Check out the programme and create your personal agenda for CELUMsummit 26

CELUMsummit 26

CELUM
celebrates
25 Years

TUESDAY, 4th of June 2024

CELUM Campus, Passaustrasse 26-28, 4030 Linz, Austria

Conference, MasterClasses and the
CELUM 25-Years Birthday Party

We are celebrating CELUM’s 25th birthday – and we’re doing it in style!
Let’s spend an eventful day together with intensive knowledge transfer, exchange of experience and networking – and all this at the CELUM Campus in Linz on the 4th of June 2024!

CELUM MasterClasses

CELUM experts provide you with practical insights into new product details and features during these product “deep-dive sessions”.

Partner Certifications

In one day, our CELUM experts will provide you with specific training to obtain your Official CELUM Partner certificates.

Summit Conference

In the afternoon, the CELUMsummit conference offers you a 360° view of product-related content by way of customer case studies.

Jubilee Party

Celebrate CELUM’s 25th birthday with us! An evening full of fun, music, delicious food and drinks with friends in a relaxed atmosphere.

Why you should attend the CELUMsummit 24

CELUM knowledge interactive - the MasterClasses

Discover a world of hands-on expertise presented by the experts who make CELUM what it is. Our MasterClasses are no ordinary frontal lectures – they are interactive sessions that aim to answer your questions and actively involve you in the learning process. Immerse yourself in a mix of expert knowledge, inspiring learnings and practical insights aimed directly at real-world challenges and applications.

What to expect from the CELUM MasterClasses?

Product updates and first-hand expertise: Our speakers are CELUM experts, including product managers and consultants, who will present the latest product updates and features to you. Gain exclusive insights into the innovations that drive CELUM forward.
Interactive sessions and Q&A: Forget boring lecture-style presentations. Our MasterClasses are interactive and tailored to your questions. Directly ask our experts and get the answers you need.
Admin training and deep-dive tech sessions: From basics to advanced topics, we offer training for administrators as well as deep-dive tech sessions to ensure you get the most out of the CELUM platform.
Free for participants: The best part? Participation in the CELUM MasterClasses is completely free! Expand your expertise and improve your skills without spending a cent.

Ready to take your CELUM know-how to the next level?
Then sign up today and get your extra dose of expertise at the CELUM MasterClasses at CELUMsummit 24!

Focus on successful customer projects - the Summit conference

Discover a world of opportunities – in the afternoon of the 4th of June, the CELUMsummit conference offers you a 360° view of product and marketing content. Get inspiring insights and expertise and use the chance to exchange ideas with industry colleagues and specialists.

What are the benefits of the CELUMsummit conference?

Networking in a friendly atmosphere: Establish new contacts and maintain existing ones in a relaxed environment. Our aim is to help you expand your network and encourage inspiring conversations.
Get inspired by successful projects! Hear from our customers such as Mölnlycke Health Care AB, Festo, the Radeberger Group, PÖTTINGER Landtechnik or voestalpine all about their experiences with the CELUM Content Supply Chain Management Platform, High-End DAM, Content Collaboration and Product Content Management. Find out why internationally successful companies have opted for CELUM, what benefits they derive from it and what challenges they have mastered.
CELUM User Research and Innovation Lab: This is the place to address your questions directly to our team of CELUM experts. Whether it’s a quick demo, specific use cases or feedback to our team – in the Lab you’ll find the support you need to get the most out of CELUM.

Are you ready to become part of an inspiring community and benefit from first-class expertise?
Then register for the CELUMsummit today and join us as we shape the future of content management together!

Fun, music and magic - the CELUM birthday bash

CELUM is 25 – and we are celebrating🎉🎉🎉

We will transform the CELUM Campus and get the birthday party started.

We look forward to spending an unforgettable evening together with our valued customers, dedicated CELUM employees, loyal partners and fellow guests. Let’s celebrate in a festive atmosphere, have a laugh – in short, share wonderful moments.

What to expect?

Culinary delights: Savour local Upper Austrian specialities accompanied by fine Austrian wines and special drinks.
Music and DJ: Let the DJ get you in the party mood and dance the night away.
Magic moments: Let yourself be enchanted – literally: Experience how a modern magician will amaze you with his magic tricks – all magic done without hats and rabbits.

