“Digital content collaboration for better customer experiences”

24 November 2020, 4 – 4.45 pm

Customer expectations are changing. Deliver unique experiences.

Together with our partner parsionate, we will in this live webinar address the challenges that arise from a context-related and individual customer approach. Based on best practices of leading companies, we will show you solutions how to master the dynamically growing volume of content and its management across all channels and teams.
As a further added value, we will talk about the interaction of leading MDM / PIM solutions as well as the CXSuite from SAP (formerly Hybris) and highlights the topic “Best of Breed”.

The Speakers:

Michael Pohl (Head of Presales Consulting, parsionate) and Michael Sahlender (CELUM)

headshot of Michael Pohl, Head of Presales Consulting at parsionateMichael Sahlender_CELUM

Michael Pohl supports parsionate’s clients in achieving strategic goals by developing and creating data management concepts.
His area of responsibility includes the conception of data strategies, taking into account all related topics such as data governance, information processes, organizational structures, change management, and the inclusion of current technologies such as artificial intelligence. The focus of his consulting activities is to ensure long-term business success in the age of digitization.

Michael Sahlender is an expert for Digital Business especially in the fields of Marketing Technology, Enterprise Content Management & Collaboration. In 2009 he joined CELUM and now leads the company’s global growth on group level and acts as Managing Director for CELUM Germany. Michael studied International Business in Bamberg and Budapest. Before joining CELUM he worked for various leading organizations like Siemens and Capgemini.

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(The webinar will be in German)

More information about the event can be found on the official event website: