What makes project networks’ Strategy Summits stand out is the focus placed on exchanging ideas with peers and establishing business contacts. For this purpose, all participants have access to both a dedicated platform and the personal pn exclusive service, which enables conference participants to engage in focused dialog with selected solution partners and other business decision-makers.
About the eTail Germany Conference
The Premier eCommerce & Digital Marketing Summit for Retailers and Brands in the DACH Region
As merchants across Germany contend with a rapidly shifting commercial landscape, strengthening digital proficiency and deepening customer engagement amidst escalating costs has become paramount. The opportunities presented by AI and hyper-personalisation are vast—but what are the real-world implementations that can redefine loyalty initiatives and enrich the customer journey? And what concrete outcomes can they achieve?
Join us for a wealth of knowledge, insights, and invaluable networking opportunities with fellow e-commerce and marketing professionals. Don’t miss the chance to gain fresh perspectives that can elevate your business! Meet the CELUM team at the eTail Germany 2025 in Berlin!
At eTail Germany, you will uncover hands-on expertise in:
- Mastering the evolution of loyalty schemes and pioneering personalisation methodologies
- Unveiling inventive applications of AI and Generative AI, from predictive modelling to immersive brand interactions
- Capitalising on the surge in retail media and maximising the efficiency of marketing expenditures
- Constructing fluid customer experiences and ensuring a unified brand identity across every touchpoint
- Utilising sophisticated data insights to amplify customer engagement and long-term retention
Meet CELUM
Vladimir Vukojevic and Hannes Kollross look forward to meeting you at the eTail Germany conference in Berlin. If you would like to arrange a meeting with them in advance, please send an email with your proposed meeting date directly to Vladimir (vladimir.vukojevicr@celum.com) or Hannes (hannes.kollross@celum.com). They will then get back to you.Â
Hannes Kollross
Since 2023, Hannes Kollross has been serving as a CELUM Account Executive, overseeing the development of new projects in the D-A-CH region. Hannes boasts over a decade of experience in marketing and sales for collaboration software.


Vladimir Vukojevic
Vladimir Vukojevic is an experienced sales manager with several years of professional experience. He works at CELUM as an Account Executive for new customer business in the DACH region.
His previous career has taken him through the world of online marketing, IT and recruitment. Among other things, he worked as a New Business Account Executive for the job network Xing.
Sign up for the conference
The eTail Germany Conference is organized by Worldwide Business Research. Registration is therefore only possible via the official conference website. Please find all information about the conference schedule and program as well as the costs for the participation there as well.
