CELUM at the Brandfestival 2024
Branding needs Influence!
29th of August 2024 at the MERKUR SPIEL-ARENA in Düsseldorf, Germany
The MARKENFESTIVAL is a leading industry get-together for brand decision-makers, service providers and media representatives. On the 29th of August 2024, the industry will meet in Düsseldorf to discuss the future of brand management.
With keynotes by SCOTT Sports – on “Consistency as a trump card in brand management”, Switzerland Tourism on the impact of influencer marketing or Magenta Telecom, and stages covering topics such as digital brand management, AI, brand positioning and sustainability, the MARKENFESTIVAL addresses CMOs, brand decision-makers as well as agencies and media.
As always, the motto is “by brands for the brands”!
EFFICIENT BRAND MANAGEMENT - CELUM Forum
The CELUM Forum starts at the Red Stage at 2:00 pm
Brand management for industry and retail – efficient brand management even if it is not featured on every Coke bottle.
Brand management is not limited to glossy consumer brands. Michael Kräftner, CEO of CELUM, will show why brand consistency is essential at every touchpoint and how consistent implementation across the entire content supply chain can put you on a par with alpha brands.
SCOTT Sports – Consistency as a brand management trump card
With 30,000 stores in 83 countries, 2,600 new products to launch each year and 2 terabytes of assets, delivering a consistent brand experience across all online and offline channels is a major challenge. How does SCOTT Sports manage to efficiently and consistently engage with its various stakeholders? How does this contribute to the SCOTT Sports brand? Reto Aeschbacher, CMO, SCOTT Sports, tells us.
Marketing communications transformation: from silos to transparent collaboration
Communication is in a constant state of flux – where once you could manage with 10 different advertising media, today you have well over 200. To manage this workload, you need agile teams working together in complete transparency. In her keynote speech, Nina Mack, Head of B2C Brand Communications at Magenta Telekom, describes how Magenta Telekom was able to meet this challenge by switching to a collaboration tool.
360° brand management – How to? | Panel discussion
Brand assets in eCommerce, on different social media platforms or for below-the-line activities – Brand assets are needed for different platforms with heterogeneous requirements from different stakeholders. How complex is the (consistent) management of a brand today? How do you communicate your brand consistently? How do you ensure that stakeholders are provided with assets that are true to the brand? What tools do brands use? These questions will be addressed by:
Nina Mack, Magenta Telekom
Reto Aeschbacher, SCOTT Sports
Sandro Singer, AXA Switzerland
Michael Kräftner, CELUM
Moderator: Lukas Berger, CELUM
Speakers
Michael J. Kräftner
CELUM Founder and CEO Michael Kraeftner has continued to engage himself deeply with matters relating to digital product communication and engagement ever since completing his studies in media informatics. He is an industry-recognised expert and regular speaker in the fields of digitisation of marketing processes and the disruption of e-commerce content.
Nina MAck
Nina Mack has successfully led the Magenta Telekom advertising team as Head of B2C Communications for over 3 years. Technology and communication are her passions, which she can live out in the fast-moving telecommunications industry. She is always on the lookout for the golden nugget of communication that will turn a brand into a love brand and thus make it even more interesting for the consumer.
About the Festival
The Brand Festival (MARKENFESTIVAL) gathers decision-makers who are responsible for the management and positioning of “their” brand in the MERKUR SPIEL-ARENA in Düsseldorf for one day. It provides the framework for a professional exchange to maintain contacts and establish new ones.
- Digital brands
- Brand Management
- Influencer, storytelling & social media
- Rights & brand protection
- Retailing & eCommerce
- Positioning, strategy & brand management
- Sustainability & climate
- Market research & big data
- Martech, adtech & automation
- Kids & youth marketing
- Audio & Voice
- Metaverse & Gamification
Meet CELUM
Michael Kräftner and Hannes Kollross are looking forward to meeting you at the MARKENFESTIVAL in Düsseldorf.
Michael J. Kraeftner
CELUM Founder and CEO Michael Kraeftner has continued to engage himself deeply with matters relating to digital product communication and engagement ever since completing his studies in media informatics. He is an industry-recognised expert and regular speaker in the fields of digitisation of marketing processes and the disruption of e-commerce content.
Hannes Kollross
Since 2023, Hannes Kollross has been serving as a CELUM Account Executive, overseeing the development of new projects in the D-A-CH region. Hannes boasts over a decade of experience in marketing and sales for collaboration software.
If you would like to speak to Hannes at the Markenfestival, please book an appointment directly in his calendar.
Lukas Berger
Lukas Berger is a digital marketing native. After spending nine years building his own digital media house and agency, he joined CELUM as an Account Executive in early 2024. In this role, he advises and supports a wide range of clients in driving their digital strategies and making their brand stand out on the digital shelf.
Sign up for the conference
The MARKENFESTIVAL is organized by ESB Marketing Netzwerk. Registration is therefore only possible via the official conference website. Please find all information about the conference schedule and program as well as the costs for the participation there as well.
