AI-Powered Search & GEO: Why Brand Management is the New Performance Engine
Shifting from fighting for clicks to fighting for trust.
As AI-driven search and GEO reshape how brands are discovered, consistency and credibility have become the new currency of performance – directly influencing business success. In this webinar, Alexandra Vetrovsky-Brychta (CGO, CELUM) and Jan Königstätter (SEO expert and founder of otago Online Consulting) reveal why brand management now drives visibility, trust and growth across all channels.
Learn how to use GEO to create consistent storytelling, influence what’s said about your brand, and inspire users to search for you – not just your products – in AI search environments.
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Why you should watch this webinar
AI driven search is changing how people discover brands.
Users no longer only see blue links as search results. They get answers generated by AI systems that decide which brands to mention, which messages to highlight and which sources to trust. This shift creates new responsibilities for marketers and brand managers because traditional SEO alone can no longer secure visibility.
Our webinar gives you a clear and practical introduction to GEO – Generative Engine Optimisation. GEO helps you shape how generative search systems interpret your brand and how they include it in their answers. You will learn what now matters for discoverability, credibility and relevance in an AI first search landscape.
Marketing expert Alexandra Vetrovsky-Brychta and SEO expert Jan Königstätter will show how to guide your brand through this change. The session combines expert conversation with easy to follow examples that help you understand what you need to do today.
You will walk away knowing:
- How AI driven search and GEO influence which brands appear in generated answers
- Why consistent storytelling and brand management now have a direct impact on search visibility
- How to structure and present content so generative engines can interpret and use it correctly
- Why digital PR and up to date content are essential for trust and authority
- Which prompts, tools and techniques help you monitor how AI systems represent your brand
- Examples from B2B and B2C that show what effective GEO looks like in practice
Stay ahead of the shift and learn how to increase your brand’s visibility in a world where AI decides what users see first.
Speakers
Jan Königstätter
Jan Königstätter is one of Austria’s leading experts in SEO, SEM, and GEO marketing. As owner and founder of otago Online Consulting, he helps businesses boost their online visibility through smart search strategies.
With a career spanning over two decades — from immodirekt.at and derStandard.at to running his own agency — Jan combines deep technical know-how with a passion for digital performance. He regularly shares his expertise at universities, conferences, and workshops, and is a Google Digital Workshop Certified Trainer.
Alexandra Vetrovsky-Brychta
Alexandra Vetrovsky-Brychta, Chief Growth Officer at CELUM, is responsible for the company’s expansion and growth strategies. Prior to this, she served as Business Director at onlyfy by XING, leading the Solution Unit Select&Manage. Alexandra has extensive expertise in SaaS business models, go-to-market strategies, and data-driven scaling, having previously held leadership roles at Forum Verlag, Herold, Purpur Media, and Bisnode/Dun & Bradstreet. She is also actively involved in voluntary work promoting the data-driven communications sector, serving as President of the Dialog Marketing Association Austria since March 2021.
About otago
otago helps companies to strengthen their online presence and increase their brand awareness. Through targeted search engine advertising, search engine optimization and social media marketing, target audiences are effectively reached, customers are directed to the websites of the managed companies and growth potential on the web is maximized. In addition to knowledge transfer in various formats such as workshops and conferences, otago’s services include the continuous optimization of websites, the development of tailor-made SEO and SEA concepts, ongoing support in these areas and the handling of social media campaigns. otago also offers support in areas such as data analytics, programmatic advertising, conversion rate optimization, YouTube marketing, Microsoft Ads and remarketing.
