bvik meets Industry – Frauscher Sensortechnik
Formats that Make an Impact: How B2B brands create relevance today
Thursday, 26 Frebruary 2026, 13:00 CET
Frauscher Sensortechnik – Corporate Office, Bahnhofstrasse 57a,
4780 Schärding, Austria
Successful brands create experiences that resonate – inspiring, relevant, and measurable. In this edition of “bvik meets industry”, experts from academia and practice share how brands can strengthen relationships and build thought leadership through well-designed communication formats.
What makes a format truly impactful
in B2B marketing?
Whether event, curated content, or interactive concept – experience how targeted B2B communication can boost visibility, generate qualified leads, and build long-term brand relevance.
At Frauscher Sensortechnik, you can look forward to an inspiring afternoon filled with insights, hands-on examples, and vibrant exchange with fellow marketing professionals eager to unlock the potential of innovative communication formats.
Don’t miss keynote sessions by Christian Pucher, CMO at host company Frauscher Sensor Technology; DI (FH) Armin Müller, Director of Communication at Loxone Electronics GmbH; Mag. Martina Dietrich, Head of Marketing at MAS Tech; and Mag. Sandra Holub, Researcher & Lecturer at the Institute for Marketing, FH Wiener Neustadt / Campus Wieselburg.
The afternoon offers:
Inspiration for effective brand communication
Get fresh ideas and best practices on how B2B brands can boost visibility, relevance, and trust through creative communication formats.
Formats that move
Discover how companies bring their brands to life and strengthen relationships through engaging event, content, and communication concepts.
Practice meets research
Gain exclusive insights from current research and successful B2B case studies demonstrating how strategic communication drives measurable success.
Networking among marketing professionals
Connect with peers and industry experts, share experiences, and take away fresh impulses and valuable new contacts
Meet CELUM
Hannes Kollross and Isabel Stingl look forward to meeting you at the “bvik meets industry” event at Frauscher Sensortechnik in Schärding.
If you’d like to arrange a meeting with them in advance, simply send an email with your proposed time directly to Hannes (hannes.kollross@celum.com) or Isabel (isabel.stingl@celum.com). They’ll get back to you as soon as possible.
Hannes Kollross
CELUM Account Manager Hannes has managed new projects in the D-A-CH region since 2023, bringing over ten years of experience in marketing and sales for collaboration software. He understands what it takes for teams to work efficiently and make optimal use of content.
Take the opportunity to discuss your current challenges and goals with Hannes – or simply have a chat over coffee at the show. Just send him an e-mail to hannes.kollross@celum.com or call him on +4366480083158.
Isabel Stingl
Isabel Stingl is a seasoned communications and event expert with over 20 years of experience in public relations, corporate communications, and large-scale event management. As Corporate Communications & Event Manager at CELUM, she oversees external communications, press relations, and high-profile events such as the annual CELUMsummit.
Sign up to the Event
“bvik meets industry” is organised by Bundesverband Industrie Kommunikation e.V.. Please register exclusively via the official conference page, where you will also find full details on the agenda, programme, and participation fees.
