State of Brand Management Tools 2024

SAP Marketing

CELUM integrated into SAP Marketing Cloud is the pivotal element for providing high-quality content tailored to the needs of individual target groups.

Empower your brand by enriching product information with multimedia content

Today’s marketers face a user group whose needs, demands and channels change rapidly. In order to address these needs successfully, appealing and consistent corporate communication must be guaranteed across multiple multimedia channels.

CELUM integrated into SAP® Marketing Cloud™ is the pivotal element for providing high quality content tailored to the needs of individual target groups.

The automated extraction of content released within the DAM minimises improper use, duplicates, saves valuable time and maximises user satisfaction through the simple and trouble-free use of media content.

The project integration is customiseable to your specific needs. Developed by CELUM.

Group 47

Seamless integration with the Content Studio™ in the SAP® Marketing Cloud™

Group 22

Global distribution through Content Delivery Network

Group 42

Target-group specific content derivation

Group 75

Duplicate prevention

See how CELUM seamlessly works with SAP Marketing.

Streamlining content creation and management of assets, simplifying online proofing and collaboration, to facilitate a content exploration experience that wows your audiences.

Asset 20

A platform for global brands to manage their digital content, deliver omnichannel, personalised marketing strategies, and overcome complexity in product assets, audiences, integrations and more.

High-End Digital Asset Management

Specialised in mastering the complexity of assets, audiences, integrations and more.

Product Content Management

Centralise, connect, manage in bulk product assets.

Creative Content Collaboration

Give concise feedback. Create workflows. Collaborate efficiently.


100+ applications and extensions accessible via integrations.