating major challenges for retailers – while also unlocking new opportunities.
In this CELUM Fireside Talk, we speak with top experts about current developments, practical solutions and future-proof strategies in digital commerce.
In this compact online format, CELUM brings together industry expertise and hands-on insights. Together with Ulrike Kittinger, Managing Director of Libro & Pagro DISKONT and DMVÖ board member, we explore key topics in e-commerce, content management and digital innovation.
Key discussion topics:
- Current challenges in e-commerce – from platform dependency to data protection
- Artificial Intelligence & automation in content and marketing processes
- Product content & Digital Asset Management as key drivers of cross-channel customer experiences
- Trends & actionable recommendations for sustainable growth in digital retail
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Why attend?
✅ Learn directly from a top-level executive with deep market expertise
✅ Gain valuable impulses for your own e-commerce strategy
✅ Understand the technologies and trends shaping commerce through to 2030
✅ Interact live with our experts during the event
🎯 Secure your place now at the CELUM Fireside Talk – the digital fireside conversation for everyone who wants not just to understand e-commerce, but to help shape its future.
