Category: Brand Management

Brand Guidelines for a Stable Brand Presence

Companies face the challenge of presenting their brand consistently across numerous channels and touchpoints. Different departments, external partners and fast‑moving digital platforms can quickly become a risk factor. Brand guidelines provide the necessary framework to strategically manage brand identity and ensure operational efficiency. Here, you’ll learn how corporate design guidelines work and the role modern […]

Content Experience: Everything a Brand Needs to Know

Content marketing used to be (relatively) simple:  You educated potential customers through various types of content.  They, in turn, repaid you by becoming more interested in your brand and products and, eventually, choosing you over the competition.  Unfortunately, that’s no longer the case. Naturally, the principles of marketing with content have remained the same. However, […]