Product Content Management – Smarter Content Management and Unforgettable User Experiences!

Discover how to utilise Compound Objects and Asset Placeholders to optimise your content strategy

Watch the recording

Want to revolutionise your content supply chain? Watch our webinar! Discover how CELUM’s latest functionality, product content management featuring compound objects, can help you manage your product content with more flexibility and efficiency than ever before.

Led by our Senior Product Manager, Reinhard Eisl, you’ll learn how to effectively use compound objects and asset placeholders to:

  • Prepare a framework for your rich product content. Add metadata, and watch the content come.  
  • Always have an overview of what content is completed or has to be produced. This way a product will never go to market incomplete. 
  • Boost product content management for faster go-to-market times.

Don’t miss this opportunity to take your content game to the next level!


Reinhard Eisl

Based on his experience as a digital content creator, Reinhard has developed into an expert in the areas of creative workflows, enterprise content management and product experience over the past 15 years.

Today, he always focuses on the user and is responsible for the CELUM product management.

Reinhard Eisl - CELUM

Britta Pichler

Britta holds the position of product marketing manager and content creator at CELUM. She brings 10 years of marketing experience to the company. She was educated in the United States and holds a business degree in marketing.

Before coming to CELUM Britta contributed articles to several leading publications, including the LA Times and CNN. She worked at such corporations as bwin and at smaller software startups.

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Streamlining content creation and management of assets, simplifying online proofing and collaboration, to facilitate a content exploration experience that wows your audiences.

Asset 20

A platform for global brands to manage their digital content, deliver omnichannel, personalised marketing strategies, and overcome complexity in product assets, audiences, integrations and more.

Digital Asset Management

Specialised in mastering complexity of assets, audiences, integrations and more.

Product Content Management

Centralise, connect, manage in bulk product assets.


Create composable content components and portals.

Online Proofing

Give concise feedback. Create workflows. Collaborate efficiently.

Mobile & Drive App

On-the-go content access with Mobile App. GDPR-compliant file, sync & share with Drive.


100+ applications and extensions accessible via integrations.