What is the SAP Commerce Cloud?
SAP Commerce Cloud is an enterprise-level e-commerce platform that helps companies create and manage personalised, omnichannel shopping experiences. It’s part of the larger SAP Customer Experience portfolio and is based on technology from the former Hybris platform, which SAP acquired in 2013.
Why does this integration make sense?
Unlock the full potential of your e-commerce site with exceptional content.
The CELUM SAP Commerce Cloud Connector places your brand at the centre of every customer interaction by delivering outstanding product content. Acting as a unified media backbone, it streamlines all your content orchestration—from creation and approval to discovery, management, routing, and sharing.
With CELUM, you can craft a compelling and consistent brand experience by enhancing product in-formation with rich, engaging content. This seam-less integration empowers your team to manage product content more efficiently and effectively, ensuring your audience is consistently delighted.
The connector is immediately applicable. Developed by communicode.

benefits
RELIABLE AND COMPLETE TRANSFER
Every change to a CELUM asset is transferred to the SAP Commerce Cloud in real time, including all information on attributes, moves, deletions, and new assets. This ensures seamless updates and prevents changes from being missed.
AUTOMATION AND EFFICIENCY
The metadata in CELUM determines which product attribute is linked to an asset, simplifying the mapping process. In addition, updates can be managed automatically or manually in the SAP Commerce Cloud, saving time and streamlining marketing activities.
SEAMLESS INTEGRATION AND FAMILIAR ENVIRONMENT
The CELUM Connect solution is directly integrated into the SAP Commerce Cloud back office, allowing users to continue working in their familiar environment. This increases ease of use and reduces training time.
RIGHT MANAGEMENT AND DUPLICATE AVOIDANCE
Thanks to the integrated rights management, only authorised assets are displayed for manual assignment. At the same time, it ensures that assets are available either as a copy, reference or via a content delivery network to avoid duplicates.
features
- Real-time synchronisation of all multilingual metadata: All input and reference fields are transferred, with the ability to configure which derivatives are synchronised.
- Asset version updates: If a new version is added to an asset, it is immediately transferred to the SAP Commerce Cloud.
- Deletion: If the asset is removed from CELUM, or if the product assignments are removed from an asset, the asset is removed from SAP Commerce Cloud.
- Configurations: Each asset type can contain a list that contains further definitions to further populate media fields. An image or document can receive the list of image or document types, e.g. product photo, detail photo, gallery image, product sheet, installation instructions or price list. This definition can be used to add an asset to a specific media field.
- Ability to configure which CELUM events should be reacted to, e.g. change of metadata, addition of a new asset version or change of a node reference.​
- Assignments: Each asset can be linked to any number of products or categories.

