How Magenta Broke the Silos of MarCom Collaboration
How Magenta Austria manages 1500 campaigns per year by collaborating in a transparent way
In this exclusive webinar Nina Mack describes the shift from isolated work (silos) to transparent, agile collaboration in the marketing communications team at Magenta Telekom. The session provides insights into how the team set up new workflows and now creates and manages more than 1500 campaigns per year using CELUM Content Collaboration.
Watch the recording
Content
Nina Mack, Head of B2C Brand Communications at Magenta Telekom, talks about a profound change for her team. A change that was necessary to meet the challenges of modern marketing communications, characterised by a sharp increase in the number of advertising activities and an increasingly complex communications landscape.
A key step was the implementation of the CELUM Creative Content Collaboration solution, which enables transparent and agile collaboration within the team and with external partners.
In this session, Mack explains how this implementation took place and how the following results have already been achieved, among others:
- Following the introduction of the CELUM Creative Content Collaboration solution, 141 people are now working together in 407 ‘workrooms’ and have stored a total of 15,000 files.
- Transparency in collaboration has improved significantly and team members are no longer excluded by isolated communication.
- Employee satisfaction has increased significantly, particularly with regard to the use of technology and digital tools.
What is In there for me?
Make sure to join and learn directly from Magenta’s experience and gain insights on how to best use CELUM to transform or improve collaboration in your organisation.
Nina will answer your questions in the Q&A session of the webinar, so register now to secure your place!
Speakers
Nina Mack
Nina Mack has successfully led the Magenta Telekom advertising team as Head of B2C Communications for over 3 years. Technology and communication are her passions, which she can live out in the fast-moving telecommunications industry. She is always on the lookout for the golden nugget of communication that will turn a brand into a love brand and thus make it even more interesting for the consumer.
Viviana rojas de Amon
Viviana is Product Marketing Manager at CELUM. In this role she makes sure that all important information about CELUM products are communicated to our stakeholders in a clear and understandable way. She has a profound knowledge of our products – and uses them in her daily work creating, managing and delivering first-class content.
About Magenta Telekom
Magenta Telekom (T-Mobile Austria GmbH) is a leading provider of internet, mobile communications, entertainment and business solutions in Austria. The company has around 2,200 employees and generated revenue of around EUR 1.46 billion in 2023. The company offers ultra-fast broadband via fibre-optic coaxial cable and mobile communications, entertainment and the latest technologies for digital life and work.
As part of the Deutsche Telekom Group, the company benefits from the innovative strength and financial stability of the Group, which is also the most valuable corporate brand in Europe. In the 2023 financial year, the Group generated revenue of just under 112 billion Euros.
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