Keeping AI content under control: Unlocking value, reducing risk
From EU AI Act requirements to human oversight and a reliable system of record
Wednesday, 25 November 2026, 10:00 CET
Exclusive Insights | Online | in English
AI is accelerating content creation at unprecedented speed. But with that speed and scale comes a new challenge: keeping control.
As more content is generated, adapted and enriched with AI, organisations need to know far more than whether an asset looks good and is ready to publish. Where did it come from? Was AI involved? Are the relevant rights and accessibility requirements covered? Who reviewed and approved it? And can all of this still be traced once the content is in market?
Join the session and learn how to create a reliable system of record that will help you to stay compliant on a large scale.
With the EU AI Act, accessibility requirements and copyright obligations raising the bar for content governance, simply adding an “AI-generated” label is not enough. At the same time, brands need to protect consistency, credibility and trust as AI becomes part of everyday content production.
The challenge is no longer simply how to use AI. It is how to use it at scale without losing control.
In this webinar, Michael J. Kräftner, Founder and Chief Vision Officer at CELUM, will explore what this means for modern content operations and which processes organisations need in place to stay transparent, accountable and in control.
He will look at the role of human oversight, structured metadata, rights information and clear approval processes, and show why AI-powered content needs a reliable system of record rather than a collection of disconnected tools and manual checks.
Michael will also demonstrate how CELUM can support this approach across the Content Supply Chain – from managing AI-related information to review, approval and controlled delivery.
What you’ll take away
- A clearer view of the regulatory landscape and what the EU AI Act, accessibility and copyright requirements mean for corporate content.
- A practical approach to human oversight – including where AI can operate with greater autonomy and where human review remains essential.
- A framework for traceable AI content, covering metadata, documentation, approvals and usage information throughout the content lifecycle.
- An understanding of how CELUM can support governed AI operations by bringing content, metadata, rights, workflows and approvals into one controlled environment.
Why this matters now
- AI is accelerating the volume and speed of content creation. But scale without governance quickly becomes risk: inconsistent brand experiences, missing context, unclear ownership and processes that are difficult to prove after the fact.
- The technology to manage this already exists. The question is whether the right structures are in place before AI becomes embedded even more deeply in your content operations.
Join us on 25 November and learn how to bring AI, human oversight and content governance together without slowing your teams down.
Speaker
Michael J. Kräftner
Michael J. Kräftner is the founder, Chairman and CVO of CELUM, one of the world’s leading providers of content supply chain management and digital asset management, headquartered in Linz and Vienna. He founded one of Austria’s first internet agencies while still at university.
Today, he is recognised as an expert in digital product experiences, new work and innovative SaaS business models, and is an active investor in Austria’s start-up ecosystem.
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