We would like to take this special occasion to thank everyone who has contributed to our success: CELUMians, customers and partners. Let’s raise a glass together to 25 years of successful co-operation and welcome the future with great enthusiasm.

Certifications for our partners

Get your official CELUM Partner certificate in just one day.
Whether you are already a Customer Relationship Builder (CRB), Content Supply Chain Consultant (CSCC) or Product Integration Builder (PIB) or would like to be certified in the future, take part in the certification training and get your current certificate.

What are your benefits from the partner certification and the conference?

Product updates and first-hand expertise from CELUM experts
Deep-dive tech sessions
Question-and-answer sessions
Sales sessions for more product knowledge

Are you ready to take your current CELUM know-how to the next level and earn your current CELUM certificate?
Then register for the CELUMsummit today!

ATTENTION: The MasterClasses and lectures of the Summit will be held in English!

CELUM Customer Relation
Builder

Identifies sales opportunities and provides sales support.

CELUM Content Supply Chain Process and Platform Consultant

Advises customers on all aspects of processes and product utilisation.

CELUM Product Integration
Builder

Builds integrations with third-party software or add-ons.

Agenda

CELUM MasterClasses

08:00

Doors open

Welcome to the CELUMsummit 24

08:30

"From Idea to Delivery - the Content Supply Chain" - Part 1

Speaker: Kenneth Itamah, Reinhard Eisl

The Golden Flow: Ease into Creative Content Collaboration

Whether you need a lightweight way of handling approvals for your creative project deliverables, or a flexible, integrated solution for operationally managing assets within your content lifecycle; we give you an idea on how to make the most out of CELUM's Creative Content Collaboration offering.

Inspiring Customers with Product and Marketing Content

Join us for an immersive MasterClass where we delve into the latest advancements in digital asset management through the lens of CELUM's cutting-edge platform. Discover how to efficiently manage Product Content production and approval flows with features such as Compound Objects, Placeholder Assets, and Workrooms, streamlining your workflow for optimal efficiency.

08:30

CELUM Admin Training - The session for all CELUM administrators and power users

Speaker: Florian Hiegelsberger

In this session, we focus on maximising the value of your CELUM configuration by uncovering hidden features and useful tips. Florian will help you transition from minimum configuration to maximum value by introducing you to some of these handy tools:

IPTC mapping for efficient metadata management
Changing asset names upon upload for optimised organisation
Setting asset names upon download with filename resolver to enhance SEO
Automatically assigning roles and groups via toolkit features for seamless workflow automation

Discover how to harness these features to optimise your CELUM platform further and unlock the full potential of your digital asset management.

09:45

Networking Break

10:10

"From Idea to Delivery - the Content Supply Chain" - Part 2

Speaker: Steve Lourdesamy, Natasa Sardi

Simple. Fast. Data driven. On Brand.
We want to show you how we took our content publication features to another level. Step into the future of portal customisability with widgets! Dive deep into design themes to ensure your portals are not just on brand, but bursting with personality. Discover a world of exciting features that will take your content publication to unprecedented heights. Join us as we unveil the next level of simplicity, speed, and data-driven success.

Mastering User Rights & Access: A Practical Guide

Essential strategies for managing user rights and access in CELUM. Natasa will cover creation of user groups, simplifying the process and ensuring clarity on group memberships. Discover how to seamlessly import groups and users from Active Directory, streamlining your workflow. Gain insights into setting up privileges effectively to control access levels. Lastly, explore migration scenarios for existing content users, ensuring a smooth transition.

10:10

APIs – Deep Tech Showcase of new Concepts and API Features

Speaker: Alexander Balleitner

REST API and webhooks - the beginning of a new era for the expansion and integration of and with CELUM content

Important information for CELUM partners: Participation is mandatory for PIB certificates

11:45

CELUM Partner Sales Training

Speaker: Michael J. Kräftner and Fabian Greiler

These sessions are reserved for CELUM partners.

