User-Generated Content for Marketing

“No matter how good a company’s marketing is – it will never match the credibility of a customer.”

In this Exclusive Insights Session, Eugen Knippel from Storyclash talks about what impact User-Generated Content (UGC) has on your marketing and how and why to incorporate influencers into your content marketing strategy to maximize its success.

Watch the recording

“No matter how good a company’s marketing is – it will never match the credibility of a customer.”

In this Exclusive Insights Session, Eugen Knippel from Storyclash talks about what impact User-Generated Content (UGC) has on your marketing and how and why to incorporate influencers into your content marketing strategy to maximize its success.

How should a content strategy be built that includes UGC as an important component? How can users, employees and fans be encouraged to create content? What should be considered when working with influencers? And what are the new trends in influencer marketing?

Speakers

Eugen Knippel

Eugen is VP Revenue at Storyclash in Linz, where he leads the Sales & Marketing team. As a passionate marketer and former CELUM employee, he is very familiar with all types of content. In his spare time, he likes to ride his bike up mountains – and even more so down again.

Eugen Knippel - Storyclash

Fabian greiler

Fabian Greiler is responsible for the growth strategies in marketing at CELUM. He can draw on his wealth of experience in digital marketing, PR and journalism.

What's it all about?

What is User Generated Content (UGC)?

User-Generated Content – also known as consumer-generated content – is original, brand-specific content created by customers, employees, or fans. UGC comes in many forms, such as images, videos, reviews, testimonials, or even podcasts. 

This content is used at all stages of the customer journey to influence engagement and increase conversions. Customer-facing content can be used on social media and other channels such as email, landing pages, or checkout pages

Benefits of UGC

What are the benefits of User-Generated Content for businesses?

  • UGC creates authenticity for your brand
  • UGC establishes brand loyalty
  • UGC wins customer trust
  • UGC influences purchasing decisions
  • UGC reduces your own content marketing spend
  • UCG accelerates content creation

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