State of Brand Management Tools 2024

Content collaboration for better customer experiences

Customer expectations are changing. Deliver unique experiences.

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Michael Pohl

Michael Pohl supports parsionate’s clients in achieving strategic goals by developing and creating data management concepts.
His area of responsibility includes the conception of data strategies, taking into account all related topics such as data governance, information processes, organizational structures, change management, and the inclusion of current technologies such as artificial intelligence. The focus of his consulting activities is to ensure long-term business success in the age of digitization.

Michael Sahlender sitting smiling - CELUM headquarters

Michael Sahlender

Michael is an expert for Digital Business especially in the fields of Marketing Technology, Enterprise Content Management & Collaboration. In 2009 he joined CELUM and now leads the company’s global growth on group level and acts as Managing Director for CELUM Germany. Michael studied International Business in Bamberg and Budapest. Before joining CELUM he worked for various leading organizations like Siemens and Capgemini.

About the webinar

Together with our partner parsionate, we will in this live webinar address the challenges that arise from a context-related and individual customer approach. Based on best practices of leading companies, we will show you solutions how to master the dynamically growing volume of content and its management across all channels and teams. 

As a further added value, we will talk about the interaction of leading MDM / PIM solutions as well as the CXSuite from SAP (formerly Hybris) and highlights the topic “Best of Breed”.


The webinar language is German!


Streamlining content creation and management of assets, simplifying online proofing and collaboration, to facilitate a content exploration experience that wows your audiences.

Asset 20

A platform for global brands to manage their digital content, deliver omnichannel, personalised marketing strategies, and overcome complexity in product assets, audiences, integrations and more.

High-End Digital Asset Management

Specialised in mastering the complexity of assets, audiences, integrations and more.

Product Content Management

Centralise, connect, manage in bulk product assets.

Creative Content Collaboration

Give concise feedback. Create workflows. Collaborate efficiently.


100+ applications and extensions accessible via integrations.