Meet CELUM at E-commerce Berlin Expo 2026
Join us for Europe’s leading e-commerce event
17 & 18 February 2026
Messe Berlin, South Entrance: Jafféstrasse 2, 14055 Berlin, Germany
Germany’s biggest B2B e-commerce gathering – a large exhibition with the latest tools and technologies is combined with a conference where experienced experts share practical insights.
Thousands of professionals come together in Berlin to discover new solutions, exchange experiences, and build valuable business relationships – all in one place.
Meet the CELUM Team in Hall 1.2 at Stand S7 and join our Masterclass on “Agentic Commerce as Opportunity – and What You Need to Do”.
CELUM Masterclass
The CELUM and otago fireside chat will take place in GermanÂ
in Room Beta 5 at 11:45 on Tuesday, the 17th of February 2026.
Check Out or Be Out: Turning the Agentic Commerce revolution into opportunity – and what it takes to seize it
When AI becomes e-commerce’s new shop window, it decides which brands and products customers even see. Google’s Universal Commerce Protocol and generative search are shifting competition away from search-and-click towards direct purchases – including payment – within AI systems.
In this fireside chat between Alexandra Vetrovsky-Brychta (CELUM) and SEO expert Jan Königstätter (otago), discover what this means for brand management, visibility, and performance. The experts explain how Generative Engine Optimisation (GEO), consistent storytelling, and data-driven brand work help you stay relevant in the Agentic Commerce era – and the steps e-commerce teams must take now to prepare for an AI-driven future.
Sign up here and secure one of the 60 available seats.
Registration for the Masterclasses will stay open until 10 February!
Click the button, select the CELUM Masterclass and secure your spot.
Why attend the CELUM Masterclass?
The CELUM Masterclass (Day 1, 11:45–12:20, incl. Q&A, Room Beta 5 – in German) delivers practical strategies in just 35 minutes to keep you relevant and visible in the age of Agentic Commerce.
Your key benefits:
- Achieve AI visibility: Learn how to prioritise your products with LLMs and Google’s Universal Commerce Protocol – rather than becoming invisible.
- Revolutionise purchase processes: Understand what the shift to direct AI-driven purchases means for your brand and products – and how to respond.
- Take away actionable steps: Get practical tips on storytelling and data-driven brand management you can implement straight away in your business.
- Live expert insights: Discuss with Alexandra and Jan how content scaling and GEO can supercharge your performance.
Speakers
Jan Königstätter
Jan Königstätter is one of Austria’s leading experts in SEO, SEM, and GEO marketing. As owner and founder of Otago Online Consulting, he helps businesses boost their online visibility through smart search strategies.
With a career spanning over two decades — from immodirekt.at and derStandard.at to running his own agency — Jan combines deep technical know-how with a passion for digital performance. He regularly shares his expertise at universities, conferences, and workshops, and is a Google Digital Workshop Certified Trainer.
Alexandra Vetrovsky-Brychta
Alexandra Vetrovsky-Brychta, Chief Growth Officer at CELUM, is responsible for the company’s expansion and growth strategies. Prior to this, she served as Business Director at onlyfy by XING, leading the Solution Unit Select&Manage. Alexandra has extensive expertise in SaaS business models, go-to-market strategies, and data-driven scaling, having previously held leadership roles at Forum Verlag, Herold, Purpur Media, and Bisnode/Dun & Bradstreet. She is also actively involved in voluntary work promoting the data-driven communications sector, serving as President of the Dialog Marketing Association Austria since March 2021.
Meet the CELUM Team at Stand S7 in Hall 1.2
To make the most of your trade fair visit, we recommend booking a meeting with Alexandra or Hannes in advance. This ensures you can discuss all your questions in peace and focus on your specific topics – or simply take the chance to unwind over a coffee and a friendly chat amid the exhibition bustle.
Just click “Book a meeting” and pick the time that suits you best.
Alexandra Vetrovsky-Brychta
Alexandra Vetrovsky-Brychta, Chief Growth Officer at CELUM, drives the company’s expansion and growth. With her expertise in SaaS, go-to-market strategies, and data-driven scaling, she knows exactly what makes modern digital marketing succeed.
Seize the opportunity to exchange ideas with Alexandra on trends, fresh growth opportunities, or how to elevate your content processes to the next level. An inspiring conversation is guaranteed!
Hannes Kollross
CELUM Account Manager Hannes has managed new projects in the D-A-CH region since 2023, bringing over ten years of experience in marketing and sales for collaboration software. He understands what it takes for teams to work efficiently and make optimal use of content.
Take the opportunity to discuss your current challenges and goals with Hannes – or simply have a chat over coffee at the show. Just send him an e-mail to hannes.kollross@celum.com, call him on +4366480083158 or book directly by clicking the button below.Â
Register for the conference
The conference is organised by E-commerce Capitals Sp. z o.o. Sp. k.. Please register exclusively via the official conference page, where you will also find full details on the agenda, programme, and participation fees.
