Overcoming data protection hurdles with content
In this Exclusive Insights session, marketing expert Thomas Meyer looks at how the role of content is changing as the marketing corridor continues to narrow due to legal restrictions.
“The future of online marketing must be the intertwining of performance marketing with much smarter and tailored content production – content that segments and supports performance marketing. The days of the Wild “Targeting” West with 100% measurability are definitely over.”
What do you have to focus on in a content creation strategy if you want to use relevant content to strengthen brand awareness, find customers, inspire them, sell to them and retain them throughout the entire product lifecycle?
Watch the recording
Thomas Meyer is the founder and managing director of “Büro für Interaktion GmbH”, a digital marketing consulting agency at the junction of classic business administration and social media marketing. The Business Administration graduate specialized in the field of online marketing, is a passionate social media marketer, lecturer at the University of Applied Sciences Kufstein and the Advertising Academy Vienna, and has been interested in new working models for years.
Fabian Greiler is responsible for the growth strategies in marketing at CELUM. He can draw on his wealth of experience in digital marketing, PR and journalism.
Due to legal hurdles such as the stricter data protection requirements of the DSGVO, the EU Cookie Directive and national telecommunication laws, etc., marketers are already facing major challenges. Legal obstacles to consider and avoid in lead generation, tracking, personalization or simple communication campaigns do not make outbound marketing any easier. And there’s no end to regulations in sight.
With painfully high penalties looming in case of violations, marketing experts have to find ways to do their job successfully = driving sales despite the restrictive limitations on advertising measures.
Content creation expert Thomas Meyer presents such a solution in the CELUM Exclusive Insights Talk: CONTENT.
“The future of online marketing must be the intertwining of performance marketing with much more intelligent and tailored content production – content that segments and supports performance marketing. The days of the Wild “Targeting” West with 100% measurability are definitely over.” Thomas explains how companies can use “content” to successfully overcome legal barriers. In a conversation with host Fabian Greiler, the content creation expert addresses how the impact of content is changing as the marketing corridor tightens.
What do you have to focus on in a content creation strategy if you want to use relevant content – relevant for consumers/prospects/stakeholders – to achieve what seems to have become impossible due to the elimination of tracking and targeting: to strengthen brand awareness, to find customers, to inspire them, to sell to them, and to retain them throughout the entire product lifecycle. In other words, successful marketing. With strategy and content.