Brand Management Fireside Talk
CELUM Talk with marketing experts Barbara Klinser-Kammerzelt and Alexandra Vetrovsky-Brychta
Although brand management is essential for business success, many companies still struggle to maintain consistency and effectively manage their brands across all channels.
Join our Chief Growth Officer, Alexandra Vetrovsky-Brychta, as she chats with brand management expert Barbara Klinser-Kammerzelt about how using the right tools, optimised processes, and targeted communication can help you strengthen your brand and position your company clearly in the market.
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About the Fireside talk
Unlocking the Secrets of Brand Management: Insights from Industry Experts
Have you ever wondered how leading organisations manage their brands for long-term success? Join us for an insightful and candid discussion as two seasoned industry experts share their valuable perspectives on the core principles of brand management. In this interactive session, we’ll cover:
- What is brand management, and why is it crucial for business success?
- How do brand management strategies differ between B2C and B2B companies?
- Which industries are setting the standard for brand management best practices?
- What are the most common challenges faced by brand managers today?
- What emerging trends are shaping the future of brand management?
- How will artificial intelligence and other technologies revolutionise brand management in the coming years?
Don’t miss this opportunity to gain practical insights, discover new strategies, and stay ahead of the curve in the rapidly evolving world of brand management.
Speakers
Barbara Klinser-Kammerzelt
Barbara Klinser-Kammerzelt has been Vice President Brand and Marketing Communications at Magenta Telekom since August 2024. In this role, she and her team are responsible for the company’s 360° brand communication across B2C and B2B segments, as well as events and sponsorships. Before joining Magenta, she served as Managing Partner at dentsu Austria and brings 20 years of marketing experience from roles on the client, agency, and tech start-up side. Klinser-Kammerzelt also teaches courses in “Marketing & Communication” and “Digital Marketing & Communication” at the University of Applied Sciences St. Pölten. Magenta’s brand purpose — connecting people — is a guiding principle for her, both professionally and personally.
Alexandra Vetrovsky-Brychta
Alexandra Vetrovsky-Brychta, Chief Growth Officer at CELUM, is responsible for the company’s expansion and growth strategies. Prior to this, she served as Business Director at onlyfy by XING, leading the Solution Unit Select&Manage. Alexandra has extensive expertise in SaaS business models, go-to-market strategies, and data-driven scaling, having previously held leadership roles at Forum Verlag, Herold, Purpur Media, and Bisnode/Dun & Bradstreet. She is also actively involved in voluntary work promoting the data-driven communications sector, serving as President of the Dialog Marketing Association Austria since March 2021.
