Extended planning, control and monitoring for integrated marketing processes
MARMIND® integration gives you the opportunity to extend your CELUM Digital Asset Management (DAM) solution with Integrated Marketing Management (IMM) functionalities from MARMIND®:
Integration of media assets from CELUM into a central media and campaign plan. Simple correction loops and cross-departmental approval processes for internal and external users. Direct export of media assets to CELUM with metadata and context selection.
Link your CELUM with MARMIND® integration to many other planning, control, collaboration and monitoring functions for easier teamwork in digital end-to-end marketing processes.
The best practice project is customisable to your specific needs. Developed by Marmind.
benefits
SHORTER LEAD TIME
Seamless import and export of documents, images and videos for the integration into marketing and media planning.
RECUDED ERRORS
Correction loops with annotation handling /for images, texts and videos) and direct communication – within teams and with external parties.
TRANSPARENT RESPONSIBILITIES
Designable workflows, sequential or parallel approval processes across multiple departments.
RECDUCED COORDINATION COSTS
Direct coordination in the team as well as correction and approval processes with internal and external users, in MARMIND and via e-mail.
use cases
Cross-Channel Marketing planning
Choose media assets from CELUM and upload them directly to your cross-channel marketing plan. With MARMIND® you can manage all steps for content creation centrally and in a campaign context – from the idea to the final version.
Correction process with annotations
With MARMIND®’s modellable workflows you can easily design correction processes with annotation handling (for images, texts and videos) up to the final release. Then export the assets incl. metadata directly back into the selected destination folder in CELUM.
Consistent marketing planning
Simple correction processes
Transparent approval processes
Excellent team collaboration