Important information for CELUM partners: participation is mandatory to obtain the CRB certificate

11:45

Content Rest API Customer Cases

Speaker: Reinhard Eisl

Important information for CELUM partners: Participation is mandatory for CSCC and PIB certificates

12:30

Lunch break

CELUMsummit Conference and Party

13:00

Doors open for the Summit Conference

The Summit Conference kicks off with an exclusive Insights session about the future of CELUM: Michael Kräftner showcases product strategy and CELUM's vision how brands can excite with content.

The rest of the afternoon is packed with first-hand use cases and success stories of customers on how they use CELUM.

13:30

Welcome to the CELUMsummit 24 Conference

Speaker: Conny Dürnberger and Michael J. Kräftner

13:40

CELUM Keynote

Speaker: Michael J. Kräftner and Alessandro Kurzidim

14:30

How Mölnlycke Health Care took CELUM from the Ground to the Cloud

Speaker: Anette Zetterquist, Mölnlycke Health Care

Anette will explain how Mölnlycke Health Care brought value to the business via the implementation and a new strategy of CELUM Cloud.

15:00

Beyond Content: Radeberger Group's Strategy for Data-driven Content Production with CELUM

Speaker: Timo Kruse, Radeberger Group

15:30

Networking Break

16:00

Forging a Strong Brand Message for Sustainable Public Impact

Speaker: Karin Keplinger, voestalpine AG

16:30

Tinder for Assets

Speaker: Anna Neumayr, PÖTTINGER Landtechnik

17:00

The Power of One: Festo's Transformation with CELUM as the Central Media Hub

Speaker: Marc Medinger, Festo AG & Co. KG

17:30

CELUM Customer Service and Support - Re-designed for your Success

Speaker: Bojan Božić and Oliver Allabauer

18:00

Conference Summary and Closing

18:30

CELUM 25 Years Birthday Bash

We will transform the CELUM Campus and get the birthday party started. We are looking forward to spending an unforgettable evening with you.

Speakers

Conny Dürnberger

Moderator

Timo Kruse

Marketing Creation
Radeberger Group KG

Anette Zetterquist

Senior Process & Application Specialist PIM-DAM
Mölnlycke Health Care

Karin Keplinger

Teamlead Internal Communications
voestalpine AG

Anna Neumayr

Marketing Specialist Content
PÖTTINGER Landtechnik GmbH

Marc Medinger

Online Market Communication
Festo AG & Co. KG

Michael J. Kräftner

Founder and CEO
CELUM

Alessandro Kurzidim

Chief Product Officer
CELUM

Bojan Božić

Head of Client Services
CELUM

Oliver Allabauer

Head of Operations and Support
CELUM

Natasa Sardi

Product Manager
CELUM

Steve Lourdesamy

Product Manager
CELUM

Reinhard Eisl

Product Manager
CELUM

Kenneth Itamah

Product Manager
CELUM

Fabian Greiler

VP Marketing
CELUM

Benjamin Fechter

Senior Account Manager
CELUM

Alexander Balleitner

Development Consultant
CELUM

Michael Innerhofer

Key Account Manager
CELUM

Florian Hiegelsberger

Senior Technical Sales Specialist
CELUM

Travelling to Linz

How to get to Linz

Linz, the capital of Upper Austria, is nestled in a beautiful natural landscape on the banks of the river Danube. Linz is a city of culture, industry and nature, European Capital of Culture 2009 and UNESCO City of Media Arts. The town is ideally located and can be reached quickly and easily by all means of transport.
Download a city map (pdf)

Enjoy a relaxed journey to Linz by train:
Linz Central Station is located right in the city centre and is directly connected to all means of public transport.
Taking the train to Linz

Travelling to Linz by plane:
Linz Airport is located just outside the city centre in Hörsching. The city centre can be reached from the airport in around 20 minutes.
Travelling to Linz by air

You can easily reach Linz by car from any direction:
Reaching Linz by car

Hotels in Linz

To make it easier for you to plan your stay in Linz, we have listed a few hotels here. Of course, the city of Linz offers plenty more options for accommodation. The major hotel booking platforms such as Booking.com or Trivago will provide you with a comprehensive overview.

Hotels:

Motel One Linz Hauptplatz
Hotel am Domplatz
Hotel Ibis Styles Linz
Best Western Hotel Spinnerei
Park Inn by Radisson
Amedia Linz, Trademark Collection by Wyndham